The document outlines the units and topics to be covered in an ENG 111 Reading Visual Arts course for the 1st semester of the 2020-2021 academic year. The course covers 6 units: an introduction to reading visual art, semiotic and multimodal approaches, sociological analysis of visual texts, Marxism and ideology, psychoanalytic approaches, and communication in the digital culture. Key concepts to be discussed include signs and symbols, semiotics, multimodality, stereotypes, Karl Marx's contributions, Freudian and Jungian theory, and visual communication in the digital age.
The document outlines the units and topics to be covered in an ENG 111 Reading Visual Arts course for the 1st semester of the 2020-2021 academic year. The course covers 6 units: an introduction to reading visual art, semiotic and multimodal approaches, sociological analysis of visual texts, Marxism and ideology, psychoanalytic approaches, and communication in the digital culture. Key concepts to be discussed include signs and symbols, semiotics, multimodality, stereotypes, Karl Marx's contributions, Freudian and Jungian theory, and visual communication in the digital age.
The document outlines the units and topics to be covered in an ENG 111 Reading Visual Arts course for the 1st semester of the 2020-2021 academic year. The course covers 6 units: an introduction to reading visual art, semiotic and multimodal approaches, sociological analysis of visual texts, Marxism and ideology, psychoanalytic approaches, and communication in the digital culture. Key concepts to be discussed include signs and symbols, semiotics, multimodality, stereotypes, Karl Marx's contributions, Freudian and Jungian theory, and visual communication in the digital age.
1. OF SIGNS AND SYMBOLS 2. CRITICAL VIEW OF VISUAL ART
UNIT 2 SEMIOTIC AND MULTIMODAL APPROACHES
1. SEMIOTICS 2. MULTIMODALITY OF TEXTS 3. SEMIOTIC AND MULTIMODAL ANALYSIS
UNIT 3 SOCIOLOGICAL ANALYSIS OF VISUAL TEXTS
1. SOCIOLOGY 2. STERETYPES, PREJUDICE, AND DISCRIMINATION
UNIT 4 MARXISM AND IDEOLOGY
1. WHO WAS KARL MARX? 2. SOME IMPORTANT KEY CONCEPTS AND IDEOLOGY 3. MARX ON CAPITALISM 4. CONTRIBUTIONS OF KARL MARX’S THEORY IN THE MODERN WORLD SYSTEM
UNIT 5 PSYCHOANALYTIC APPROACHES
1. FREUD’S PSYCHOANALYTIC THEORY OF PERSONALITY 2. JUNGIAN PSYCHOANALYTIC THEORY
UNIT 6 COMMUNICATION IN THE DIGITAL CULTURE
1. DIGITAL CULTURE DEFINED 2. THE ROLE OF VISUAL COMMUNICATIONS IN TODAY’S DIGITAL AGE 3. CREATING EFFECTIVE VISUAL COMMUNICATION (DIGITAL/ NON-DIGITAL)