VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA - (212032A_1141)

Unit 1 - Step 2 - Comprehend intellectual property

Presented by
Jorge Luis Montoya Ramírez
Fabiola Andrea Martínez
Juan Carlos González

Grupo
212032_74

Tutor
Victor Manuel Rodríguez Castiblanco

Universidad Nacional Abierta y a Distancia UNAD

2022

1
 INTRODUCTION

“Industrial property refers to the protection granted to trademarks, patents or industrial

designs. On the other hand, copyright protects all works that are the product of ingenuity
and human talent, which are materialized in any way in an original way. That is, copyright
protects paintings, artistic designs, software, literary works, films, phonograms,
performances, etc.”
“Industrial property in Colombia must be protected by registering with the Superintendency
of Industry and Commerce. Unlike industrial property, copyright arises with the creation
and materialization of works and it is not necessary for them to be registered with the
National Copyright Directorate.”.

2
 OBJETIVE

Overall Objective

“Recognize intellectual property protection as a key tool to develop technologic innovation

inside companies.”

Specific Objective

“Choose an intellectual property for each student; review the references in Unit 1, in order
to have arguments to design a creative infographic that includes certain questions listed in
the activity guide.”

“Read the Dane technology development and innovation bulletin on intellectual property
certifications, then the group must select an obstacle to register intellectual property in
Colombia, where each student must draw by hand a concept map representing the causes
and consequences of the selected obstacle.”

3
Activities Assignment and Work Responsibilities Chart - one per group (Activity 3)

Activities Assignment and Work Responsibilities

Group Number: 212032_74

Unit name: Unit 1 - Step 2 - Comprehend intellectual property

Selected topic Student name

Patents Fabiola Andrea Martinez

Copyrights

Trademarks

Industrial Designs Jorge Luis Montoya Ramirez

Trade Secrets Juan Carlos Gonzalez

Student chosen to submit the Juan Carlos Gonzalez
final document to the Evaluation
Environment:

Concepts infographics – one per student (Activity 4)

4
5
6
7
Problem selection chart - one per group (Activity 6)

Problem selection chart

Group Number: 212032_74

Unit name: Unit 1 - Step 2 - Comprehend intellectual property

Obstacles to register Intellectual Votes

Property
Excessive processing time XX

Lack of benefit information

Poor effectiveness in providing protection

Unfavorable cost-benefit balance

Difficulty meeting requirements
Low internal management capacity
No new ideas are generated liable to obtain
records
Obstacle selected by the group: Excessive processing time

8
Hand draw cause-effect diagram pictures – one per student (Activity 7)

Diagram of Jorge Luis Montoya Ramirez

9
Diagram of Juan Carlos González

10
Videos evidencing the PowerPoint presentation – one per student (Activity 9)

Student name Link

Juan Carlos Gonzalez https://youtu.be/QeKPch2FT2o

11
 CONCLUSIONS

“The distinctive features of the trademark allow consumers to identify the source of the
product and/or service, as well as its quality or characteristics. Trademark registration
establishes a connection between who will consume the product or service and the
trademark owner. A registered trademark gives its owner the exclusive right of use and may
exclude and prohibit others from using it and any other trademark, because it is similar to a
registered trademark, which may confuse consumers or affect the exclusivity of the rights.”

12
 REFERENCIAS

Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power of
Intangible Assets. Chapter 1. The Intangible Landscape - Understanding Core Concepts
(pp 1-58). Los Angeles: Sage Publications Pvt. Ltd. Retrieved from:
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1

DANE (2019). Technical Bulletin Survey of Technological Development and Innovation -

Manufacturing Industry 2017-2018. Retrieved from:
https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufacturera_
2017_2018.pdf

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered from:

https://repository.unad.edu.co/handle/10596/35814

13