I.

BACKGROUND OR INTRODUCTION
 1.1 Name of Business
Resto bar and grill as the name suggests is a combination of a bar and a restaurant that
serves alcoholic and non-alcoholic beverages, proper meals, and grilled foods. It is a well-
known type of business in different parts of the world. Resto-bars and grills are also popular
in the Philippines but it wasn’t found anywhere in Ballesteros, a coastal municipality located
in the province of Cagayan with a land area of 120.00 square kilometers.
Since Ballesteros is located near the sea with a great view of the sunset, especially the
sunrise, plus the ongoing construction of the bayside boulevard which will surely be a new
attraction to the place, the researchers decided to put up a food business called “THE
INFINITE RESTO-BAR & GRILL” located by the seaside of the said municipality. The
business name was inspired by the symbol of infinity (∞) which is a figure eight on its side
because the business consists of 8 owners. Infinity means endless or limitless so, just like
how the waves of the sea are unending, we aim to provide our customers an unending love,
respect, high-quality customer service, and a promise to always have an available supply of
foods and ingredients to provide satisfaction and delight to all out customers.

The business logo represents our infinite or unending love, commitment, passion, and
dedication toward our business and our valued customers. This also shows our goal towards
our products and services to always provide quality and the best possible to fully provide
satisfaction and delight to people.

1.2 Vision
“To become a well - establish seaside food business in Ballesteros, Cagayan and become
the most favorite go-to place in the area dedicated to bringing good food, fun, entertainment,
and relaxation that brings people together, making every moment special.”

1.3 Mission
“To create a place where people can eat, drink, relax, and have fun by the beach,
providing utmost satisfaction and delight to our customers through excellent service, quality
products, and fun activities to let our customers feel valued and special.”

1.4 Type of Business

 Everyone loves spending time on the beach with their family, friends, and special
someone. May it be on vacation, on weekends, or even just on regular hang-out days. And
during those hang-outs, food shouldn’t be missed so the Infinite Resto-Bar & Grill, which is
located by the seaside of Ballesteros, Cagayan with both private and public space structures
will be there to provide good food and good ambiance that could give comfort, relaxation,
fun, and enjoyment to people who want to dine in, hang out, or even just to pass by and enjoy
the sea view. Different activities are also offered to make the atmosphere more fun and
memorable. These activities include; live performances like singing, guitar playing, and
spoken poetries and creating a campfire/bonfire, especially at nighttime while in the daytime
they can play fun and exciting games such as volleyball on the sand and board games like
Chess, Scrabble, and Checkers or Dama.
Foods to be served varies from grilled foods like seafood and meat, light meals like pasta
dishes, snacks like burgers and fries, to heavy meals like seafood, vegetable, and meat dishes
with rice from breakfast to dinner. As an accompaniment to foods, drinks are being offered
like lemonade, iced tea, soft drinks, iced coffee, and alcoholic beverages.
The Infinite Resto-Bar and Grill also have services provided such as free take-out
deliveries around Ballesteros, free WiFi hotspot, and a 20% discount for Senior Citizens.
The business is owned by 8 people namely; Beatriz Pote, Janice Monceda, Christian Jay
Palattao, Angel Pambid, Erica Naceno, Angelica Paddanan, Olive Narag, and Ariel Visoria.
The business will be open Monday to Sunday 5:30 am- 10 pm
1.5 Organizational Chart

BEATRIZ POTE
Founder

JANICE MONCEDA
General Manager

ANGEL PAMBID CHRISTIAN JAY PALATTAO ARIEL VISORIA

Lead Bartender Lead Server Lead Cook

ERICA NACENO ANGELICA PADDANAN & OLIVE NARAG &

Bartender BEATRIZ POTE JANICE MONCEDA
Server/Cashier Cook

OLIVE NARAG
Busser/Dishwasher

II. OVERVIEW OF THE PROJECT

 A. Executive Summary
III. MARKETING PLAN
3.1 Target Market
The target market for our Infinite resto-bar and grill cuts across people of different
classes and people from all walks of life. Below is a list of the people that we have
specifically designed our Infinite resto-bar and grill (products and services) for;
 Business People
 Government Employees
 Teachers and Professor
 People in the Job Industry
 High school and College Students
 Tourists
 Couples
 Group of Friends
 Adults
Our target market would be every part of the community and we will showcase the
uniqueness of our business thus, it relaxes, refreshes, and renew our customers or tourists
who are looking for some exciting and fantastic activities. We also believe that Infinite Resto
Bar and Grill will crave the appetite of every different class of people leading as everyone’s
favorite destination for hang-outs. It defines its target market as customers with low to
moderate income.
Our customers may enjoy the coolest comfort of food and the delightful service that we
can offer that would provide them incredible happiness, delight, and long-lasting great
memories that they can all cherish.

