Key Product: Yoghurt [ FAST FOOD ]

- You will be working in groups (3) to do this challenge of designing a product

and create a product portfolio in a form of a poster
- KEY PRODUCT: YOGHURT
- You will be assigned a specific target market, and you will design this product
HOWEVER you like, to meet the needs of the segment.
- Design the label/box to promote the product characteristics and USP (Unique
Selling Point).
- In your poster, write a brief report of the design and USP of the product to aid
the judging process. This should include the tangible and intangible attributes
of the product, how the product may be developed in the future and how it is
different from what is currently available

YOCKET
Packaging Ideas:
- Bucket (E.g. Baskin Robbin)

- Advantages: Cheap, Easy & Broad storage, Easy Seal, Long lasting,
Polypropylene Material, Flavorful, Good base for other products(Smoothies,
frozen yoghurt, food, etc.), Good value,

Target market: Fast food chains (JCO)

Needs: Supply of yoghurt bases for their JCOOL
USP: Large capacity packaging, Convenient Carriage (Portability), measurement lines (to
check excess), “Better taste, more yoghurt. Less cost.”
Tangible (Physical DImensions): PACKAGING - Double seal, can be resealed, volume
checker, ergonomic handle,
Intangible (Aesthetics/Convenience/Quality): Clean/minimalistic aesthetics,

Cowlicous
Moolicous
Le creme
yocket