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Time U.S Edition - Double Issue November 21, 2022
Time U.S Edition - Double Issue November 21, 2022
28, 20 22
5
The Brief
19
The View
24
A New Kind of Midterm
An off-year election is usually a
referendum on the incumbent
President, but it was the 45th who
loomed over this vote—and held
Republicans back once again
By Molly Ball
29
Best Inventions 2022
TIME’s annual list of innovative
products doubles in size this year and
ranges ever further, from a robotic
scalpel and a swim cap for textured
hair to a lithium battery that’s both
smaller and more powerful than the
ones we have
54
Under the Sun
After the heat-related deaths of
thousands of migrant workers,
hosting the World Cup compelled
Qatar to develop protocols for
working outdoors safely in a
rapidly warming world
By Aryn Baker
69
Time Off
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3
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Please recycle
SETTING THE RECORD STRAIGHT In “The Vibes Election” (Nov. 7/Nov. 14), we misstated J.J. Balaban’s this magazine, and
remove inserts or
role in Democratic politics. He is a strategist and admaker. samples beforehand
THE TROUBLE WITH MEGA RETHINKING INDIGENOUS FOODS HOW TO MAKE YOURSELF
LOTTERY JACKPOTS AND THE “FIRST THANKSGIVING” LOVE MORNINGS
E
lon Musk wants twitter to bring It’s unclear exactly what measures Twitter will
“power to the people.” One of his first strategies proactively take to confirm that people are who they
to do this? Charge the people—$7.99 a month claim to be. On Nov. 6, Musk tweeted that any account
for a coveted blue check mark. Musk, who that impersonates someone else will be permanently
completed his $44 billion purchase of the social media suspended without warning—after comedian Kathy
platform in late October, has been critical of Twitter’s Griffin was suspended for changing her account name
verification system, in which high-profile users— to “Elon Musk.” A few days later Twitter introduced an
journalists, government officials, brands, and other public “official” label for verified high-profile accounts, but
figures—can apply for “verified” status that confirms Musk seemed to contradict that, tweeting, “Blue check
their identity, and gives them prestige and prominence will be the great leveler.”
on the platform by placing a blue check mark next to their Then there’s the constant threat of misinformation.
username. This designation, he argued in a tweet, creates Musk may have foreshadowed a surge of fake news on the
a “lords & peasants system.” site just three days after taking
Musk also needs Twitter to ownership when he tweeted out
make money, fast. The company a far-right conspiracy theory
is now loaded with $13 billion in
debt and has not turned a profit ‘They should about the attack on Nancy
Pelosi’s husband. (Musk also
for eight of the past 10 years. Last
week, Musk began cost-saving
efforts by laying off about half
pay me. tweeted out a plea for Americans
to vote Republican in the
midterms.) Critics worry that
of Twitter’s workforce, or some
3,700 jobs. If that gets Musk’s new verification system
would place debunked claims on
So this new pay-to-verify plan
called Twitter Blue is Musk’s first
effort to open up new revenue
instituted, the same plane as tweets from
authoritative sources.
But while many users
streams. Like many other social
media companies, Twitter has I’m gone bristle at the idea of paying
for social media, one of the
long been reliant on advertising,
which is responsible for 90% of
the company’s revenue. But this
like Enron.’ most prominent critics of Big
Tech—the technologist Jaron
Lanier—has long argued that
approach has proved disastrous —AUTHOR STEPHEN KING, subscription-based social media
ON MUSK’S TWITTER SUBSCRIPTION PLAN
for stock prices lately as ad spend- could actually solve many of its
ing stalls. And Musk is also facing major problems. At the moment,
a growing advertiser revolt from social media companies use your
brands nervous about what he’s doing with the company. data to sell ads: a “style of business plan that spews out
Under the new Twitter Blue system, Twitter users who perverse incentives and corrupts people,” he wrote in the
want to keep using the site for free can do so—but their Guardian in 2018.
posts will be ranked lower and they will see twice as many
ads, Musk tweeted. Musk needs people to start subscribing immediately.
The initial backlash to the proposal was fierce. On Nov. 4, he defended the company layoffs—which were
“They should pay me. If that gets instituted, I’m gone like criticized for their speed and chaotic rollout—as being
Enron,” the novelist Stephen King, who has 6.9 million unavoidable for a company losing $4 million a day. But
followers, tweeted. In a Twitter poll posted by Musk ally even if all of the estimated 400,000 of Twitter’s verified
Jason Calacanis, 81% of respondents wouldn’t pay for a accounts agreed to pay the $7.99 a month, that would net
blue check. Critics of the idea have voiced a slew of con- Twitter only $38 million—a drop in the bucket compared
cerns. One is that trolls and other bad actors could buy with existing annual revenue of $5 billion. Musk is report-
a larger presence on the platform. When Twitter has ex- edly considering a slew of other monetization strategies,
panded verification in years past, it has hit major snags: including “paywalled” videos and paid direct messages
in 2017, the company granted a blue check to Jason Kes- to high-profile users.
sler months after he spearheaded the white-supremacist As fears of increased hate speech and misinforma-
rally in Charlottesville, Va., giving him a much larger tion grow, major companies including Pfizer, Audi, and
megaphone. (It was removed a week later after an uproar.) General Mills have temporarily paused their ad spending
Expanded verification could also help scammers flour- on the platform. A collection of 50 civil-society groups
ish on the site. Public figures on Twitter are already be- signed a petition urging advertisers to go further and
sieged by impostors seeking to trick victims with crypto boycott the platform entirely if its safety standards are
scams. Under a less-stringent system, one imagines, it lowered, writing that they “have a moral and civic obliga-
would be easy for scammers to buy up blue-checked ac- tion to take a stand against the degradation of one of the
counts and loop in victims before getting shut down. world’s most influential communications platforms.”
The Brief is reported by Solcyre Burga, Tara Law, and Olivia B. Waxman
Life in the dark
Iren Rozdobudko, a 60-year-old writer and university lecturer, cleans dishes in her darkened Kyiv home during a blackout
on Nov. 5. The Ukrainian national energy operator has scheduled power cuts in parts of the country in an effort to keep the
electric grid from failing after Russian attacks, which Ukraine has said destroyed a third of power stations over eight days.
THE BULLETIN
rain forest, narrowly lost out on a sec- sustainable jobs in the Amazon re- by an international community des-
ond term. Bolsonaro took 49.1% of gion. From 2004 to 2012, the annual perate to stop the release of the Am-
A F P/G E T T Y I M A G E S; L U L A : N E L S O N A L M E I D A — A F P/G E T T Y I M A G E S
the vote against 50.9% for Luiz Inácio deforestation rate fell by 80%. azon’s stored carbon, which could
Lula da Silva, a leftist former Presi- trigger irreversible climate harm.
dent who has pledged to protect the HARDER TIMES Lula and Germany have of-
crucial carbon sink—and has a track now “fight for zero de illions to fund programs
record to back up his promises. tion.” It won’t be easy ded under Bolsonaro,
was last in charge, org E.U. food importers are
SHRINKING FOREST The fertile lands crime groups have ex suring Brazilian agribusi-
of the Amazon have always been a tar- panded in the Amazo s to end deforestation.
get for Brazil’s farmers, loggers, and offering protection That’s no longer a prior-
miners. In a bid to appeal to those for those plundering y just for Brazil,” says
groups, Bolsonaro gutted the budgets natural resources, Marcio Astrini, a Brazilian
of agencies tasked with preventing de- and doing vio- campaigner, “but for the
forestation. More than 12,800 sq. mi. lence to those who world.” —CIARA NUGENT
7
THE BRIEF NEWS MILESTONES
Why do lottery jackpots you will,” Whyte says, “and I do think that’s
also reflected in these larger jackpots.”
keep getting bigger?
BY ANISHA KOHLI But as jackpots grow, so do criticisms.
Les Bernal, of the nonprofit advocacy
group Stop Predatory Gambling, believes
One lucky TickeT sOld aT JOe’s state-sanctioned lotteries are particu-
Service Center in Altadena, Calif., larly exploitative because of how they af-
brought some very good news on Nov. 8: fect marginalized groups. “It’s a form of
it held the only set of winning numbers financial fraud that is only legal if you part-
in what was the largest Powerball ner with the state government,” he says.
drawing in U.S. history, with a jackpot Research suggests that state lottery
worth $2.04 billion. The incredible retailers tend to be concentrated in lower-
sum—more than 28,000 years’ worth income areas and communities of color.
of earnings for the median American A Consumer Federation of America survey
household—was a far cry from the found that a fifth of Americans believe the
first Powerball drawing, a now measly- lottery is the only feasible way for them to
sounding $5.9 million win in 1992. acquire several hundred thousand dollars.
