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NAME – SHASHANK JAIN

CLASS- TYBMS

DIVISION – C

ROLL NO – 6865

SUBJECT – INTERNATIONAL MARKETING

EXAM – CE2
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ENVIRONMENTAL ANALYSIS

1. Political Environment: Political stability and government policies can have a significant
impact on OUR business. Evaluate the political environment in each country you plan
to expand to, and consider factors such as taxes, regulations, and laws related to
tobacco and organic products.

2. Economic Environment: Economic factors such as GDP, inflation, and unemployment

rates can impact the demand for OUR product. Consider the economic environment
in each country and assess the purchasing power of consumers.

3. Social Environment: Social factors such as attitudes towards smoking and organic
products can impact the demand for OUR product. Consider the cultural and social
norms in each country and evaluate whether OUR product aligns with these values.

4. Technological Environment: Technological advancements can impact OUR business

operations and the demand for OUR product. Consider advancements in
manufacturing processes, packaging materials, and e-cigarette alternatives.

5. Environmental Factors: Environmental factors such as climate change and

sustainability can impact the perception of OUR product. Evaluate the impact of OUR
product on the environment and consider implementing sustainable practices in OUR
business operations.

6. Legal Environment: The legal environment, including laws and regulations related to
tobacco products, can impact OUR business operations. Evaluate the legal
requirements in each country you plan to expand to and ensure compliance with local
laws and regulations.
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CUSTOMER PROFILING

1. Health-Conscious Consumers: These consumers are health-conscious and may be

concerned about the harmful effects of traditional cigarettes. They may prefer organic
products and may be interested in trying organic cigarettes as a safer alternative.

2. Environmentalists: Consumers who are concerned about the environment and

sustainability may be interested in OUR organic cigarette product. They may
appreciate that OUR product does not contain harmful chemicals and is made from
organic materials.

3. Smokers Looking to Quit: Individuals who are trying to quit smoking or reduce their
nicotine intake may be interested in trying organic cigarettes as a healthier alternative.
They may appreciate that OUR product does not contain nicotine and may be
interested in using organic cigarettes as a way to wean off traditional cigarettes.

4. Individuals with Allergies or Sensitivities: Consumers with allergies or sensitivities to

chemicals or traditional tobacco products may be interested in trying OUR organic
cigarette product. They may appreciate that OUR product is made from natural and
organic materials and does not contain harmful chemicals.

5. Conscious Consumers: Consumers who are conscious about the products they use and
their impact on society may be interested in OUR organic cigarette product. They may
appreciate that OUR product is organic and environmentally friendly, and may be
interested in supporting a business that prioritizes sustainability.

CULTURAL STUDY:

1. Values and Beliefs: Every culture has its own unique set of values and beliefs that
shape the way people think and act. Understanding the cultural values and beliefs in
each country can help you tailor OUR marketing and business strategies to align with
these values.
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2. Language: Language is a crucial aspect of culture, and understanding the local

language can help you communicate more effectively with OUR target customers.
Consider whether you need to translate OUR marketing materials and website into
local languages to reach OUR target audience.

3. Customs and Traditions: Customs and traditions are an integral part of culture, and
understanding these can help you avoid cultural misunderstandings and navigate
cultural norms. Consider customs and traditions related to smoking and tobacco use
in each country, as these may impact the demand for OUR organic cigarette product.

4. Social Norms: Social norms are the unwritten rules of behavior that shape the way
people interact in a given society. Understanding social norms related to smoking,
health, and organic products can help you tailor OUR marketing messages and
business practices to align with these norms.

5. Holidays and Festivals: Holidays and festivals are an important part of culture, and
understanding these can help you plan OUR marketing campaigns and promotions
accordingly. Consider whether there are any holidays or festivals related to health,
sustainability, or environmental awareness that you can leverage to promote OUR
organic cigarette product.

6. Art and Entertainment: Art and entertainment reflect the cultural values and tastes of
a society. Understanding local art and entertainment can help you create marketing
materials that resonate with OUR target customers.
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MODES OF MARKET ENTRY:

1. Exporting: Exporting involves selling OUR product or service in a foreign market

without physically establishing a presence in that country. This mode of entry is
relatively low-risk and low-cost, as it allows you to test the waters in a foreign market
without committing significant resources. Exporting can be done through a direct sales
approach or by working with a local distributor or agent. However, exporting can limit
OUR ability to establish a strong brand presence in the foreign market and may be
subject to trade barriers such as tariffs and regulations.

2. Licensing: Licensing involves granting another company in a foreign market the right
to use OUR brand name and produce OUR product in exchange for royalties or
licensing fees. This mode of entry allows you to enter a new market quickly and with
limited investment, as the licensee assumes responsibility for production and
distribution. Licensing can also provide a source of recurring revenue. However,
licensing may limit OUR control over OUR product and brand, and may be subject to
legal disputes or intellectual property infringement.

