HP Server Innovation

HP ProLiant Innovations
Sales Tour Sponsored by:

Accelerating your path to revenue
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
A huge “Thanks” to our tremendous Sponsors!
HP ProLiant Innovations: Accelerating your path to
revenue
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
And a Special “Thanks” to our outstanding
Sales and Channel Partners!
HP ProLiant Innovations: Accelerating your path to revenue
Sponsored by:
Industry Trends
Ray Christian
ray.christian@hp.com
Product manager of HP server Indonesia
A new style of IT emerging
kaggle
iHandy
SolidFire Pandora
Amazon
Scribd.
SmugMug
Every 60
seconds
Music DocuSign
salesforce.com Finance
SuperCam Snapfish
Urban
NetSuite
AppFog Travel
Xactly Dragon Diction Parse
Joyent
DCC
Plex Systems
Google Facebook
UPS Mobile
LinkedIn
PingMe
Reference
Atlassian
Taleo
Lifestyle
98,000+ tweets
eBay Bromium
Manufacturing Projects GoGrid
Hosting.com Hyland Splunk
CCC
Product Configurator SAP HP buzzd Amazon Web Services box.net
Tata Communications
Bills of Material
CRM
Engineering
MRM
Quickbooks
Ariba NetReach
Zoho
Scanner Pro
Foursquare
LimeLight
cloudability
Yandex Sport
ScaleXtreme 695,000 status updates
Order Entry NetDocuments Games
SCM CloudSigma Pinterest
Inventory Qvidian Hootsuite
Quality Control Datapipe Alterian Workbrain
Burroughs EMC OpenText Twitter
11million instant messages

CyberShift nebula HP ePrint
HCM
Workscape Sage
IBM Hitachi Cost Management
Unisys
Mainframe Mobile, Social,

Client/Server The Internet
Big Data & The 698,445 Google searches
NEC Cash Management
Microsoft
Cloud
Bull ERP Serif
HCM Xerox SLI Systems Zynga
Fijitsu Time and Expense OpSource
Workday Baidu
Costing
Accounts Receivable
Fixed Assets
ADP VirtualEdge
Avid
Yahoo! SCM
Elemica iSchedule
Khan Academy
Navigation
Zillabyte
Yandex Mixi Photo & Video
Heroku
168 million+ emails sent
Payroll Billing Yammer
Adobe Corel CyberShift PaperHost Renren
Activity Management SuccessFactors Entertainment Viber
PLM Yahoo
Training Kinaxis Education Answers.com
Microsoft Atlassian
Sales tracking & Marketing
Time & Attendance

Rostering
PPM
Saba
Quadrem
SugarCRM
Sonar6
BrainPOP
MobileFrame.com
RightScale
YouTube
CYworld
Social Networking
1,820TB of data created
Service Kenexa Sonar6 Jive Software
Commissions Saba Business
myHomework
Database Softscape NetSuite Tumblr. Qzone
Claim Processing Intacct Toggl News
Fring
Exact Online Amazon dotCloud
217 new mobile web users

Data Warehousing Cornerstone onDemand Xing
Cookie Doodle Mozy
New Relic
FinancialForce.com
Softscape MailChimp PingMe
Utilities Zynga
Ah! Fasion Girl
IntraLinks Volusion Associatedcontent BeyondCore
SmugMug MobilieIron
Atlassian Productivity
Fed Ex Mobile
Rackspace Flickr
TripIt
Twitter
Paint.NET
Customer challenges in today’s business world
Creating an Agile & Intelligent Data Center is paramount
Business Technology Credibility Efficiency
Market Cloud
Shifts Service
Energy
Innovation Big
Data Uptime Budget
ROI Social
Competitive Mobility Security Time

Advantage
Customer Data Center Pain Points
Addressing the Data Center needs of your customers
Data Explosion Performance Management Productivity IT Budgets

• Mine company data • Customer • Simplified Data • Assured Uptime • New technology
• Leverage social satisfaction Ctr. Management • Reliability investments
media effectively • Value-based TCO
issues • Flexible & Agile • Efficient
• Innovative services • Shrinking IT
• Handling Big Resource budgets
needed
Data effectively utilization
Industry change means opportunity for you
With HP’s unparalleled portfolio of products and services
$ Increase revenue faster cross-sell and upsell

opportunities
Win more margin-rich deals
Enable more effective and efficient sales and delivery
Build stronger relationships, create new ones
Differentiate from the market and your competitors
Sponsored by:
What to sell and

When
What you can sell today - Industry’s most complete portfolio
Workload optimized, engineered for any demand
ProLiant BL Family ProLiant DL Family ProLiant ML Family ProLiant SL Family HP Moonshot

Cloud-ready Versatile, rack- Expandable tower Purpose built for the The world’s first
Converged optimized servers servers world’s most extreme software defined
Infrastructure data centers server
Choosing the right ProLiant for your customers’ needs
Needs analysis- Meet with your customer to evaluate their IT environment
Less Importance Scale More
Basic Do you have extensive power/cooling needs? Extensive
Power/Cooling
power/cooling power/cooling
Basic Do you have extensive interconnect needs? Extensive
Interconnect Interconnect Interconnect
Deployment 10 servers or How many servers do you plan to purchase / deploy?
100s+ servers
scale less
How important is management? Sophisticated

