brand book avastar

by
brand use guidelines
index
1. logo

2. fonts

3. color palette

4. communication style

5. logo application

6. brand applications & communication materials

logo / font & icons
Brand Use Guidelines

Logo
The avastar logo is designed from
the lowercase light helvetica font
accompanied by an isotype that is
a moving star.
As it is observed in the graphic
how the logo is formed, the guide
is made for people who dominate
the graphic aspect.
Brand Use Guidelines

Font & Icons

HELVETICA LIGHT

abcdfghijklm
nopqrstvwyz
ABCDFGHIJKLM
NOPQRSTVWYZ
1234567890@#&¥£$
The font used is Helvetica light for all graphic, advertising, promotional

communication and all avastar information.

The headlines will always be with helvetica light in lowercase as the body text
of all communications always making a difference in size between the title
with the body text, the body text will always be much smaller than the titles.
Brand Use Guidelines

Icons
A series of avastar's own icons have been designed to
facilitate all brand communications to maintain that
gentle, modern character of the new health experience.
color palette
Brand Use Guidelines

Logo & Color Palette

The Color Palette used for avastar is of a
purple light 252C shades combined with a
313C blue that gives a different character to
the brand and the business that it performs
in addition we use a gradient of -45 angles
purple to blue super interesting that gives a
nuance of modernity and transmutation that
signifies the new experience in modern
health.
 Brand Use Guidelines

PANTONE 3165C PANTONE 7709C PANTONE 311C PANTONE 313C PANTONE 259C PANTONE RHODAMINE RED C PANTONE 252 C PANTONE 265 C

186° 186° 187° 194° 295° 320° 300° 266°

100% 46% 100% 100% 72% 100% 52% 50%
34% 73% 87% 74% 46% 90% 81% 80%
0 100 0 0 113 231 209 147
78 177 193 143 33 0 99 100
89 188 222 190 119 149 206 204
100% 60% 69% 100% 67% 5% 27% 52%
53% 13% 0% 23% 100% 97% 70% 68%
53% 25% 12% 19% 19% 0% 0% 0%
33% 0% 0% 0% 6% 0% 0% 0%
#004e59 #64b1bc #00c1de #008fbe #712177 #e70095 #d163ce #9364cc

The extended palette of corporate colors of avastar ranges from deep blue to
Color Palette/ optional
aquamarine to modern relaxing purple light, this range is chosen with the intention of
being an option for the different services and companies derived from the mother
brand and to be in accordance with the brand and the new health experience.
Brand Use Guidelines

The extended palette

of corporate colours
The extended palette of corporate colors of

avastar ranges from deep blue to

aquamarine to modern relaxing purple light,
this range is chosen with the intention of
being an option for the different services
and companies derived from the mother
brand and to be in accordance with the
brand and the new health experience.
communication style
Brand Use Guidelines

communication style
the style of communication of the brand must always be
friendly, respectful of diversity, with a modern character and
aware of its environment in favor of the new health
experience that the avastar brand represents, always
showing a step ahead of its peers in all your
communications, whether it be a social network or as an
advertisement to your avastar spaces.
the design and layout of the communications are done with
great freedom and flexibility so that the providers can work
on the different applications of the brand.
 Brand Use Guidelines

horizontal grid blue is the required work area.

This grid is the basis for the
red is the security area
layout of all advertisements or
yellow are the vertical columns
any design requested by the
green are the horizontal columns
brand. all internal angles and
This is how the grid should look
quadrants can be used to
to be able to play with the
diagram the designs.
This grid can be used as a guide brand's objects.
in Illustrator, Photoshop, or any
Adobe design program.
 Brand Use Guidelines

vertical grid blue is the required work

This grid is the basis for the
area.
layout of all advertisements
red is the security area
or any design requested by
yellow are the horizontal
the brand. all internal
columns
angles and quadrants can
green are the vertical
be used to diagram the
designs.
columns
This grid can be used
This is how the grid
as a guide in Illustrator,
should look to be able to
Photoshop, or any
play with the brand's
Adobe design program.
objects.
Brand Use Guidelines

using the grid intelligently and following the models shown here, you will be able to realize that there is a lot of graphic unity,
horizontal Art/1 harmony in corporate design and, above all, many options when it comes to diagramming and placing the brand's objects
correctly and harmoniously. , there is a lot of versatility and flexibility for greater creative freedom, always respecting the
character of the avastar brand.
Brand Use Guidelines

