FACULTY OF BUSINESS & ACCOUNTANCY

(SEMESTER NOVEMBER 2022 / SESSION 32234)

CASE STUDY
COURSE NAME : CHANGE MANAGEMENT
COURSE CODE : PMS3393
LECTURER NAME : MADAM NOOR MALINDA MOHAMED MOHAN

STUDENT’S DETAIL

Name Student ID Program

1. Livyasri Palasuparamaniam 4211002771 BHRM
Case Study 3.3

2.) How does a successful organization determine whether an environmental change is a brief fad or
fashion to be ignored, or a development that requires a fundamental rethinking of the way in which
it does business?

One of the most important characteristics a successful association must have is the ability to recognize
changes in the environment. It is imperative for associations to recognize this change and further understand
whether it is a short-term change or a long-term change that will last for a considerable period of time and
have some impact on the business. Changes in the environment may be beneficial or detrimental to the
association. Here is the difference between a group and an effective group, given that the successful group
will evaluate the situation, survey it, and be adaptive while they are working together, and because of this
quality, they will not be exactly like other groups.
The organization will try to be adequately adaptable so that it can react to the change and provide goods
according to necessity rather than modifying the firm at the ground level. Due to the fact that the industry
is extremely competitive, an effective firm must be ready for any new changes as a means of success. To
do this, the organization must have an advantage over its competitors.

3.) What change issues does this case raise with regard to the significance of reputation?

Executives are aware of how important reputation is to their companies. Companies with strong,
positive reputations attract better talent. They are frequently able to charge more because they are perceived
as showing greater respect. Their customers are more dependable and buy a wider variety of goods and
services. They have better value profit items and market esteems as well as reduced capital expenditure
costs because the market believes that such businesses will preserve their income and foster future growth.
Additionally, associations are especially helpless to stop anything that damages their reputations in a market
where 70% to 80% of market value comes from hard to measure immaterial resources like brand value,
intellectual capital, and benevolence.
However, when it comes to coping with their notorieties in general and the threats to them specifically,
most organizations do a subpar activity. They frequently focus their efforts on addressing the threats to their
notoriety that have recently surfaced. This is not risk management; rather, it is emergency management, a
flexible strategy whose goal is to lessen the harm. This article provides a framework for actively monitoring
reputational risks. It explains the factors that affect the severity of these risks and then looks into how a
business can effectively measure and manage them. Through such a process, managers will be better
equipped to assess current and future threats to the reputations of their firms and identifying potential threats
to their organizations' reputations and deciding whether to admit a threat or take steps to avoid it or mitigate
it.
4.) What actions would you recommend be taken by Big Food and the fast-food companies that have
been caught in the reputation trap?

The organizations that are struggling must first recognize the error that they are making and refer to the
strategy used by the firms that are still succeeding. In order to regain the market share it has lost,
organizations need to understand the needs of their customers and demonstrate flexibility. If people need
healthy food, then the company's main focus should be on providing that food. They also need to persuade
their customers that they are developing more beneficial food products, and in this particular case, the right
advertising and public relations techniques must be used.
In order for the associations to advertise the way they set up their food products, they need to get rid of
the fast food label they already have and complete the sound nutrition tag. In this case, quality should be
required. The business model is very straightforward and states that you must produce in response to
requests or create items that generate requests.