Management Simple and local
and distributed
tools management
management
Server Few servers in How dense is your environment?
Max rack density
density one location
Focused on How important is acquisition cost vs. TCO? Focused on
TCO focus acquisition cost TCO
BL HP ML Tower servers MS Moonshot
Needs analysis BladeSystem
DL Rack servers SL Scale-Out servers MI MicroServer
Determine the relative importance of key parameters
Less Importance More
Importance Scale 0-10
Power/Cooling MI ML DL SL BL MS
Interconnect MI ML SL DL MS BL
Deployment scale ML MI DL BL SL MS
Management BL
MI MS SL ML DL
tools
Server density MI ML DL BL SL MS
TCO focus MI ML DL MS SL BL
Workload Analysis of what matters to them
Deployment size
General purpose Purpose built
M
Private Cloud (Enterprise) DL SL BL BL HP BladeSystem
S
M
IT Infrastructure ML DL
S
SL BL
DL Rack servers
M
Web Infrastructure DL BL SL
S
ML Tower servers
Virtualization ML DL BL
Application Development ML DL
M
BL SL Scale-Out
S
servers
M
Database ML DL SL BL DL Moonshot
S
M
Big Data DL BL SL
S
M
High Performance Computing DL BL SL
S
Scenario 1
Just starting out
WHAT DOES YOUR IT PROFILE LOOK LIKE?

A creative services provider is
growing and wants to facilitate Infrastructure 1
collaboration, and manage creative Deployment Scale 1
output . Management Tools 5
Server Density 1
TCO Focus 1
Relative scale 0-10
Typical Concerns:
“We need a central location where we can securely store and access our data”
“We need our output backed up incase an employee leaves or her PC crashes”
“We don’t have an IT dept. We need something that you plug in and power on”
“We don’t have much space in our office for IT equipment, need something that’s small and
very quiet”
Scenario 1 solution
Just starting out
1 SERVER 2 MANAGEMENT
 HP ProLiant  iLO Essentials

MicroServer Gen8 “This is a server an SMB IT consultant will
love. It’s easily expandable, has iLO, and
Best fit because:
a fantastic form-factor for the home office as
Size and acoustics make it suitable for
well as your Micro-business solutions”
deployment anywhere. Four drive bays provide
Susan Bradley, SBSDiva.com
storage that can grow with the company.
Service providers can support without
dispatching personnel.
Scenario 2
Expanding virtualization strategy
A company needs more compute WHAT DOES YOUR IT PROFILE LOOK LIKE?
power in less space. They want to
Infrastructure 6
use virtualization to reduce footprint
Deployment Scale 5
and increase operational efficiency.
Management Tools 8
Server Density 9
TCO Focus 10
Typical Concerns: Relative scale 0-10
“We need to continually look for ways to reduce cost and increase efficiency”
“We need to shut down systems remotely when they are not being used”
“We know virtualization will help, but need some expertise”
“Uptime is critical”
Scenario 2 solution
Expanding virtualization strategy
1 SERVER 2 MANAGEMENT
 HP BladeSystem with HP  HP Insight Control

Virtual Connect  HP Virtual Connect Enterprise
“We reduced the floor plan in both of our
FlexFabric Manager data centers by two-thirds, and at the
OR same time we increased server density by
 HP OneView
Best fit because: deploying virtual servers on HP server
Businesses need flexible assets with room for blades and greatly reduced the amount of
growth and manageability. Virtual Connect cabling by using HP Virtual Connect.”
Jerry Gott, Director of IT Business Solutions
FlexFabric offers simplest, most flexible way to
connect servers and virtual machines to any
LAN or SAN.
Ideal Customers and Selling Points
Target Customers – All Businesses from SMB to Enterprise
HP ProLiant Server lineup key selling
points
Energy Smart Intelligent Smart

Efficient Update Provisioning Storage
Enterprise-class
70% 69% 3X Leading storage
6x
Flexible networking management
More compute per watt less operator time Faster deployment Performance increase
ProLiant Gen8 Delivers Real Advantages for HP & Partners
Innovations that drive results
Opportunity Profitability Differentiation
66% 3x #1
Faster problem resolution Faster system deployment 66 consecutive x86 leadership
Sell new services Deliver more services without Leading virtualization performance
ServiceONE & Insight Online increase in resources
Increase Revenue Increase Margin Increase Loyalty
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 2
HP ProLiant
Sell the world’s most intelligent and innovative servers
Deliver to your customer real business results
5 MONTHS
Payback on
investment
Sponsored by:
Rack, Tower, Blades