In the years since, the U.S. economy And, as Whyte points out, large prizes
has been altered by tend to attract
recessions, infla- even those who
tion, demographic wouldn’t gamble
changes, and tech. in other settings.
At the same time, Drew Svitko,
the major lotteries Powerball product
have changed their group chair and the
rules to ensure that Pennsylvania Lot-
jackpots grow. In tery’s executive di-
2012, for example, rector, tells TIME,
Powerball tickets “Since the mid-
went up from $1 to 1960s, lotteries in
$2 per ticket. The the U.S. have pro-
game format has A player has a 1 in 292 million chance of vided entertain-
since undergone hitting any Powerball jackpot ment for millions
several changes to of players while
expand the number pool, lengthening returning billions of dollars in funding for
the odds that any individual drawing re- vital public programs, services, and good
sults in a jackpot winner. The effect is that causes such as education, health and wel-
jackpots have swelled. fare, transportation, and the environment
“In the industry, they have what to benefit the quality of life for residents
they call jackpot fatigue, where what in their states with stringent government-
they found with research and practical compliance requirements.” (A little more
experiences is that smaller jackpots no than a third of Powerball ticket-sale funds
longer appeal to players,” Keith Whyte, go to public services, though critics allege
executive director for the National that some states use that money as an ex-
Council on Problem Gambling, tells cuse to lower budgets; half goes to jackpots
TIME. “They’re designing the games and the rest to cover costs.)
deliberately to maximize bigger jackpots “What the ‘critics’ say is not a fair
that are rare. One way to do that is to assertion, and unfortunately these are
make the odds worse so that the jackpot common misconceptions about the lottery
gets bigger.” industry that are not based on fact,” Svitko
Playing the lottery (or “the numbers” says. “People from all walks of life and
before states took over in the ’70s and income levels play lottery games.”
’80s) paved the way to legalized gambling, What remains is the selling point:
of which a slight majority of Americans the potential—if exceedingly extreme
disapproved a few decades ago. Polls today unlikelihood—of winnings big enough
show that most Americans now approve. to fuel anyone’s daydreams. □
8 Time November 21/November 28, 2022
DIED
WON
SUSPENDED
DIED
APOLOGIZED
CRASHED
DIVORCED
THE BRIEF SOCIETY
NATION Pocknett explains that her people do eat turkey, but they also
Her tribe fed the Pilgrims. respect the birds for their smarts, and wear the feathers in
their hair in order to absorb the turkeys’ intelligence.
She’s building on that history Her menu is based on a simple concept: “the food I
BY OLIVIA B. WAXMAN/CHARLESTOWN, R.I.
grew up with,” she says. She cooks what’s local and what’s
in season. This time of year, that means foods like rabbit
and quahogs, hard-shell clams native to the Atlantic coast.
When i firsT call sherry PockneTT, she’s on her A photographer and I watch Pocknett prepare duck hash
way out the door—headed to forage for mushrooms. But and venison—from a deer freshly killed by her son-in-law,
the Mashpee Wampanoag chef and longtime caterer in- which she skinned herself—topped with onion rings. The
vites me up to her restaurant, Sly Fox Den Too, in Charles- battered onion rings, she admits, aren’t exactly a deep-
town, R.I., which specializes in East Coast Indigenous rooted tradition: they’re “from a mix,” she says, “but I just
cuisine. There, in a little red house right by Narragansett love them.” She also makes “journey cakes,” cornmeal pat-
Indian tribal lands, she cooks lunch—crisping duck skin ties with dried cranberries, versions of which have a long
like a potato chip—and explains that the sunflower oil she’s history as road-trip food.
using to prepare our meal can also be rubbed on your hair As she stews a reduction of beach plums harvested by
and skin to keep you looking youthful. her niece on Martha’s Vineyard, to pair with the venison,
Pocknett, 62, is a member of the tribe best known for Pocknett explains that many people don’t realize this tart
feeding the Pilgrims. Her restaurant—named for her fish- native fruit is both edible and delicious, so they go un-
erman father and Native American rights advocate Chief picked, left to the birds. To wash it all down, there are
Sly Fox—is her own way of using her people’s knowledge to pinch pots full of iced tea made from boiled sassafras roots,
feed Americans today. And she hopes the menu shows the which were plucked right behind the restaurant. Even if
breadth and depth of Indigenous foods, which are so much you’ve never heard of this common North American tree,
more than Thanksgiving turkey. In fact, at Sly Fox Den Too, you probably know the flavor—it was long the key ingredi-
which opened in June 2021, the only turkey parts are feathers ent in root beer. The feast is riffing on foods that appeared
sticking out of a handwoven basket hanging on the wall. at the meal known as the First Thanksgiving in 1621.
10 Time November 21/November 28, 2022
△
According to historian David Silver- From left: enjoy gathering with their families on Thanksgiving Day—
man’s This Land Is Their Land, water- Pocknett, in it’s a day off, after all. CheeNulKa Pocknett, Sherry’s
fowl, venison, cornmeal, and seafood her restaurant; nephew, who helps run an oyster and quahog farm in the
would have featured prominently at her duck hash; Cape Cod area, plans to serve his family wild salmon that
the colonists’ table. displaying sage; he caught in Washington State with nets he made himself.
foraging at her At his Thanksgiving table, there’s always an extra plate
daughter’s farm
RestauRants specializing in with a little serving of everything for “the ancestors and
Native American cuisine are rare— spirits.” Danielle Greendeer, who runs a store that sells
but a devoted core of Indigenous traditional art and jewelry in the heart of Mashpee tribal
chefs are working to raise their pro- land, harvested corn for the meal she’s hosting at her
file. Owamni, an upscale eatery in home. She sees the occasion as a natural way to mark the
Minneapolis focused on Indigenous First Thanksgiving, turning the holiday into a celebration
cuisine and ingredients, won the of “survival.” After all, she says, “the only way we can
James Beard Award for Best New survive is by eating.”
Restaurant this year. Owner Sean While customers at Pocknett’s restaurant wait for their
Sherman, an Oglala Lakota chef, says food to come out, they can page through a book called
Native American restaurateurs face If You Lived During the Plimoth Thanksgiving—which re-
the same challenges that other people ‘We’ve tells the American myth from the perspective of the Wam-
of color face in the industry. “We’ve been here panoag people. And yet, year-round, many customers
lost a lot of our own resources, es- for over still just want her to tell them about Thanksgiving. So she
pecially when it comes to land- tells them the story she heard growing up. “We are a lov-
ownership,” Sherman says, “and a lot 12,000 ing, giving people. We helped them, and then look what
TONY LUONG FOR TIME
of us coming out of the reservations years. We happened,” emphasizing the statement with outstretched
are coming from poor communities.” arms. “They took everything from us and killed us. We got
Despite the fraught history, many ain’t going wiped out. But not all the way. We’re still here. We’ve been
Wampanoag tribe members still nowhere.’ here for over 12,000 years. We ain’t going nowhere.”
11
H E A LT H
BY ANGELA HAUPT
2. Ease in gradually
3. Be consistent—even on
weekends
The 21st century has been defined by new While labor shortages are a pressing human pany’s output is a very physical product, new
challenges. From climate change to viral concern, there are also aging-infrastructure technology plays a key role in many areas.
pandemics, crumbling infrastructure and challenges, with many roads and bridges re- “At our factories, we have introduced
aging populations, socio-economic crises quiring repair or replacement. Paul Noritaka digital measuring instruments and material
are not hard to find. Thankfully, the best of
human innovation has been rising to meet
those challenges. Japanese businesses are
leading the way through the Society 5.0
push, by using artificial intelligence (AI), the
Internet of Things (IoT) and automation to
improve efficiency and quality of life. In in-
dustry, a looming labor shortage is an urgent
issue. Yoshiyuki Sankai, President and CEO
of robotics experts CYBERDYNE Inc.,
believes automation can help alleviate this
demographic-linked crisis. “This challenge
presents an important opportunity for our
country,” Sankai said. “Robotics, AI and IoT Tange, Chairman of architecture firm Tange mixing systems to improve quality and save
Associates, said integrated technology is hel- labor,” he said.
