Polytechnic University of the Philippines

College of Business Administration

Department of Office Administration

PRINCIPLES OF
PUBLIC AND
CUSTOMER
RELATIONS

FINAL REQUIREMENT

Submitted to
Prof. Emelie Dela-Torre Taton

Submitted by
Ma. Krizza A. Bocato
BSOA 2-3D

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS

Answer the following:
01 Discuss five Codes of Ethics
Does Code of Ethics vary by profession? Explain and
02 give an example.

03 As a future public relations officer, what are the different

approaches that you have to take to enable to help the
government regain its previous status and attract
investors to do business in our country?

04 How do you assess the steps taken by the Department of

Education on its new approach to educating our students
on the New Normal?

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS

Code of Ethics -
The Five Fundamental Principles
A code of ethics or ethical code refers to a set of guidelines, standards, and
principles that a company adopts and that must be adhered to by its workers.

Here are the five fundamental principles of code of ethics.

1. Integrity
In all professional and business relationships, a professional individual should
be straightforward and honest.

2. Objectivity
Any bias, conflict of interest, or undue influence from others should not be
allowed to trump professional or business decisions by a professional
individual.

3. Professional competence and due care

In order to guarantee that a client or employer obtains competent professional
services based on current changes in practice, legislation, and procedures, a
professional man has a continual duty to keep professional knowledge and
ability at the level required. Professionals are expected to act responsibly and
in conformity with all relevant technical and industry standards.

4. Confidentiality
A professional should uphold the confidentiality of information obtained
through commercial and professional connections and should not divulge any
such information to third parties without adequate and specific authorization,
unless there is a legal or professional obligation to do so. The professional and
other parties involved should not utilize confidential information obtained as a
result of commercial and professional interactions for their own personal gain.

5. Professional behavior
A professional must abide by all applicable laws and rules and refrain from
taking any actions that reflect poorly on the industry.

01

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS

Code of Ethics
varies by profession
While different industries' and businesses' codes of ethics may share certain
commonalities, there will also be disparities because of the various working
contexts that exist. A code of ethics for engineering, for instance, will likely
address distinct challenges than one for nursing, but there will still be some
overlap.

Here are some examples of a professional code of ethics in different

professions:

Financial advisers are legally bound to a code of ethics known as a

fiduciary duty. This code requires them to act in the best interest of their
clients. Certified public accountants (CPAs) are expected to follow similar
ethical standards of truthfulness, objectivity and integrity.

Professional educators are typically held to a universal code of ethics that

is designed to protect the rights of all students. The code of ethics can vary
from school to school or differ slightly in each state, but the basic principles
always remain the same: Teachers are required to show impartiality,
integrity and ethical behavior in the classroom and in their conduct with
parents and colleagues.

Businesses often establish a professional code of ethics to help employees

decide if certain behaviors are acceptable. One example of these is:

Caring and consideration policies: Companies may establish policies

requiring employees to behave in a caring and considerate manner.
For example, if you provide home healthcare services to senior citizens,
treating the patient and their family with care and consideration can
impact your ability to obtain new clients. Employers could also include
these policies about how employees treat one another. This can ensure
everyone understands that behaving with consideration and
compassion is a baseline expectation and that other behavior will not
be tolerated.

02

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS

Case Assessment:
As a future public relations officer,
what are the different approaches that you have to take to
enable to help the government regain its previous status
and attract investors to do business in our country?

The COVID-19 pandemic has not been a typical problem. Growing inequality
and sharp increases in food and energy prices this year have worsened the
biggest public health crisis in more than a century. This has structural effects
on economies and people's lives on a scale that can barely be addressed by
using conventional methods of fiscal and financial support.

As a future public relations officer, to help the government regain its previous
status and attract more investors to build a business in our country, I will help
to collect and make visible social impact data. To increase the visibility of the
sector, I will encouraged the government to collect statistics on the social
economy which go beyond traditional indicators. Besides the contribution of
the social economy to economic growth and job creation, governments should
systematically measure and present the social and environmental impact of
the social economy.

To regain our country's previous status, I'll encourage government to invest

locally, identify and support industries that will drive economic recovery,
promote domestic spending through cash-transfer programs, protect local
businesses from foreign competitors, promote exports, and create a society
that’s inclusive, more equitable and skilled for the future.

However, large, centralized governments will need to exercise caution so as not

to overburden small or emerging businesses with funding or regulations. In
order to determine the most effective ways to support these emerging
industries and communities, these governments can benefit from public-
private-civil partnerships. Governments looking to make targeted investments
will want to keep an eye on key metrics like employment and industry growth to
understand the results of their investment. And upskilling will be essential to
guaranteeing that local businesses are staffed with individuals who have the
expertise to support growth.

03

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS

Case Assessment:
How do you assess the steps taken by the Department
of Education on its new approach to educating our
students on the New Normal?
Because of the COVID-19 pandemic, schools across the Philippines have had to
pivot dramatically to online learning. While the transition has been challenging,
the change was made for the safety of students and educators alike. Over a
year later, students all over the country are still in classrooms. As the battle
against the pandemic wages on, it seems online learning has become the
norm for students for now.

Despite being the standard setup for more than a year, online learning still
presents a lot of challenges. Not everyone has access to a fast and reliable
internet connection to access tools of online learning. Students miss seeing
their classmates and being on campus grounds. Some students find it difficult
to concentrate in online classes.

The new normal now is more difficult than before because we are not used to
this way of normal because we are used to interacting with others and in a
flash our habits will change suddenly and not yet accustomed so it is more
difficult than before. Students enroll not because they want to learn, but
because they don’t want to be left behind. Education institutions want the best
but they forget to become human.

Here are some Proposed Participant Learning Outcomes to assess the steps
taken by the Department of Education on its new approach to educating our
students on the New Normal:
Learn how policymakers can synergize better with school leaders and
teacher trainers so that policies specifically pertaining to curriculum,
assessment, pedagogy, and technology can be reformed in a relevant
manner to ensure enhanced support and resources for the ‘new normal’ in
school education.
Create alignment between curriculum, teaching, assessment, and learning
in school and non-school environments to meet ‘new normal’ educational
challenges.
Discover approaches to re-envision the classroom to promote and sustain
student-centered and creative pedagogies.
Master strategies and skills needed to promote hybrid delivery of
curriculum.
Learn ways to empower students and teachers and parents to manage
new challenges in ‘new normal’ schooling.
04

PRINCIPLES OF PUBLIC AND CUSTOMER RELATIONS