UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

MARKETING REFLECTION
Course Number: MKT 113-01150

Teacher: Lê Sỹ Quyền
Speaker: Bùi Linh

Student name: Nguyễn Phương Thảo

Class: SNHU20E2
D.O.B: 11/02/2002

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I. INTRODUCTION.
In the process of studying Marketing by teacher Le Sy Quyen, we are very pleased to participate
in a discussion about Ms. Bui Linh's marketing process. From what you shared, I have learned a
few more things about Marketing such as the biggest base of Vietnam's Marketing is culture,
folk songs, proverbs, legends, histories…
In addition, she also shared with us a poem related to the Marketing industry in Vietnam.
“Nói chín thì phải làm mười
Nói mười làm chín kẻ cười người chê”

II. MARKETING IN PRACTICE.

1. My M1: What is Marketing?
Marketing is not just a series of promotional activities, etc., but in essence, it is like a song or a
work of art that the company, the host, or the staff wants to "sing" to the audience. can learn
more about their company, what they do, and what they can bring to their customers.
Marketing includes: - In-Market Execution.
- Advertising and Media.
- Brand Marketing Plan.
- Brand Vision Plan.
- Brand Architecture.
- Brand Positioning.
Execution encompasses
methods and channels of
information conveyance.
In general, all stages of
an advertising campaign
reach consumers, from
inception to completion.
As a result, whether or
not marketing is effective
is heavily dependent on
the Execution process.

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2. My M2: From Marketing to Managing:
To become a Managing Director, we need to understand and experience through many different
means and processes such as:
Customers Insight: Thấu hiểu khách hàng.
Customers Segments: Phân khúc nhu cầu.
Product Idea: Phát triển sản phẩm.
Product positioning: Định vị thông điệp.
Advertising: Quảng cáo.
DISTRIBUTION
Communication: Truyền thông.
Marketing Strategy: Chiến lược tiếp thị.
Events/PR: Kích hoạt thường hiệu.
Digital Marketing: Tiếp thị số
Target Customers: Hiểu người tiêu dùng.
1. Customers Insight is the key to the success of any business organization. However, this is also
a difficult problem for most businesses today.
2. Customers Segments: The goal of market segmentation in marketing is to divide the market
into smaller segments that are easier to recognize, capture, and respond to more effectively.
3. Product Idea is increase the product-level appeal and stimulates customer demand.
4. Product positioning: Positioning of a business is the design of products and images of a
business with the aim of making the target market understand and appreciate what the business
stands for compared to competitors.
5. Advertising: It is a paid or unpaid form of propaganda to introduce information about a
product, service, company, or idea.
6. Communication is the act of conveying the intentions and intentions of one subject to another
through the use of signs, symbols, and communication rules that both parties understand.
7. Marketing Strategy is the fundamental step towards achieving the goal of increasing sales and
having a sustainable competitive advantage.
8. Events/PR: Create many events and promotions to attract customers.
9. Digital Marketing or Electronic Marketing, is the process of planning the product, price,
distribution, and promotion of products, services, and ideas.

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10. Target Customers: A target market is a group of consumers to which a business directs its
marketing efforts and resources. A clear target market is a deciding factor in the marketing
strategy.
• What is the difference between Doing Marketing and Managing Director?
Marketing is doing things, making things, meeting people,… While a marketing director is in
charge of all marketing operations inside a company. They are in charge of a variety of activities,
ranging from making strategic decisions for the company's future to managing the marketing
budget. A director, rather than dealing with minute details, concentrates on the overall scope of
their firm. This scope guides their research, marketing plans, and the goals they set for their
department.
Doing Marketing is SO LUCKY. Because you don’t need to know pain. The beautiful thing
about doing Marketing is you are swimming among the province, and you don’t need to worry
about the pain, losses,…
In addition, Ms. Bui Linh also shared some small tips to improve herself and become a better
marketer
• Never forget the product idea.
• Be actually who you are.
• Marketing yourself and constantly developing and renewing yourself.
3. My M3: From Managing Director to Marcom at a HOTEL.
Marcom stands for the English word Marketing Communications and the Vietnamese meaning is
a marketing communication. Marcom is a part of marketing but Marcom is not marketing. The
scope of Marcom will be narrower, it mostly focuses on exploiting marketing tools located in
pre-selected distribution channels such as social media, video production, TVC, book KOLs, PR,
sponsors,…
When you do Marcom, you don’t have to make a plan, it also has a plan. Marcom is easy but
difficult to control.
Thus, it can be said that Marketing is an overall campaign and Marcom is an integral part of the
marketing campaign.
At this point, Ms. Bui Linh has a question for us: What will Marcom Managers do while staying
in the isolation hotel?
After collecting opinions, we come up with some ideas as follows: Marcom Managers will
survey customer needs, accompany customers, and find ways to make quarantined customers
happy, combined with other demand services (Yoga, Games, Foods,…).
Finally, when customers have a good experience, there is a possibility that customers will return
to their services, and customers will share their own experiences with others, thereby becoming a
large marketing network. and businesses can reach more users.
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Next, Ms. Bui Linh shared about working as a Marcom in the hospitality industry:
The voice of the company: Brand Awareness: Nhận diện thương hiệu.
Sales Revenue: Doanh số, doanh thu, thị phần.
Customers Loyalty: Chăm sóc khách hàng.
The tools: Advertising: Online/ Offline Self-talk.
Public Relation: Media/ Press/ Speaking third party-talk.
Digital Marketing: All the cool things in the world.
Sales and Promotion: Short-term revenue.
Events/ Tradeshow: Sự kiện.
4. Traits of a Marketer:
- BALANCE: To do Marketing, you must balance emotions, time, fashion, passion, etc. You
must balance life and work, alertness and creativity.
- DARE: If you do not dare to try, you will not be able to do marketing. Dare to challenge, even
if you fail, it's okay.
- TRUE Be honest with yourself, know your limits, and choose products that can tell the truth up
to 80%.
- INSPIRED: To become a marketer, you must be a person with a lot of experience and know-
how to inspire the audience. Of course, any experience will require tuition.- Khéo léo: Biết được
điểm mạnh, điểm yếu của sản phẩm.
- PERSEVERANCE: Without persistence at work, you will not be able to become a marketer
because your ideas and creations will sometimes have pros and cons. Must absorb and overcome
mistakes and improve more, so it can be said that this is a pretty important trait of a marketer.
III. QUESTION AND ANSWER.
1. When you run out of ideas, what should you do?
Don't get distracted but find the core of the problem. Back to the heart of the matter, learn about
the product and the audience's preferences. I find out what I will do, who I sell to, who I write to,
what I write about, etc.
2. What are the pressures in the process of doing Marketing? How to solve it?
There is always pressure, when analyzing a product with too many pros and cons, lack of equity,
difficulties, risks, etc. → Confront it, think of the best way to solve the problem.