SUMMER TRAINING RERPORT

ON
CUSTOMER ENGAGEMENT PROCESS AT OXYGARDEN
SUBMITTED IN PARTIAL FULFILLMENT FOR
THE AWARD OF THE
DEGREE OF MASTERS OF BUSINESS
ADMINISTRATION 2021-2023

UNDER THE GUIDANCE OF SUBMITTED BY : ISHIKA GUPTA

MR ANKUR AHUJA ENROLLMENT NO : 03714803921
FACULTY, MAIT MBA 3rd SEMESTER

MAHARAJA AGRASEN INSTITUTE OF TECHNOLOGY

AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA

UNIVERSITY,DELHI

PSP AREA,PLOT NO. 1, SECTOR-22, ROHINI DELHI 110086

 STUDENT UNDERTAKING

This is to certify that I have completed the Summer Training Report “CUSTOMER
ENAGEMENTPROCESSAT OXYGARDEN” under the guidance of MR ANKUR AHUJA in partial
fulfillment of requirement for the award of degree of Masters of Business Administration at
Maharaja Agrasen Institute of Technology, Delhi. This is an original piece of work & I have not
submitted it earlier elsewhere.

ISHIKA GUPTA

03714803921
MBA MAIT
 CERTIFICATE FROM COMPANY

Gurgaon
18th August 2022

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Ishika Gupta has worked as CIS Intern at OxyGarden India Pvt. Ltd from 15th June 2022 to
10th August 2022.

She has successfully completed her 2-month internship with us. Her performance was found to be satisfactory.
On behalf of everyone at OxyGarden, I wish her success in all her future endeavors.

Sincerely,
For OxyGarden India Pvt. Ltd

Abhishek Gupta
Founder- Director | OxyGarden India Pvt. Ltd

Address: E 7/21 DLF Phase 1, Gurgaon-122002

Contact No: +91 9818337393
 CERTIFICATE FROM FACULTY GUIDE

This is to certify that the Summer Training Report titled “CUSTOMER ENGAGEMENT PROCESS
AT OXYGARDEN” is an academic work done by ISHIKA GUPTA submitted in the partial
fulfillment of the requirement for the award of the degree of Masters of Business
Administration from Maharaja Agrasen Institute of Technology, Delhi, under my guidance
& direction. To the best of my knowledge and belief the data & information
presented by him/her in the report has not been submitted earlier.

Signature of Faculty Guide

Name of the Faculty Guide

Designation

Date:
 ACKNOWLEDGEMENT

I take the opportunity to express my gratitude to all of them who in some or other way helped me
to accomplish this challenging report. No amount of written expression is sufficient to show my
deepest sense of gratitude to them.
I am very thankful to Director DR. NEELAM SHARMA MAIT,HOD DR. AMIT GUPTA MBA,MAIT and
my Guide, MR ANKUR AHUJA for their everlasting support and guidance on the ground of which
I have acquired a new field of knowledge. The course structure created for this curriculum has
benefited with the inclusion of recent development in the organizational and managerial aspects.
I express my sincere thanks to all people who participated and helped me in successfully
conducting STR. I am thankful to all the members who gave valuable information in the part of my
STR.

ISHIKA GUPTA

03714803921
MBA MAIT
 TABLE OF CONTENTS
CUSTOMER ENGAGEMENT PROCESS AT OXYGARDEN Pg.No

Student Undertaking i)

Certificate from Company ii)

Certificate from Faculty Guide iii)

Acknowledgement iv)

Executive Summary v)

Chapter-1: Introduction 1

1.1 introduction
1.2 overview of the industry
1.3 overview of the company

Chapter-2: Research Methodology

2.1 objectives and scope

2.2 research design

2.3 sources of data collection

2.4 data analysis

2.5 sampling design

2.6 limitations of study

Chapter-3: conceptual background

Chapter-4: Data Analysis and Findings

Chapter-5: Discussion and Conclusion

Chapter-6: Recommendations

Chapter-7: Learnings

Bibliography

Questionnaire
 Executive Summary

A. In a time where 6 out of 10 most polluted cities in the world are Indian, we as a country face a huge
health crisis that is still invisible to most of us. In recent years indoor air pollution has Emerged as one
of the leading reasons for health issues in Indian metro city
B. This has aggravated problems like lung cancer, respiratory diseases, heart problems, affects pregnant