and Options
Continuous customer-inspired innovation
HP ProLiant
HP ProLiant HP BladeSystem HP Moonshot
Gen8 Scale-Up
Gen8 servers Platinum Enclosure
servers
Refresh of the entire Portfolio, from SMB to Enterprise
HP ProLiant
Gen8 AMD HP ProLiant HP ProLiant
servers SL4500 MicroServer
The Next Generation ProLiant BL Portfolio
ProLiant blades deliver the best value across customer workloads
c7000 Platinum
BL400 Series BL600 Series
Enclosure
Integrates next generation Ideal balance of performance, Unparalleled blade performance for
technologies to deliver the most density, and efficiency the most demanding workloads
advanced architecture with latest end-
to-end performance advancements
HP ProLiant WS460c Gen8
Data center workstation computing redefined
What’s Inside?
 Intel® Xeon® E5-2600 Series - 2/4/6/8 Cores
 NVIDIA Quadro 500M, 1000M, 3000M Mezzanine
Graphics
 NVIDIA Quadro 5000, 6000 with Expansion blade
 Up to 512GB Memory / 16 DIMM Slots
 HP Smart Array P220i (Up to 2 SFF HDD/SSD)
 Choice of 2x10GbE, Flex-10, FlexFabric
 2 Mezzanine Slots (PCIe 3.0)
 HP iLO Management Engine (iLO 4)
HP ProLiant WS460c Gen8 Graphics Expansion Blade
Industry first blade for virtual high-end graphics solutions
Most comprehensive portfolio for all graphics users
 Dedicated blade workstation for media-rich PCs to ultra high-end
performance
 GPUs: NVIDIA GRID, Quadro K4000, K5000, K6000 + others
 Graphics accelerated VDI solutions for Microsoft RemoteFX, Citrix
HDX 3D, and VMware PCoIP
HP Multi-GPU Pass-Through
 Each GPU is dedicated to 3D graphics users for increased
server density and GPU utilization
 Up to eight dedicated graphics workstation class users per
blade
Sell the Industry’s leading network portfolio
Simplified virtualization network solutions with best-in-class performance
HP Networking Open Multi-vendor

HP Virtual Connect
Blade Switches Networking
 Wire-once simplicity  Enterprise data center  Broad vendor choice from

 Converge and collapse Comware networking adapter to interconnect
 Flexible mainstream and
fabrics  End-to-end IMC management
specialty networking
Ideal I/O Customers and Selling Points
Who should you target?
Target Customers who need: Key Selling Points
• Broad range of I/O solutions for varying workloads • Wide choice of interconnects and adapters
• Solutions for server and network centric environments • Simplest to most advanced networking
• Simple, flexible connectivity for virtualized servers • Dramatically reduces infrastructure costs
• Scalable capacity for cloud deployments • High performance to lowest latency switching
• Single console management of physical and virtual • Easy integration with current infrastructure
networking
• Investment protection
• Leading management
HP I/O Interconnects
1H 2014 –Next Virtual Connect innovations
Industry’s only 20Gb downlink speeds plus 16Gb FC
10/20Gb FlexFabric HP VC 16Gb FC Module 16Gb HBA

HP VC FlexFabric 20/40 F8 Adapters
Best for • 2X more bandwidth for

Best for • 2X more downlink capacity
Big Data streaming, video, data
Virtualization for server-to-server traffic
Analytics warehousing
• 2x more capacity and lower

Best for • 2x+ more bandwidth for Best for
latency for services delivered
Convergence converged traffic Cloud Storage
across WAN
Best for • 2x more capacity to avoid Best for • 2x reduction in infrastructure

Cloud service delivery bottlenecks Consolidation complexity
When the network team is calling the shots, the
HP 6125 Series is a great alternative!
Sell Virtual Connect first, HP 6125 next and Cisco FEX last to keep the server sale!
HP 6125XLG Switch Intelligent Resilient Framework – an innovative

and Comware7 IRF
virtualization technology…simplify management,
Advanced layer 2/3 features enable high bandwidth & fast convergence
at a cost-effective price.
VAN Virtual Application Networks enable proactive, dynamic
Plus, SDN application-aware provisioning. Software-defined
networking controls policy from a centralized console.
a rich portfolio of virtualization
and management options.
IMC Intelligent Management Center unifies physical & virtual
network management and provides one management
application for HP and 3rd party networking resources.
HP BladeSystem offers the industry’s widest
range of network adapter choices
What’s new?
 Basic 1G Ethernet to 10G Flex-10 and HP FlexFabric adapters based on

FlexFabric adapters Broadcom converged networking
technology.
 Mainstream to extreme high-performance • Industry-leading performance
 Optimized for flexibility and slot efficiency • 13 generations of Ethernet R&D
• Broad OS and hypervisor support
Coming in 1Q 2014
Bringing extreme low-latency,
10G Ethernet to HP BladeSystem
HP is driving innovation to network adapters for
ProLiant ML/DL servers too!
More convergence & More low-cost copper Low-latency, high-
virtualization choices cabling choices performance offerings
• New FlexFabric 10Gb • New 10GBASE-T NICs • New SolarFlare Open
adapters with FCoE Onload low-latency NICs
• Also, SolarFlare Performant