3.2 Competitive Analysis

As one of our starting points for the business project, we decided to examine a cross-
section of sites. Thus, we closely reviewed websites to better understand what would be the
direct and indirect competitors specifically in Ballesteros Cagayan.
With the reference to Infinite Resto Bar and Grill, the major direct competitors
include among others:

✓ KUMPARES RESTAURANT

✓ MANG NOKS

✓ HAPAG KAINAN SA BALLESTEROS

✓ D & COMPANY

✓ IVANZ PIZZA
1. KUMPARES RESTAURANT
Products:
Beef Pares Chickenjoy
Pork Pares Bulalo pares
Chicken Pares Bulalo
Chicken Inasal BBQ Silog
Tapsilog Bihon Guisado
Longsilog Pancit Guisado
Tocilog Spaghetti
Chicsilog Drinks (soft drinks, coffee, iced tea, &
tea.)

Strategies:
-They have entertainment activities like singing with a guitar.
Marketing Media Platform:
-Google
Competitor’s Strengths & Weaknesses:
Strength Weaknesses
1. Ability to entertain customers 1. the size of their area
2. Different variety of may offer 2. the ambiance of their area

Potential Threats:
1. Increase in price inputs
2. Weather Condition

2. MANG NOKS
Products:
Pork Barbecue Grilled Catfish
Grilled Liempo Burger steak
Grilled Tilapia Pork sisig
Grilled Bangus Porkchop
Grilled Pusit Buttered chicken
Chicken sisig Spicy Chicken neck
Sizzling pusit Chicken Inasal

Strategies:
They offer a variety of grilled products
They post their menu on social media
They offer 50 pesos free delivery for the downtown area.

Marketing Media Platform:

-Facebook

Competitor’s Strengths & Weaknesses:

Strength Weaknesses
1. High skilled employees 1. Strong competitors
2. Low price 2. High cost of ingredients
3. High profit

Potential Threats:
1. Economic downturn

3. HAPAG KAINAN SA BALLESTEROS

Products:
Port Dumplings
Chicken Buffalo
Pork BBQ on Stick
Shanghai
Beef Steak
Beef Mami
Dinakdakan
Cauliflower
Pizza
Strategies:
-They cater Noche Buena food packages, birthday packages, and all-in wedding packages.

Marketing Media Platform:

-Facebook & Google
Competitor’s Strengths & Weaknesses:
Strength Weaknesses
1. They offer different varieties of food 1. Strong existing competitors
package
2. They can sell products online
3. Good customer service
4. They offer a catering service

Potential Threats:
1. Increase in price inputs
2. Weather

4. D&COMPANY
Products:
Tokwat baboy Dacasins Chicken BBQ
Sisig Snack (fries, nachos, shomai)
Lechon kawali Dessert (chocolate mousse, graham cake,
cookies, and cream cake)
Inihaw na liempo
Drinks (iced tea, cucumber lemonade, blue
Inihaw na tilapia
lemonade)
Goto
Hot drink (brewed coffee, hot chocolate,
Chicken inasal fresh milk, earl grey, and green tea)

Strategies:
-They cater big events in terms of birthdays, weddings, baptisms, engagements, proposals,
team parties, etc.

Marketing Media Platform:

-Facebook
Competitor’s Strengths & Weaknesses:
Strength Weaknesses
1. Highly skilled employees 1. Strong existing competitors
2. Good ambiance of their Business
3. Good location
4. Ability to sell products online

Potential Threats:
1. Increase in price inputs
2. Weather

5. IVANZ PIZZA
Products:
Chicken sisig
Chicken wings
Pizza
Fries
Spaghetti/ Carbonara
Canton Guisado / Pansit Guisado
Pork sisig
Pork Shanghai

Strategies:
They used online media to advertise their product
They have also food delivery along Centro East, St. Cruz, Cabuluan, Ammubuan, Palloc &
Cabaritan

Marketing Media Platform:

Facebook
Competitor’s Strengths & Weaknesses:
Strength Weaknesses
1. High-Profit turnover 1. Strong competitors
2. They have a beautiful ambiance 2. High cost of inputs
3. They offer free pizza, particularly on
special occasions like Valentine’s.
4. They cater special occasions like family
dinners, birthdays, anniversaries, and
blowouts.

