Welcome

Presented by -Mahesh bharat Shinde

Course Teacher-dr.khandagle mam
Reg.no.- ABML-31/2019
course name- strategic business
Management
 Mission
#Nature of mission
#characteristics of mission
#Mission statement addresses the following questions
# benifits of having mission statements.
# Example of mission.
Defination -
defines the company's business, its objectives and its
approach to reach those objectives.
Nature of objectives-
1.It gives social reasoning. It specifies the role which
the organization plays in society.
2.it is philosophical and visionary and relates to top
management values.
3.It has long term perspective.
4.it legitimizes societal existence.
5. It has stylistic objectives.it reflects corporate
philosophy, identify, character and image of
organization.
Characteristics of Mission-

1. Realistic and achievable.

2. It should neither be too broad nor be too narrow.
3. It should not be ambitious.
4. It should be distinct.
5. It should have social image.
6. It should be motivating for members of the
organization of the society.
Mission statement addresses the following
questions-

1. Why is the firm in business?

2. What are our economic goals?
3. What customer's do and can we serve?
Benifits of having mission statements.-
1. It develops unified purpose of organization.
2. It provides a basic for allocating organization resources.
3. It helps established a general tone or organisation
climate.
4. It facilitates the translation of objectives into work
structures.
5. It specifies organizatioanal purpose.
Examples of Mission-

1. Bajaj auto “value for money for years.

2. India Today “the complete new magazines”
3. HCL “ to be a world class competitor”
Thank you.