MT-513- Consumer Behavior - Assignment MBA-3

Note- Any form of plagiarism will lead to rejection of assignment. Individual efforts would be
appreciated .

1) The assignment has to be hand written on white A4 paper and submitted in a file before the due
date.

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Q1) Discuss in detail all the communication characteristics that influence attitude formation and change.
Share with us any two examples of your own where communication has shaped your attitude for an
offering from the marketer. (3m)

Q2) In context of Consumer Buying behavior explain the household lifecycle in India , and the
corresponding marketing strategies based on the household lifecycle. Support your answer with
suitable examples. (4m)

Q3) What significance does individual personality traits have in Marketing. Also explain the concept of
Product Personality. Validate your answer with suitable examples. (3m)