10Gb Ethernet adapters
Coming in 1H 2014 –
FlexNICs and FlexHBAs on
Broadcom-based adapters
The Next Generation ProLiant DL & ML Portfolio
Defining the ‘new’ value of rack and tower ProLiant servers
MicroServer DL/ML300e Series DL/ML300p Series DL500/900 Series

Ideal first server Essential and THE datacenter Scale-up servers for
easy-to-use standard your most
computing demanding
workloads
HP ProLiant Scalable Systems
Purpose built for the World’s most extreme data centers
DL2000 SL4500 SL6500

Workhorse for shared Purpose-built for big Efficient shared
infrastructure data infrastructure for
deployments hyperscale
HP Moonshot System
Deliver to your customers the world’s first software defined server
Software defined server with extreme low

power and density for at scale workloads
Making money with
Moonshot Sponsored by:
History of HP innovations with proven leadership
Defining new markets and business opportunities
1st
Software
Proven HP x86 x86
x86 Defined
Rack Blade
engineering Server
SystemPro ProLiant BladeSystem Moonshot
Leading partnerships
General adoption
General Purpose server Higher Performance
Intel Xeon Processor
E5-2600 v2
CRM, Desktop Email Relational

SCM, ERP applications databases
* Other names and brands may be

claimed as the property of others
Lower utilization
virtualization
Software defined server adoption
The new style of IT drives business revenue
Mobile Apps eCommerce Online gaming Static & Online Data mining,
, Streaming dynamic web sharing and analytics
eBusiness media collaboration
Servers tailored and tuned
for specific workloads
The world’s first software defined server
A modern architecture engineered for the new style of IT
Moonshot Architecture
8:1 Scaling*
Software Defined Servers
Software Defined Servers
8x Efficiency*
Innovation Pace
3x Faster*
HP Moonshot System
*Source: HP internal analysis
What are you selling?
The essential foundation for the new style of IT
45 hot-plug cartridges Dual low-latency switches

• Single-server = 45 servers per • HP Moonshot-45G Switch
chassis Module (45 x1Gb
• Quad-server =180 servers per downlinks)
chassis (future capability) • HP Moonshot-180G Switch
Module (180 x1Gb
downlinks) - future
availability
Compute, Storage, or
Combination
x86 , ARM, or Accelerator
HP Moonshot 1500 Chassis front view
Two places you can sell Moonshot TODAY
1. Service Providers:
can now offer a whole new class of service,
dedicated hosting at a very competitive
price
2. Any enterprise customer:

with a web site that will scale and grow is a
Moonshot candidate
HP ProLiant Moonshot Server

Intel® Atom 1260, 2.0 GHz/2 core /8Gb up to 1TB Storage
Source: HP internal analysis
Who are you selling to and what are key selling points?
Mobile Apps eCommerce Online gaming Static & Online Data mining,
, Streaming dynamic web sharing and analytics
eBusiness media collaboration
Target Customers who are: Key Selling Points

• Deploying applications that drive business
revenue Scale
• Requiring the latest innovation to remain • 80% Less space
competitive • 77% Less cost
• Typically using open source software Efficiency
• Managing a large scale out infrastructure • 89% Less energy
• Pushing data center power and space to the • 97% Less complexity
limits
Dedicated hosting
ServerCondo Hosting launches on HP Moonshot
Something had to be done!

• Increase server density per sq ft.
• Drastically reduce ENERGY
consumption.
• Drastically reduce SPACE consumption.
• Drastically reduce WASTE HEAT output.
• Must be scalable and sustainable.
• Must be manageable from anywhere.
• Must be cost effective.
• Must be crazy reliable.
$99.95/month
“A New Way to do Server Hosting. Scalable, Sustainable, Reliable”
HP Moonshot and HP.com
1 Moonshot chassis per data
Browsing: www.hp.com (HP’s web gateway) 40 Rx8640s, 20 Racks, center
Downloads: ftp.hp.com (driver updates ) 100Kw Power 38 Moonshot server cartridges
<9” Rack Space, < 900W
Power
6 Servers
Web Pages
16
Servers
Dynamic
Case Study located at hp.com/go/moonshot Content
under Services & Support (here) 16 Servers
Downloaded
Content
89% less space 94% less power 300M + hits per day
Redefining customer and partner programs
Moonshot delivers breakthrough innovation, solutions and support
HP Pathfinder Leading Solution Builder Moonshot
Innovation technology program Concierge
Ecosystem partnerships Support
3x Faster Time to HP Discovery
Innovation Reference
Lab
Customer Architecture
Need s
Analyze
Application Expertise
Service &
Launch Consulting
Solutions
Community
Optimize
Server Acquire on
$ your terms
4x the Solutions
Problems you can
solve with the next
wave of server Sponsored by:
cartridges
coming later in 2013
Web front-end and offline analytics
Same functionality of the original Moonshot server PLUS additional
workloads
1. Web applications:
Serving Web pages, images, videos, application
downloads or other files over the Internet at scale
2. New database technologies:
Online transaction processing with NoSQL/NewSQL
technologies, a distributed cluster of shared-nothing
nodes, in which each node owns a subset of the
HP ProLiant m300 Server Cartridge
data.
With Intel® Atom processor Avoton / 8 core / 2.4GHz
7X processor performance while saving 4X the energy 1
1 Compared to Intel® Atom S1260
Hosted desktops and content delivery
Combined CPU and graphics processing
1. Hosted desktops:
A “power-user” experience, filling the gap
between Virtual Desktop Infrastructure and
Workstation Blades
2. Graphics delivery:
Hosted videos and games delivered fast to
any device
HP ProLiant m700 Server Cartridge
4 X AMD Kyoto / 4 core / 1.5GHz w/ Integrated GPU
Fast response times with integrated graphics capability
Simplified delivery of optimized solutions with
software defined servers
Growing library of application-
optimized servers
• Multiple partners, workload focused
Telco
• Enables rapid development of servers Dedicated Modular
Desktop Inf
hosting disk sharing
Web front end
Memory Web High density Dynamic

