Product

Manager
Fellowship
Syllabus
Fellowship Overview
The goal of NextLeap’s Product Manager Fellowship is to help you master the
fundamentals of product management and break into a career at top tech companies.

After graduating from this program you will be:

Proficient in product management fundamentals - from user research and problem

framing to metrics deep dive and system design.

Ready to crack product interviews - from problem solving to product design and
strategy

Live learning with Mentorship & career

industry experts
guidance

Learn product management Get mentored by industry

fundamentals from industry professionals on how to go
experts working at Microsoft, about building your dream
Zalando and more.
career at a top tech company.

Project based learning Placement support

Get hands-on experience by
solving real world problems
faced at tech companies.
Top fellows get access to 1:1
mock interviews with mentors
and interviews with tech
companies at the end of the
fellowship.

Apply Now

Product Manager Fellowship | 01

Case Title:

Swiggy Instamart

“Groceries in 10 minutes!”

In the past year, how many times have you heard this statement? Yes, that’s what

we thought.

Super-fast deliveries, especially for Groceries, have become such a strong trend

that we have come to expect “speed” when it comes to buying Grocery online. As

users, we rarely notice the other human force in this chain that makes super-fast

deliveries possible - delivery executives. Often, they have to brave the rush hour

traffic and compromise on their safety to deliver our packages faster.

Let’s understand what it means to have user empathy.

You are the PM for Swiggy* Instamart, working on improving delivery time for

Instamart orders. While you could optimise for total orders fulfilled or revenue, you

do not want to compromise the quality of life for delivery executives, especially

during rush-hours.

Step into the shoes of a delivery executive commuting in rush hour traffic to deliver

an order.

Think about the last time you ordered a fast-delivery item (grocery / food). If you

could ask the delivery executive three questions to understand their problems and

desires, what would you ask them?

Web Developer
Product Fellowship
Manager Fellowship | 02


Case Title:

Flipkart

It’s the year 2022. Flipkart is in peril. Net conversion on the e-commerce

marketplace has seen a 15% drop.

While there is no clear indicator on which demographic groups are causing this and

whether competition is hit, high level analysis suggests higher value purchases are

hit worse than others.

You are a PM at Flipkart.

Think about the different angles you will analyse this problem from. List top 5

hypotheses on what might have gone wrong along with supporting arguments?*

Based on your hypotheses, what questions would you want the internal dashboards

of the company to answer? *

Web Developer
Product Fellowship
Manager Fellowship | 02
03
Case Title:

Google Maps

Ever planned a trip?

No, don’t think about the trip itself, but the process of planning and executing it.

Unless you are one of those “spur of the moment” / “going with the flow” travellers,

you are remembering some hassles.

Google has decided to step up and make Google Maps the go-to place for trip

planning. You are the PM for Google Maps leading this. Build the end-to-end trip

planning experience for Google Maps.

Let’s get started!

While solving, answer the following questions:

Understand your users: What are the different user personas and their most

pressing problems?

Choose the user persona you feel you should solve for first. Who did you pick and

why?

Think about the user persona you picked in the previous question. How will you

solve trip planning for them?

How will you check if the solution (the one you gave in the previous question) is

working?

Web Developer
Product Fellowship
Manager Fellowship | 02
04
Case Title:

Instagram Reels

How many Reels did you watch this month?

Reels are Instagram’s popular offering to create and discover short entertaining

videos on the app. Reels can be shared with followers and with a public account,

they can be made available to the global Instagram community through a new

space in “Explore”, allowing anyone to become a creator on the platform.

Let's assume it is September 2020 and Instagram has just launched Reels for the

first time. You are the new PM for Reels.

Think about the goal for Reels. What will mark the success of Reels

What are the key metrics you will monitor to check the performance of Reels

Your engineering counterpart approaches you to check if there are any system-

level metrics you would like to track. How would you respond

You are planning to introduce a new feature using which users will be able to

share Reels with their friends via Direct Messages. What are the metrics you

would look at to confirm the following: The product is improving. There is no

negative impact to other offerings on Instagram. Explain all your metrics

mathematically and think about how they (and your targets) will change over

time.

