Project on Comparative study of

customer satisfaction between

dominos and pizza hut

declaration

I, the undersigned Mr. / Miss ……….declare that the work embodied in this project work
hereby, titled “…………”, forms my own contribution to the research work carried out under
the guidance of Mr./Dr………. is a result of my own research work and has not been
previously submitted to any other University for any other Degree/ Diploma to this or any
other University.

Wherever reference has been made to previous works of others, it has been clearly indicated
as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct

acknowledgement
I would want to convey my heartfelt gratitude to Prof. chirag pagaria, my mentor, for his
invaluable advice and assistance in completing my project. He was there to assist me every step
of the way, and his motivation is what enabled me to accomplish my task effectively. I would also
like to thank all of the other supporting personnel who assisted me by supplying the equipment
that was essential and vital, without which I would not have been able to perform efficiently on
this project.

I would also want to thank the University of XYZ for accepting my project in my desired field of
expertise. I’d also like to thank my friends and parents for their support and encouragement as I
worked on this assignment.

Executive summary

Abstract

According to market researches and surveys Indians have become the major customers of
Pizza. One of the best brands which holds the highest market share is Domino’s and Pizza
Hut. The main purpose of the study is to look at the preference of consumers towards the
purchase of Pizzas and their opinion about the consumption patterns. This study is both
descriptive and analytical with an objective to examine the purchase preference of consumers
on Pizza. The statistics is computed from survey using well-structured questionnaire to
extract the options of the customers. This study finds the comparison between the Domino’s
and Pizza Hut consumers towards their preference, liking of services and affordability. This
study is useful to entice further strategies for improving customer indulgence with Pizza.
Moreover, it will enable the marketers also to improve their products based upon the
preference of the customers

Introduction

Countries like India are nowadays entering into foreign culture by changing their food habits.
According to market researches and surveys Indians have become the major customers of
Pizza as a result the sellers originated with various sales promotional tools aiming the
consumers by introducing different varieties along with some additives which enables the
marketing of Pizza. One of the best brands which holds the highest market share is Domino’s
and Pizza Hut. Youth as well as children are consuming Pizza as a routine habit in fast life
style as they can be prepared and served based upon their tastes and preferences by giving
good taste with added flavours It is available in different sizes and flavour to attract different
set of customers.

NEED FOR THE STUDY

The main purpose of the study is to look at the preference of consumers towards the purchase of Pizzas
and their opinion about the consumption patterns. It scrutinizes how far the Domino’s and Pizza Hut are
providing satisfaction to customers. This study is useful to entice further strategies for improving
customer indulgence with Pizza. Moreover it will enable the marketers also to improve their products
based upon the preference of the customers.

Objective of the Study

• To know the satisfaction level of customer on pizza of pizza hut.

• To know the satisfaction level of consumer of pizza in dominos.

• To know about the strategies adopted by both the companies.

• To know which type of taste customer likes in pizza.

• To know whose pizza is like most by the costume.

 • To know the visit of customer in a week of pizza hut

Scope

• The Study Is Helpful To Company For Knowing That How Many Persons Are
Satisfied With Pizza of Pizza Hut.

• Company Can Make The Product Better As Per Customer Suggestion.

• During Study Researcher Get Large Experience And Introduced Himself In Front Of New
People.

• The study is also helpful in finding out the respondent's opinion towards certain
attributes.

•This study can be helpful to the company for conducting any further research

4. RESEARCH METHODOLOGY

This study is both descriptive and analytical with an objective to examine the purchase preference of
consumers on Pizza. The sample size is ………. and the data collected from the study area MUMBAI.
Primary data was collected through Random sampling method by using well-structured questionnaire.
The analysis was done based on the inputs received from consumers.

Secondary data was collected from Publications, Magazines, Journals, Reports, Periodicals, Research
Articles and Manuals.

ANALYSIS; - PENDING FORM RESPONSES

5.HISTORY OF DOMINOS

Domino's Pizza, Inc.

Type Public

Traded as • NYSE: DPZ

• S&P 500 component
ISIN US25754A2015

Industry • Foodservice
• Franchising

Founded December 9, 1960; 62 years

ago in Ypsilanti, Michigan, U.S.

Founders • James Monaghan

• Tom Monaghan
• Dominick DeVarti

Headquarters Domino's Farms Office Park,

Ann Arbor Township, Michigan
,
United States

Number of 18,848 (As of Jan 2, 2022)[1]

locations

Area served Worldwide

Key people David A. Brandon

(Chairman)
Russell Weiner[2]
(CEO)

Products • Chicken wings

• Dessert
• Pasta
• Pizza
• Submarine sandwiches

Services Food delivery

Revenue US$4.357 billion (2021)[1]

Operating US$780.4 million (2021)[1]

income

Net income US$510.4 million (2021)[1]

Total assets US$1.671 billion (2021)[1]

Total equity -US$4.209 billion (2021)[1]

Number of ~13,500 (As of Jan. 2, 2022)[1]

employees

Website dominos.com
In 1960,[10] Tom Monaghan and his brother, James, took over the operation of DomiNick's, an existing
location of a small pizza restaurant chain that had been owned by Dominick DeVarti, at 507 Cross Street
(now 301 West Cross Street)[12] in Ypsilanti, Michigan,[13] near Eastern Michigan University.[14] The
deal was secured by a $500 down payment, then the brothers borrowed $900 to pay for the store.[15]
The brothers planned to split the work hours evenly, but James did not want to quit his job as a full-time
postman to keep up with the demands of the new business. Within eight months, James traded his half of
the business to Tom for the Volkswagen Beetle they used for pizza deliveries.[15]

