Effective Communication:

Effective communication is the process of exchanging ideas,

thoughts, opinions, knowledge, and data so that the message is
received and understood with clarity and purpose. When we
communicate effectively, both the sender and receiver feel
satisfied.
7 W's of Effective Communication :
The 7 W's dance through every step of effective
communication planning, reflecting on the seven pivotal
questions to ask before jumping into action-mode.

Considering the Why, Who, What, How, by Whom, When &

Where and How it Went of every communication you initiate
will give you the most useful level of understanding of how to
answer all of these seven questions.

 Why
Starting with the Why means establishing the purpose of
your communication 
 What
The topics and sub-topics of communication, their
arrangement in a logical sequence by prioritisation.
Selection and organisation of information.
Write down points in order.
First write an outline., then a revised outline.
It is important to formulate and express the one key
message that is at the very heart of your communication.
 Who
 What is the role of the person initiating the
communication? It can be that of a researcher, a student,
or even a friend
 Whom
It relates to the person who is supposed to be the
intended audience. These are the readers. There are
different requirements for writing for different people.
 When
It refers to the occasions of writing. Write according to
the demand e.g. research, paper, etc. Time your
communication activities right for everyone.
 Where
The aspects of the communication.
Where is the communication coming from?
Where is the information taken from?
Where the communication is going to lead .
 How
How is it done. Written or oral.
If written then handwritten or composed.
The format of writing and type.

7 C’s of Communication
1.) Clear

Convey your message in an easy-to-understand manner. Use

short simple sentences while speaking or writing. The aim is
to share your thoughts and ideas with utmost clarity. Clear
messages consist of exact and concrete words. No ambiguity
or confusion. No plurality of meanings.
2.) Concise

Concise means to be to the point without using a lot of words.

Avoid using filler words like “you see”, “at this point of
time”, “a lot of sense”, “kind of”, “what I mean”, “sort of”.
You need to ask yourself if there are any unnecessary
sentences and if you have written the same points multiple
times. Being concise saves the time of both you and your
reader and adds value to your message. Brief but loaded with
meaning sentences. Use epigrammatic style.
3.) Concrete

Concrete messages are clear and usually supported with facts.

It gives a laser focus touch to your messages without being
vague. There are details in the message without it being too
long. A concrete message is solid and specific.
4.) Correct

Make sure all your facts and figures are accurate with no
grammatical errors. Always proofread your work before
presenting it. A correct massage with viable facts will add
credibility to your work.
5.) Consideration

Consideration is simply keeping in mind the audiences

requirements and views while formulating your message.
Follow the ‘You’ approach when dealing with your audience.
Consider their level of education, interests, mindsets, etc.
Emphasize what is possible rather than what’s not when
dealing with them. This will result in positive outcomes
during your interactions. Talk from the other person’s p.o.v.
People like listening to such things where their own interests
lie.
6.) Complete

A complete message gives the user all the information and is

clear and detailed. When your message is complete, your
audience knows exactly what needs to be done. Make sure all
the facts you want to convey in your message are accurate and
there is a clear call to action present in your message.
There should be a proper beginning, transitional middle, and
a convincing end. Give arguments and details logically to then
give conclusion.
7.) Courteous

Being courteous is the most important attribute of

communication. Always be friendly and honest. Respect the
speaker while you communicate. Even if you have some
feedback that needs to be pointed out, it can be conveyed in a
constructive manner. A courteous message will leave the
speaker in a positive mind set rather than negative one.
Manners and etiquette should be considered. Style should not
be haughty and rude. Should be refined, cultured, and
polished. Mood counts a lot in assertion and requests.