women and new born and has increased mortality rate. Purpose of this study is to find out the
awareness and requirement of Air sanitizers among institutions and households in the region of Delhi-
NCR, how do they perceive the feasibility of the product, its usage, benefits, and how efficient is it in
current situations.
The method of analysis includes a structured questionnaire. The questions are both open ended
and close ended. The interpretation was done based on the responses of the questionnaire. The
analysis was done using different bar graphs, tables and pie-charts with primary and secondary
research .The key findings in the report are that an air sanitizer/purifier does play a significant role
in improving the otherwise Air pollution related diseases and gives a protective and healthy ambiance
to the user.
 Chapter1: Overview

1.1 Introduction

1.2 Overview of the Industry

The global air purifier market size was estimated at USD 8.04 billion in 2019 and is expected to
register a CAGR of 10.8% over the forecast period. The market is anticipated to be driven by the
rising prevalence of airborne diseases along with rising pollution levels in urban areas.
Moreover, improved standard of living, increasing disposable income as well as growing health
consciousness are some of the factors expected to drive the growth. Increasing need for the
adoption of air pollution control equipment, especially in the developing regions is anticipated to
drive the demand for air purifiers. Growing health awareness, especially in the urban youth, is
expected to contribute significantly to the growth.

Stringent environmental protection laws, growing industrialization, and awareness for controlling
pollution are anticipated to have a positive influence on the market growth in the U.S. over the
forecast period. The High-Efficiency Particulate Air (HEPA) technology segment is expected to
dominate the U.S. market over the forecast period as it is the most effective technology for trapping
harmful airborne particles.
According to a recent survey, clean air is of the highest importance for the consumers so as to
avoid various health problems. However, growing industrialization coupled with rising
construction and mining activities in developing economies significantly contributes to air
pollution, which in turn expected to drive the demand for air purifier products over the forecast
period.
Earlier, the demand for air purifiers was primarily driven by consumers suffering from respiratory
disorders. However, rising health consciousness among consumers is expected to positively
influence the demand in the forthcoming years. Rising product demand from hotels in order to
meet consumer needs for comfort, especially in cities with high levels of air pollution is anticipated to
further fuel the market growth in the near future.
Government efforts to regulate air pollution by introducing stringent regulations and indoor air
quality standards are projected to drive the market growth over the forecast period. Additionally,
numerous air pollution control campaigns undertaken across the globe by government and NGOs
are further anticipated to boost the demand for air purifier products over the forecast period.
MARKETSIZE
India air purifier market stood at $49 million in 2018 and is projected to grow at a CAGR of over
28% during 2019-2024 to reach over $ 220 million by 2024, on the back of rising
expenditure on health and wellness products along with growing awareness regarding hazardous
effects of air pollution. In addition, growing technological advancements, rising incidences of
respiratory diseases, surging disposable income and growing urban population are expected to
boost the demand for air purifiers in the country during forecast period. Some of the other
factors that would have a positive impact on air purifiers market in India are aggressive
marketing strategies and demand for premium products.

Technology Insights

Based on technology, the air purifier market is segmented into HEPA, activated carbon, ionic
filters, and others. HEPA technology segment held the largest market share in 2019 and it is

Projected to grow substantially over the forecast period. HEPA filters are extremely efficient in
trapping airborne particles such as dust, pollen, smoke, and bio-contaminants.
Activated carbon filters have exceptional trapping capacity on account of the larger surface area
of the carbon granules that makes them very effective in trapping gases, fumes, and odors. Though
HEPA filters are highly effective in trapping airborne particles, they are ineffective against gases,
odors, and chemicals. Hence, activated carbon filters are generally used in conjunction with HEPA
filters to improve the efficiency of the air purifiers.
The ionic filters technology segment accounted for 26.5% of the total revenue share in 2019, and it
is expected to expand at a substantial CAGR from 2020 to 2027. Air ionizers generate negative ions
that attack harmful airborne particles and help to lock them in. This factor is anticipated to fuel the
application of the technology and in turn fuel the segment growth.
 Air Purifier Market Share Insights

The market is diversified in nature with the presence of both multinational and regional players.
Key players such as Honeywell International Inc.; IQAir; Daikin Industries, Ltd; Koninklijke
Philips N.V.; and Panasonic Corporation have a wide-ranging product portfolio, extensive
distribution network, and high degree of operational integration. All the major market players have
invested extensively in R&D initiatives in recent years, which has led to the invention of several
innovative products. Major players are aiming at strategic mergers and acquisitions of small and
medium scale companies to enhance their product portfolio. Hence, an intense rivalry is anticipated
among players in the forthcoming years.

