ADLIFT – DELIVERING DIGITAL ROI

Aboutus
About Us&&Our
OurAchievements
Achievements

Founded in 2009, AdLift provides customized digital

Running campaigns across
media strategy and search marketing solutions for
100+ sites online businesses in the North American and Asian markets

Optimizing AdLift has assembled a world-class technical team of

search marketing experts from firms such as Yahoo,
300K keywords eBay & Adobe Digital

Managing
AdLift’s unique value proposition has been recognized
$ $25M
in digital marketing spend
by fortune 500 companies including PayPal, Walmart,
Overstock, AirBnB

Delivered results & gained

150+ person team - located in San Francisco,
trust CA ,Gurgaon, Mumbai & Bangalore
We Are Thought Leaders
 We’re India’s Fastest Growing Digital Agency 2021

No job is too small – it pays to role up your sleeves.

DIGIXX Awards AgencyCon By Global Customer E4M Maddies Award Digies - Digital IAMAI Awards 2021 Drivers of Digital
Social Samosa Engagement Award 2020 Award 2020 2021
250+ Global Clients in 12 Years
250+ APAC Clients in 12 Years
Real-estate Clients
 What We Offer!

WebsiteDesign Content
& Development Marketing

OnlineReputation
SearchEngine
Management
Optimization

SocialMedia
Marketing SearchEngine
Marketing

7
SEARCH ENGINE OPTIMISATION
 SEO Services that Drive Market Share

Premium Content
Keyword Analysis Marketing

Content Blog/Post/Content
Competitive Content Optimization Optimization
Analysis Analysis

On page strategy Content Marketing

consulting

Competitive
Reporting Technical Infographics
Link Audit
Analysis

Reputation
Post Project
Management
Optimization
 Our SEO Strategy

Title/Meta, Header, Canonicaland

Hreflang Tags, URL Structure CTA Placement
Pagination Technical Content Readability
Analysis

Backlink Audit Content Audit

Review Current Backlink
Profile Status On-Page
Competitor Backlink Semantic sitemapcreation
Analysis SEO Advanced schema
Competitive Advanced
webmarkup
Advanced interlinking
Analysis SEO Zero boxoptimization

Keyword
Identification
Content GAP
KeywordsAnalysis, Head Keywords
Backlinks & Tail Keywords
TrafficAnalysis Buyer Persona(s)
.
10
PARADIGM
SHIFT IN CTRs
 Era of No Click Results – Desktop

NOW GOOGLE SOLVE MORE &

MORE QUERIES WITHOUT CLICKS

Era of No Click Results – Mobile

SITUATION
IS EVEN WORSE
ON MOBILE
What is a Featured Snippet/Zero Box Optimization?
 WHY
CONTENT MARKETING?
Introducing Content Lift
 Keyword Research and Data
Mining

STRATEGY
CONTET

ContentAnalysis Content Plan

Optimization

Audience
Segmentation
 Content Ideation Creation: Off-Page

Action Topics –
Compelling stories around bottomfunnel
Ac E.g. . Top 5 builders in Delhi NCR.

D
I
Desire Topics –
Dedicated stories on therequirement
E.g. Balcony garden ideas.

Interest Topics –
Aw Emphasis on audience interests
E.g. Luxury homes under 3 crores in NCR.

Awareness Topics –
Informative content about thebrand
E.g. Must have luxury amenities at homes.
 Engaging the Audience with Content
Content Ideas for Engagement
1. Demographic 3. Behavioral segmentation: Whitepapers/ebooks
segmentation: • Makes research-based
• 30 – 60 years, decisions, Optimized Company Page on LinkedIn
• Male, • High-income,
• Female • Depends on information from
the internet Infographics to explain concept, service or product and
present stats
2. Psychographic
Segmentation: 4. GeographicAreas:
• Aspirational, Tier 1 & 2 cities Turn events you participate in/sponsor into social media
• Self-Motivated, content
Authoritative,
• Thought Leader, Start a conversation with an industry leader on Twitter
• Conscious About Brand
Image,
Newsjacking (talk about local, national, world trends)
• Aware of latest trends
• , Wants value for mone
YouTube Pre-Roll Ads

Blogs
CONTENT MARKETING EXAMPLES
DONE BY ADLIFT FOR ITS CLIENTS
 Content Marketing Examples
Content Marketing Examples: Brand Awareness
CONTENT LIFT BLOGS EXAMPLE
Few Content Lift Blogs Examples

23
SOCIAL MEDIA MARKETING
 Wave Estate
Social Creatives- Wave Estate
 Wave One
Social Creatives- Wave One
 Wave City
Social Creatives- Wave City

Wave One
 Wave
Social Creatives- Wave City Center
City Center
Jaquar

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Jaquar

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved 33

SocialTHE QUORUM
Creatives- Quorum

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

SocialTHE QUORUM
Creatives- Quorum

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Titan EyePlus

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Social Creatives- Zomato

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Social Creatives- Kent RO

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Kent RO

©copyrht2021AdLift Marketing Pvt Ltd. All Rights Reserved

Schneider

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Schneider

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

DKT India

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Engagement: Jaquar

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

 Video: Jaquar

Concept:
Since Covid19 brought the
world to a standstill, we
promoted 24*7 service of
Jaquar World and virtual
assistance through their apps
and more.