By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in
the same county. Monaghan wanted the stores to share the same branding, but the original owner
forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza
delivery and suggested the name "Domino's".[12] Monaghan immediately loved the idea and officially
renamed the business Domino's Pizza, Inc. in 1965.[15]

The company logo originally had three dots, representing the three stores in 1965.[15] Monaghan
planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's
experienced rapid growth.[15] Domino's Pizza opened its first franchise location in 1967 and by 1978, the
company had expanded to 200 stores.[16] In 1975, Domino's faced a lawsuit by Amstar Corporation, the
maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, the
Fifth Circuit Court of Appeals in New Orleans found in favor of Domino's Pizza.[17]

In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced his retirement, sold
93 percent of the company to Bain Capital, Inc. for about $1 billion, and ceased being involved in day-to-
day operations of the company.[18] A year later, the company named Dave Brandon as its CEO.
PIZZA HUT:- HISTORY

Pizza Hut Holdings, LLC

Classic logo used from 1974 to 1999; revived for the

North American market, official website and primary
social media in 2019

Pizza Hut Classic dine-in style location

in Kilmarnock, Virginia

Type Subsidiary

Industry • Pizzeria

• Restaurants

Genre Casual dining

take-out

Founded May 31, 1958; 64 years ago

Wichita, Kansas, U.S.

Founders

• Dan Carney

• Frank Carney
 Headquarters 7100 Corporate Dr., Plano,
Texas[1]

Number of locations 18,703 restaurants worldwide

(2020)[2]

Area served Worldwide

Key people Vipul Chawla

(President Pizza Hut
International)[3]

Products Pizza
Fries
Italian Taco
Pan pizza
Pasta
Chicken wings
Breadsticks

Services Franchising

Revenue US$1.091 billion (2016)[4]

Number of About 350,000[5]

employees

Parent Yum! Brands

Website pizzahut.com

Pizza Hut began on May 31, 1958,[7] by two brothers, Dan and Frank Carney, both Wichita
State students, as a single location in Wichita, Kansas.[8] The now famous little brick building was
close to their childhood home and stomping grounds. The Carney brothers grew up in the
College Hill neighborhood amongst many life long Wichita families where tree-lined streets were
filled with historical homes with a scenic park as their playground. Six months after their launch,
later they opened a second outlet and within a year they had six Pizza Hut restaurants.[9]
One early employee was future Pro Football Hall of Fame head coach Bill Parcells, who had
worked for the company while a college student and football player at Wichita State University.
Parcells was considering a franchise for a career (as well as law school) but instead chose to
enter coaching, eventually becoming a head coach in the National Football League.[10]
The brothers began franchising in 1959. The iconic Pizza Hut building style was designed in
1963 by Chicago architect George Lindstrom[11] and was implemented in 1969.[9]
The first Pizza Hut opened on May 31, 1958, in Wichita, Kansas.

PepsiCo acquired Pizza Hut in November 1977.[12][13] Twenty years later, Pizza Hut
(alongside Taco Bell and Kentucky Fried Chicken) were spun off by PepsiCo on May 30, 1997,
and all three restaurant chains became part of a new company named Tricon Global
Restaurants, Inc. The company assumed the name of Yum! Brands on May 22, 2002.[14][15]
In August 1994, Pizza Hut and the Santa Cruz Operation (SCO) announced PizzaNet, a pilot
program in the Santa Cruz area that allowed consumers to use their own computer to order pizza
delivery from a local Pizza Hut restaurant, with connection being made over the Internet to a
central Pizza Hut server in Wichita, Kansas.[16][17] The PizzaNet application software was
developed by SCO's Professional Services group.[18] PizzaNet was based on the first
commercially licensed and bundled Internet operating system, SCO Global Access.[18]
Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in
a shopping and tavern district known as Aggieville near Kansas State University. The first Pizza
Hut restaurant east of the Mississippi River was opened in Athens, Ohio, in 1966 by Lawrence
Berberick and Gary Meyers.[19]
The company announced a rebrand that began on November 19, 2014, in an effort to increase
sales, which had dropped in the previous two years. The menu was expanded to introduce
various items such as crust flavors and 11 new specialty pizzas. Work uniforms for employees
were also refreshed.[20] In 2017, Pizza Hut was listed by UK-based company Richtopia at number
24 in the list of 200 Most Influential Brands in the World.[21][22]
On June 25 and 27, 2019, it was reported that Pizza Hut was bringing back their logo and the red
roof design that was used from 1976 until 1999.[23][24]
On August 7, 2019, Pizza Hut announced its intention to close about 500 of its 7,496 dine-in
restaurants in the US, by the middle of 2021.[25]
On August 18, 2020, it was announced that Pizza Hut will be closing 300 restaurants after the
bankruptcy of NPC International, one of its franchise providers. A company representative stated,
"We have continued to work with NPC and its lenders to optimize NPC's Pizza Hut restaurant
footprint and strengthen the portfolio for the future, and today's joint agreement to close up to
300 NPC Pizza Hut restaurants is an important step toward a healthier business.
REFERENCES LINKS:-

HISTORY:-

https://en.wikipedia.org/wiki/Pizza_Hut

https://en.wikipedia.org/wiki/Domino%27s_Pizza

NEED AND INTRODUCTION