3. Franchising: Franchising involves granting another company in a foreign market the

right to use OUR business model and brand name in exchange for a fee. This mode of
entry allows you to expand OUR business quickly and with limited investment, as the
franchisee assumes responsibility for operations and management. Franchising can
also provide a source of recurring revenue and can help establish a strong brand
presence. However, franchising may require significant ongoing support and training,
and may be subject to legal disputes or franchisee non-compliance.
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4. Joint Ventures: Joint ventures involve partnering with a local company in a foreign
market to establish a new business entity. This mode of entry allows you to leverage
the local partner's knowledge and resources, and can provide a means of overcoming
regulatory barriers or local market complexities. Joint ventures can also help establish
a strong brand presence and provide a source of recurring revenue. However, joint
ventures may require significant investment and may result in limited control over the
new business entity, as well as the risk of cultural and operational differences.

5. Direct Investment: Direct investment involves establishing a physical presence in a

foreign market through the acquisition of a local company or the establishment of a
new subsidiary. This mode of entry allows you to establish a strong brand presence
and control over OUR business operations, and can provide a means of overcoming
trade barriers or local market complexities. Direct investment can also provide a
source of recurring revenue and strategic advantages over competitors. However,
direct investment requires significant investment and may be subject to regulatory
restrictions, cultural and operational differences, and the risk of political instability or
economic downturns.
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MEDIA MIX

1. Social Media: Social media platforms such as Facebook, Instagram, Twitter, and
LinkedIn provide a cost-effective way to reach a large audience and build a brand
presence. You can create organic posts, run paid ads, and use influencer marketing to
promote OUR product and engage with OUR audience.
2. Search Engine Marketing (SEM): SEM involves using paid search ads on platforms such
as Google and Bing to target potential customers searching for related keywords. This
can be an effective way to drive traffic to OUR website and generate leads.
3. Public Relations (PR): PR involves building relationships with media outlets and
influencers to gain coverage for OUR product. You can issue press releases, offer
expert commentary, and participate in interviews to increase awareness of OUR
product and build credibility.
4. Event Marketing: You can participate in relevant trade shows, exhibitions, and events
to showcase OUR product and engage with potential customers. This can be a great
way to generate leads and build brand awareness.
5. Outdoor Advertising: Outdoor advertising such as billboards, bus shelters, and transit
ads can be a great way to reach a large audience in a specific geographic area. This can
be particularly effective for promoting OUR product in urban areas.

6. Influencer Marketing: Influencer marketing involves partnering with social media

influencers to promote OUR product to their followers. This can be an effective way
to build credibility and reach a targeted audience.

7. Content Marketing: Content marketing involves creating valuable and informative

content such as blog posts, videos, and infographics to attract potential customers and
build brand awareness. This can be an effective way to establish OUR brand as a
thought leader in the industry.
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7 P’S

Product: OUR product is organic cigarettes that do not contain nicotine. OUR product
positioning should focus on the health benefits of organic cigarettes and the absence of
harmful chemicals.

Price: The price of OUR organic cigarettes should be competitive with other cigarette products
in the market while reflecting the higher quality of organic ingredients. Consider offering
discounts or promotions to encourage trial.

Place: The place refers to the distribution channels through which OUR product is sold. You
can consider selling OUR organic cigarettes through online platforms or physical stores such
as health food stores or specialty tobacco shops.

Promotion: OUR promotion strategy should focus on educating consumers on the benefits of
organic cigarettes and the absence of harmful chemicals. Consider using social media,
influencer marketing, and content marketing to reach OUR target audience.

People: The people aspect refers to the personnel involved in producing, selling, and
promoting OUR product. It is important to have knowledgeable staff who can answer
questions and provide information about OUR product.

Process: The process refers to the production, distribution, and marketing processes involved
in delivering OUR product to the customer. It is important to ensure that OUR production
process maintains the quality of organic ingredients and that OUR distribution channels are
reliable.

Physical evidence: The physical evidence refers to the tangible elements of OUR product such
as packaging, labeling, and branding. OUR packaging should reflect the quality and organic
nature of OUR product while also being eye-catching and appealing to consumers.
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SWOT analysis:

Strengths:

OUR product is unique and offers health benefits over traditional cigarettes
Organic ingredients can attract health-conscious consumers
Potential for high profit margins due to the higher cost of organic ingredients

Weaknesses:

Limited consumer awareness of organic cigarettes

Potential regulatory barriers to marketing and selling tobacco products
Higher production costs due to the use of organic ingredients
Opportunities:

Growing demand for organic and natural products

Increasing awareness of the harmful effects of traditional cigarettes
Potential for expanding into new markets

Threats:

Competition from traditional cigarette companies and alternative smoking products

Changing government regulations on tobacco products
Negative public perception of smoking and tobacco products
By conducting a SWOT analysis and implementing the 7 Ps of marketing, you can identify
potential opportunities and challenges for OUR organic cigarette product and develop a
strategic plan to achieve OUR business objectives.
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