Potential Threats:
Weather & Condition

On the other hand, the indirect competitors of Infinite Resto Bar and grill include:

✓Ballesteros Public Market

✓Earl Mini Mart

✓7Eleven

The direct competitors, enumerated above, specialize in seafood, fish, chicken, and
grill foods. And based on the customer reviews they rank in between 4 and 5-star ratings. All
of these restaurants mentioned have outstanding and cozy fixtures. They offer these services
at fairly relatively low prices. This means that Infinite Resto Bar and Grill will be able to
meet the diverse needs of our target customers in Ballesteros.
On the other hand, the indirect competitors can provide food services to the target customers.
The public market and food stores have a broad range of foods that the customers can choose
from as compared to the limited menu offered by Infinite Resto Bar and Grill. That's why we
will try reaching out to offer a variety of foods and beverages and offer grateful services.

3.3 Site Analysis

The “Infinite Resto Bar and Grill” is located Northern part of the Ballesteros town
proper with a total area of 120 sq. kilometers. The allotted area for the Resto Bar and Grill
has approximately 60 sqm in size which is a few meters away from the sea and is facing it.
The infinite resto-bar and grill are both visible and accessible to people and vehicles as well,
as it is located near the town’s commercial district and is in front of the sea and the ongoing
boulevard. And as for the availability of water and electricity, there is no problem because
the town of Ballesteros never had a problem with water shortage.
3.4 Local Area Evaluation
The town of Ballesteros has a population growth from 7,946 in 1918 to 34,488 in
2020, an increase of 26,542 people over 102 years. The site is near the center of the town and
is near various public and private businesses, establishments, and institutions. In addition, the
business is also a few meters away from the sea, facing it which is considered the number one
attraction in Ballesteros. The additional attraction to the place will be the seaside boulevard
which will give a great view of the sea.

3.5 Marketing Strategies

The Marketing strategy of our business concept would provide a clear statement of
our marketing goals in specific and realistic.
The Marketing Strategy is as follows:
 We will create focused social media marketing and ensure a strong web presence.
 We will install signboards displaying our delicious meals at various places.
 We will promote events and entertain our guests with games and live music.
 We will try to reach out and cooperate with other local eateries for collaborative
Resto Bar marketing.
The Infinite Resto Bar and Grill want to pursue the greatest opportunities to increase
sales and achieve a sustainable competitive advantage. Those marketing strategies will be our
guide to provide all of the creative, strategic, and competitive inspiration we need to attract,
gratify, and keep customers coming back.

3.6 SWOT Analysis

As part of our business project, we have conducted a SWOT Analysis to determine what our
strengths will be, what aspects will be our weaknesses, what are those opportunities to take,
what are our threats, and who are our competitors.
STRENGTHS WEAKNESSES
 Ability to sell products online  No experience in opening/running a
 Eco-friendly and iconic beach-side business
theme.  High supplier cost
 Great location  Low Number of Outlets
 Highly Skilled Employees  Operational Difficulties
 Excellent and detailed customer service  Limited sales area coverage
and highly secured facility.  High investment and low profit in the
 Offers a variety of foods and products first stage.
at affordable prices
 Owner-Operated
OPPORTUNITIES THREATS
 Ability to develop additional Branch  Increase in price inputs can cause
 Ability to increase reviews upward pricing
 Ability to grow customer loyalty/  Insurance costs are continually
retention increasing.
  Ability to build online engagement with
our brand
 Ability to further develop our
sales/service team
 Ability to showcase talents
 Unfavorable Government Policies.
 Weather – bad weather may turn people
off going to a beach location
 The present pandemic also poses a
threat to our business
 Direct and Indirect Competition
 Changing market taste

Therefore, Infinite Resto Bar and Grill is designed and constructed to meet both the
health and safety standard as recommended by the local authority. As much as possible we
want to make profits at the same to give our customers value for their money and time. That’s
why our group will create an eco-friendly design and sustainable management practices to
show that we are in it for the long run.