“We can support growing ping his industry. “We are always challenging If some of the advancements sound like
companies by helping with ourselves to use new materials and technolo- the stuff of Hollywood, that’s not far from
factory automation.” gies to advance knowledge,”Tange said. the truth. Shiro Yahara, President of Pioneer
Innovative imaging business Asukanet Corporation, said this fantastic new world is
Hiroshi Ogasawara Co., Ltd. is building its technological advan- already taking shape with the investment in
cements around client needs. “It’s about the CASE (Connected, Autonomous, Shared,
technologies were at the heart of the move- mindset to produce some- Electric) systems such as
ment for digitalization. Personalization is thing better. That’s the base “We envision a society his firm’s in-car infotain-
quickly emerging as the keyword of the next all Japanese manufacturers where humans and tech- ment system NP1. “You
phase: Society 5.0.” have pursued throughout nology work together.” could get a device like NP1,
Hiroshi Ogasawara, Chairman and history,” said Yuji Matsuo, and your car becomes a
President of Yaskawa Electric Corporation president of Asukanet. Yoshiyuki Sankai smart car,” Yahara said. “If
added: “Automation covers a wide range of These changes and oppor- you’ve heard of the Knight
applications. This could be simple machine tunities affect all industries and sectors. Rider TV show from 40 years ago, he talks
automation. It could be AI and IoT-driven Goji Wada, president of Mutsubishi to a car that speaks. That’s where we are
or have a fair amount of manual input.” Rubber Co., Ltd. said that while his com- headed.”
Warming up for the future The laws of supply and demand are the cornerstone of good business. One
Japanese firm is taking that corporate mantra a step further by aiming to
predict customer needs before they arise. Operating at the heart of the
semiconductor industry means that RASCO Co., Ltd. is always thinking
“Technology perfor- about the future, whether that’s expansion or R&D. Despite the massive
mance is key to RASCO demand for semiconductors, the firm, which manufactures devices to
being the preferred regulate temperature, is looking to expand and partner up in areas like
partner.” medical technology (particularly sterilization), and green industries
supporting carbon reduction.“At RASCO, we try to always predict our
Kenichi Horino, customers’ needs before their request,” said Kenichi Horino, the com-
Representative Director, pany’s representative director. “We want to introduce new technologies
RASCO Co., Ltd. and provide higher value-added products
and services to our customers,” he said.
www.global-kigyo.com
Content from Global Kigyo
Norihiko Inazuma, ding gained from this project could be utilized in innovative device
President, Weds Co., Ltd. applications.” Such ambitions are key to the firm’s future.
In January 2023, Orbray will be the official brand name for the
Most customers buying a new set of weds aluminum wheels won’t firm formerly known as Adamant Namiki Precision Jewel Co., Ltd.
be looking to ever use them at a rate of several hundred kilometers This approach to innovation is exemplified by Lily, one of the few
per hour. At those speeds, however, are exactly when the average female corporate presidents in Japan. She wants to place kindness
consumer gets to enjoy some of the highest-quality aftermarket and warmth at the heart of her leadership.
wheels on the market. She plans to combine the firm’s history and expertise with fresh
Weds Co., Ltd. prides itself on technology forged in the heat thinking for a bright fu-
of motorsport as its ‘Weds Sport Team’ competes in the Super GT ture. “ ‘Orb’ stands for the
racing circuit. Company President Norihiko Inazuma said the planet, and ‘ray’ connotes
team drives crucial research. “It allows us to gain expertise through ‘light.’ If each employee
practical applications. We develop lightweight products that remain believes in themselves,
rigid and strong, as well as working on systems to maintain a smooth they can shine even
air pressure,” Inazuma said. The team also raises brand awareness brighter, allowing the
overseas. With a proud history and global partners, this makes company to emit an even
Weds pioneers in Japan, and stronger beacon of hope
around the world. for the future.” 2-inch diameter high-purity diamond wafer
www.global-kigyo.com
Content from Global Kigyo
By just about every measure, Japan has been leading the way in In another example of individual firms helping achieve results
technological and industrial innovation for decades. As a matter of greater than the sum of their parts, Takahiko Mozume, president
national pride, R&D is as much a part of Japanese business culture of industrial magnetics manufacturer Magnetec Japan, believes in a
as dedication to customer service, and is integral to collaborative approach to research and development.
its commitment to quality. Japan spends more on “We achieve customer “We have to continue to improve our capacity,
R&D than other G7 nations and is rated the global satisfaction through including R&D and technological development,”
leader in R&D by the World Economic Forum. quality and technology.” Mozume said. For the perfect example of Japanese
Behind the numbers, however, every firm tells a attitudes about R&D, just look at industrial valve
unique story. The companies leading in R&D do so Makoto Nakanishi manufacturer Kitz Corporation, which did not cele-
in the crucible of commerce, so they must be profita- brate its 70th anniversary by looking back, but loo-
ble and imaginative at the same time. Makoto Nakanishi, president king forward. “We installed an innovation center in Chino city, Na-
of hose and coupling manufacturer Toyox Co. Ltd., said his firm’s gano to speed up R&D
R&D is crucial to the customer relationship. “We think together for the growth market.
with our customers to find out future issues or needs, then we use We have 35 subsidiaries
this to create new products and improve our services,” he said. “We in our group and need
are following the history of Japan’s economic development and will to leverage all those
do the same in the future.”That’s an approach which is shared across technologies to enhance
a range of sectors. the business,” said
Cleanup Corporation is a housing equipment manufacturer President and CEO
that developed Japan’s first systemized kitchen. President Hiroshi Makoto Kohno. “The
Takeuchi is working to keep up with the evolving market.”The com- innovation center is the
pany develops and manufactures new styles of system kitchens and base for development in
[Source]“Global Innovation Index2021”
other water-related home fixtures, focusing on materials and design. this field,” Kohno said. (World Intellectial Property Organization)
Content from Global Kigyo
The world may have been on pause for the the ingredients of cosmetics. We are bears fruit in years to come. “During the
last two and a half years. That does not mean, strengthening our development of products COVID-19 pandemic, our university has
however, that the best and brightest parts that will grow out of the salon experience and been seeing an increase in the enrollment of
of Japanese culture and commerce have be realized in the home self-care setting.” international students despite some univer-
stood still. Instead, Japanese companies in While products have long been bought sities struggling to obtain any,” he said. “We
sectors such as higher education, cuisine and and sold online, education has traditionally have been taking the initiative to welcome
skincare have been working hard to look been an in-person experience. However, an more international students by providing
after customers and stakeholders. Now, with inventive approach sparked an upsurge in our own educational and financial support.
restrictions lifted and Japan fully re-opened web-based learning over the last two years As an island country, Japan should enhance
for business, they are thrilled to return to full in Nagoya City University. Kenjiro Kohri, internationalization more actively than other
working order, bigger and better than ever. Chairperson of the university, hopes that countries,” Kohri said.
Particularly keen to completely open
the doors, and tackle new markets, is popular
restaurant chain Nadaman Co., Ltd., ac- Discovering quality, empowering clients
cording to President Michihiro Maki. “We
celebrated our 190th anniversary in 2020,
the same year as the Tokyo Olympics, and
we had a lot of events planned but because of
COVID-19, the Olympics were postponed,”
he said. “The past two and a half years have ding firm is leading the way for niche businesses in
been a really tough time for us. Recently the biggest global territories. Tokyo-based Liberta
though, we have been getting our business Co. Ltd. has become one of Japan’s most innova-
back on track. We have our 200th anniver- tive agencies by working with products at home
sary coming up and we have a strategy to and abroad. Its globally successful sole exfoliation
grow larger and a part of that is growing in product Baby Foot gave the company a foothold
the international market,” Maki added“ That in global markets.
will be aided by the growing popularity of Ja- Liberta, a small “I believe that there’s
panese produce and ingredients, due in large Mr. Toru Sato, and medium-size a lot more hidden
President, Liberta Co., Ltd. potential across
part to the healthy and nutritional properties enterprise (SME),
the cuisine is famed for. Fumitaka Takuma, is broadening its sales channels with the overseas expansion of the globe. ”
President of Takuma Foods Co., Ltd. hopes Freeze Tech – functional clothing that uses cutting-edge print
to take advantage of that by spreading his technology. “The US market is one big priority for us because Toru Sato
client base. “We want to continue expan- few Japanese SMEs have had success there,” said Toru Sato,
ding our clientele and expanding our sales president of Liberta. Having celebrated its 25th anniversary, Liberta has grown into a branding
channels in the global market,” Takuma said. powerhouse.
