COMPANY ANALYSIS

Crafted by Kantan

PRINCIPLES OF ENTREPRENEURSHIP (ENT530): CASE STUDY

FACULTY & PROGRAMME : Faculty Business Administration (BA243)

SEMESTER : 6
PROJECT TITLE : Case Study (Company Analysis)
GOUP MEMBERS : 1. Abdul Hasif Bin Abdul Jalel (2020345565)
2. Muhammad Syazwan Bin Syamsul Bahri
(2020350259)
3. Haris Bin Shahrom (
4. Nur Atiqah Binti Rosli (2020100537)
5. Nurul Huda Binti Hasim (2020739821)
LECTURER : Abdul Hamid Bin Abdul Halim

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 TABLE OF CONTENT

PAGE

TITLE PAGE i

ACKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Background of The Study

1.2 Problem Statement
1.3 Purpose of The Study
2. COMPANY INFORMATION

2.1 Background
2.2 Organizational Structure
2.3 Products/Services
2.4 Business, marketing, operational strategy
2.5 Financial achievements
3. COMPANY ANALYSIS

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2
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3.1 Business Model Canvas (BMC)

4. FINDINGS AND DISCUSSION

5. CONCLUSION

6. RECOMMENDATION AND IMPROVEMENT

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7. REFERENCES

8. APPENDICES

ACKNOELEDGEMENT

In the name of Allah, the Most Gracious and the Most Merciful.

All praises to Allah and His blessing, Alhamdulillah, we managed to complete our
group assignment for case study that have been given by our lecturer to us within the time
given successfully. This assignment has been done with all afford by group members.

The success and the outcome of this case study will not become possible if there is
no help from our lecturer and the respondent of the interview which is the owner of Crafted
by Kantan and the other parties. We are so grateful for the cooperation that has been given
by all of the parties which contributed to this case study.

First and foremost, we would like to sincerely thank our lecturer Sir Abdul Hamid Bin
Abdul Halim for all the advice and guidance with this group project assignment. He often
advises us if we are unconscious and criticized us very courteously. It has been a great
pleasure and honor to have him as our lecturer.

Our deepest appreciation also dedicates to all of our family members who always
pray for the blessing of us here, and give encouragement and support. It would not be
possible to complete this assignment without their support from them. Million thanks to all
our classmates for their help to make our assignment is complete.

Last but not least, this Group Assignment cannot be completed without the effort and
cooperation of our group members Abdul Hasif Bin Abdul Jalel, Muhammad Shazwan Bin
Syamsul Bahri, Haris Bin Shahrom, Nur Atiqah Binti Rosli and Nurul Huda Binti Hashim.
Thank you because always give a hundred percent commitment to complete this assignment
with responsibility.

May Allah grant success, health, and honor to those mentioned above.

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 EXECUTIVE SUMMARY

This is a Case Study report conducted by a group of students that consist of five members to
fulfill the requirement of the subject Principles of Entrepreneurship (ENT530). In order to
finish this case study, the groups of students require to choose one small or micro business
and collect as much information as possible about the chosen company. The information
about the company includes company background, product, marketing techniques, and also
business performance. After that, the group needs to analyse the companies using SWOT
analysis and identify the problem faced by the business. The last part is, after finishing all
the findings, the groups of students also need to propose relevant solutions to enhance or
improve the business performance.

In order to collect information regarding the company, an online interview was held using
Google Meet. Through the online interview, the group managed to analyse the company’s
performance using the SWOT analysis. The strength of the company in order to stay
competent in this business is customer trust and loyalty which means that the company is
able to produce a product that high with quality. However, there are some weaknesses and
also threat that would give some impact on the company.

Crafted by Kantan is an organization consisting of five co-owners that supply and

printing of T-Shirts and clothing as their product which is called Crafted by Kantan. The said
product their expertise in t-shirt printing using the silkscreen printing technique according to
the customer's taste and wishes. Most of the customers that order t-shirt printing, corporate
shirts, canvas printing, and paper bag printing is a regular customer and have repeated
several times, impressed by the quality of the products and the good service from them.
Crafted by Kantan also marketed its product to several target customers including schools,
higher education institutions, private and government sectors, clubs and associations, and
individuals, as those places are the main target spots. All the services could also be
purchased through WhatsApp, calling, and walking into the shop.