Report Scope

Attribute Details
Base year for estimation 2022
Actual estimates/Historical data 2019 - 2021
Forecast period 2023 - 2027
Market representation Revenue in USD million and CAGR from 2020 to
2027 America, Europe, Asia Pacific, Central &
North
Regional scope
South
America,
U.S, Middle
Canada, East &
Mexico, Africa U.K., France,
Germany,
Country scope
China,
India, Japan,
Revenue Saudicompetitive
forecast, Arabia, andlandscape,
Brazil growth
Report coverage
factors
andyou
If trends
need specific information, which is not
15% free customization scope (equivalent to 5 analysts
currently
working days)
within the scope of the report, we will provide it to
you
as a part of customization
1.3 Overview of the Company

OXYGARDEN
Manufacturer of an air sanitizer intended to purify the air naturally. The company's product uses
patent-pending technology to maintain ideal relative humidity levels for building an environment
with the help of controlled transpiration in plants, innovative aerated growing medium and
controlled photosynthesis with the help of automated airflow and growing lights, enabling users
to purify indoor air by removing harmful pollutants and pumping in fresh oxygen to breathe fresh
and easy.
Inception of OxyGarden came from a vision of a happier and healthier lifestyle for humanity.
Oxygen- the most fundamental element of life is what we offer.
Most of us remain indoors for 90% of our daily life, breathing in air that is impure,
contaminated, and polluted.
Consequently, becoming prisoners of our own created restraint and not being able to live up to our
full potentials. World health organization (WHO) has implied that the indoor polluted air is
actually one of the biggest environmental health risks of our generation.
We want to bring about a positive change in people’s lives, providing fresh oxygen in their living
spaces is our first step towards our bigger dream- Happy, healthy and long life for humanity.

In the years to come, Oxygarden will enhance the quality of indoor air, raised the health and happiness
index and increase the life span of people who homed ‘Forest’ into their living spaces. Our vision is
that people across the country share the power of Oxygarden.
 Chapter 2: Research Methodology

2.1 Objectives and scope

Following are the objectives of the study

❖ To analyze and forecast usage of air purifier.
❖ To define,classify and forecast air purifier market on the basis of end user
and regional distribution.
❖ . To find average market selling trends in air purifier market.

Areas Covered for the Study:

Any study that is conducted has a scope. The scope here signifies the geographical limits within
which the study will be carried discrepancies in the study due to a large number of extraneous
variables in the area.

The study was under Oxygarden. The geographical scope of my study was limited to the area of
Delhi territory where by different area were covered .

New Delhi
Gurugram
Noida
Faridabad
Research definition:

Research is a process of systematic and in - depth study or search for any particular topic, subject
by collection, compilation, presentation and interpretation of relevant details or data.

DATA COLLECTION:

Data collection is the heart of all marketing research.

It is an elaborate process through which the researcher makes a planned search for all relevant data
and gathers the entire data required for the assignment.

2.2 Research design

This study is descriptive research. Descriptive research involves gathering data that describe events
and then organizes, tabulates, depicts and describes data collection. It also uses graphs and charts for
understanding of reader of data distribution easily.
2.3 Sources of data collection

a)Primary data
The research used for primary data was collected with the help of questionnaires which
were filled by respondents online. To get the best response young adults who were new to
working environment and those who will be facing the working environment were chosen.
The questionnaire had both open ended and close ended questions to enable guide the
respondent through filling of questionnaire.

b)Secondary data
The research used secondary data for example online reports, past research reports, graphs
& stats, brochures available with the relevance of title.

