Scribd Logo
Upload

Welcome to Scribd!

  • KFC India Case Questions

    Uploaded by

    Iharry 1
    25 views1 page
    KFC India applies various theories of behavioral learning to its marketing strategies. It uses classical conditioning by associating its brand with positive emotions to influence consumer behavior. It applies instrumental conditioning by rewarding consumers for desired behaviors like purchases. It also leverages cognitive learning by helping consumers understand the benefits of its products to influence purchase decisions.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    KFC India applies various theories of behavioral learning to its marketing strategies. It uses classical conditioning by associating its brand with positive emotions to influence consumer behavior. It applies instrumental conditioning by rewarding consumers for desired behaviors like purchases. It also leverages cognitive learning by helping consumers understand the benefits of its products to influence purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views1 page

    KFC India Case Questions

    Uploaded by

    Iharry 1
    KFC India applies various theories of behavioral learning to its marketing strategies. It uses classical conditioning by associating its brand with positive emotions to influence consumer behavior. It applies instrumental conditioning by rewarding consumers for desired behaviors like purchases. It also leverages cognitive learning by helping consumers understand the benefits of its products to influence purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    KFC India – Relishing on Consumer Learning

    Case Questions:

    1. How does KFC India apply Classical Conditioning Theory of Behavioral Learning – in
    details? (33 points)

    2. How does KFC India apply Instrumental Conditioning Theory of Behavioral Learning –
    in details? (34 points)

    3. How does KFC India apply Cognitive Learning – in detail? (33 points)

    You might also like