“Jollibee”

Jollibee Yum Campaign (2008) is known for its delicious taste and fun target market
appeal, TeamManila contributed in the art and design direction for Jollibee Yum’s Campaign.
On the 28th day of January 1978 in Quezon City, a bee was born. Jolibe or what is now
known as Jollibee, is the largest fast food chain in the Philippines with a nationwide network
over 950 stores. It holds more local market share than all other multinational brands combined.
The one who founded Jollibee is none other than Tony Tan Caktiong. The business’ success
relies on its smart branding strategy, complemented by strong customer orientation, superior
menu line-up, innovative new products, creative marketing programs and efficient
manufacturing and logistics facilities. Every single one of these not only help satisfy the
customer’s cravings but it also helps us build relationships with other people. Jollibee not only
became well-known to people all around the world, but it also has made and built connections
with one another- created stories that would help inspire other people and aspire others to help
other people who are in need. But in this ad campaign, just like other fast food restaurants, it
showcases that this Jollibee Yum Burger is much more delicious than of the other hamburgers
out there, which is partly true- but that doesn’t mean that it should be stated this way “Ito ang
masarap na burger. Yum!”

Reference Link: http://teammanila.com/jollibee-yum-campaign-art-direction-2008/

 “McDonald’s”
In celebration of McDelivery Day, DDB Singapore, together with Paris-based Creative
Artist Anne-Laure MAison, took inspiration from the ubiquitous symbol of a late night-the lit
window- and turned it into its own array of iconic offerings.
Print advertisement created by DDB, Singapore for McDonald’s, within the category: Food.
Just like Jollibee, McDonald’s is also one of the world’s largest fast-food restaurant
chain and one of the best-known brand names. The company has more than 39,000 locations in
about 100 countries. On the 15th day of April 1955, San Bernardno, California, United States-
there first stood the very first McDonalds which was founded by both Richard McDonald and
Maurice McDonald. It also has touching stories of their own that help inspire other people and
aspire them to help other people for the betterment of everyone.

Reference Link: https://www.adsoftheworld.com/media/print/mcdonalds_mcdelivery_windows

 “Infinitea (Infinite Tea)”
Infinitea or Infinite Tea was founded in 2003- the Founder and the CEO of the said
company is Gaurav Saria, who was born and raised in Bangalore Urban, Karnataka, India.
I do not know much about Infinite Tea, but what I do know is that most Infinite Tea
Branches are established in Asian Countries, like in the Philippines and without a doubt, it is
one of the most popular food service company in the said country. Where people could enjoy
the served tea, the soothing and peaceful atmosphere that their cafes emit- a good place for
people to hang out with their friends or for students to do their research papers or schoolwork.

Reference Link: http://www.infiniteamilktea.com/dessert-series/

 “Nike”
Nike was founded on the 25th day of January 1964 in Eugene, Oregon, United States by
Phil Knight and Bill Bowerman. In the ad tha is being shown above, it states “Stop dreaming,
Start working” so it basically wants to tell you that if you’re just going to dream all day, there
will be a progress. So it is trying to tell us that we need to work our buttocks off, ‘cause
dreaming but not working hard for it is kind of pointless.

Reference Link: https://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-

that-boosted-the-companys-income/
 “Mitsubishi”
This print advertisement of Mitsubishi was created by Africa, Brazil. The advertising
agency: Africa, Sao Paulo, Brazil; Chief Creative Officer: Sergio Gordilho; Creative Directors:
Humberto Fernandez, Rafael Pitanguy; Copywriter: Gustavo Alves; Art Directors: Ricardo
Gurgel; and Photography: Mauricio Nahas.
Mitsubishi was founded in 1970- the founder was Iwasaki Yataro, who started a shipping
firm with three aging steamships. Yataro’s brother, son and nephew expanded the business into
various fields during their respective terms as a president and set the foundation of the
Mitsubishi companies.

Reference Link: https://www.adsoftheworld.com/media/print/mitsubishi_tentacles