“The first step would be in Asia, to build up “Our mission is to bring people joy and create a more interesting world by developing
a solid base, and during the process we could excellent products. Stay tuned, you can expect a lot more in the future,” Sato said. With a strong
have more orders and more requests from community mindset, the company is offering its services to individuals who want to realize
global markets.” That reputation for healthy their ideas. “We are working on a new business model that will open our product development
ingredients and elements also extends to the know-how to the general public,” Sato said.
cosmetics and skincare sector.
Kazuhiro Sakiyama, CEO of C’BON
Cosmetics Co., Ltd. hopes his staff ’s dedica-
ted customer service and online support can
reap further rewards in the post-COVID-19
era. “When I think about the reasons people
come to the salon to get beautified, many
are for relieving stress,” Sakiyama said. “Our
research department is trying to find out if
we can find the same anti-stress qualities in
www.global-kigyo.com
Content from Global Kigyo
Goji Wada
www.global-kigyo.com
WORLD
NEXT YEAR’S
ENERGY CRISIS
BY SURIYA JAYANTI
INSIDE
19
THE VIEW OPENER
The immediate problem is simple: behavior by critical service providers. winter, or even a normal winter, at
there is not enough fuel, and therefore Many power plants around the world current consumption levels. But bar-
not enough electricity, so prices have are struggling to continue generating ring any unforeseen calamities, cur-
skyrocketed for both. To a large ex- electricity. rent natural gas reserves are probably
tent, this is a result of decreased Rus- Meanwhile, there are not nearly enough for one winter if the E.U. suc-
sian exports of oil, natural gas, and enough nuclear, wind, solar, and other ceeds in implementing both its volun-
coal, which have been hit by Western non-fossil-fuel alternatives, and hydro- tary and mandatory 15% electricity-
sanctions and other policy efforts to electric plants worldwide are suffering usage reduction policies.
curb Russian revenues funding the because of climate-change droughts. Of course, a warm winter and
war on Ukraine. Most Russian fuel The end result is current or forecast a 15% consumption reduction is
supplies are still reaching interna- brown- and blackouts across the devel- a best-case scenario, and it is far
tional markets, however, because oping world, in parts of Europe, and from certain it will play out. Dur-
countries like China and India are maybe in the U.S. too, according to the ing a cold snap in September and
happy to buy discounted product from U.S. Federal Energy Regulatory Com- October, Poles were burning trash
a not-quite-marginalized Kremlin. But mission. Developing countries are the to stay warm. Europeans are hoard-
Russian exports are down too, approx- worst off, because they have less ability ing firewood, and blackouts are al-
imately 18% in Au- ready occurring in
gust compared with some countries. And,
February. Notwith- unfortunately, warm
standing a current weather now coupled
drop in natural gas with energy subsidies
prices, Russian Presi- is likely to disincen-
dent Vladimir Putin tivize conservation
is enjoying record en- of existing energy
ergy revenues—over resources.
€200 billion since What is certain is
the start of the war on that if Europeans, and
Feb. 24. In turn, mar- the rest of us, could
kets are tight glob- see ahead to 2023 and
ally and countries are beyond, we would be
competing for limited doing everything in
supplies in what has our power to save en-
become a zero-sum ergy reserves now, in
energy game. preparation. Europe
is likely to be short by
This year’s energy 20–30 billion cubic
shortage is not just a meters of its needed
Russia problem, how- fuel in 2023. The bulk
ever. Other factors of what it can secure
keeping energy sup- will come at a price so
ply below demand are Firewood stored in an apartment building in Berlin. Europe is high that recession-
the unexpected surge likely to be short by nearly 30 billion cubic meters of fuel in 2023 hit governments will
in economic and have trouble buying
industrial activity as countries awoke to absorb higher energy costs. fuel while simultaneously paying their
from COVID-19; refining capac- This is the situation we are in now, populations’ energy bills. Without the
ity shortfalls caused by myriad fires, which winter will exacerbate, but it ability to bring new energy sources
labor strikes, and maintenance activi- is going to be a walk in the park com- online in a hurry, the only tool govern-
ties; and overall inflation that puts up- pared with next year. To start with, ments have at their immediate dis-
ward pressure on prices, independent this year is not as bad as it could be. posal is cutting consumption. This is
of supply constraints. The knock-on Although this year’s winter will prove the equivalent of zipping up the tent
effects on electricity—high prices uncomfortable and expensive, Europe in a hurricane, but it is what’s avail-
and lower-than-normal generation— is nonetheless in a surprisingly good able at this point.
exist because most power plants burn position. Bloc-wide, natural gas stor-
MARKUS SCHREIBER— AP
oil, coal, or natural gas. Utilities can ages are now well over 90% of the an- Jayanti is an Eastern Europe energy-
neither raise prices on consumers nual target, which is actually at least policy expert who served for 10 years
without regulatory approval nor buy 15% higher than their levels a year as a U.S. diplomat, including as the
fuel imports with unchecked debt ago. This is not enough to heat and energy chief at the U.S. Embassy in Kyiv,
under existing laws that prevent risky power the Continent through a cold Ukraine, from 2018 to 2020
The View is reported by Solcyre Burga, Mariah Espada, Anisha Kohli, and Simmone Shah
What’s going on? There’s reason to
believe that, when asked to describe
the state of the nation, people
naturally describe the one they see on
TV or read about on their phones—a
place defined by strife, confrontation,
and extremes. And that’s before being
amplified by social media. In other
words, America’s citizens may not
be nearly as distressed as America’s
political discourse is—a discourse
that, of course, includes polls that tell
us how distressed we are.
To dig deeper, a Boston-area
think tank called Populace has
endeavored to measure “private
opinion,” or views that a person
holds but might not share with a
pollster. Told of the persistent mood-
perception gap in the TIME/Harris
survey, Populace founder Todd Rose
said, “I would predict the gap is
actually substantially larger.”
The heart of the issue, Rose
theorizes, is that people likely sense
PSYCHOLOGY that certain responses are “expected”
Americans just aren’t based on how they’ve identified
themselves. “Most people want to
feeling each other be with their group, not against their
BY KARL VICK group,” he says. “So whenever you’re
reading the mood of the group, people
will kind of go toward what they’re
A public-opinion poll mAy seem A lousy plAce to People supposed to feel or say.”
look for a ray of hope. After all, a TIME/Harris survey To get beyond those expectations,
conducted in the weeks before the midterm elections found rate the Populace will slide a “sensitive”
that only about a quarter of Americans (27%) said their national statement in with four other
feelings about the state of the nation are “positive.” And yet. statements that are both less delicate
Asked in the same poll about their own feelings, mood as and also previously polled, then ask
Americans were measurably less downbeat. For every topic worse than the subject to select three statements
we asked about, more people judged it to be bumming out
the country than said it was bothering them personally.
their own they agree with. After sorting the
results, Populace was able to learn this
While 63% say the economy is negatively affecting the past spring that, while 43% of people
mood of the country, for instance, only 57% called it a drag had told a pollster that “public schools
on their own outlook. Fifty percent of people said rights focus too much on racism,” only 33%
issues, including race relations, were adversely affecting said that when asked less directly.
the nation’s mood, but only 39% said they affected their Similar gaps showed up on abortion,
own. A similar gap showed up when the survey offered a and the effectiveness of masks against
list of emotions, asking people to choose the one they had spreading COVID-19.
felt most over the previous 30 days—and later, to choose In other research, Populace has
I L L U S T R AT I O N B Y P E T E R E Y N O L D S F O R T I M E
the one that described the mood of Americans overall. found Americans largely agree on
“Given the near-constant stream of doom and gloom which issues are most important to
Americans absorb from the news, it is unsurprising them—but assume (incorrectly) that
that they characterize the nation’s mood as frustrated other people feel different. The
(23%), anxious (12%), and disappointed (11%),” notes persistence of that perception, Rose
Will Johnson, CEO of the Harris Poll. “The good news, notes, “is the same as being truly
however, is that the leading adjectives they use to describe divided.” But if we’re actually not,
their own mood are hopeful (15%) and happy (14%). that’s more than a ray of hope. It’s a
Only 14% report that they themselves are frustrated.” shaft of sunlight.
