CASE STUDY

MERCEDES BENZ

1. DO YOU AGREE WITH THE BENZ STRATEGY ADOPTED?

Yes I agree with the startegy adopted by Mercedes benz to reach the
affluent audience the rich media content and sponsored updates helped
the branch reach the target audience as excepted.

2. WHAT MARKETING OBJECTIVE DID THE GROUP MORE GROWTH

HELP TO ACHIEVE?

Positioning itself through emotional appeal and creating top of mind awareness

has helped the company in becoming the best luxury car makers in the world.

Marketing mix – Here is the Marketing mix of Mercedes Benz.

SWOT analysis – Here is the SWOT analysis of Mercedes.

Mission – “Lead in the Innovation and Delivery of the Brand’s Customer

Experience through Amazing People and Amazing Service.”

Vision- “Our vision is simple, yet ambitious. We want to be the first-choice

provider of financial services for our customers and dealers in partnership with
our automotive brands”.

3. PREPARE A CONTENT STRATERGY AND LAN FOR

MANAGING THE GROUP?

Rising demand for luxury cars in Asian markets, changing lifestyle &

growth rate of 33% in the luxury segment in developing nation like India
is something due to which more & more players are foraying into this
segment. Large numbers of players are now fighting to eat each other’s
market share. In developing nation Mercedes is playing aggressively
while a company like BMW is not able to sustain in these markets.