Marketing Srishti

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NAME:- SRISHTI JAIN

CLASS: MBA- GENERAL


ROLL NO.- 210101010047
SUBMITTED TO: - DR. MANI SHRESHTHA

QUESTION 1: -
The Procedure that I will follow to select a vendor and make a purchase
decision is: -

1. Needs analysis: -

At this stage, the company recognizes that what documents are


needed for goods or services to solve a particular problem. The
procurement team of the company describes the need to be met
and works with others to determine how best to do so.

2. Purchase requisition to Purchase order: -

Now, Purchase requisition is submitted to the purchasing


department or purchasing manager by the individual, team, or
department requesting the goods or services. The purchase
requisition contains full details on the items or services to be
obtained. More expensive purchases, or unexpected purchases
not in the budget will be forwarded to the appropriate individuals
for review and approval before they transferring to Purchase order.
Rejected purchase requisitions are returned to the issuing party for
review and correction or clarification as needed.

3. Purchase Order Review and Approval: -

Approved purchase orders are sent to accounting to verify the


funds existing in the appropriate budget to cover the requested
goods and services.
4. Requests for Proposal: -

Purchase orders that receive budget approval are returned to the


procurement department. These are dispatched to vendors for
getting their bids to fulfil the order for goods or services. Potential
suppliers submit their bids and are carefully reviewed based on
their performance history, compliance records, etc.

5. Contract Negotiation and approval: -

The vendor with the winning bid is awarded a contract which is


further refined before signing to ensure optimal terms and
conditions and to ensure a mutually satisfactory arrangement for
both parties. Once the contract is signed, the purchase order is
termed as a legally binding agreement between buyer and seller.

6. Shipping and Receiving: -

The supplier delivers the goods or services within the agreed


timeframe. Once they have been received (in the case of goods) or
performed (in the case of services), the purchaser carefully
reviews the goods and services to ensure that they are received
what was promised and notifies the vendor in case of any issues.

7. Three-way matching: -

Three-way-matching is the comparison of shipping


documents/packing slips with the original purchase order and the
invoice issued by the supplier. This comparison is used to ensure
all the information related to the transaction is accurate.

8. Invoice approval and payment: -

Successfully matched orders are approved for payment. Any


modifications or additional charges may require another layer of
approvals before payment can be issued.

9. Accounting records update: -

Completed orders are recorded in the company’s books and all


documents related to the transaction are securely stored in a
centralized location.
QUESTION 2: - Classification of rural products has been done on the basis of
convenience, shopping, specialty and agri-inputs products. Products of
convenience include FMCG products, cosmetics, toiletries etc. Shopping
products include clothing's, furniture, appliances etc.
Specialty products cover machineries (wheeler, tractors etc.), electronics items
(camera, mobile
phone etc.) , etc. Agri-inputs include fertilisers, pesticides, organic material, etc

Classification of products
FMCG
•Fast Moving Consumer Goods (FMCG) goods are popularly named as
consumer-packaged goods. Items in this category include all consumables
people buy at regular intervals. The most common in the list are toilet soaps,
detergents, shampoos, toothpaste, shaving products, shoe polish, packaged
foodstuff, and household accessories.
•Major players are HUL, Dabur, Marico, Colgate Palmolive, Nirma, CavinKare
and Godrej.
•As per the analysis by ASSOCHAM, Companies Hindustan Unilever Ltd, Dabur
India originates half of their sales from rural India. While Colgate Palmolive
India and Marico constitutes nearly 37% respectively. Nestle India Ltd and GSK
Consumer drive 25 per cent of sales from rural India.

Agricultural Products
•Agricultural inputs such as seeds, fertilizers, pesticides, insecticides and
implements (tractors, tillers and threshers) Livestock, poultry and fishery.
•Major players are Rallis India, Monsanto, DCM Shriram, Chambal Fertilisers,
IFFCO, Mahindra & Mahindra, Eicher and Escorts.

Services
•Telecommunications (BSNL), transport, health care, banking (SBI), insurance
(LIC) and education.
Examples: Mahindra sells its tractors for a lower price but charge higher prices
for servicing and spare parts. Consumer durable giants like LG, Samsung, Onida
and Videocon are using this pricing strategy to penetrate into villages and
small towns. (Optional Product Pricing).
•BSNL offered free telephone connections to rural consumers. ITC also kept no
charges for its net facilities but charged for other transactions when using its e-
Choupal (Captive Product Pricing).
QUESTION 3: -
These days, working with brands and sponsored campaigns is not the
only way you can get paid for creating and sharing content. Some social
media platforms will also reward creators for their hard work with
financial incentives. These platforms are: -

1.YouTube: -

You tube is the most revenue generating platform these days.


YouTube Shorts Fund is worth $100 million and is being distributed in
2021 and 2022. Eligibility is open to anyone who creates unique
YouTube Shorts content for the community. YouTube will reach out to
the creators who generate the most views and engagements every
month to reward them for their videos. YouTube users can prepare for
the YouTube Shorts feature by reading up on the rules and learning how
to use the platform. Creators on YouTube can also earn money for their
long-form video content. Your subscriber count and the number of views
you have influence how much you can earn on YouTube. Once you hit
1,000 subscribers and have 4,000 public watch hours in the last 12
months, you can start to generate income.

Steps: -

 Set up and build your you tube channel: - Your channel is your
personal presence on YouTube. Each YouTube account has one channel
attached to it. A YouTube account is the same as a Google account and
creating a YouTube account will grant you access to other Google products,
such as Gmail and Drive.
 Add content: - Try to upload content that is high quality and isn't super long.
(This option can vary depending on what type of content you decide to
upload) Also try to upload regularly and stay consistent with your uploads.

 Gain and audience: - Building an audience is key to increasing your


monetization. You need people to watch your ads to make any money off of
them. There is no one secret to getting more subscribers, just make the best
content that you can, and they will come to you.

 Monetize your videos: - In order to start earning money on your videos,
you'll need to enable monetization. This means you are allowing YouTube to
place ads in your video. This also means that you acknowledge that there is
no copyrighted material in your video.

 Meet the requirements: - You need at least 4,000 watch hours in the
previous 12 months and 1000 subscribers to start earning money.

 Set up Google AdSense: - You can set up Google AdSense for free at the
AdSense website. Click the Sign Up Now button to begin creating your
account. You must be 18 years or older to create your own account. If you are
younger than that, you will need an adult to help you.

 Check your analytics: - Once you have some videos online, monetized, and
being viewed, you can check out the analytics on them to see how they are
performing. Click the Analytics option in your Channel menu. Here you can
view estimated earnings, ad performance, video views, demographics and
more.

 Market your videos elsewhere: - Don't put your videos just on


YouTube! Start a blog, make a website or post them on other video or social
media sites. The more views it gets, the better. By sharing the link or
embedding the video on the internet, you are increasing the chance of it
getting noticed.

 Become a YouTube partner: -YouTube Partners are YouTube members


who have monetized videos with a large number of viewers. Partners gain
access to more content creation tools and can win prizes for the number of
viewers they have. Partners also get access to much more community
support and tips.

2. Instagram: -
To show monetary support to a content creator on Instagram, users can
purchase badges during live videos. This allows fans to show their
support while participating in a live stream. Instagram has long been a
great social media platform if you're into earning money via affiliate
marketing and sponsored posts. Still, the badges feature allows you to
earn based purely on your content. These badges appear next to the
username throughout the video, so viewers can contribute at any time.
Once someone purchases a badge, they will stand out in the comments
section and gain access to additional features. These include placement
on a creator’s list of badge holders, along with a special heart feature.

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