21
THE VIEW
FAREED KHAN — A P
Subway riders, some masked, wait on a train platform in New York City
ones, suggests Dr. Roy Gulick, door events before your holiday
And you.
chief of infectious disease at Weill plans, particularly if you’ll be
Cornell Medicine and NewYork- seeing anyone immunocompro-
Presbyterian. At-home tests should mised or otherwise vulnerable. Together we can all get
pick up newer variants like BQ.1— to a better place.
but if you test negative and have
classic symptoms like sore throat, For more COVID-19 news, sign
body aches, and fever, you should up for the Coronavirus Brief at
still stay home.
time.com/coronavirus
ChildFund.org
John Fetterman’s
triumph in
Pennsylvania
could preserve
the Democrats’
Senate majority
HOW THE
DEMOCRATS
DEFIED
HISTORY
Both parties braced for a GOP rout,
but voters delivered a stalemate that
promises more turmoil ahead
BY MOLLY BALL
25
POLITICS
real wages shrinking, gas prices up, an direction, their failure to capitalize on a
unpopular aging President. But the pre- favorable political environment will lead
T
dicted red wave was barely a trickle. to more recriminations than celebra-
Vulnerable House Democratic in- tions. And while Democrats breathed a
cumbents held onto contested seats from sigh of relief, voters’ dissatisfaction with
Virginia to Ohio to Kansas. The Demo- the country’s direction was evident, par-
crats flipped governorships in Maryland ticularly when it came to the economy
and Massachusetts while thwarting chal- and public safety. Caught between Dem-
lenges from Donald Trump acolytes in ocratic fecklessness and Republican lu-
THE STAGE WAS SET FOR A TRIUM- Michigan, Wisconsin, and Pennsylvania. nacy, voters delivered a stalemate—not
phant scene: a capacious Washington The abortion-rights side swept ballot a vote of confidence, but a repudiation
ballroom, a sparkling lectern flanked by initiatives in Michigan, Kentucky, Cali- of sorts for both parties.
American flags, the words TAKE BACK fornia, and Vermont. In Pennsylvania,
THE HOUSE plastered in big letters on Democratic Lieutenant Governor John DESPITE THE MIXED VERDICT, mes-
the wall behind it. Going into the Nov. 8 Fetterman defeated celebrity doctor sages emerged from the morass. Amer-
midterm elections, Kevin McCarthy, the Mehmet Oz, taking a Senate seat previ- icans broadly support abortion rights
House GOP leader, was sure he and his ously in GOP hands. Democrats hung on and continue to consider them a high
party would have much to celebrate. in Senate races the Republicans targeted priority in the wake of the Supreme
But the triumph never materialized— in New Hampshire, Colorado, Washing- Court’s June overturning of Roe v. Wade.
and as the night wore on, neither did ton, and likely Arizona. The far-right The electorate is angry, frustrated,
McCarthy. The bar closed; partygoers GOP Congresswoman Lauren Boebert pessimistic—and motivated, with turn-
limped toward the exits. Finally, at appeared in danger of a shocking loss out approaching 2018’s record levels.
2 a.m., McCarthy emerged to proclaim in a deep-red Colorado district. And in the first national election since
what he wished to be true: “It is clear Republicans’ biggest cause for cele- Trump left office, his continued at-
we are going to take the House back,” bration was in Florida, where Governor tempts to remake the GOP in his image
he said. “When you wake up tomorrow, Ron DeSantis won a staggering victory appeared more poison pill than Midas
we will be in the majority.” in the onetime swing state. Republicans touch, with Trumpist candidates under-
As the dust settled on a most unusual retained Senate seats in Ohio, Florida, performing across the map.
election, many signs still pointed to Mc- and Wisconsin; again vanquished Dem- At the same time, the mainstream
Carthy’s prediction coming to pass—but ocratic gubernatorial candidates Stacey Republicans who ignored Trump often
by a slim margin that surprised both Abrams and Beto O’Rourke in Georgia prevailed, holding governor’s mansions
parties. In the Senate too, Republicans and Texas; and picked up House races in in Georgia, Ohio, and New Hampshire.
fell short of their hopes, with control of New York, even upsetting the chairman Whether despite or because of panicked
the chamber still undecided and a De- of the Democratic Congressional Cam- liberals’ insistence that democracy it-
cember runoff pending in Georgia. The paign Committee, Sean Patrick Maloney. self was under siege, election deniers
ingredients had been there for a Repub- While the balance of power in Wash- were defeated in droves. Losing candi-
lican rout: four-decade high inflation, ington shifted in the Republicans’ dates conceded gracefully and election
46 SENATE
35 of 100 seats
up for election 49 182 HOUSE
All 435 seats
up for election 206 22 GOVERNOR
36 of 50 offices
up for election 24
48 50 220 212 22 28
2 Independents 3 vacancies
NOTE: ELECTION RESULTS AS OF 5 P.M. NOV. 9. SOURCES: AP; OFFICE OF THE CLERK, U.S. HOUSE OF REPRESENTATIVES; GALLUP; NATIONAL CONFERENCE OF STATE LEGISLATURES. CIRCLES ARE SIZED TO THE BODIES THEY REPRESENT, SO A 6-SEAT SENATE GAIN IS PROPORTIONAL
systems functioned as planned, bolster- Republican intransigence for the mis- public schools already struggling with
ing confidence in institutions of gover- steps that soured the public on the party the aftermath of pandemic closures.
nance. The two parties traded victories, in power. Their $1.9 trillion American That November, the GOP won the gov-
but the election was a triumph for nor- Rescue Plan at first seemed like an early ernorship in Virginia, where Biden had
mal politics in abnormal times. triumph, but it soon became clear the won by 10 points.
The question now is what lessons the economy was overheated and infla- But if Democrats appeared to be off
parties take as they gear up for the 2024 tion was no mere transitory phenom- track, Republicans were on a fast train
presidential race. Would Democrats, enon. The vaccines formulated during to la-la land. Given the opportunity to
whose policies arguably contributed to the Trump presidency were speed- repudiate Trump after Jan. 6, McCarthy
historic inflation and rising crime, be ily distributed, but proved less effec- embraced him instead, cementing
jolted out of their denial and find ways tive against new variants as the Biden Trump’s place as the party’s leader.
to address the issues closest to voters’ Administration struggled to roll out Candidates flocked to Mar-a-Lago to
daily lives? Would Republicans, having testing and articulate clear guidance. kiss Trump’s ring, where the princi-
squandered opportunities for the third A trickle of migrants across the bor- pal litmus test was validating his delu-
cycle in a row at the hands of a failed der became a flood; cities grappled sional insistence that the 2020 election
ex-President under multiple investiga- with surging crime and homelessness; was stolen.
tions, steer away from the toxic alter- and the August 2021 withdrawal from In June the Supreme Court deliv-
nate reality that has claimed so much Afghanistan became a deadly debacle. ered a shock to the body politic, over-
of their base? A President who’d campaigned on turning the Roe v. Wade ruling that had
Sometimes an election settles the competence, comity, and a mastery of kept abortion mostly legal for 50 years.
debate, delivering a clear statement on Congress struggled to get legislators The issue has long divided Americans,
what lurks in America’s murky heart. on board with his plans for infrastruc- but it soon became clear that voters
This one offered up more questions than ture and social spending. Republicans strongly rejected the court’s action.
answers—with the promise of more tur- found galvanizing themes in the culture Deeply conservative Kansas rejected
moil ahead. wars over racial equity and transgender an antiabortion referendum by a nearly
rights, which were particularly acute in 20-point margin in August.