caching accelerator dynamic web web
HP Discovery Lab
Now in full scale operation
Objective
Provide customers access to the latest technology and
industry experts to investigate, test, and benchmark
applications in a secure and confidential environment
using the revolutionary ‘Moonshot’ development platforms
Concept Prototype Pilot Pre-prod Production
Discussions Workload testing Early customer Opportunity for

Workload
with HBU at customer site in access before customer
testing at
engineering PONK launch participation in
Discovery Lab
teams launch
How to Make Money with HP Moonshot
New Opportunities for Resellers
– Complements (does not replace) existing HP portfolio
– Industry-specific products (such as DSP for telco) extends Moonshot into
areas beyond traditional server markets
– Solution-oriented products provides consulting & services opportunities
– Take advantage of growing trend towards low energy server platforms
Higher Margin Potential

– Moonshot uniqueness and compelling value allows for higher margins
– Beat competitors who are providing traditional server solutions at a higher
cost
Great TCO for Customers

– Customer saves on budget & operating costs, giving them a positive
experience
– Increase customer loyalty, improve chance of repeat sales
The Top 25 Innovators Of 2013
http://www.crn.com/slide-shows/channel-programs/240163244/the-top-25-innovators-of-2013.htm?pgno=23
So join the HP Moonshot Voyage... 3,2,1 Blast off!
Learn Engage Execute
the pitch and share your Customers & build
Moonshot the funnel
Concierge Support
AMS & GBU HP Moonshot Sales

Sales: HP
Experts Cycle
Moonshot Prep Kit
Evaluate:
HP Discovery
Lab
TCO Proof of Concept:

Analysis Loaner Program
OR Solution
Customer: Center
Moonshot Video
Series Reference Try and Buy:
Architectures Demo/Loaner
& Whitepapers $
Program
HP Sellers: HP Moonshot Intranet Page

Partner Sellers: HP Moonshot Partner Portal Page
HP OneView
Project “Fusion”
Introducing HP OneView
A new infrastructure management platform for HP Converged Infrastructure
CloudSystem CloudSystem
• Lifecycle management of
infrastructure
Virtual Connect
Management
• Replacing multiple HP management
HP tools with a single platform
Insight Control
Systems OneView
Insight Manager • Designed for HP Converged
Infrastructure, HP BladeSystems
iLO
iLO
Management
today…HP Storage and HP
Management
Engine
Engine with ILO Networking next….
Federation
The IT gap
Business demand is outpacing IT delivery
Business requirements
Volume
Mobile Social
Gap
Cloud Big Data Time
Uncovering the root cause with our customers
What we learned
4 years of research Every process in the data center
is built on 5 common tasks
7 formal usability studies
No IT process is ever done
30 customer advisors the same way twice
18 months refining
IT tools were built for
5000 UI mockups ‘how devices work’ versus
‘how people work’
Introducing HP OneView
A fresh approach to infrastructure lifecycle management
Tasks accomplished in seconds not

minutes
• Simple, consumer-inspired user experience dramatically
accelerates basic tasks and everyday processes
Processes executed in minutes not hours

• Software-defined management provides fast
repeatable IT delivery at lower cost with fewer errors
Projects completed in hours not months

• Extensible, programmable platform to optimize your
operations and project execution
New Call Center System deployed overnight
HP OneView beta customer example
Old way:
• Install new call recording systems
• 12 data center sites
66 days to 1
• Could build only 2 sites at a time
• Took 11 days to deploy 2 sites
HP OneView way:
• Built 12 sites in one night
Datacenter processes are built on 5 common tasks
Simplifying these tasks radically accelerates all data center processes
Identify Collect Understand Collaborate Communicate
Identify what needs Collect information and Understand status and Collaborate with Notify teams of progress,
to change, fix or get find the devices other dependencies teams to execute completion or failure
done involved
Revolutionary, consumer-inspired user experience
Radically simplify everyday tasks to accelerate every IT process
Identify + Collect + Understand + Collaborate + Communicate
Dashboard Smart Search Map View Templates Activity Feed
Capacity and health at Instantly find Visualize relationships Capture Instantly receive
your fingertips what you want between devices best-practices alerts, messages
Basic tasks now take seconds and stay simple at any scale
Cisco UCS does little to facilitate these tasks
Most tasks rely on spreadsheets, notes and emails taking hours of time
Dozens of tab
No search –
clicks to gather
must gather info
basic
manually
information
Identify Collect
Difficult to understand “fltSysdebugMEpLogMEpLogLog” Confusing