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1. INTRODUCTION

1.1 Background of The Study

The Principles of Entrepreneurship (ENT530) is required for all UiTM students who are
pursuing business bachelor-level courses. One of the optional subjects for this study,
entrepreneurship education refers to a structured course that helps students to grasp
personal
insights, market demands, and commercial opportunities through entrepreneurial skills. It
entails networking abilities, idea generation, the formulation and implementation of a
business plan, business management, and assessment of the business environment.

This course is designed for students who desire to establish their own business, purchase
an existing one, or work for a start-up or corporate venture firm. This course emphasizes
"learning by doing," in which people and resources are used as foundations for the
entrepreneurial process, such as producing value, spotting an opportunity, and innovating.
This course covers case studies for one small or micro business that has been chosen by
the group members. Students should conduct an interview about a business physically or
virtually in gaining first-hand knowledge of the issues that the business faces as well as
introduce students to their business and the corporation's business. As a result, students will
study the topic and devise a solution to the problems. In this example, we do case studies on
the resolved Crafted by Kantan business difficulties.

Entrepreneurship education helps students and learners from all social and economic
backgrounds since it enables individuals to develop unique talents and to think beyond the
box. It also offers opportunity, trust, social justice, and economic stimulation. Entrepreneur
education and knowledge are also supplied to developing entrepreneurs for they to generate
business concepts and engage in entrepreneurship. This includes assisting individuals in
learning more about important business issues such as finance, sales, marketing,
management, and accounting, as well as broader qualities such as flexibility, effective
communication, and trust.

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 1.2 Problem Statement

To be an entrepreneur, there are many challenges that one must overcome, and a couple of
those problems are: -

 Financing
Experienced entrepreneurs do not have it easy when it comes to funding a new business
but they do have a few advantages over newcomers. They might have a pool of capital
from a business they previously sold or a steady stream of revenue they can use to fund
a new business’s cash flow.

 Teambuilding
This is especially hard if you have never run or managed a team before but even if you
have management experience, picking the right team for a start-up is stressful and
difficult. It is not enough to find candidates who fill certain roles. You also need to
consider their cost to the business, their culture fit, and how they will work as part of your
overall team. Such considerations are exceptionally hard when you are pressured to fill
those positions as soon as possible.

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 1.3 Purpose of The Study

A case study is a method, activity, or record of the research into the evolution of a real or
hypothetical situation, person, or group. It can be used by a company to demonstrate how
well their service and product have been implemented. It is not just explaining a product or
service, however, a case study allows a business in order to show how well their product
and service can be used and how well the business chooses the best solution to be
implemented to solve all the major problems. This case study is based on a real-life situation
where existing problems in a business need to be solved.

The main reason for this case study is conducted to find out more about what is the key to
entrepreneurs in running their businesses so that they succeed in their business and how
they operate the business which is how the entrepreneurs for “Crafted by Kantan” face and
solve all the problems. Apart from that, this study also wants to know what problems might
occur in the business and how they handle them in the best way to have a better
achievement for the business by using SWOT analysis. We utilize a SWOT analysis to
evaluate “Crafted by Kantan” strengths and weaknesses. So that we can see the
opportunities and risks that they face in the marketplace using this research. As a result,
“Crafted by Kantan” is able to establish a strategic approach in order to achieve its
objectives. The use of a SWOT analysis can help “Crafted by Kantan” improve their
performance and lower their business risks.

By conducting this case study, we can get some knowledge on how we can face the
problems and improve our business in the future. It will give benefits us as a student
because we need to think of ways how to improve our business whether in terms of sales,
operation, and marketing. The skills that we have learned will allow us to make our own way
to be successful entrepreneurs in the future. It equips us with the knowledge of how to seek
out problem-solving opportunities, think creatively, always be willing to accept risks, and
accept failure as a process to move forward in our business.

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2. COMPANY INFORMATION
2.1 Background

Founder Crafted by Kantan (NS0116441-A) is Mohamad Norizzammudin Bin Zulkiflee, was

established and registered on 1 May 2013 and operates in Sikamat, Seremban. The owner
of this company is Mohamad Norizzammudin Bin Zulkiflee. This company is entirely owned
by Bumiputra.

Crafted by Kantan has the goal of overcoming the Ummah's wear problem. Them believe
that we don't just have to produce beautiful products but also need to produce meaningful
products and useful for the good of all. Crafted by Kantan is a T-Shirt printing service
company and clothing for daily use or certain "events".