JUST TWO YEARS AGO, President Biden Republicans hammered perceptions
and the Democrats won office promising of surging crime and a flood of bor-
to banish the COVID-19 pandemic, unify der crossings—chaotic situations that
the country, and restore a sense of stabil- Caught between Democrats seemed to have no plans to
ity. Before Biden was even inaugurated, address. The party’s message on crime
it became clear these would be difficult
Democratic was so unconvincing that Democratic
promises to keep, as a violent Trump- fecklessness and pollster Stan Greenberg advised candi-
summoned mob stormed the U.S. Cap- Republican lunacy, dates to avoid the issue altogether. As
itol, disrupting the Jan. 6 tabulation of Democrats frantically tried to change
Electoral College votes. voters delivered the subject, emphasizing abortion
But Democrats couldn’t blame a stalemate rights and the fate of democracy,
THE MIDTERM EFFECT The party out of the White House typically gains ground in nonpresidential elections. Circles represent two-year seat gains
1980 ’82 ’84 ’86 ’88 ’90 ’92 ’94 ’96 ’98 2000 ’02 ’04 ’06 ’08 ’10 ’12 ’14 ’16 ’18
PRESIDENT 42% 63% 58% 46% 66% 63% 38% 45% 42% 43%
and approval REAGAN BUSH CLINTON BUSH OBAMA TRUMP
rating before
midterm
SENATE +1 R +8 +1 +9 +1 +5 +6 +9 +1
No
change
GOVERNOR +7 D +7 +1 +12 +1 +5 +6 +8 +2 +7
TO A 26-SEAT HOUSE GAIN AND A 3-SEAT GOVERNOR’S GAIN. CONGRESSIONAL GAINS DO NOT NECESSARILY RESULT IN CONTROL OF THE CHAMBER. CALCULATIONS REFLECT IMMEDIATE ELECTION RESULTS AND DO NOT INCLUDE INDEPENDENTS OR OTHER PARTIES
POLITICS
O P E N I N G PA G E S : E PA - E F E /S H U T T E R S T O C K ; G R A P H I C : G E T T Y I M A G E S (6); D E S A N T I S : A N D R E S K U D A C K I F O R T I M E
with a yellow DON’T TReAD ON FLORiDA and impeachments of officials up to and would run again. But at other Repub-
sign, the traditional serpent replaced including the President looming on the licans’ campaign events I’ve attended
with a rearing alligator. Democrats, De- horizon. Now, with a far narrower ma- this cycle, there have been vanishingly
Santis argued, were about to be “blown jority projected, it’s unclear whether few of his signature red hats. When I
out,” because of their own failed poli- McCarthy will even be able to claim the went to see Herschel Walker campaign
cies. Meanwhile, in Florida, he said, speakership he has long sought. No one in Georgia in September, every person
elections run smoothly, roads get re- has yet risen to challenge him, but the I interviewed brought up DeSantis,
paired, the budget has a surplus, police blame game is already beginning. unprompted, when I asked what they
are respected, and children aren’t indoc- Some Democrats believe the worst is thought about Trump’s future prospects.
trinated at school. People view the state now behind their party. Their actions to For an hour and a half, Trump
“not just as a refuge of sanity, not just bring down gas prices and inflation will plowed through his familiar list of
as a citadel of freedom, but also a place continue to bear fruit, partisans hope, grievances. Dark clouds massed be-
where we’re going to maintain public while the crime wave and COVID-19 era hind him as the sun began to set. As
order,” he boasted. will recede. The result should quiet the spooky music began to play, the down-
DeSantis’ prediction may not have chatter about replacing Biden, though pour began. People streamed toward the
borne out nationally, but in Florida it his age remains a concern to Demo- exits, covering their heads with their
was vindicated. With a mix of culture- cratic insiders and the base alike. The LeT’S GO BRANDON flags. Trump stood
war politics and competent governance, party’s divisions haven’t gone away, but in the dark as the rain came down, bask-
he articulated a case not merely for the its apocalyptic warnings that American ing for the moment in his movement’s
pursuit of power, but also for an agenda democracy is imperiled have been tem- adulation. —With reporting by BRiAN
that voters found effective even as lib- pered by a fresh boost of confidence. BeNNeTT, LeSLie DickSTeiN, mARiAh
erals decried it as offensive. “While The question now is who Democrats eSpADA, and SimmONe ShAh □
28 Time November 21/November 28, 2022
Best Inventions
AUGMENTED
JOB TRAINING
Accessibility
FEELING THE
FIELD
Field of Vision
The fervor of live soccer is infec-
tious, but for the millions of fans
with visual impairment, it’s nearly
impossible to follow the action
in real time. So Irish haptic-tech
startup Field of Vision created a
tablet-like device that sits in users’
laps, allowing them to follow the
ball’s movement up and down the
field with their fingertips—“a bit
like a Ouija board,” says co-founder
David Deneher. Special cameras
positioned around the pitch track
the ball and relay its exact posi- Style
tion to the device, which vibrates
when players, say, slide tackle.
(Descriptive audio commentary is
Out of thin air
also integrated.) A prototype is now Aether Diamonds
being tested in partnership with Companies selling lab-grown diamonds often appeal to consumers’ sense of ethics and
Dublin’s Bohemian Football Club. sustainability by citing the human-rights and environmental implications of traditional
—Kalen GoodlucK diamond mining. Aether Diamonds is taking things a step further: its diamonds are
made from carbon sucked from the atmosphere. Less expensive than mined diamonds
Apps & Software but more costly than other lab-grown varieties, they’re created with carbon dioxide
air-capture technology. “Ultimately, every atom of carbon that lands in that diamond was
BLOCKING previously warming the planet,” says CEO Ryan Shearman. After eight to 12 weeks of
chemical transformation (as well as cutting and polishing), they’re ready to become part
HACKERS of a sparkly engagement ring. Aether also uses capital from its sales to help scale up
the nascent carbon-capture industry. —Eliza Brooke
Nord Security NordVPN
On an internet rife with malware,
protecting personal data is essen- Accessibility
tial. One solution: virtual private
networks (VPNs), which encrypt A BIONIC FUTURE
data, shielding you from the prying Esper Hand
eyes of companies, governments,
and hackers. Once the preserve of Capitalizing on advances in artificial intel-
those willing to tolerate slower con- ligence and digital signal processing, Esper
nection speeds, VPNs are now fast Bionics’ prosthetic hand is the first AI-
and user-friendly—thanks in part powered, cloud-based robotic prosthetic
to NordVPN. With its latest ver- that gets smarter over time. The lightweight
sion, released in March, the ser- device has up to 24 wearable sensors that
vice blocks malware and malicious detect and process muscle activity and brain
ads—most VPNs don’t—while also impulses; machine learning from Esper’s
offering a suite of cybersecurity platform enables the hand to act more “in-
D I A M O N D, H A N D : S E R G I Y B A R C H U K F O R T I M E
services for consumers and busi- tuitively” over time. Esper Bionics CEO and
nesses, including encrypted pass- co-founder Dima Gazda, a medical doctor
word managers and cloud storage. and engineer, sees the prosthetic market as
Nord Security, the Lithuania-based ripe for disruption—and setting the stage
startup behind NordVPN, was val- for a bionic future. “The most important
ued at $1.6 billion earlier this year. technology developed in the next 30 years
—Billy PerriGo will be electronics inside the human body,”
he says. —leslie dicKsTein
Fitness
THE FIRST
The personal-care and beauty industry
has a big plastics problem. Plus
pushes environmentally friendly DOUBLE-FOLD
toiletries beyond refillable bottles
with its body-wash sheets that come TREADMILL
wrapped in water-soluble sachets. Just King Smith WalkingPad X21
open one and remove the dehydrated
cleanser, wet it, and watch as it Any fitness-conscious person living
transforms into a moisturizing lather in tight quarters will appreciate the
while the packaging dissolves down WalkingPad X21. It’s the only tread-
the drain. Or get the brand’s roll holder mill that double folds into an ultra-
and tear off a dissolvable sheet of body flattened shape: the track folds
wash each shower. The body-wash 180 degrees and then nests under
sheets are available through the the handle, which contains an in-
company’s website and at Target’s tegrated panel display. Just under
U.S. stores, making it the first mass- 9-in. thick when folded, it can fit
retail fully dissolvable, waterless body underneath a bed or in a closet.
wash. —Caitlin Petreycik
Contrary to its name, you can run
on the WalkingPad up to 7.4 m.p.h.,
a roughly 8-min.-mile pace. A KS Fit
app tracks workouts and allows
the user to change the speed, while
the motor tops out at 75 decibels—
about as loud as a vacuum cleaner—
so runners and walkers alike won’t
disturb downstairs neighbors.
