International Marketing MCQs [set-1]

Chapter: Unit 1

1. According to the textbook, international marketing is "the multinational process

of planning and executing the conception, pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives." The definition fails to recognize
A. Nonprofit marketing
B. Business-to-business marketing
C. Consumer marketing
D. Integration of the 4 Ps
Answer: B
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. c
e
2. When a firm uses the same marketing strategies abroad as that used at home, it
probably is
at
A. Ethnocentric
q M
B. Polycentric
c
C. Geocentric
D. all
M
Answer: A

3. The study of international marketing should focus primarily on

A. Product
B. Place
C. Promotion
D. All of the above
Answer: D

4. According to the textbook, international marketing is "the multinational process

of planning and executing the conception, pricing, promotion, and distribution of
ideas, good, and services to create exchanges that satisfy individual and
organizational objectives." The definition fails to recognize
A. Product
 B. Place
C. Promotion
D. All of the 4 Ps are recognized
Answer: D

5. To U.S. students, French marketing is

A. Domestic marketing
B. Foreign marketing
C. Comparative marketing
D. International marketing
Answer: B

6. This kind of international marketing study contrasts two or more marketing

systems to identify similarities and differences.
A. Domestic marketing
B. Foreign marketing
C. Comparative marketing
D. Extensive marketing
Answer: C

7. For practical purposes, the difference between the concept of international

marketing and the concept of multinational marketing is
A. Significant
B. Insignificant
C. Meaningful
D. Adequate
Answer: B

8. An analysis of the external environment enables a firm to identify

A. Strengths and opportunities
B. Strengths and weaknesses
C. Weaknesses and threats
D. Opportunities and threats
Answer: D

9. MNCs are often associated with

A. Exploitation

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 B. Ruthlessness
C. Power
D. All of the above
Answer: D

10. This definition of MNC focuses on the number of countries in which the firm
does business and the citizenship of corporate owners and top management.
A. Structure
B. Performance
C. Behavior
D. all
Answer: D

11. A strong orientation toward the home country is an indication of

A. Ethnocentricity
B. Polycentricism
C. Egocentricity
D. all
Answer: A

12. This is the feeling within a culture that its values are superior to those of
foreign cultures.
A. Ethnocentricity
B. Polycentricism
C. Egocentricity
D. all
Answer: A

13. When a firm uses the same marketing strategies abroad as that used at home, it
probably is
A. Ethnocentric
B. Polycentric
C. Geocentric
D. all
Answer: A

14. The correct components of the 7-S framework are:

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 A. Structure, strategy, shared values, style, staff, skills and systems.
B. Strategy, synergy, shared value, standardization, skills, staff and structure.
C. Standards, strategy, style, staff, skills, systems and security.
D. Shared values, synergy, systems, strategy, style, staff and structure.
Answer: A

15. Being a global organization means-

A. Customizing the product range for each segment in part.
B. Creating standardized products for homogeneous markets
C. Creating both standardized and customized products
D. Any of the above
Answer: C

16. Which of the following represents a company's effort to identify and categorize
groups of customers and countries according to common characteristics?
A. Global positioning
B. Global market segmentation
C. Global marketing research.
D. Global targeting
Answer: B

17. A global market leader is an organization which-

A. has the monopoly over several foreign markets
B. has more than 50% global market share.
C. is ahead of the competition in terms of global innovation
D. is recognized as being ahead of the rest in terms of market share
Answer: D

18. From the point of view of marketing, an organization that enjoys competitive
advantage in an industry has done so by-
A. Creating superior value for customers
B. Focusing on long-term profit.
C. Charging lower prices than competition
D. Constantly enlarging its marketing activities.
Answer: A

19. Regionalism is:

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 A. an international management orientation
B. a protectionist policy created to exclude third world countries from certain forms of international
trade.
C. the grouping of countries into regional clusters based on geographic proximity.
D. all
Answer: C

20. The main aim of global marketing is to:

A. satisfy global customers better than competition
B. coordinate the marketing activities within the constraints of the global environment.
C. find global customers
D. achieve all of the above.
Answer: D

21. Within an international context, what are 'economies of scope' synonymous

with?
A. Reusing a resource from one business/country in additional businesses/countries.
B. Buying components in a bulk.
C. Decreased cost per unit of output
D. Any of the above.
Answer: A

22. The work of an international marketer is mainly concerned with

A. translating product instructions and advertising messages.
B. establishing global brands
C. transferring a marketing mix to enter a market in another country
D. adapting a marketing mix to enter a market in another country
Answer: D

23. Key controllable factors in global marketing are

A. government policy and legislation
B. social and technical changes
C. marketing activities and plans
D. all of the above.
Answer: D

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24. Big multinational pharmaceutical firms try to exercise influence over the policy
decisions made by government departments and regulatory agencies. Which of the
following does not reflect how the companies try to exercise their influence?
A. Lobbying political representatives in the legislative branch
B. Ignoring their regulatory agencies
C. Promising to increase their investment in R
Answer: B

25. Foreign multinationals wishing to do business in China can be sure that:

A. Their intellectual property rights will be rigorously protected by the Chinese legal system.
B. Their intellectual property rights will be rigorously protected by the Chinese legal system.
C. The Chinese market is expanding very rapidly compared with those of the West
D. Their operations will be heavily penalised if they result in a significant increase in pollution
Answer: C

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