Sales Promotion

Types of Sales
Promotions
• Trade promotions
• Consumer Sales Promotions
• Product Samples
• Promotional Tie-Ins
• Product Placement
 Trade Promotions
• Slotting Allowances – cash paid to retailer
for the costs of placing on shelves
• Buying Allowances – price discounts by
manufacturer to the retailer
• Trade shows and conventions
• Sales incentives – rewards for selling
products
 Consumer Sales
Promotions
• Premiums – low cost items given to
customers at a discount or for free
Include:
• Coupons – individual or program
• Factory packs or in-packs – free gifts
placed inside package
• Traffic builders – give aways to come to a
special event
 Product Samples
• Free trial size of a product
Get at:
• Mall
• Door to door
• Mail
• In store or trade show
• Magazine
 Promotional Tie-In
• Arrangement with other
manufacturer to create additional
sales for both parties
Examples:
• Happy Meals
• Ford F150 Harley Davidson Edition
 Product Placement
• Feature a product in TV shows or
movies
Example:
• Burger King Western Burger and The
Apprentice
 Rfrance
• http://www.marketingteacher.com/s
ales-promotion/

• https://www.scribd.com/document/
338398929/Sales-Promotion-docx

• https://www.tutor2u.net/business/r
eference/sales-promotion
 conclusion
• Clearly, sales promotion plays an
important role in total promotion mix.
To use it well, the marketer must
define the sales promotion
objectives, select the best tools,
design the sales promotion program,
implement the program, and evaluate
the results.