2.4 Data analysis - tools/techniques

Data collection will be from:

• Google forms
• Secondary data

Data analysis will be done with the help of interpretation of the responses of the questionnaire with
the help of:
• Histograms
• Pie charts
• Tables
• Graphs
2.5 Sampling design

Sampling size: The sample size is restricted to minimum 50 respondents to carry out the research
and various online reports and data. This was done in mind with time constraints and current
scenario going on that would help to get more relevant responses.

Sampling design/technique: This study used quota sampling as it would help us to divide the
population into the strata or sub groups which we need for our research.

Sampling unit: Young adults who are currently pursuing their degrees and are getting ready to
enter the workforce and the people who have recently entered the working environment.

2.6 Limitations of the study

Every study has a limitation and this research also carries some limitations:
• Lack of previous studies in the research
• Lack of information available
• The research was conducted with limited scope and sample.
• Smaller sample does not always give better results. Sample may not be true representative
of the entire population.
• There may be some discrepancy due to bias-ness of respondent.
• Due to covid19 pandemic it was not possible to go out and collect from face to face
interview.
• Only best way possible was to collect data through questionnaire (google form)
Chapter 3: Conceptual Background

In a time where 6 out of 10 most polluted cities in the world are Indian, we as a country face a
huge health crisis that is still invisible to most of us. In recent years indoor air pollution has
emerged as one of the leading reasons for health issues in Indian metro cities.
This has aggravated problems like lung cancer, respiratory diseases, heart problems, affects
pregnant women and new born and has increased the mortality rate.
We at oxygarden have tried to come up with a solution by sanitizing the air naturally and to
mitigate the impact of contaminated indoor air on human health.

By studying green natural plants that are NASA certified we wondered and experimented if they
can be used to efficiently purify air at a good extent. R&D for three years enabled us to blend
green natural plants, synthetic filters, innovative growing media, humidifier and latest
technology altogether and create a product that is self-sustainable which not only purifies but
sanitizes it so that all pathogens can be removed from indoor air.
FOREST
The forest provides you with an artificial energy source for the indoor photosynthesis process of
the plants. It has a monolithic structure to support all the elements of a neutralizer. It has a 5
Step purification process wherein indoor air passes through a pre filter, activated carbon filter, a
heap filter, green natural plants and innovative soilless growing media and then returns the
purified air back to the environment.
Top features:
Purifies area of 800 sq. ft.
Maintains humidity in an ideal range of 30-40% that is known to tackle harmful chemicals,
bacteria and other diseases causing pathogens.
Can fresh up till 700 litres of fresh air in a day by decreasing AQI level by 70%
fully self-sustainable, a onetime plug and forget
Cleans air at a speed of 500 m3 volume/hour

Present with the current pandemic situation that endangers mankind around the globe, people
are in a sense of fear and will hesitate to visit hotels, shopping malls, educational institutions and
offices. The forest is capable of serving as a protective shield by killing the covid virus present in
the air as it has been scientifically proven that maintaining a humid level of 30-40% will
significantly reduce the virus lifespan in the air.
Let’s fight this invisible enemy together and let’s work towards a cleaner environment and a
healthy lifestyle.
 Chapter 4: Data Analysis and Findings

1. Using the scale below, how would you rate the Indoor Air Quality in your home?

Fig.1

As in the above diagram we can interpret that the average indoor air quality of 40% people are at
the rating of 3 which is the average air quality and only 25% people rating 5 that their indoor air
quality is excellent. And there are 30% people they rate their indoor air quality is 4 that is good
but not excellent.
 2. What is the approximate square footage of your home?

Fig.2
An air purifier can clean the air upto 1100sqft area. As we see from the graph that more than 46%
people are live in a 1000-3000sqft area. Likewise if a person have an area of more than 5000sqft
he need more air purifiers in their house as in the graph there are more than 30% people who live
in an area of more than 3000sqft area and there are 11% people who live in an area of more than
5000sqft.