relationships; Means the UCS Event Log is machine language
communication happens full and no further events can requires decoding
offline be stored!
Understand Communicate
IT productivity and satisfaction decreases as the environment

grows
*HP analysis
Troubleshoot a network– who is affected?
4 steps vs 480
With Cisco UCS

1. Click LAN tab x160
2. Expand VLANs 6. Check every
3. Find desired VLAN 5. Go to servers tab profile manually for = 480 steps
4. No associations to VLANS used
policies available ~ 2 hours
With HP OneView
= 4 steps
30
1. Search for the 2. Identify
desired network affected profiles seconds
Steps are summarized above . Based on HP internal testing as of August 2013 comparing HP One View v1 vs. UCS, each with 160 servers. Test was to
identify services that will be affected when a network needs to be retired HP OneView takes less than 30 seconds and 4 steps vs. UCS takes several hours and
480 steps.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change HP Restricted: For HP and Channel Partner Internal Use Only
Dramatically accelerate common processes
Migrate workloads 5x* faster
Configure servers 9x* faster

Network configurations are 24x* faster
* As compared to manual
© Copyright 2013 Hewlett-Packard operations
Development Company, L.P. The information contained herein is subject to change
Provision infrastructure >12x faster
Deploying infrastructure for an ESX cluster
With Traditional Tools x16
6. Update server fw
1. Manually 2. Update 4. Update
identify enclosure fw Virtual
7. Configure BIOS = 170
8. Configure iLO
available 3. Configure Connect fw minutes
capacity enclosure 5. Configure VC 9. Configure
settings base settings SmartArray of admin
10. Configure Virtual time
Connect
With HP OneView x16
= 14 minutes
of admin time
1. Configure 2. Configure 3. Configure CI 4. Identify available capacity
network sets enclosure group template and provision server via
template
* Based on HP internal testing as of August 2013 comparing HP One View v1 vs. traditional HP management tools, each deploying 16 servers. Test was to
configure the networks, enclosure, template, and profiles. HP OneView takes 14 minutes of an admins time vs. traditional HP management tools taking 170
minutes of admin time.
Extensible, programmable management platform
Automate any step or process, integrate with any device or tool
CloudSystem 3rd party integration

4 API commands,
infinite possibilities
• APIs built with modern RESTful
interfaces – the language of the web
RESTful APIs Message Bus
• Program processes to run in parallel
HP OneView to drastically reduce project times
• UI is built on the same API’s,

anything done through the UI can
be done via API
Server Storage Network
Optimize costs with HP OneView for HP
BladeSystem
42% lower TCO

Total savings over 3 years with HP
BladeSystem and HP OneView vs. rack
servers1
220% ROI and
6 month payback
From HP OneView to manage
HP BladeSystem environments2
1. HP BladeSystem TCO calculator based on a scenario of 320 BladeSystem servers managed by HP OneView over
3 years vs. rack servers managed by traditional tools.
2. HP OneView ROI calculator based on a scenario of 320 BladeSystem servers managed by HP OneView over 3
years vs. traditional management tools.
How to buy HP OneView
For BladeSystem For ProLiant Standalone Licenses

Buy 16 License FIO Pack Buy 1 FIO License Pack Buy 1 License
E-delivery – best option
Upgrade Licenses from iLO Advanced, Insight Control

& VCEM
FIO = factory installed option
Transition path to HP OneView
Upgrade SKUs Support Services

From Insight Control Education Services
From VCEM
From iLO Advanced Consulting Services
Technical Support &

Software Updates
HP OneView Services
• HP OneView Startup Service – basic
installation and configuration
• HP OneView Integration Service -

installation plus data migration from existing HP
Includes
management offerings
3-years of HP Technical
• Proactive Care - comprehensive hardware and Support & Updates
software advice from our team of product (web-based training and updates included, 4 and
5 year support options)
experts
• HP Education Service for OneView- hands-

on training for HP OneView
The evolution of HP OneView
HP Storage HP Networking
(3PAR)
HP BladeSystem
Virtual Connect
Fall 2013 2014 2015
HP OneView
A fresh approach to infrastructure lifecycle management
Simple: Consumer-inspired user

experience
• Everyday tasks in seconds
• 4 steps compared to 480 to troubleshoot a
network
Fast: Software-defined process templates
• Push-button precision, consistency, reliability
• >12x faster ESX cluster deployment
Extensible: Programmable platform
• 4 commands, infinite possibilities
• HP OneView beta customer:
Project accelerated from 66 days to 1
PCIe Workload Accelerators
Mainstream Endurance (ME) High Endurance (HE)
Mainstream Endurance High Endurance