As a social message, educate

people to stay home and stay
safe with the thought
#happytostayin.

• https://www.youtube.com/watch?v=Xu-ogh5gWAo

©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

 Video: DKT India
The Choice is Mine campaign for Birth Control Choice
Pills attempts to deliver a message.

It tells them that not only is it okay to have a say in family

planning matters by having birth control pills, but also in
every decision concerning them in their adult lives.

Instead of daunting them by asking to them to start

making big changes, it talks about taking baby step
regarding small decisions which they can dare
themselves to start taking.

Opting for contraceptive pills, or what are also known as

birth control pills, is one such small step they can take
that can help them standup for themselves.

The campaign is hence an educational as well as a

celebratory one. It says that the Choice is yours. These
contraceptive pills invite you to celebrate this freedom.
To celebrate the new world that now opens up toyou.

To celebrate the joy, the exuberance, of finding yourself,

and realising that you are a unique individual with a say.

https://www.youtube.com/watch?v=IAwYTKb70P0©copyright2021AdLift Marketing Pvt Ltd. All Rights Reserved

Paid Media
 Google Search

Schedule
ads to Remarketin
Click-to-call correspond g
to your List For
Smart sales Search
Demographic Optimized bidding Test bandwidth Ads (RLSA)
targeting ad rotation in-market (ad
audiences scheduling)

33
 Google Display

A B C D E

Test Try out

in-market AdWords Remarketin
audiences dynamic ads
g
Custom Affinity,
intent Custom
audiences affinity
 Facebook Ads

Schedule
ads to Remarketing
Affinity correspond visitors &
Audience to your engagers
sales
Custom Smart bandwidth
Demographic bidding Test look
audience (ad
targeting alike scheduling)
audiences
 Media approach & Strategy (Digital Media Pillars)

• Google Display (Affinity +Topic)

• Facebook & Youtubeviews
Affinity(Awareness) • Affinity
• Website Clicks

• Google Display(Custom Intent Remarketing

• Remarketing
Behavior(Interest) • Look ALikeAudience
• Interest BasedAudience

• GoogleAdwords
• Facebook leadgen
Action(Desire) • campaign website
conversion
ADLIFT – PARTNER
 How Do We Fit In?

Partner

ACCOUNT MANAGER

SEO Data Content Relationship Social Creative Paid

Manager Analyst Writer Manager Media Strategist Media
Manager Manager
 50

PRICING & DELIVERABLES

 WEBSITE ON-PAGE SEO
On-Page Strategy Supreme
Basic SEO
Keyword Research
Website Optimization & Content Mapping
Technical SEO Optimization
Competitor Analysis
Content Analysis
Content Optimization
Advanced SEO
Semantic Sitemap Creation & Optimization Included
Advanced Schema Webmarkup
Advanced Interlinking
Zero Answer Box Optimization
SEO & Competitor Reporting
Google Analytics Reporting
Google Search Console Reporting
Search Metrics & SEMRush & Similar Web Reporting (Quarterly)

Pricing/Month INR 1.6L- 2.2L

*Above pricings are estimates, final pricing will be shared on the basis of scope of work
 CONTENT MARKETING STRATEGY
Content Strategy Standard
Content Analysis & Segmentation
25,000
Content Calendar Creation

Website Content Optimization & Creation (10 Content Pieces) 65,00

Content Marketing Publications (10 Content Pieces)

Content Creation 65,000

Content Syndication 2,00,000
Content LiftTM Reporting 25,000
Pricing/Month 3,80,000

*Above pricings are estimates, final pricings will be based on the scope of work

SIGNED PAPERWORK SCHEDULE ON-BOARDING CALL BEGIN CAMPAIGN

 Paid Media Marketing

Search & Social Includes

Research and Strategy Development ●
Keyword Research ●
Customer/Target Audience Segmentation ●
Competitive Analysis ●
Budget Planning ●
Campaign Setup and Execution (Search, Social, Video, Display) ●
Budget Management ●
Bid Management ●
Opportunity Identification ●
Co-optimization & Analysis ●
Landing Page Optimization ●
Campaign Management and Reporting ●
Weekly Reporting ●
Monthly Reporting ●
SEM & Social Management Fees
< 10L/month 10% or INR 95,000 (whichever is higher)
> 10L-25L/month 8%
> 25L/month 7%

Creatives (if needed): 10 Pieces: 75K

 Social Media

• Platforms: Instagram, Facebook and LinkedIn

• Creative type: Static images, Gif’s, Short videos, Cover image

• Suggested Budget Spends: 2L-3L per month

• Suggested No. of posts: 15-20 each platform

ACQUIRE AMPLIFY ADVANCE