Gaatha - A Tale

Of Crafts
 ABOUT
Crafty Piece Of
PRODUCT RANGE
Gaatha provides you with authentic Indian Art
handicrafts and the culture that surrounds

them, straight from the source. Gaatha
began as a project to document the demise
of Indian crafts but has since evolved into
an online store and blog that strives to assist
artisans to reach a wider audience while
providing consumers with an incredible
selection of garments and home decor.
Handloom Dhoti & Khes
Handloom & Hand printed Shawl,
Stole, Dupatta
Handmade Photo Frames
Moonj Grass Baskets, Fans, Wall
hanging
Handloom Cotton Saree
The craft story that comes with any
product is what makes it so unique.
You are not only purchasing beautiful
sarees, stationery, stoles, and
paintings, but you are also directly
supporting the rural and artisan
economies. Ajrakh and dabu clothing,
appliqué upholstery, and handloom
weaves are just a few of the items you
may expect to see when they arrive
fresh from the studio.

Leather Puppets

Handloom Woolen Rugs

Gond Painting

Chanderi Sarees

Dhokra Brass Jewellery

Traditional Utensils - Brass, Copper

Main objectives of & Bronze
Gaatha
Handcrafted Stationery / Offices

Heritage & Crafts Detailed Online

Archive & Rich Immersive Visualization Handmade Gifts & souvenirs
Archive heritage and indigenous
knowledge, and explain the heritage's
value system.
CONCEPT
BOARD
Natural Old

Rustic
Indigo
Minimalistic

Sustainable

Indianness
MOOD BOARD
BACKGROUND BOARD
PROP BOARD
CONTACT BOARD
CONTACT BOARD
1. PRODUCT
CENTRIC
2. LIFESTYLE
SETTING
 3. HUMAN
INTRACTION