Capacities: 700GB, 1.4TB Capacities: 350GB,
700GB
HH/HL, PCI-Express 2.0 x8 HH/HL, PCI-Express 2.0 x8
Enterprise Mainstream Endurance Enterprise High Endurance

Endurance: 3.9 Drive Writes per Day (DWPD) Endurance: 39 Drive Writes per Day (DWPD)
Total Written: 10PB (1.4TB SKU), 5PB (700GB SKU) Total Written: 50PB (700GB SKU), 25PB (350GB SKU)
Why SSD? Why Now?
Conventional HDD 6G SATA Value Endurance SSD
• Performance: • Performance: ~3x IOPS boost over previous

− Lower random read performance than SSD gen
− Longer Boot up time − Up to 61,000 Random Read IOPS vs 4,000
− Slower reading and writing IOPS
Random Read IOPS on spindle drives
• Higher Total Cost of Ownership (TCO)
• Lower Power Consumption MAX 9watts
• Lower Latency
− Uses magnetism to store data on a rotating
~2X Endurance Improvement over previous gen
platter (moving Parts More heat; More
− Drive Writes per Day = 10 (over 5 year SSD life)
power draw)
• Higher Latency
For use in equal read/write workloads
• 1-3 year limited Warranty
450/400 MBps Sustained Sequential R/W
• 3 year limited Warranty
80GB SSD starting at $299 vs 146GB HDD $369

120 GB starting at $399 vs 300Gb HDD $289
SmartCache Storage
Technology
SSD vs HDD
• Solid State Drive (SSD) with its very low

latency, is the answer for performance-
conscious applications.
• Hard Drive (HDD) with its long term

reliability and economical per GB cost,
meets large capacity needs.
• Online transaction processing (OLTP) and

analytics uses a mix of SSD + HDD to
achieve capacity growth and
performance. SSD
HDD + SSD
HDD
What is HP SmartCache?
HP SmartCache
• Combines the performance of SSDs and Soli

the capacity of HDDs to provide a d
performance and cost optimized solution Stat
on DAS environment. e
HP SmartCache
• Caches “hot” data onto SSDs to

dynamically accelerate application
workloads
• Embedded in the Smart Array P-series

controller firmware. No changes required SSD
HDD + SSD
to applications or operating systems HDD
HP SmartCache Architecture
Large
Datastore
Bulk Storage + Accelerator + Metadata = Optimize performance

& Solution Cost
+ + FBWC
Memory
Disks
1--N Initial HP SmartCache
solutions are designed for
Maps the location of DAS. Future release will
data residing on the support SAN storage (3PAR
Can be either DAS
accelerator and bulk StoreServer solutions).
HDD or connections
to SAN (in future storage
release) Low latency device
that caches ‘hot’ data
HP SmartCache – Direct Attached Storage
OS Visible OS Disk
HP SmartCache in Smart Array

OS Smart Array Driver Firmware
• Entirely Firmware Resident
• No driver or application changes
Smart Array HP FBWC*
HW Controller
Controller SmartCache Memory • File system type and Operating System agnostic
• Metadata stored in portion of Flash Back Write
Cache
LUN 1 LUN 2
Logical Disk Raid 0
Raid 5
Cached
LUN
Physical Disk
Disks
3--N
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * Flash Back Write Cache
HP SmartCache Benefits
SmartCache improves performance Transaction volume through database volume
when applications produce the following
conditions:
• There is more read traffic than write
traffic
• Data is referenced repeatedly, which
is common in many applications,
database and analytics workloads
Other types of workloads may not benefit

from SmartCache including:
• Non-repetitive I/O
• Write-heavy I/O
SmartCache is able to process
about 4x more read requests
Leading in mainstream x86 compute
HP ProLiant Gen8 - The world’s most intelligent servers
#1
Sponsored by:
Client Virtualization
Virtual System
HP is at the forefront of all three with industry-
leading technology innovations
Maximize Infrastructure
Speed and Innovation Enhanced Agility Resources
Security Management Services
Servers Storage Network Facilities
Converged Cloud Software Defined

Infrastructure Data Center
HP Converged Systems
Accelerating IT for better business results
Servers CloudSystem
What is it?
Storage HP Converged Infrastructure
accelerates the provisioning
VirtualSystem
Networking of IT services & applications
through shared pools of
Security interoperable resources
Management AppSystems
software
Services
Your customer can start with their existing infrastructure
Only HP supports the continuum of application & workload demands
Dedicated
applications  Common architecture,
management and security
Cloud
applications  Enter at any point –
path to grow and upgrade
Virtualized  Integrate & upgrade

applications existing investments
Vertical
Integration
 Tailored consulting and
HP Solution Support
 Extend with heterogeneous

Common management & security
Open modular
Integration components
Introduce your customers to HP CloudSystem
Market leading private cloud
• Flagship HP Converged Cloud solution