—MARISA TAYLOR KARAS
Green Energy Medical Care
SMARTPHONE
objects and calibrates the scale bar in
a companion app. —J.M. MAGNETIC
Samsung Galaxy S22 Ultra MUSIC
Think of the Galaxy S22 Ultra as a Earshots Wireless
Household
highly successful merger: it brings Headphones
together the high-end photogra-
phy and video chops of Samsung’s SIMPLE SOLAR Earshots founder James Bell-Booth
S Series smartphones with the stylus GAF Energy Timberline couldn’t find headphones that
central to the Galaxy Note line (now Solar Roof System stayed on while he was trail run-
discontinued). Ultra- ning or biking, so he came up with
wide, telephoto, and Even with rebates and tax credits, a solution: headphones with a mag-
selfie lenses take extra- rack-mounted rooftop solar ar- netic “earlock” system that keeps
crisp video and pho- rays are far from free. GAF Energy, wireless earbuds in place, no mat-
tos, even at night. With a sister company of roofing giant ter how strenuous the activity. Ear-
a stylus latency of just GAF, has developed a low-cost so- shots allow in some ambient sound
2.8 milliseconds—70% lution: Timberline Solar, a roof- so that users can remain aware of
better than the top system featuring solar “energy their surroundings, and each ear-
Galaxy S21—expect shingles” that can be installed by bud rotates up to 40 degrees to ac-
to emulate a pen-and- a roofer with a nail gun. The new commodate different ear shapes.
paper experience. (The stylus tucks product, certified as a roofing and What began as a Kickstarter cam-
C O U R T E S Y: P L U S ; S O N Y E L E C T R O N I C S
inside the device for charging.) solar product and warrantied for paign is now for sale globally.
This is Samsung’s flagship, with 25 years, could disrupt solar com- —JENNIFER DUGGAN
the beefed-up cameras, processor, panies by giving homeowners the
and 6.8-in. display to prove it. The option to install a new roof and
bar has officially been set higher for renewable-energy system at the
Android smartphones. —N.P. same time—just hire a roofing
company. —AMY GUNIA
33
BEST
Inventions
2022
OPTIMIZING
SERUMS
Droplette Micro-Infuser
Droplette co-founders Madhavi
Gavini and Rathi Srinivas knew that
most of the topical serums people
use on their face simply evapo-
rate, and they set out to create a
painless way to get more
product under the skin.
Their patented technol-
ogy transforms water-
based serums, such as
collagen, glycolic acid,
and retinol, into aero-
sols and then into tiny
microdroplets that their
research shows penetrate the
Parenting skin’s barrier 20 times as deep as
topical creams. Gavini and Srinivas
The smallest jogging stroller are now pursuing FDA approval to
Guava Roam Crossover Stroller use the device to administer topi-
cal drugs for medical conditions
Dealing with bulky kids’ gear can be one more obstacle to getting out the door— like epidermolysis bullosa, a rare
and jogging strollers are particularly unwieldy. Guava rose to the challenge with disease that causes blistering skin.
its Roam Crossover Stroller: its rear wheels collapse inward while folding forward —GUADALUPE GONZALEZ
toward the front wheel. The result? “A more portable stroller that collapses
down to 50% smaller than traditional joggers on the market,” founder and CEO Outdoors
Scott Crumrine says. Among the lightest jogging strollers out there (it weighs
25 lb.), Roam doesn’t sacrifice stability or durability, with a smooth suspension ZERO-EMISSIONS
system and all-terrain, airless tires that can’t be punctured. Picking up the pace
is as simple as flipping the handlebar switch from walk to run mode—no need to SNOW FUN
bend down by the front wheel. —Ashley Mateo Taiga Electric Snowmobile
The electric-vehicle revolution
has officially reached the tundra:
Food & Drink Quebec-based Taiga Motors is the
first to sell fully battery-powered
FLASH-FROZEN snowmobiles. “The snowmobile
COFFEE TO GO is among the hardest platforms
to electrify because it operates
Cometeer in extreme cold temperatures,”
Every day, two-thirds of Americans drink says CEO and co-founder Sam
coffee—much of it “stale or poorly brewed,” Bruneau. Taiga tackled that with
says Matthew Roberts, CEO and co-founder an ultra-compact proprietary
of Cometeer. Ground coffee beans begin los- battery pack featuring built-in
ing their flavor within hours, Roberts says. His thermal systems. It will take you
company’s solution: a system that brews cof- 62 miles (100 km), and an optional
fee 10 times stronger than a standard cup, larger battery bumps the range
then flash freezes it with liquid nitrogen to up to 83 miles (133.5 km)—all
lock in peak taste for months. The frozen cap- with zero emissions. That’s a big
sules ($2 each), ranging from light single-origin upgrade from two-stroke-engine
Rwandan to dark-blend Ethiopian, pack nuanced snowmobiles, which are allowed
complexity into recyclable aluminum capsules. to emit pollutants at much higher
Just dissolve in 8 oz. of hot water. —N.P. rates than cars. —J.L.
R O L I , C O M E T E E R , G U AVA : S E R G I Y B A R C H U K F O R T I M E 35
BEST
Inventions
2022
Accessibility Sustainability
VIRTUALLY CLIMATE-
ACTIVE FRIENDLY
RendeverFit FARMING
Early in the pandemic, when older Perennial Soil-Based
Americans were physically isolated, Carbon-Removal
Rendever CEO and co-founder Verification Platform
Kyle Rand realized that virtual re-
ality could help. In 2022, Rand’s One hundred billion tons. That’s how
team launched RendeverFit, a VR much CO2 soil could remove from the
platform that offers three activities: atmosphere by 2100 with less tilling
paddling (similar to ping-pong), and other farming techniques. But
cycling, and painting. Seniors wear that means transforming agricultural
headsets, hold controllers, and practices globally. “[We’re establish-
watch one another’s progress on a ing] an entire eco-
leaderboard. “The last time I was system for farmers to
at a community, we had staff from get paid for not only
the kitchen bursting in, like, ‘What producing food in a
are you all laughing about?’” Rand way that sustains the
says. RendeverFit is now being used soil ... but also pulling
in more than 400 senior facilities. carbon out of the air,”
—ANGELA HAUPT says Oleksiy Zhuk, co-founder and
president of Perennial. The platform
analyzes the chemical composition of
soil (currently in the U.S. and Austra-
lia) and provides standardized—and
cheaper—data to help corporations
achieve net-zero targets, while put-
ting more offset dollars into farmers’
pockets. —KI MAE HEUSSNER
The Aeries II sensor system changes
how vehicles see the world. Self- Apps & Software
driving vehicles have traditionally used
LiDAR—short for light detection and AD-FREE SEARCH
ranging—to map their surroundings
and detect the objects moving around
You.com
them. But traditional LiDAR sensors Google is the Goliath of search,
have limited speed-measurement and the latest David eager to
precision. So Aeva developed Aeries II, bring it down is You.com. Unlike
which goes beyond mapping the traditional search engines that
3D position of objects to instantly
provide lists of links, You.com
measuring the velocity of everything in
summarizes web results using
a 120-degree field of vision. The whole
system, now being integrated into
intuitive categories, without ad-
leading software platforms for self- sponsored results. The site has
driving vehicles, fits on a single silicon other useful elements—built-in
chip. And CEO Soroush Salehian says apps, like Twitter search tools, let
distance is no problem: Aeva has you complete tasks directly from
also partnered with NASA to map the the search page. Users can toggle
surface of the moon. —Julia Zorthian to “private mode” to end all data
collection, full stop, going further
than both Google and Duck Duck
Go. (Investors in You.com include
TIME co-chairs and owners
Marc and Lynne Benioff.)
—JOE MULLICH
Consumer Electronics
COLOR-
ENHANCING
SUNGLASSES
Spy Optic Happy Boost Lens
These days sunglasses are capable
of a lot more than just protecting
your eyes and looking cool. For its
Happy Boost line of sunglasses, re-
leased in June, Spy Optic leaned on
AI to review millions of color com-
binations in search of a lens for-
mula that could brighten colors—
and the wearer’s mood, perhaps.
