MARKETING AND SALES PLAN

To develop an industry structure, we use several factors to run our business and get a competitive
advantage.

Key performance Indicators

Sales are one of the most important key performance indicators that is used by every business to
evaluate their performance. So, we will use sales as a key performance indicator to evaluate our
performance.

Key Success Factors

The standard of our development based on the fact that we will maintain a good quality blind
stick and provide the stick hat is based on customers choice, retained our customer, get feedback
from our customers so that it is easy to analyze that our customers like our services or not.
Feedback also helps to understand what changes are required to maintain our business success.
As our business totally based on customers so if our customers are satisfied this is a great success
for our business and satisfied customer leads businesses to earn maximum profit.

Strategies for competing in Future

In the initial startup our main focus would be on these basic strategies that are essential for the
successful start of our business:

1. We will acquire the best engineer for the best manufacturing of smart blind stick in the town
2. We had designed a memorable logo from very skilled professionals to be easily recognized
by our customers.
3. In the first phase of our business start, we will develop our website to order more easily for
our customer convenience and our website will have the following feature for the
competitive advantage:
a) Website will be navigated intuitively; a first-time buyer will be able to make a purchase
without any help.
b) Site would be user-friendly and enables quick transactions.
c) Our website will be engaged customer, and our customers will enjoy ordering at our
website through our gallery and experiences of happy customers.
d) Our website will provide a network for sharing experiences.
4. We will use social media for promotion.

FINANCIAL ANALYSIS:

Investment: -
The total investment of navigation stick is 150,000. As the product is completely new and there
are no competitors, so the investment would be risky.
Contracts: -
Our company have contracts with different suppliers of raw materials. As the navigation stick
includes sensors, earpiece, power bank, camera, Bluetooth, chips etc. We make different
contracts with the separate suppliers of raw materials we need for navigation stick.
Equipment cost: -
Different equipment's are purchased which are used for manufacturing navigation stick. The cost
of power bank is 1500rs, cost of camera 1000rs, cost of sensors 200-300rs, cost of earpiece
100rs, cost of chips 1000-1500rs.
Retail shop: -
To gain customers trust and to develop the value of the product among the customers, the
company develops different retail shops at different places and hire good workers.
Delivery network: -
Company TCS consumers
(intermediaries)
Our company will give their product to TCS suppliers and TCS suppliers deliver the product to
final consumers. The cost of delivery will be 100rs.