Professional Documents
Culture Documents
Marketing Srishti
Marketing Srishti
Marketing Srishti
QUESTION 1: -
The Procedure that I will follow to select a vendor and make a purchase
decision is: -
1. Needs analysis: -
7. Three-way matching: -
Classification of products
FMCG
•Fast Moving Consumer Goods (FMCG) goods are popularly named as
consumer-packaged goods. Items in this category include all consumables
people buy at regular intervals. The most common in the list are toilet soaps,
detergents, shampoos, toothpaste, shaving products, shoe polish, packaged
foodstuff, and household accessories.
•Major players are HUL, Dabur, Marico, Colgate Palmolive, Nirma, CavinKare
and Godrej.
•As per the analysis by ASSOCHAM, Companies Hindustan Unilever Ltd, Dabur
India originates half of their sales from rural India. While Colgate Palmolive
India and Marico constitutes nearly 37% respectively. Nestle India Ltd and GSK
Consumer drive 25 per cent of sales from rural India.
Agricultural Products
•Agricultural inputs such as seeds, fertilizers, pesticides, insecticides and
implements (tractors, tillers and threshers) Livestock, poultry and fishery.
•Major players are Rallis India, Monsanto, DCM Shriram, Chambal Fertilisers,
IFFCO, Mahindra & Mahindra, Eicher and Escorts.
Services
•Telecommunications (BSNL), transport, health care, banking (SBI), insurance
(LIC) and education.
Examples: Mahindra sells its tractors for a lower price but charge higher prices
for servicing and spare parts. Consumer durable giants like LG, Samsung, Onida
and Videocon are using this pricing strategy to penetrate into villages and
small towns. (Optional Product Pricing).
•BSNL offered free telephone connections to rural consumers. ITC also kept no
charges for its net facilities but charged for other transactions when using its e-
Choupal (Captive Product Pricing).
QUESTION 3: -
These days, working with brands and sponsored campaigns is not the
only way you can get paid for creating and sharing content. Some social
media platforms will also reward creators for their hard work with
financial incentives. These platforms are: -
1.YouTube: -
Steps: -
Set up and build your you tube channel: - Your channel is your
personal presence on YouTube. Each YouTube account has one channel
attached to it. A YouTube account is the same as a Google account and
creating a YouTube account will grant you access to other Google products,
such as Gmail and Drive.
Add content: - Try to upload content that is high quality and isn't super long.
(This option can vary depending on what type of content you decide to
upload) Also try to upload regularly and stay consistent with your uploads.
Monetize your videos: - In order to start earning money on your videos,
you'll need to enable monetization. This means you are allowing YouTube to
place ads in your video. This also means that you acknowledge that there is
no copyrighted material in your video.
Meet the requirements: - You need at least 4,000 watch hours in the
previous 12 months and 1000 subscribers to start earning money.
Set up Google AdSense: - You can set up Google AdSense for free at the
AdSense website. Click the Sign Up Now button to begin creating your
account. You must be 18 years or older to create your own account. If you are
younger than that, you will need an adult to help you.
Check your analytics: - Once you have some videos online, monetized, and
being viewed, you can check out the analytics on them to see how they are
performing. Click the Analytics option in your Channel menu. Here you can
view estimated earnings, ad performance, video views, demographics and
more.
2. Instagram: -
To show monetary support to a content creator on Instagram, users can
purchase badges during live videos. This allows fans to show their
support while participating in a live stream. Instagram has long been a
great social media platform if you're into earning money via affiliate
marketing and sponsored posts. Still, the badges feature allows you to
earn based purely on your content. These badges appear next to the
username throughout the video, so viewers can contribute at any time.
Once someone purchases a badge, they will stand out in the comments
section and gain access to additional features. These include placement
on a creator’s list of badge holders, along with a special heart feature.