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Case-Study On Business Ethics
Case-Study On Business Ethics
With its immense impact on our planet and lives, you might wonder, is
McDonald’s ethical? Does it use its influence for good? I’ve researched the matter,
and here’s what you need to know!
Despite its public claims of commitment to high ethical standards in both its
food and social interactivity, most don’t consider McDonald’s to be an ethical
company as of 2022. This is due to questionable sourcing of its food products,
misleading marketing, and advertising, and complaints of workforce
exploitation, among other reasons.
Let’s get into the nitty-gritty and examine why McDonald’s is considered a bad
company by many, how McDonald’s treats its employees, how much pollution the
fast-food chain causes, and so much more!
Why Is McDonald’s Considered An Unethical Company?
Those Golden Arches bring a smile to many people’s faces, but unfortunately,
they’re also symbolic of the rampant ethical violations McDonald’s has faced
down over the years.
When operations become this large, ethical considerations may start to slip. So,
let’s look at some of the major ones.
While McDonald’s strives for environmental and sustainable best practices, there’s
no denying that the company has a massive impact on the health of our planet –
and not in a good way.
But the sheer quantity of food, be it beef, chicken, fish, or bread, that McDonald’s
requires to operate and feed the hungry masses is a major environmental concern.
Nutrition
McDonald’s has worked hard to shed its “bad-for-you fast-food” image, especially
with healthier-seeming fast-casual concepts like Panera eating into its target
audience.
So, even while its website promotes its “more balanced Happy Meal” and
disclosure on menus of nutritional information, McDonald’s should be a rare treat,
not a diet lifestyle.
Workforce Complaints
McDonald’s has faced criticism for its treatment of employees, both in stores and
at the corporate level.
Recently, McDonald’s workers in ten US cities staged a walk-out in response to
the corporation’s handling of the alleged sexual assault of a 14-year-old girl.
Also, the largest fast-food chain in the world has a long history of criticism for its
low wages and has been part of the focus of the Fight for 15 campaign (a standard
$15 minimum wage).
That said, one employee made only $11 an hour, despite being part of the
management team of his store.
McDonald’s, for its part, is getting on board with higher starting and ongoing
wages.
Even though the wages may be higher, McDonald’s can afford it. For example,
despite employing well over a million people, the company generated .21 billion in
revenue in 2020.
The world is diverse, and more and more people are calling for companies to
reflect that, McDonald’s among them.
That said, McDonald’s hopes that by 2035, at least 35 percent of its upper-
management and leadership roles will be filled by minority and underrepresented
groups, including women and people of color.
After all, the word “McJob” – indicating a low-paying, laborious position – wasn’t
coined with a nod toward McDonald’s for nothing.
On top of that, the COVID-19 pandemic made the shabby treatment of many fast-
food employees, not just at McDonald’s, all the starker.
That said, there are several articles detailing the long hours, low wages, and unsafe
working environments that McDonald’s employees faced.
When beef is the most harmful food – not just meat, but food – on the planet,
McDonald’s burgers pose a huge problem.
And not only that, but the company is responsible for 1.5 million tons of trash,
much of which consists of plastic that won’t (or can’t) get recycled.
Further, with 53.7 million metric tons of greenhouse gas emissions, McDonald’s
generates more than the entire country of Norway.
Back in 2000, several news outlets reported that McDonald’s plastic toys were
made using exploited child labor in Hong Kong sweatshops.
That said, it’s unlikely that McDonald’s would continue this association today, as
it surely would have been reported on recently.
But, it does illustrate how difficult it is for a company of McDonald’s’ size to
manage major ethical, and in this case, human rights violations happening right
under its nose.
Conclusion
McDonald’s is undoubtedly a successful fast-food chain, but the larger it gets, the
harder it is to meet the public’s expectation for ethical best practices with its
operations.
As you can see, the fast-food chain has a lot of work to do to meet its ethical goals,
but one thing is for sure: we have to keep applying pressure and challenging it to
do better.