LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

CHAPTER I

1. LEGAL AND TAXATION ASPECT 1

1.1 Legal Requirements 2

1.1.1 Securities and Exchange Commission 2

1.1.1.1 Online Registration through SEC-iRegister 2-3

1.1.2 Municipal Registration 4

1.1.2.1 Business Permit 4

1.1.2.2 Sanitary Permit 4

1.1.2.3 Barangay Business Clearance 5

1.1.2.4 Community Tax Certificate 5

1.1.2.5 Building Permit 5

1.1.2.6 Occupancy Permit 6

1.1.2.7 Fire Safety and Inspection Certificate 6

1.1.3 BIR Registration 6-9

1.1.4 Others 9

1.1.4.1 SSS Registration 9

1.1.4.2 PhilHealth 9-10

1.1.4.3 PAG-IBIG 10-11

1.2 Documentary Requirements 11

1.2.1 Articles of Incorporation 11-12

1.2.2 Treasurer’s Affidavit 12

1.2.3 By-Laws 12

1.2.4 List of Incorporators 12-13

1.2.5 Certificate of Bank Deposit 13

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1.3 Taxation Aspect 13

1.3.1 Corporate Tax 13-14

1.3.2 Withholding Tax 14-15

1.3.3 Value Added Tax 15

CHAPTER II

2. MANAGEMENT ASPECT 16

2.1 Business Profile 17

2.1.1 Business Name 17

2.1.2 Business Logo 17

2.1.3 Company Tag-line 18

2.1.4 Type of Business Organization 18

2.1.5 The Incorporators 19

2.1.6 Management Style 19-20

2.1.7 Mission Statement 20

2.1.8 Vision 20

2.1.9 Our Values 20-21

2.2 Organizational Structure 22

2.2.1 Job Description and Qualification 22-30

2.3 Organizational Chart 31

2.4 Business Policy/Regulations 32

2.4.1 Hiring Policy 32

2.4.2 Hiring Process 33-34

2.4.3 Performance Evaluation Policy 35

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2.4.4 Work Schedules Policy 36

2.4.5 Promotion Policy 36

2.4.6 Outsourcing Services Policy 37

2.4.6.1 Contracts and Confidentiality Agreements 37

2.4.7 Attendance Policy 37-38

2.4.7.1 Leave of Absence 38

2.4.8 Salaries and Wages 38-42

2.4.9 Alcohol and Drug Policy 42-43

2.4.10 Smoking policy 43

2.4.11 Telephone and Computer Policy 43-44

2.4.12 Dress Code Policy 44-45

2.4.13 Performance 45-46

2.4.14 Personal misconduct 46

2.4.15 Termination/Resignation 46-48

2.5 Forms of Violation 48

2.5.1 Hiring Sanctions and Violations 49

2.5.2 Violations 49-51

2.5.3 Procedures 51

2.6 Projected Salary 52

2.7 Strategic Plan 53-57

CHAPTER III

3. TECHNICAL ASPECT 58

3.1 Business Location

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3.1.1 Business Location Site/ Vicinity Map 61

3.1.2 Actual Location 62

3.1.3 Unit Floor Plan 63-64

3.2 List of Materials 65

3.2.1 List of Office Equipment 65

3.2.2 List of Furniture 66-69

3.2.3 List of Service Equipment 69-73

3.2.4 List of Vehicle 74

3.2.5 List of Office Supplies 74-77

3.3 List of Plants 78

3.3.1 List of Shrubs 78-87

3.3.2 List of Bamboo 87

3.3.3 List of Grass 88

3.3.4 List of Fertilizers 88-90

3.3.5 List of Chemicals 91

3.3.6 List of Plant Pot 92-93

3.3.7 List of Pebbles and Stones 93-94

3.4 Business Description 95-96

3.5 Service Process 97

3.6 System 98-100

3.7 Service Capacity 101

3.8 Business Logo 101

3.9 Gantt Chart 102

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CHAPTER IV

4. MARKETING ASPECT 103

4.1 Business Description 103

4.2 Industry Profile and Analysis 103-104

4.3 Study of Demand and Supply 104

4.3.1 Demand Analysis 104-105

4.3.1.1 Landscaping and Maintenance Demand 105-110

4.3.2 Population of Targeted Market 110-111

4.3.3 Demand Projection 111-121

4.4 Marketing Plan 121

4.4.1 Market Analysis 122

4.4.1.1 Market Demographics 122

4.4.1.2 Market Trends 123

4.4.1.3 Competitor’s Analysis 123-124

4.4.1.4 Target Market 124-125

4.5 Positioning 125

4.6 Market Mix 125-126

4.6.1 Pricing 126-127

4.6.2 Advertising and Promotions 127

4.6.3 Place 128

4.6.4 Product / Service Product 128

CHAPTER V

5. SOCIAL AND ECONOMIC ASPECT 129

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5.1 Economic Condition 129

5.1.1 Business in the Philippines 129

5.1.2 Business in the Proposed Location 130

5.2 Social Desirability 131

5.2.1 Personnel and Staff 131

5.2.2 Community 131-132

5.2.3 Skills Development 132

5.2.4 Supplier 132-133

5.2.5 Investors 133

5.2.6 Political and Economic Contribution 133-134

5.2.7 Environmental Accountability 134

5.3 SWOT Analysis 135

5.3.1 Strengths 135

5.3.2 Weakness 135

5.3.3 Opportunities 136

5.3.4 Threats 136

CHAPTER VI

6. FINANCIAL ASPECT

6.1 Statement of Financial Assumption 137-140

6.2 Projected Capital Requirement 141

6.3 Sources of Financing 142

6.3.1 Capital Contribution 142

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CHAPTER VII

7. Financial Aspect 143

7.1 Pre-operating Statement of Cash Flow 143

7.2 Pre-operating Statement of Financial Position 144

7.3 Financial Statements 145

7.3.1 Projected Statement of Financial Performance 145

7.3.2 Projected Statement of Cash Flows 146

7.3.3 Projected Statement of Financial Position 147

7.3.4 Statement of Financial Position - Horizontal Analysis 148-151

7.3.5 Statement of Financial Position - Vertical Analysis 152

7.3.6 Statement of Financial Performance - Horizontal Analysis 153-156

7.3.7 Statement of Financial Performance - Vertical Analysis 157

7.3.8 Financial Ratios 158

7.3.9 Schedules 159-181

7.3.10 Notes 182-224

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