Kode/No : DF-PD-SPMI-UNISBA-PS-012C

Tanggal : 23 Desember 2021

Revisi : 0
Unit : Program Studi Manajemen

UJIAN AKHIR SEMESTER GANJIL

TAHUN AKADEMIK 2021/2022

Mata Kuliah : Bahasa Inggris

Kode Mata Kuliah : MAS114
Program Studi : Manajemen
Dosen : Dr. Lies Setiasih Hadi, Dra., M.Pd.
Hari/Tanggal : Selasa, 4 Januari 2022
Kelas : Semua Kelas
Waktu : 100 Menit
Sifat Ujian : Online

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READ THE TEXT CAREFULLY AND DO THE INSTRUCTION 1, 2, 3, and 4
BELOW!

The Competition Continuum

There are four basic types of competition in business that form a continuum from pure
competition through monopolistic competition and oligopoly to monopoly. At one end of
the continuum, pure competition results when every company has a similar product.
Companies that deal in commodities such as wheat or corn are often involved in pure
competition. In pure competition, it is often the ease and efficiency of distribution that
influences purchase.

In contrast, in monopolistic competition, several companies may compete for the sale of
items that may be substituted. The classic example of monopolistic competition is coffee KU-17
and tea. If the price of one is perceived as too high, consumers may begin to purchase the
other. Coupons and other discounts are often used as part of a marketing strategy to
influence sales.

Oligopoly occurs when a few companies control the majority of sales for a product or
service. For example, only five airlines carriers control more than 70 percent of all ticket
sales in the United States. In oligopoly, serious competition is not considered desirable
because it would result in reduced revenue for every company in the group. Although price
wars do occur, in which all companies offer substantial savings to customers, a somewhat
similar tendency to raise prices simultaneously is also usual.

Finally, monopoly occurs when only one firm sells the product. Traditionally, monopolies
have been tolerated for producers of goods and services that have been considered basic or
 Kode/No : DF-PD-SPMI-UNISBA-PS-012C
Tanggal : 23 Desember 2021
Revisi : 0
Unit : Program Studi Manajemen

CPMK-
No Soal Bobot
CPL
essential, including electricity and water. In these cases, it is government control, rather
than competition, that protects and influences sales

1 a. Identify four phrases consisting of more than four words and four dependent clauses 25 KU-17
and mention the types of the phrases and the dependent clauses you have selected. CPMK-
Then, translate them into Bahasa Indonesia! 1,2,3
b. Find the synonims of the words, tolerated, involved, subsituted, perceived, and reduced
in the context. Then, write your own sentences using those words

2 Based on the above text, generate questions referring to the following reading abilities and 25 KU-17
answer them based on the ideas on the text. CPMK-
4,5,6,7,8,
1. Micro processes (2questions) 10, 11
2. Integrative processes (2 questions)
3. Macro processes (4 questions)
4. Elaborative processes (2 questions)

3 Draw the chart of ideas of the above text. 25 KU-17

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4,5,6,7,8,9,1
2
4 Reconstruct the text based on the ideas in the chart using your own words (Applying 25 KU-17
paraphrasing and synthesizing strategies) and make your judgment about the text. CPMK-
4,5,6,7,8,9,1
2, and 13