IV. TECHNICAL STUDY

4.1 Facility Specifications

Size of operations and number of functional areas
The size of the operation area has approximately 60sqm size. It has 10 functional
areas namely, the Counter Area, Human Resource Area, Kitchen Area, Bar Area, Service
Area, Dining Area (first floor), Dining Area (second floor), Grilling Area, Dishwashing Area,
and Comfort Room.

Space requirements for functional and service areas

The Infinite Resto-bar and Grill allotted enough private and public space for the
guests. The private space is inside the resto-bar on the 1 st floor which is spacious and air-
conditioned so that the customers can have a good ambiance and can rest for a while having
good conversation and watching the sea view. Moreover, an allotted public space is also
provided on the 2nd floor which is an open space with an open and a great view of the sea,
sunset, and most especially the sunrise which is the most beautiful view they could see in the
area.
The service areas where the customer and staff interact, have a counter and a bar for
the customers. The resto-bar is decorated with glass and minimalist wooden designs since it’s
today’s trend.

Number and type of seating

 For the number of seating, it follows the standard seating for resto-bars which is 15
tables. It includes the table located in the public area. In 15 tables it can be seat between 2
and 8 people.
For the type of seating, the bar area has high rattan chairs and the dining area both on
the first and second floor are rattan chairs and sofas with wooden tables. There are foldable
chairs and tables with beach umbrellas placed outside the building as well for those who want
to eat under the sun.

TYPE AND QUALITY OF SERVICE OF THE INFINITE RESTO BAR AND GRILL
Service quality is the value of service to customers. This is inherently subjective as it
is driven by customers' needs, expectations, and perceptions. As such, it is typically measured
by quantifying customer surveys.
Reliability- A reliable service such as an airline that's usually on time.
Responsiveness- A service that is responsive to the individual needs of customers. For
example, a firm that isn't locked into rigid policies when special situations arise.
Empathy & Tailoring- It is well known in the service industry that different customers
prefer different styles of service. For example, some customers enjoy a personal conversation
whereas others would prefer to maintain a distance.
Competence & Diligence- Professionals who know what they're doing and are paying
attention.
Consistency- A pleasant level of predictability such as a dish at a resto-bar that tastes the
same each time.
Safety & Security- in every establishment, the customer’s safety and security are important,
so they can dine in comfort.
Environments- the place is environmentally friendly as well.

The Infinite Resto-Bar & Grill Sample Menu:

4.2 Ergonomics Features

All work areas
• Counter Area
• Human Resource Area
• Kitchen Area
• Bar Area
• Service Area
• Dining Area (first floor)
• Dining Area (second floor)
• Grilling Area
• Dishwashing Area
• Comfort Room

4.3 Facility Management

1. Lighting features
Proper lighting makes all work tasks easier. Since our business is located at the
seaside, daylight is desirable in the workplace providing it does not cause glare or make the
work area too bright. People receive about 85 percent of their information through their sense
of sight. Appropriate lighting, without glare or shadows, can reduce eye fatigue and
headaches; it can prevent workplace incidents by increasing the visibility of moving
machinery and other safety hazards. The amount of daylight entering the workplace can be
controlled with tinted glass, window blinds, curtains, and awnings. Not enough light can also
be a problem so even in workplaces where daylight is available, it is essential to have a good
electric lighting system so for our business, aside from the natural source of light, we will
also add overhead fixtures around the place on the first floor to let people see and move
around easily and comfortably and a bright fluorescent lights in the kitchen. At the bar area,
we will put decorative island lights on the top bar and colorful lighting behind the bar to add
drama to the area.
On the second floor, the seaside resto-bar and grill will use general lighting which is
the ceiling that provides fairly uniform lighting that lights up the area especially at night with
an addition of an LED string light bulbs to produce some cozy vibe.

2. Noise management
The World Health Organization defines noise as a serious health hazard that affects
your customers and even your employees. As a business owner, how would you manage
noise? Since the business we chose is located at the seaside and it is a resto-bar and grill there
should be a limitation in sound level inside and outside of the business premises so that the
customers and employees can hear each other during conversation. The ideal sound level for
normal conversation is between 55 and 65 dB this will help to keep your employees’ content
and products to meet the satisfaction of your customers.

3. Layout and design

V. FINANCIAL ANALYSIS
5.1 Capital Investment Budget

5.2 Operating Budget

VI. CONCLUSION