INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Executive Post Graduate Programme in Management

Course Outline

Course Code and Course Title EPGP-101, Quantitative Techniques (QT)

Course type Compulsory
Pre-requisites (if any) Nil
Course Credit 2
Total no. of sessions 16
Session Duration 75 minutes
Quarter I
Year and Batch MBA-15, 2022-23, 1st year
Sections (if any) C&D

Instructor Prof. C. Raju

Contact Details
Office Prof. C. Raju: Faculty Block 1, Room 7
Consultation Hours Through appointment

Introduction

“In God we trust. All others must bring data.” – W. Edwards Deming, Statistician, Professor,
author and consultant

“Torture the data, and it will confess to anything.” – Ronald Coase, Economist, Nobel
Laureate

The course will review and explain the statistical concepts and techniques that are most
commonly used in the area of Management and Business Analytics. The emphasis will be on
logic, understanding, practical application, and skill development, rather than mathematical
proof. This course provides in-class assignments and practical examples. At the end,
participants will be able to a) comprehend the various statistical techniques, b) critically assess
the findings in reports that are based on these statistical techniques and c) use statistical
software to carry out the statistical analysis themselves, and interpret and report the results
correctly.

3. Learning Objective / Course Outcome

Degree of
Linked
Course Key Verb emphasis given
Program Key word
Learning from to the PLO in
Level linking
Objective CLO Bloom’s the course
Objective CLO with
(CLO) Taxonomy Introduced /
(PLO) PLO
No. verb list Emphasized /
No.
Reinforced
Understand data
and visualize in
CLO-1 Understand 1.1 Knowledge Introduced
a knowledge
perspective
Evaluate the
CLO-2 appropriateness Evaluate 1.2 Evaluate Introduced
of different
 statistical
concepts
Develop skills to
CLO-3 Develop 2.1 Skills Introduced
analyze data
Use software to
obtain the
CLO-4
outputs of the
analysis
Interpret and
examine results
of data analysis Managerial
CLO-5 Examine 2.2 Introduced
for effective actions
managerial
actions.

Textbooks and Learning Materials

Text Book(s)
Doane, D., Seward L., Chowdhury, S. (2020), Applied Statistics in Business and Economics
(SIE), 6th Edition, McGraw Hill

Reference Book(s)
Bruce L. Bowerman, Richard T. O’Connel and Emily S. Murphree – Business Statistics in
Practice, 7e, McGraw Hill Education

Jaggia, S. and Kelly, A. (2016), Business Statistics Communicating with Numbers, 2nd Edition,
McGraw Hill Education (India) Pvt. Ltd.

Richard I. Levin, avid S. Rubin (2008), Statistics for Management, 5th Edition, Pearson

Anderson, D. R., Sweeney, D. J., Williams (2013), T. A. Statistics for Business and Economics,
9th Edition, Thomson Learning

Gerald Kellar (2012), Managerial Statistics, 9th Edition, Cengage Learning, New Delhi

Additional Reading(s)
Nil

Technology and Software (if any)

Data Analysis Tool pack (Excel add-in)

Other Resources (Journals, Internet Websites) (if any)

Nil

Pedagogy/Learning Process
The pedagogy will be a mix of interactive lectures, case discussions and demonstrations of
analysis of data. Discussions will be based on understanding the concepts and applications of
the methodologies to real-life situations. Participants are expected to come prepared for each
session. They should go through the relevant reading materials from the text book before
coming to the class.

Evaluation Components/Assessment of Student Learning

 PLO Tested
Assessment
Percentage Description (Give the
Tool
PLO No)
Quiz 30% These components evaluate students’ ability to 1.1
understand various concepts of the subject and
to apply appropriate statistical techniques in
End term business applications. Students are also
50% 1.2, 2.1
Exam evaluated in terms of their ability to interpret
various statistical outputs generated through
statistical software.
Project will be carried out in groups. Each
group will identify a phenomenon worth of
analysing quantitatively and study it with a
real data set (project with primary data will
attract more credits). Students will be expected
to come up with a decision-making problem
and give it a solution (limited to the topics)
Project 20% 2.2
based on quantitative methods.
The group project facilitates students to
demonstrate their ability in a real-life situation
in terms of identifying problem, collecting
appropriate data, analyzing data with statistical
techniques and software and interpreting
different results from a managerial perspective.

Session Plan

Chapter No. /
Session* Module Topic Reading material /
Cases
Introduction to Data – Sample and
Population – classification of data, data Chapters 1-4
Knowing data visualization - Descriptive measures – 2.1-2.2, 3.2, 4.2-4.6
and Mean, Median, Mode, Range, Mean
1-2
Descriptive Deviation, Variance, Standard deviation, C.3 Case 1:
Statistics Coefficient of Variance, Box Plot, Z- Demand Supply
Score and their use, Scatter diagram, Gap
correlation coefficient, data analysis
Chapter 5
5.2, 5.5
Probability as long run relative
Probability Mini case 5.2 (pp
frequency, analysis of nominal data,
3-4 and its 191)
unconditional probability and conditional
Applications C.3 Case1:
Probability, concept of independence
Demand Supply
Gap
Chapters 6 &7
Random variable, Discrete and
Random 6.1-6.2, 6.4-6.5
Continuous random variables, Probability
variable and 7.1, 7.3-7.4
distribution, Simple discrete probability
5-8 Probability C.8 Case2: Are you
distributions, Portfolio optimization-
Distributions ready to increase
Excel application, Binomial, Poisson and
patient volume in
Normal Distribution-Applications
OPD
Sampling and Sampling distributions of sample mean Chapter 8
9-10
Estimation when the population standard deviation is 8.1-8.5
 known and unknown - ‘t’-distribution – C.11: Case3:
Sampling distributions of sample Exploration to
proportion - importance of sample size – Confirmation
Confidence Intervals; data analysis
Chapter 9
Parametric Testing of Hypotheses –
9.1-9.5
Testing of Testing for population mean and
11-12 C.11: Case3:
Hypothesis proportion - one sample – problem
Exploration to
solving – data analysis
Confirmation
Chapter 15
Categorical data analysis: Test for
Categorical C.3: Case1:
13-14 goodness of fit and test for independence;
Data Analysis Demand Supply
data analysis
Gap
Chapter 11
11.1-11.2
C.14: Case4: Eye
Linear regression analysis, residual
Regression Level is Buy Level
15-16 analysis, regression diagnostics.
analysis Chapters 12 & 13
Introduction to multiple linear regression
C.16: Case5: How
Much your Car
Worth?
*Tentative (1 Session=1.25 hours)

Additional Instructions (if any)

a) Quizzes would primarily contain questions of objective type; questions may require
minor computing.
b) The End-term examination will be open book examination for 150 minutes. Use of
laptop without internet is allowed in the examination hall.

Group project
A project proposal (not exceeding two A4 size pages) should be submitted for approval and
the participants are encouraged to discuss with the instructor before submitting the proposal.
The deadline for submission of the proposal as well as the final project will be intimated later.
The length of the final project report should be at least three but no more than ten pages (A4
size, font size 12). Following information are mandatory for the final submission:
• A title of the project with introduction and motivation for the problem
• Methodology used for the collection of data
• Statistical methodology used for the data analysis
• Results of analyses and conclusion
• Data (source), Tables and graphs should be provided in the “Appendix”.

Soft copies of the project and data set (MS Word) should be submitted through Moodle. The
report must include the names of all the group members along with the group number. Each
member of the group should contribute and to ensure the contribution, each group should write
a brief report on the individual contribution (in the data collection or analysis or problem
selection, graphs and tables etc.).