3. From the concerns listed below, please select all that apply
• A member of my household wakes up with puffy eyes or sinus congestion

• A member of my household has trouble sleeping through the night

• Cooking odors (fried foods, vegetables, and fish) linger in my house

• Second hand smoke or smoke odor is present in my home

 • Pet odors or Pet dander are present in my home

• I care for an elderly parent in my home

• I worry about bacteria being present on surfaces and in the air

Fig.3

In the above graph there are more than 48% peoples who are worry about that bacteria being
present on surface and in the air which causes diseases. As we know that air borne disease are
spread from the air and air purifier pure the air and clean the environment. And then there are
more than 40% people says that I can take care of my elder parents as we know that senior
citizen had the problem of breathing they had breathing difficulties.25% people said that they
had problem at sleeping in night and 25% cooking odors linger in my house. While there are
more than 20% people who said that a member of my house wakes up with puffy eyes.
4. Do any of these allergens bother a member of the household?

Fig.4

In the above diagram there are more than 67% peoples and their family member are suffered
from dust allergy and there are more than 15% people they suffering from allergy of mold pet
dander and pollen.

5. Do any of these chemicals bother a member of the household?

Fig.5
In the above diagram we can interpret that more than 42% of people and their family members had
the allergy of perfumes and colognes while more than 21% people had the allergy of disinfectant
sprays. And 19% people had the allergy from the household cleaners. Air purifiers help to prevent
from these type of allergies by cleaning the air and reduce the odor from indoor.
6. Do you believe Indoor Air Quality problems might be contributing to sickness or allergic
reactions in your home?

Fig.6
In the above diagram more than than 38% claim that indoor air quality problems might be
contributing to sickness and allergic reaction in the house while the 28% people said that it not
create sickness and allergy problem the house and there are more than 32% people who said that it
may be create problems and maybe not.

7. Do you currently have some sort of air filter or air purifier running in your home?
Fig.7

The above diagram says that there are more than 44% people who use some air filter and air purifier
running in the home while there are more than 55% people they did not use any type of air filter
and air purifier in their house.
8. Do you want to improve the Indoor Air Quality in your home?

Fig.8

The above diagram says that there are more than 73% people who wants to improve their indoor air
quality by using the air purifier in their houses while there are 21% people who may be want to
improve their indoor air quality and maybe not. These are those who wants to improve the quality
according in which type of area they lived.
 Chapter 5: Discussion and Conclusion

A comprehensive research report created through extensive primary research and secondary
research, the report aims to project the analysis of Role of Air Purifiers in Institutional segment.

Discussion

The air quality in the National Capital Region is deteriorating day by day and the

Authorities have declared a public health emergency in Delhi. This choking air pollution not
only brings a host of severe respiratory illnesses but may also adversely affect your heart and
brain.

The thick smog that has enveloped Delhi and NCR is raising an alarm as the pollution .

Levels have touched a three-year high. While the people are already breathing in the toxic
and polluted air outdoors, there aren’t enough long term plans in place to battle the same.

With the levels of murky pollutants (including PM 2.5 and PM 10) touching almost 14
times the safe limit, doctors are strongly suggesting to step out only if necessary.
While the consensus is that staying indoors is relatively safer, it may not necessarily be the
case. When the toxic air from the outside floats in and gets trapped inside our homes, it
leads to a steep rise in indoor air pollution.
Yes, even if our houses appear nice and clean, if the pollution levels are peaking
Outdoors, it is bound to get worse inside as well. From dust, heavy metals, organic matter
to even pesticides, there is no dearth of particulates wreaking havoc on our bodies
indoors.
CONCLUSION

This report aims on the role and effect of an Air sanitizer in improving health of people which is
often ignored by many. Most of us remain indoors for 90% of our daily life, breathing in air that is
impure, contaminated, and polluted.
Consequently, becoming prisoners of our own created restraint and not being able to live up to
our full potentials. World health organization (WHO) has implied that the indoor polluted air is
actually one of the biggest environmental health risks of our generation.
While air sanitizers are not 100% necessary for everyone to have in the home, the truth is that
more people benefit from them than not.
Studies have shown that indoor air quality can be up to 5 times worse than the air outside.
This is because there are many things inside the home that produce invisible airborne pollutants
such as cleaning supplies, building materials, paints, bacteria, cooking particles, pets, smoke,
dust mites, etc.
And because our homes are so tightly sealed, this polluted air has no place to go and continues to
circulate around your house.
Contaminated air can lead to all sorts of respiratory problems as well as headaches, fatigue, and
worse, depending on the source of the pollutants.
If you have an air sanitizer in your home, the sheer number of toxins you breathe on a daily basis
will rapidly start to decrease.
Additionally, these particles will remain at lower levels as long as you have the air purifier
running and keep the filters clean.
It’s those reasons why an air sanitizer is such a great investment.
 Chapter 6: Recommendations