You can use color photos, with special treatment, bank and black, a single photo or two if it is the case and total freedom to
vertical Art/1 use the colors of the corporate palette of avastar depending on the case or commissioned work.
Brand Use Guidelines

color photos can be used on white backgrounds, with special treatment, bank and black, a single photo, two or even three
vertical Art/2 photos or more if the case warrants it. Total freedom to use the colors of the corporate palette of avastar depending on the
case or commissioned work.
Brand Use Guidelines

You can use color photos, with special treatment, bank and black, a single photo in the entire sketch or design area. Total
vertical Art/3 freedom to use the colors of the corporate palette of avastar depending on the case or required work.
logo application
Brand Use Guidelines

avastar becomes a brand of relationship. The new

communication logo radiates openness and clarity. With this
new transparent variant, we want to invite our customers more
than ever to become part of the avastar world. Additionally,
our new brand design is geared towards the challenges and
digitization opportunities for brands. With visual and graphic
restraint We are flexibly equipping ourselves for the wide
variety of communication touchpoints where avastar will
showcase its online and offline presence in the future. The
additional communication logo symbolizes the importance
and relevance of the brand for the care, and pleasure of
being well and healthy today and in the future.
Brand Use Guidelines
these are the only two versions of the logo
and the isotype with their respective grids
to build the logo correctly

vertical logo horizontal logo

Brand Use Guidelines

vertical logo horizontal logo

logo application
these are the only two versions of the logo
and the isotype with the primary corporate
colors.
 Brand Use Guidelines

The new logo can be used only on a white

background or in its solid form on a custom
gradient font for the avastar brand. This
pattern is made up of two colors from the
palette at an angle of -45 °
Brand Use Guidelines

The new logo must have these minimum sizes.

Brand Use Guidelines

The new isotype must have these minimum sizes.

Brand Use Guidelines

The new logo should radiate openness and clarity. With this new sensation of
transparency and movement, both in its original shape with a beautiful gradient,
and in its solid shape, which mixes and moves within some colors of our palette.
Brand Use Guidelines

The new logo should radiate openness and clarity. With this new feeling of
transparency and movement, both in its original shape with a beautiful gradient
and in its solid shape, it blends and moves within some textures and
landscapes, demonstrating the brand's versatility and freedom.
 Brand Use Guidelines

app icon

The new logo should radiate openness and clarity. With this new sensation of
transparency and movement, this will be the icon of the app for the mac
environment on your different devices.
 Brand Use Guidelines

app icon
The new logo should radiate openness and clarity. With
this new sensation of transparency and movement, this
will be the icon of the app for the mac environment on
your different devices. This is how our app would look
on an iphone screen and in the apple store.
brand applications
& communication materials
avastar becomes a brand of relationship. The new
communication logo radiates openness and clarity. With this
new transparent variant, we want to invite our customers more
than ever to become part of the avastar world. Additionally,
our new brand design is geared towards the challenges and
digitization opportunities for brands. With visual and graphic
restraint We are flexibly equipping ourselves for the wide
variety of communication touch points where avastar will
showcase its online and offline presence in the future. The
additional communication logo symbolizes the importance
and relevance of the brand for the care, and pleasure of
being well and healthy today and in the future.
1
brand application
& communication materials

• Business Cards,
• Stationery, Prescription
• Forms.

brand application
& communication materials
• Basic PPT templates
(including Cover, Index,
Content Page, Basic Charts)
• For the ppt covers you can use an
image or photo with some digital
treatment with the corporate logo
and the avastar wave.
• the content of the ppt uses the
helvetica light font.
• Titles are advised to be placed at
an average size of 36 points
maximum to differentiate from
body text.
• The texts can be colored with the
corporate color palette, to mark
the different topics to be dealt
with.
• They can also use the brand icons
to point to a specific topic.
• The body text must go in a
maximum score of 15 points.
• The area is designed so that
everything can be transmitted in a
presentation.
• Business Cards,
2 doctors and medical staff apparel
3 new technologies in support of brand development.
4 Architecture & Design
the design of the spaces where
the brand is going to develop
have to be spacious in order to
expand its brand value.
the design of the spaces where
the brand is going to develop
have to be spacious in order to
expand its brand value.
the design of the spaces where
the brand is going to develop
have to be spacious in order to
expand its brand value.
the design of the spaces where
the brand is going to develop
have to be spacious in order to
expand its brand value.
the design of the spaces where
the brand is going to develop
have to be spacious in order to
expand its brand value.
welcome to the world avastar
by