Their expertise is in t-shirt printing using the silkscreen printing technique according to the
customer's taste and wishes. Among the products produced are round neck T-shirts,
collared T-shirts; Muslimah T-shirts, jerseys, corporate shirts, "custom-made" T-shirts, and
so on.

Crafted by Kantan also produces its own "clothing line" or "branding" by designing and
printing its own T-Shirts that will be marketed to the public. Crafted by Kantan's target
customers include schools, higher education institutions, private and government sectors,
clubs and associations, and individuals. There is also a company for "Offset Printing"
services " Flyer; Banners; Bunting, Business Cards, etc.

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2.1.1) Objective

 Overcoming the problem of community use by applying designs that have a positive
meaning.
 As a supplier and service of T-Shirt printing and clothing to schools, higher learning
centres, the private sector, and government bodies, clubs, and associations.
 Identify and help improve Bumiputera-owned companies to be more competitive in
the field of clothing printing and branding.

2.1.2) Vision and Mission

Our Vision
Produce high-quality products at reasonable prices.

Our Mission
 Become a bumiputra clothing printing company that successfully entered the
international market.
 Succeeded in educating and changing the community's perception towards a more
positive and cooperative mindset.
 Become a platform for young designers who want to together provide positive values
through clothing or fabric.

2.2 Organizational Structure

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2.3 Products/Services

This company produces a product that is printing that is popular in their area which is
Sikamat, Seremban. They choose to pursue their idea which is printing because nowadays,
people are always eager to make their own fashion statements. They usually prefer to wear
custom print t-shirts to show off their sense of style. So, they want to bring their skill in
designing the t-shirt forward into the market. Even the concern about other competitors, they
never felt the pressure to compete because of the service of their product which is to
produce quality products, prioritizing customer satisfaction, being punctual, and offer the
reasonable prices

Through the interview, other than t-shirt printing, they also produce different kinds of
products such as woven bag printing, paper bag printing, packaging, labeling, canvas
printing, and embroidery process. They will be making their brand a versatility brand that
would open up a wider target market and not just focus on millennials, but also the older
generation as their customer and probably as their future loyal customers.

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2.4 Business, marketing, operational strategy

2.4.1 Business Strategy

A business strategy is a long-term plan term plan of action designed to achieve a particular
goal or set of goals or objectives. This is because different business has different goal and
objective. The business strategy also is the backbone of business because that is the
guideline to achieve goals. Without guidelines, it can result in businesses getting bankrupt
and difficult to compete with competitors.

The first strategy that Crafted by Kantan used is providing job opportunities to all level of
ages. The manager was using this first strategy to attract more people to work at their place
so that their business could make it smoother in operating the business every day. So, they
can easily solve to achieve their objectives and goals. The manager believes by opening
more job opportunities by not following age, they can help people to increase new skills,
knowledge, and attitude. Besides he believes that he can help to increase the finances of
people. Besides can increase their business profits.

The founder of Crafted by Kantan which is Encik Mohamad Norizzammudin Bin Zulkiflee set
a very affordable price for all types of printing. They also use social media to attract more
people to know about their products. The owner of the shop knows that people nowadays
will use social media to find good and interesting fashion sense, Crafted by Kantan are
always ready to make style statements. To show off their sense of style, they constantly opt
to wear custom print t-shirts. They can flaunt their fashion savvy by wearing stand-out t-
shirts. So, they will publish their product, price, and place of their shop on social media such
as Facebook and Instagram. By using social, they also can increase their communication
between the customers and owners. So, they can increase their strength in their business.

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2.4.2 Marketing Strategy

A marketing strategy refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of the products or services the business
provides. A marketing strategy contains the company’s value proposition, key brand
messaging, data on target customer demographics, and other high-level elements. The
importance of marketing strategy is to help an organization make optimum utilization of its
resources so as to provide a sales message to its target market.

First, design strategy. Design is important to attract people to buy a product. If the design of
the product is unattractive and not suitable for the product, customers will not buy or use the
product. Crafted by Kantan was designed based on the idea of their own design that is
taking an art course at university. Other than its affordable price and the social media, the up
to dated design also could be one of the marketing strategies. So that, this business can
compete with others.

Next, E–Marketing. Even though this is a small business, this business still can provide a
good marketing strategy. This business uses E-Marketing to make people easier to exist to
their products to get information about their products. Facebook and Instagram are
examples of E-Marketing that they use to market their product to people in Malaysia. So,
with this alternative, they can create new customers and can communicate with their
customers.

