Cma 3 - 28118

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SUMMARY:

It is a documentary about an incredible man who turned the destiny of two of


the greatest auto organizations Renault and Nissan. Carlos Ghosn brought into
the world in Brazil to Lebanese guardians, is a man with a fascinating history,
and a similarly charming continuous adventure as well. The man ripped at his
way up the company pecking order to the actual top of the car business, in the
long run delegated head of Renault and Nissan at the same time. Large and in
charge and straightforwardly streaming across the globe to keep up
appearances, Ghosn's ensuing ascent prompted a dynamite defeat.
In 1996 Carlos Ghosn was brought to save RENAULT, a French company as it
was facing continuous losses, he was called by the president of Renault as he
was looking for someone brilliant and sharp. Being a Lebanese, he was asked
to take the French citizenship which he was not willing to take up. He was
observant and used to work diligently. After joining the company and doing a
deep study he decided to cease Belgian factory production which leads to lay
off of 3000 employees, he did so to reduce the excess cost occurred by the
company due to which he was termed as Le cost killer. The strategy ultimately
helped Renault gain a healthy profit of 12.5 billion francs. After making the
position of the Renault in good health, Carlos Ghosn decided to alliance with
NISSAN, a Japanese company.
NISSAN being in 20 billion debts, accepted to alliance with RENAULT and
accept being in control of a foreign chairman which otherwise Nissan would
not have accepted to be in. To bring Nissan’s financial position into a good
health Carlos Ghosn used his technique of cost reduction by reducing 21000
head count which consist of 14% of total employees which eventually resulted
in 20 billion in debt to 15 billion in bank.
After so much of achievements there comes the beginning of his ending,
associated with suicides because of negligence at Renault, while spending a
luxurious 630,000 euros for his 60th birthday celebration, which was held at
the Royal residence of Versailles and paid for with, purportedly, organization
cash, the man isn't without contention. As one questioner says, Ghosn's effect
in Japan resembled a prostate test. Certainly, it's solid and something required,
but at the same time it's resentful and a total torment.
Indeed, the Japanese before long hit back against Ghosn's sumptuous way of
life and thusly captured him under charges of involving organization cash for
individual use. Exposed to "prisoner equity", Ghosn endeavours to get away.
Out and out, this narrative isn't one that will exhaust you and will just leave
you with inquiries regarding what occurred in Nissan and where is Ghosn now.

SOME KEY CONCEPTS RELATED TO CMA: -

 To make Renault profitable, Carlos Ghosn ceased the Belgian factory


production which led to reduction in Prime cost as well as reduction in
overhead costs through which Renault was able to make healthy profit
of 12.5 billion francs.
 Invested 33 billion francs in partnership with NISSAN to acquire 1/3rd of
Japanese capital.
 Nissan being 20 billion in debt, uses overhead cost reduction technique
by reducing 21000 head count which consist of 14% of employees, to
make it 15 billion in profit company. It also reduces cost by 30%
reduction in Techno centre by increasing the no. of working hours of
the employees.
 Increase in the administrative overhead of NISSAN as the CEO Carlos
withdraws 8 million euros which is seven times higher than that of
Toyota’s CEO.
 Decrease in the profit of NISSAN as the CEO uses organization cash for
luxurious spending which is for his personal use and also due to the
company scheme made by the CEO, he is able to embezzle huge sums of
money to buy villas, buy a yacht, buy jewellery.

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