Web Developer
Product Fellowship
Manager Fellowship | 02
05


Case Title:

CoWin

You have learnt about system design, and learnt about the various components,

data flows, that exist within a system. Ideally by now, all of you would be

vaccinated

For India, the official vaccine slot booking portal is called CoWIN* (which also has

its own app). If you have booked a slot using CoWIN in the past, you would

remember the user flow. Let’s try to go deeper into the system design of booking a

vaccine slot on the CoWIN app.

How does a vaccine slot get booked on the CoWIN App

Trace the step-by-step user journey to book a Vaccine Slot on the CoWIN App.

Identify the logical components that build that flow

What technical challenges will you face to implement these components

How will you solve those challenges? -

By changing the user flow / experience, OR

By changing the system design and technical implementation

Web Developer
Product Fellowship
Manager Fellowship | 02
06
Learn from Industry Experts

Arindam Mukherjee
Anirban Das

Madhuri
Karthi Subbaraman

Mirza Rahim Baig

Zeeshan Syed

Dharmesh Ba

Web Developer Fellowship | 07

Frequently Asked Questions
What if I miss a live session?

Recordings will be made available for all of the live sessions with instructors.
Further, please note that we've designed our sessions to be participatory and
interactive, and recommend that you attend all to make the most of them.

Who can enrol for these fellowships?

The fellowships are open to anyone trying to break into a new role and there is
no requirement for minimum experience. However, if you’re currently studying,
please note that career services will not be available to you unless you’re a
final year student.

I'm a pre-final year student. Am I eligible to apply?

Yes, you can apply for the program. However, you won’t be eligible to access
our career services.

What is the graduation project?

At the end of the fellowship we will release a problem statement for you to
work. Your submission to this problem statement is called the graduation
project.

Can I re-submit my graduation project?

We will release a new problem statement at the start of every month. Once you
have completed the fellowship, you will get 3 attempts in the next 3 consecutive
months (after the fellowship) to submit your graduation project.

What's the problem statement that I'll be required to work on for the
graduation project?

A problem statement will be released at the start of the first month after you
have completed the fellowship. Thereafter, you'll have a time period of ~1
month to submit your graduation project.

Who all will be eligible to get access to career services?

You need to submit your graduation project and score more than 70% in your
project to get access to our career services.

Product Manager Fellowship | 08

Frequently Asked Questions
What’s included in the career services?

As part of our career services, we’ll make your profile available to our partner
hiring companies. Depending on their requirement and selection criteria they
will reach out to you for interviews. Learners from our previous cohorts have
gotten hired at companies such as OLA, PhonePe, Slice, Cars24, Media.net,
Swiggy and many more.

If I don’t score more than 70%, will I still get a completion certificate?

Completion certificate will be given to every learner who completes all the
weekly milestones and submits the graduation project.

Will I receive a completion certificate?

Completion certificate will be given to every learner who submits the

graduation project at the end of the fellowship.

Are the programs open to postgraduate students? Are they open to people
with non-tech backgrounds? Is there a criterion for CGPA?

College/degree/GPA does not matter. If you have basic knowledge of

programming in any language then you can enrol in this fellowship.

Will the interviews be for internships or full time roles?

The interviews will be conducted for full time roles.

Which companies are hiring?

There have been 30+ hiring partners so far. A lot of companies have already
signed up for the new cohorts in each domain and the final list of the hiring
partners will be shared upon commencement of the respective Fellowships.

If I am unable to attend the program or need to withdraw at the last

minute, will I get a refund?

Full refund is available until the registration deadline and no refunds will be
processed thereafter.

Can I get this reimbursed from my company?

We provide a certificate of completion and an invoice as proof of your

participation in this fellowship. Our learners have found these documents to be
sufficient to claim a reimbursement from their employers.

Product Manager Fellowship | 09