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HRM Chapter 12
HRM Chapter 12
Environmental leadership
Goal is to motivate followers to achieve high levels of environmental performance, this can
include encouraging innovation among employees, competency building, community ideas
on sustainability, Dissemination of information rewards and recognition and management of
goals and responsibilities
● This can be done through leadership processes that create the motivation to change
behaviours with particular emphasis on their symbolic content. Example replacing
plastic cups with ceramic
● Reframing social networks of symbols and meanings through artefacts and language,
ceremonies etc. Example best employee award
● Initiating new HRM practices to change work conduct. Example Training new and
existing employees about the need and benefits of reducing carbon emission
● Low carbon behaviours occur at three levels: individual level influences act on
individual motivators, for example personal awards. Social level influences act on
employees when operating in teams, for example social norms, communities of
practice. Lastly material level influences act on organisational structure and
processes example products technology and environment.
● Goal is to reach awareness and improve understanding with individual employees
and groups, build social meaning and norms around pro-environmental low carbon
working practices and support employees with technology they need, backed up with
consistent policies.
● Recruitment and selection - One way to embed ecological values in the workplace
is by selecting people with green related skills and values. The selection process
may be designed to ensure that employees committed to the environmental issue
have a potential to be higher than those who do not show an ability to lead the
environmental management.
Eg. Employees and their Union representatives can be involved in strategic decision making
with potential for social partnerships for better environmental outcomes in the workplace.