JD - Software Automation Engineer (Marketing)

Location - Bangalore

Job Description:

We are looking for an experienced and self-motivated Marketing Automation

Manager to join our awesome high performance marketing team! As a Marketing
Automation Manager, you will be responsible for identifying opportunities and
setting up automation processes which will make the overall marketing team
more efficient.

Job Description:

● Automate all digital marketing reports and performance trackers.

● Ensure accuracy of revenue metrics across all marketing platforms such as Google Ads,
Microsoft Ads, Facebook, Twitter, Snapchat, TikTok, Doubleclick for search, Criteo…etc.
● Ensure that actual revenue data is fed back to the respective marketing channel,
platforms and campaigns.
● Manage all marketing-related pixels and audience lists on different platforms.
● Manage and update feed files used for remarketing campaigns.
● Create automated alerts for campaign performance fluctuations.
● Create automated daily trackers based on the team requirements.
● Manage mobile app integrations with providers and keep track of their performances.
● Assist with digital marketing daily tasks as per business needs.
● Look for and help the marketing team in automation solutions for any other fields
where ever possible.
Requirements:

● Proven work experience (of at least 2 to 4 years) in Marketing Automation, preferably in

the Travel sector.
● Hands-on Knowledge of Digital and Paid marketing platforms like Google Ads,
Microsoft Ads, Yahoo Gemini, Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat,
Huawei Ads, Farecompare, Criteo etc.
● Solid Knowledge of Mobile & App Analytics tools like Appsflyer, Singular, App Annie
etc.
● Analytical ability and strong inclination to crunch numbers and identify trends.
● Familiarity with CRM Campaigns, Social Media Campaign/Ad manager, Analytics &
scheduling tools will be a plus.
● Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
● Languages - Python (expert)
● Good to have - knowledge in any BI tool
● Knowledge of SQL, BigQuery platform, and various data sets will be a plus
● Great team player and strong performer who has worked with high performing
marketing teams.
● Bachelor's/Master's degree in Marketing or relevant field.
● Excellent communication skills and strong presentation skills
● Excellent organizational and time management skills.