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Industry Analysis Final Draft - Anthony Matricia
Industry Analysis Final Draft - Anthony Matricia
Anthony Matricia
CST 300
24 January 2023
to find new ways to improve our quality of life through methods such as convenience,
affordability/availability, and even luxury. One of the most common fields in which this
will always find a way to capitalize on the benefits of technology. For example, companies such
as Meta (parent to Facebook, Instagram, WhatsApp, Oculus), Twitter, Pinterest, and Alphabet
(parent to Google) all capitalize on the advancement of technology to connect the world through
engineering software and connecting them via networks. Other companies such as Hewlett-
Packard, AMD, Cisco, and Western Digital (parent to SanDisk) put a little more focus on
physical computers and their components. Lastly, we can also observe companies such as Apple,
Intel, eBay, Lockheed Martin, Salesforce, and Netflix, who tend to provide accompanying
services which go hand in hand with their software development. The previously listed
companies alone have combined for a total revenue of nearly one trillion dollars
($981,231,353,000) according to item 8 in each of their most recently filed annual 10-K reports
from the U.S. Securities and Exchange Commission (SEC 2022). Additionally, each of these
major tech companies have something in common: presence in Silicon Valley. All the listed
companies either have their headquarters based in Silicon Valley, or they have facilities with a
very strong involvement there. Overall, many of the biggest tech companies conduct the majority
of their operations in this location, and in this paper, I will discuss why it carries such a
Meta Platforms, Inc. is a large tech company based in Menlo Park, CA. The company is a
parent to Facebook, Instagram, WhatsApp, Reality Labs (corporate successor to Oculus), and
more. Most of Meta’s success is credited to Facebook - a well-known social media platform with
an estimated 2.9 billion users and 1.98 daily active users. In fact, “Meta Platforms, Inc.” was
previously known as “Facebook, Inc.” up until it rebranded in October 2021. The first version of
Facebook was created in 2004 by Mark Zuckerberg and his Harvard roommates. This initial
creation was a website called “TheFacebook”, and its purpose was to be a digital student
directory, containing photos and relatively personal information, for fellow Harvard students.
The website began growing rapidly, and it was later made available to all Ivy League colleges
and most universities in the USA and Canada. The company first moved to Silicon Valley (Palo
Alto, CA) in June 2004, and later shortened the name to just “Facebook” in 2005. Facebook first
became open to the public in September 2006, and within just over a year, it grew to be worth an
implied $15 billion at the time. By July 2010, Facebook had amassed 500 million users, with an
estimated half of them using the site daily. Following this, Facebook’s value shot to $41 billion,
and it became America’s third largest web company behind only Google and Amazon. In 2012,
Facebook reached one billion monthly active users, and was valued at $104 billion. The
company’s next move was acquiring Instagram for $1 billion, which they carried out that same
year. Instagram was a competing social networking app that faced struggles with autonomy and
control over their venture. As a result, Facebook Inc. offered to buy Instagram in exchange for
$1 billion and a promise that Instagram would remain independently managed. At the time, the
site had 30 million users, but today it has around 1.2 billion and an estimated company value of
$100 billion. Instagram headquarters is located in San Francisco, CA, which is part of Silicon
Valley. Similarly, both WhatsApp and Oculus headquarters are in Menlo Park, CA, which is also
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part of Silicon Valley. Facebook Inc. acquired WhatsApp in 2014 for $19 billion, and Oculus for
more than $2 billion later that same year. Since then, WhatsApp is currently worth between $30
and $ billion, but Oculus has proved to be troublesome for Meta. With a rocky start due to
lawsuits and slow product launches, Oculus seems to still be a work in progress.
Mark Zuckerberg is the chairman, chief executive officer, and controlling shareholder of
Meta. With a net worth of $72.2 billion, he is credited for most of Facebook and Meta’s success.