• Oxygarden should focus and develop a smaller version of “FOREST” maybe “FOREST
LITE” as the product they have now is not feasible economically to the middle-class
households in India

• They should provide a free demo of the product by installing it at the facility of an
interested buyer for a limited time let’s say one week so that they can test, and verify the
claims of the product and be fully satisfied of the outcome of their investments

• The product will only be successful if the after sales service is good otherwise it’s a
disaster, oxygarden should team up with more local technicians and retailers and give them
enough incentive so that they take care of sales and service on their own in their respective
region.

• Company needs to invest more in the promotion of the product as awareness regarding Air
sanitizers in India even in metropolitan cities like Delhi is very low.
 Chapter 7: Learnings from Summer Internship

Summer Internship was itself a very unique learning journey and I would like to thank MAIT and
oxygarden for providing me such an amazing opportunity and the following are my learnings from
my internship:

• Learned and developed a skill to work on and create sales pitch in accordance to the need
Of the customer
• How to handle customer’s calls is also the major learning from the project, training helped
Me to improve my interpersonal skills and has really boosted up my confidence level to
speak to the unknown customers and even to a higher authority people from the society.
• Training helped me to know about the oxygarden products, gave me enough understanding
regarding specification of the product which helped me a lot in comparing the “FOREST”
with its competitors.
• Summer internship gave me the opportunity to relate all my theoretical learnings to the
practical aspects which was indeed great and fruitful.
• A challenge which came early was to know why there are not much leads generated and
customer interest in the services by the company, to get to the bottom of this challenge I
would get the answer only by being in the shoes of someone who is being targeted and only
then I would get to know about the paint point which needs to be addressed and how it will
be effective.
• Also helped in identifying a new market for the company rather than being focusing only
on B2C, decision was taken to go for B2B also.
• I helped in creating strategy also on how to target the B2B customers, identifying the gaps,
addressing the pain points which are to be addressed so get the customers interested in our
service.
When we are working for a company we also need to know what are the competitors are
doing and services which they are providing over our company, w.r.t the company I was
working in I did a whole detailed analysis of the main competitors by which my industrial
mentors were also impressed.
 Bibliography

• https://oxygarden.com/
• https://en.wikipedia.org/wiki/Air_pollution
• https://www.livemint.com/industry/manufacturing/thanks-to-pollution-air-purifier-market
• https://timesofindia.indiatimes.com/city/bengaluru/bengaluru-will-get-500-outdoor-air-
purifiers
• https://www.business-standard.com/article/pti-stories/air-purifier-market
• https://en.wikipedia.org/wiki/Air_sanitizer
 QUESTIONNAIRE
Survey on Indoor Air Quality

1. Using the scale below, how would you rate the Indoor Air Quality?
Poor
1
2
3
4
5
Excellent
2. What is the approximate square footage of your facility?

• 500sqft - 1000sqft
• 1000sqft - 3000sqft
• 3000sqft - 5000sqft
• 5000sqft - 10000sqft
3. From the concerns listed below, please select all that apply:

• A member of my household wakes up with puffy eyes or sinus congestion

• A member of my household has trouble sleeping through the night
• Cooking odors (fried foods, vegetables, fish) linger in my house
• Second hand smoke or smoke odor is present in my home
• Pet odors or Pet dander are present in my home
• I care for an elderly parent in my home
• I worry about bacteria being present on surfaces and in the air
4. Do any of these allergens bother a member of the household?

• dust/dust mites
• mold
• pet dander
• pollen
5. Do any of these chemicals bother a member of the household?

• disinfectant sprays
 • household cleaners
• perfumes/colognes
• Other
6. Do you believe Indoor Air Quality problems might be contributing to sickness or allergic
reactions in your home?

• Yes
• No
• Maybe
7. Do you currently have some sort of air filter or air purifier running in your home?

• Yes
• No
8. Do you want to improve the Indoor Air Quality in your home?

• Yes
• No
• Maybe