• Industry’s most complete, integrated & open offering
• Built with Cloud OS: embedded OpenStack®
• Out-of-the box bursting
NEW today
HP CloudSystem Enterprise Starter Suite
Capacity on Demand for CloudSystem
HP CloudSystem Expert Assistance Service
Minutes 43% +1,000 +200

Not months to provision Lower TCO Customers Cloud Maps
HP VirtualSystem for virtualized data centers
You can provide Infrastructure building blocks for any size business
Best Interconnect
Best Compute Best Storage 2.5X faster provisioning
more lower storage
70% compute per
watt
50% costs 40% faster vMotion/Live Motion
5X faster network recovery time
Demonstrate to your customers HP Converged Systems
that are Lab tested, factory engineered, customer approved
HP & VMware ONLY providers of an Appliance for virtualized
SAP Hana
HP & VMware FIRST VirtualSystem for Partners with HP
HP VirtualSystem VS3 for VMware 2.2 – general purpose platform
for enterprise & commercial customers increasing their use of
vSphere
HP VirtualSystem for VMware CV2 for View – enterprise &
commercial architecture for mobility/VDI
HP VirtualSystem for VMware CV SMB – SMB, ROBO & POC
architecture for mobility/VDI
HP HA SmartBundle with vSOM – packaged solution for SMB &
Commercial, addressing requirements for availability, performance
Ideal for&
running
+12 TB Up to 16 sockets
manageability at a low price point. Massive scale
Extreme RAM scalability
OLTP+OLAP
Take advantage of Evolving end user computing landscape
Mobility
Access & app delivery to both
commercially and personally
owned devices
Mobile device management
Secure data available to any
device
Desktop Optimization
Secure access to hosted applications &
desktops primarily via virtualization
Commercial devices, generally IT
procured
Data stays secure in datacenter
Desktop/Mobile PCs
User tied to device
Secure data on the device
Desktop Transformation Architectures
Alignment to PC User Segmentation
Application &
Desktop
Virtualization with
Graphics
Acceleration
Density
Performance,
Cost/Seat
Knowledge Workers
Productivity Workers Power Users
Task Workers Workstation-Class Users
Thank you

HP Server Innovation

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

HP Server Innovation

Uploaded by

Copyright:

Available Formats

HP ProLiant Innovations

Sales Tour Sponsored by:

Burroughs EMC OpenText Twitter

11million instant messages

Mainframe Mobile, Social,

Time & Attendance

217 new mobile web users

Business Technology Credibility Efficiency

Competitive Mobility Security Time

Data Explosion Performance Management Productivity IT Budgets

$ Increase revenue faster cross-sell and upsell

Win more margin-rich deals

Enable more effective and efficient sales and delivery

Build stronger relationships, create new ones

Differentiate from the market and your competitors

What to sell and

ProLiant BL Family ProLiant DL Family ProLiant ML Family ProLiant SL Family HP Moonshot

How important is management? Sophisticated

WHAT DOES YOUR IT PROFILE LOOK LIKE?

 HP ProLiant  iLO Essentials

 HP BladeSystem with HP  HP Insight Control

Energy Smart Intelligent Smart

Opportunity Profitability Differentiation

Increase Revenue Increase Margin Increase Loyalty

Rack, Tower, Blades

HP Networking Open Multi-vendor

 Wire-once simplicity  Enterprise data center  Broad vendor choice from

10/20Gb FlexFabric HP VC 16Gb FC Module 16Gb HBA

Best for • 2X more bandwidth for

• 2x more capacity and lower

Best for • 2x more capacity to avoid Best for • 2x reduction in infrastructure

HP 6125XLG Switch Intelligent Resilient Framework – an innovative

 Basic 1G Ethernet to 10G Flex-10 and HP FlexFabric adapters based on

• Also, SolarFlare Performant

MicroServer DL/ML300e Series DL/ML300p Series DL500/900 Series

DL2000 SL4500 SL6500

Software defined server with extreme low

SystemPro ProLiant BladeSystem Moonshot

CRM, Desktop Email Relational

* Other names and brands may be

45 hot-plug cartridges Dual low-latency switches

2. Any enterprise customer:

HP ProLiant Moonshot Server

Target Customers who are: Key Selling Points

Something had to be done!

“A New Way to do Server Hosting. Scalable, Sustainable, Reliable”

7X processor performance while saving 4X the energy 1

1 Compared to Intel® Atom S1260

Fast response times with integrated graphics capability

Memory Web High density Dynamic

Concept Prototype Pilot Pre-prod Production

Discussions Workload testing Early customer Opportunity for

Higher Margin Potential

Great TCO for Customers

AMS & GBU HP Moonshot Sales

TCO Proof of Concept:

HP Sellers: HP Moonshot Intranet Page

Cloud Big Data Time

Tasks accomplished in seconds not

Processes executed in minutes not hours

Projects completed in hours not months

Identify Collect Understand Collaborate Communicate

Identify + Collect + Understand + Collaborate + Communicate

Dashboard Smart Search Map View Templates Activity Feed