Although Zuckerberg is seen as the face of Facebook, there are many other big players that made
the company’s success possible as well. For example, Facebook was originally co-founded by
Zuckerberg’s roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris
Hughes. Former COO Sherly Sandberg also played a huge part in Facebook’s development up
until she stepped down from the position in 2022. Before she joined Facebook in 2008, she was
vice president of global online sales and operations at Google, and today she remains on
Facebook’s board of directors. Others have contributed in more specific ways, such as Sam
Lessin’s profile design, Dirk Stoop’s photo-sharing software, and more. All these people
contributed to the growth and development of Facebook’s success in their own way.
Despite its success, Facebook has faced some major lawsuits and accusations over the
course of its development. The most known scandal was the Cambridge Analytica privacy
scandal, in which the personal information of Facebook users was harvested by third-party apps
without consent. The data from these tens of millions of users was then used for ad targeting
during the 2016 election. Facebook was fined £500,000 by the UK’s data protection watchdog,
and $5 billion later on by the FTC. Facebook paid the fines and began notifying users what third-
party apps could view or access their data. However, there are still privacy problems arising
today, with former Facebook employee Frances Haugen releasing internal documents with the
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Wall Street Journal in September 2021. Haugen later testified before Congress that Facebook
needed regulation because it values profits more than the safety of its users. Facebook looks to
improve their cybersecurity and protect the personal information of its users more in the future.
Overall, Meta has become fairly successful throughout its development, and its location
in Silicon Valley has definitely played a part in that. It is considered one of the “Big Five”
Microsoft. Although it is the least profitable of the five, it is still impressive for a company
which focuses mostly on building free social media sites and profits almost strictly from
advertising to be on the same level as the big tech companies listed before. A common
denominator of the “Big Five” is how three out of the five companies have stationed their center
in Silicon Valley. This is mainly because it is the foundation and focal point of the tech industry.
I would like to work in Silicon Valley one day as well. I aim to work in fields such as
software engineering, cybersecurity, and game/app development. The main reason I want to
work in Silicon Valley is because of its vast network of people in tech. Although the cost of
living is very high, it is renown as the best place in America to find job opportunities and
network in the tech industry. I would like to work on innovative forms of technology such as AI,
algorithms, security, and more. I am passionate about software engineering because I enjoy
problem-solving and understanding the way things work in a computer. Cybersecurity is also
interesting to me because I believe it is extremely important in today’s day and age. Countless
organizations struggle with data breaches and attacks on networks, systems, and programs. As a
result, I believe the need for people with cybersecurity experience is extremely high. Lastly, I am
interested in game and mobile app development because ever since I was a kid, I have always
loved learning the way they are made. I have spent a lot of time on my own creating small scale
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games, and I have watched countless YouTube videos explaining how they are coded/built. Over
the course of my career, I hope to gain experience in all these fields, but in order to reach that
My long-term goal is to obtain a Ph.D. in computer science while acquiring skills that
familiarize myself with the aforementioned fields of work. I spend a lot of free time building my
own personal skills because I understand that a lot of work is necessary in order to build a
diverse skillset. Skills that I work on understanding and improving include programming
languages, network and data security, data structures and algorithms, artificial intelligence,
virtual reality, and more. My core classes will help me by providing beneficial tools and
opportunities for me to take advantage of, and my electives will help me diversify and venture
out to either learn more specializations or fortify my skills in my existing ones. Here at CSUMB,
I feel that I will be provided with a solid foundation in computer science education, which I can
then continue to build on my own. This way, I can acquire skills necessary for a career in
To adequately prepare for these goals, I have familiarized myself with related fields both
on my own and in my studies. Currently, my strongest hard skills are C++, Java, Assembly, MS
study Python, TensorFlow, SciPy, and NumPy. To improve my data skillset, I study SQL,
cybersecurity through Linux, Kerberos, Splunk, and more. I am confident in both my own ability
to develop these skills, as well as my program’s ability to help provide me with tools and
Overall, I aim to build my portfolio through education and experience, and potentially
work in my desired fields over the course of my career in computer science. As a child I visited
San Francisco a lot and got to view many large tech facilities. I have always been amazed by the
technological advancements being made, and my goal is to one day be a part of that. The tech
industry is incredibly vast, with a large variety of different fields. I have found the fields which I
References
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