Certainly!

Digital marketing and advertising can be extremely important for clothing

businesses for several reasons.

1. Increased visibility: With so many clothing businesses vying for customers'

attention, it can be difficult for any one business to stand out. Digital marketing
and advertising can help increase a clothing business's visibility by promoting its
products on social media, search engines, and other online platforms.
2. Targeted advertising: Digital advertising allows clothing businesses to target
specific audiences based on factors like age, gender, location, interests, and
more. This means they can reach the people who are most likely to be interested
in their products, which can lead to higher conversion rates and a better return
on investment.
3. Brand building: Digital marketing can also be used to build a clothing business's
brand. By creating a strong online presence through social media, email
marketing, and other channels, businesses can establish themselves as trusted
and reliable sources for fashion products.
4. Measurable results: One of the biggest advantages of digital marketing and
advertising is that it allows businesses to track and measure their results in real-
time. This means they can see which strategies are working and which ones
aren't, and make adjustments accordingly.
5. Cost-effective: Compared to traditional advertising methods like print and
television ads, digital marketing and advertising can be much more cost-effective.
This is especially important for smaller clothing businesses that may not have
large marketing budgets.

Overall, digital marketing and advertising can be crucial for clothing businesses that
want to increase their visibility, reach targeted audiences, build their brand, and achieve
measurable results in a cost-effective way.

The COVID-19 pandemic has certainly had a significant impact on the clothing industry, and many
businesses are struggling to stay afloat. However, there are some strategies that clothing businesses can
use to bridge the gap with their customers and increase profitability. Here are some suggestions:

1. Improve your online presence: With more people shopping online than ever before, it's crucial
to have a strong online presence. Ensure your website is up-to-date, easy to navigate, and
provides detailed information about your products. Use social media platforms to promote your
business, and engage with your customers online.

2. Offer incentives and promotions: To encourage customers to buy from you, consider offering
incentives such as discounts, free shipping, or free returns. You could also run promotions, such
as buy-one-get-one-free deals, to attract new customers.
 3. Focus on e-commerce: Many people are hesitant to visit physical stores due to the pandemic, so
it's important to focus on e-commerce. Consider investing in technologies that allow customers
to virtually try on clothes or see products in 3D.

4. Provide exceptional customer service: With the competition so fierce, providing exceptional
customer service can make all the difference. Make sure your customer service team is trained
to handle any issues that may arise and respond to queries promptly.

5. Collaborate with influencers: Working with influencers can help you reach a wider audience and
increase your brand awareness. Identify influencers who align with your brand and collaborate
with them to promote your products.

6. Expand your product offerings: To increase your profitability, consider expanding your product
offerings. Identify gaps in the market and develop products that fill those gaps.

7. Consider alternative revenue streams: If your clothing business is struggling, consider alternative
revenue streams. For example, you could sell gift cards, offer subscriptions, or even rent out
your clothes.

By implementing these strategies, you can bridge the gap with your customers and increase profitability
in your clothing business during the pandemic.

Robust inventory technology refers to a set of tools and systems that enable businesses to efficiently
manage their inventory. These technologies are designed to provide accurate and up-to-date
information about the inventory, which can help businesses optimize their supply chain and make better
decisions about stock levels, ordering, and fulfillment.

Robust inventory technology typically includes software applications that automate and streamline the
inventory management process. These applications can track inventory levels in real-time, monitor sales
trends, and provide analytics and insights to help businesses make informed decisions. They can also
integrate with other systems, such as point-of-sale (POS) systems and shipping software, to provide a
seamless end-to-end solution.

Some examples of robust inventory technology include barcode scanners, RFID (radio frequency
identification) tags, and automated storage and retrieval systems (ASRS). These tools can help
businesses accurately track and manage inventory, reduce errors, and increase efficiency.

In summary, robust inventory technology is a suite of tools and systems that help businesses manage
their inventory more effectively, providing real-time information, automation, and insights to optimize
the supply chain and improve decision-making.
HELLO GOOD AFTERNOON, EVERYONE!

IM PAOLO ORONCE FROM GROUP 7 AND I HERE TO PRESENT OUR PRESENTATION ABOUT THE
IMPORTANCE OF LOWER-LEVEL MANAGEMENT IN CRAFTING A STRATEGIC PLAN.

SO, OUR CHOSEN INDUTRY IN THIS TOPIC IS CLOTHING INDUSTRY, THE COMPANY WE CHOOSE IS BENCH
LIFESTYLE AND CLOTHING.

INTRODUCTION
Like what other reporters says, bench also doesn’t need a comprehensive introduction because
we know this brand through the years right producing different products primarily on clothing
products? So Can I ask everyone, who among you once own a bench product? Any bench
product like t-shirt, polo’s, fragrances, towels, bench n bath towels?
See most of us here really know this company. Okay a brief trivia and history of bench, it is started as
company that offers only t-shirt in small area of in SM department store. So I think everyone are very
familiar with this brand because once in our life we’ve seen their product. Another trivia bench company
is now scattered all over the Philippines with accumulated 700 branches nationwide both stand alone
retail store and kiosk in Sm Store and Robinson Department Store
As previously noted by other reporters, Bench, as a well-established brand with a longstanding history of
producing a variety of primarily clothing products, does not require an extensive introduction. With that
said, I would like to inquire if any of those present have had the opportunity to own a Bench product,
such as a t-shirt, polo, fragrance, or towel, including Bench n Bath towels.