2.4.3 Operational Strategy

A plan specifying how an organization will allocate resources in order to support

infrastructure and production. An operations strategy is typically driven by the overall
business strategy of the organization and is designed to maximize the effectiveness of
production and support elements while minimizing costs. This is important because without
an operational strategy the business will not run smoothly, and they will be facing a lot of
problems.

The operational strategy of Crafted by Kantan is designed to maximize the effectiveness of

production and minimize cost. Since their business wants to satisfy the customers with their
service, they put their office at Sikamat, Seremban near their place. So that the customer
around them can see their shop easily. They also use media social platform as a platform to

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promote their service. This is important because their product is still new in the market, so
they will be faced problems if they build their shop far from people and difficult to archive.

Customized t-shirts are similar to free off-the-shelf promotional items. Well-designed

customized t-shirts encourage employees and clients to wear them wherever they go,
resulting in a distinct company image.

2.5 Financial achievements

Crafted by Kantan has achieved so many achievements since the first time launched. This
printing shop is always received a huge order from schools, higher education institutions,
private and government sectors, clubs and associations, and individuals. Their varieties of
designs and products have attracted so much attention from customers. Crafted by Kantan
has always received a lot of customers from other states as well. Crafted by Kantan has
provided many quality and up-to-date design that meets the customer’s need and wants.
Based on Encik Mohamad Norizzammudin Bin Zulkiflee, Crafted by Kantan always received
good feedback from their customers.

Profitability is the most fundamental financial goal of any company, especially a small one. It
entails generating more money than spend on operating costs. Sales revenue and interest
on investments are examples of business revenue, while advertising, rent, utilities, interest
payments, and taxes are examples of operating expenses. It is important to completely
comprehend how to cut operating expenses in business in order to gain a better
understanding of your company’s financial statement and make improvements to the
organization in both good and bad times.

As the economic damage caused by the Covid-19 pandemic continues to spread, Crafted By
Kantan strives to improve the financial health of their business. They are focusing on
lowering operating costs by utilizing a remote workforce to engage with employees. It is
becoming increasingly vital for businesses attempting to adapt to the ‘new normal’
imposedughrn by Covid-19. Because some of them are students who are always on the go,
this makes it easier for them to communicate with each other. They communicate with their
team as needed throughout the day using Google Meet or Zoom, which helps them keep
their operational costs down by eliminating the need to pay for office utilities, among other
things.

Then comes cash flow accounting. The movement of funds in and out of your business is
referred to as cash flow. Business typically tracks their cash flow on either a weekly,

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monthly, or annual basis. Cash flow accounting is important because it will represent your
company’s capacity to keep sufficient operating capital to cover all of its fundamental
operational expenses. Setting a restriction on corporate funding incurred for off-season
operations or a time period to repay the amount of financing are two examples of cash flow
management. Every penny that leaves your bank account should always be a source of
concern in business, especially amid a cash flow crisis. You must cut out all the unnecessary
charges and only spend on those that are required.

As for Crafted by Kantan, they avoid using suppliers from other countries, such as
Indonesia. This attempts to lower the cash flow required to pay for the shipment of cloth from
Indonesia to Malaysia, as well as the costs of supplier’s payments. As a result, they decided
to discover the nearest supplier and were successful in finding one that supplies the same
quality of cloth at a lower price. Furthermore, rather than hiring a large number of agents,
Crafted by Kantan has decided to engage only 4 to 5 agents. Because Crated by Kantan is a
small company, it is not a problem for them not to hire a large number of agents. Spending
on employee compensation can be reduced as a result of this.

Finally, a company should consider how to optimize the pricing of its products and services.
You must set your prices based on your costs and how much your competitors charge. You
should not set commodity prices too high because it will negatively impact your firm. Crafted
by Kantan, on the other hand, makes a good selection by producing high quality, value, and
unique products at low cost compared to their competitors. One of the unique features of the
Crafted by Kantan product is that it includes design. Nonetheless, their product prices are
lower than their competitors, at RM 20 only, and you can receive discounted pricing, such as
during the special season, for only RM 18. It can enhance sales volume as a result of the
price reduction, and the lower the set price, the higher the business revenue in bulk as more
products are sold.

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3. COMPANY ANALYSIS

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3.1 Business Model Canvas (BMC)

4. FINDINGS AND DISCUSSION

5. CONCLUSION

6. RECOMMENDATION AND IMPROVEMENT

7. REFERENCES

8. APPENDICES

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