The sunglasses protect
eyes and reduce glare
while enhancing color
by 30% when com-
pared with the naked
eye, according to the
company, going beyond
what similar glasses
offer. What does that mean in prac-
tice? For the athletic and outdoorsy,
better visibility when trail biking or
snowboarding. For the more casual
user, a rosebush exploding with
vivid red flowers, like an Instagram
filter for real life. —ELIZA BROOKE
Automotive
SMARTER CARS
Qualcomm Snapdragon
Digital Chassis
If you’re looking to buy a vehicle
loaded with digital tech, odds are
Qualcomm built the architecture
for it. The company’s Snapdragon
Digital Chassis—the software that
runs the digital parts of the car,
such as audio and displays, but also
autonomous parking and naviga-
tion, and EV efficiency features—is
being used in part by major auto-
NOTHING PHONE: SERGIY BARCHUK FOR TIME
Consumer Electronics
39
BEST
Inventions
2022
AR & VR
SIMPLIFYING VR
Canon RF5.2mm F2.8 L
Dual Fisheye Lens
Despite its name, the Dual Fisheye
lens was actually inspired by the
human face. Featuring two round
lenses about the same size and
distance apart as a pair of human
Improving AI SEWAGE
SURVEILLANCE
Sustainability
Biobot Analytics Wastewater
TRACKING Monitoring Platform
METHANE LEAKS The COVID-19 pandemic main-
MethaneSAT streamed wastewater-based epi-
demiology, which analyzes sewage
Carbon dioxide is the most com- to detect disease outbreaks. Bio-
mon greenhouse gas, but close be- bot Analytics can identify current
hind is methane, which is more community levels of disease and
than 25 times as potent as CO2 at opioid use from just 150 ml of an
trapping heat. Tracking the exact aggregate sewage sample from a
source of methane emissions, most 24-hour period. Because samples
of which are caused by accidental include everyone in a sewage sys-
leakage during fossil-fuel produc- tem, “there’s an incredible amount
tion, is challenging. MethaneSAT, of intelligence in wastewater,” says
slated to be launched into orbit Newsha Ghaeli, Biobot’s president
by the Environmental Defense and co-founder. The company is
Fund in early 2023, will help. The the first to commercialize data from
$90 million satellite, the first to be sewage. The CDC in September ex-
launched by an independent non- panded Biobot’s contract to include
profit, will circle the earth every 90 monkeypox monitoring. —J.G.
minutes, using infrared imaging to
spot methane leaks. Data on trouble Consumer Electronics
spots can then be reported to com-
panies, spurring corrective action. 3D WITHOUT
—JEFFREY KLUGER
GLASSES
Medical Care Acer ConceptD 7
SpatialLabs Edition
CONTINUOUS
Acer’s SpatialLabs unit has adapted
STROKE lenticular technology—the kind
MONITORING that lets tacky picture postcards
Neuralert switch between images to simulate
motion—to give users of this laptop a
Every 40 seconds, someone in the unique visualization machine.
U.S. has a stroke. Early treatment Geared toward
is key to minimize adverse designers and develop-
outcomes, yet a recent study of ers, the laptop can take
in-hospital strokes found that models developed in
most go undetected for over four 3D computer-graphics
hours. Enter Neuralert, which the software
FDA designated a breakthrough and make
device last year. The pair of smart them ap-
wristbands use a proprietary pear to thrust for-
algorithm to track arm asymmetry ward from the 15.6-in. screen—no
or weakness—common symptoms glasses required. Face-tracking cam-
of stroke. Neuralert can detect eras let the computer show a slightly
symptoms in as little as 15 minutes, offset image to each eye. “It takes a
and automatically alert medical second to adjust to the user in front
staff to spring into action. The of it, but then the image pops to
company is targeting commercial life, and their eyes widen,” Acer’s
release in 2023. —G.G. Eric Ackerson says. —D.S.
41
BEST
Inventions
2022
LEAK DETECTOR
Kohler H2Wise+
That leaky toilet may not seem like
a big deal, but according to water-
sensor maker Phyn, wasted water
from one faulty toilet flapper could
fill a 30,000-gal. swimming pool in
just one month. That’s why Kohler
and Phyn teamed up to create
H2Wise+, which tracks usage pat-
terns, alerts homeowners to leaks,
and automatically shuts off water
in emergencies. Installed on main
water lines, it blends cutting-edge
sensors with machine-learning
technology. By measuring changes
in pressure 240 times every second,
Phyn CEO Ryan Kim says, it can
match a specific “fingerprint” to
each water fixture in a home. That
Beauty helps you save money while con-
serving an increasingly precious
6-in-1 facial tool resource. —Ki Mae Heussner
Therabody TheraFace Pro Medical Care
PERSONALIZED
Until this year, none of Therabody’s famous massage products were meant for
use “from the Adam’s apple up,” as the company’s co-founder and chief wellness
officer Jason Wersland puts it. TheraFace Pro changes that, offering percussive BREAST-CANCER
therapy for treating tension around the jaw and sinuses. But it’s more than just
a gentle Theragun. It also functions as a portable skin spa, with six rejuvenating CARE
magnetized attachments, including a microcurrent head designed to lift and tone Reveal Genomics
your facial muscles, a cone for targeting tightness in your mandibular joint, a
HER2DX Test
red light ring for treating fine lines, and a soft rubber-bristle brush that Wersland
recommends “running up and down your head after a long day.” —Caitlin Petreycik This new test is designed for
patients diagnosed with early-
stage HER2-positive breast cancer,
Entertainment & Gaming which accounts for about 20% of
all breast-cancer diagnoses. (Onco-
OLD MADE NEW type DX tests, which have been
around for years, target the 80%
Analogue Pocket that are HER2-negative.) HER2DX
Analogue Pocket is an ode to Game Boy analyzes 27 genes and clinical fea-
that looks like the classic Nintendo tures to predict the effectiveness
handheld console that reigned in the of treatment options and the risk
1990s—but it’s packed with modern fea- of recurrence. The test could im-
tures and higher resolution. Compatible prove outcomes for early-stage
with 2,780+ Game Boy Original, Color, patients, but it could also lead to
and Advance cartridges, it also has car- more-personalized approaches for
tridge adapters for Sega’s Game Gear, late-stage breast cancers. “This
Atari Lynx, and other old-school hand- opens new opportunities,” says
held systems. There’s even a dock to con- Aleix Prat, chief scientific officer
nect it to a TV and up to four controllers, of Reveal Genomics. For now, the
and a music synthesizer if you tire of test is available to clinicians world-
games. —Jared Lindzon wide but must be processed in a
Spanish lab. —K.M.H.
S C C 5 5: TA L I A G R E E N ; T H E R A F A C E , A N A L O G U E : S E R G I Y B A R C H U K F O R T I M E
BEST
Inventions
2022
Household Fitness
Social Good
SECURING
Merrell’s MTL Long Sky 2 is a case
PROPERTY TITLES
study in doing more with less. Created Colombia National Land
by the incubator-like Merrell Test Lab Registry
and released in July, the design of
this performance trail-running shoe In a 2016 peace agreement ending
was inspired by Dutch trail-running Colombia’s long-running conflict,
champion Ragna Debats. Merrell the government promised to formal-
is great at making heavy, tough ize property titles that could prevent
“rhinoceros shoes,” Debats told the ownership disputes and help farm-
team—but she wanted cheetah shoes. ers get loans and invest in land. This
“How do we take things out of the year, the Colombian government’s
shoe while maintaining durability?” National Land Agency launched a
thought Merrell product-line manager national land registry on the block-
Jon Sanregret. The Long Sky 2 offers chain, a decentralized digital ledger
efficient water drainage and strong of transactions that supports trans-
traction, while reducing weight by parency and security. Developed
about 10% with a revamped protective
with software developer Peersyst
rock plate and lightweight foam
and blockchain company Ripple
material. It’s the lightest shoe that
can easily handle highly technical
Labs, the registry recorded its first
terrain. —Eliza Brooke property in July, just a few weeks be-
fore a new administration took over
the national government. While the
project appears to have stalled, it
remains a unique example of block-
chain’s potential value in the public
realm. —KAlen GoodlucK
Wellness
A WEARABLE
FOR WOMEN
Bellabeat Ivy
As fitness trackers gained popular-
ity, Bellabeat’s founders noticed
many didn’t cater to women’s bod-
ies. Bellabeat Ivy, the first health
tracker engineered specifically for
women, looks more like a bracelet
than tech. The diamond-shaped de-
vice, which has no display, tracks
menstrual cycles, fertility, and
menopause symptoms, as well as
heart rate, hydration, sleep, and
other activities. And the companion
app’s algorithms take into account
life-stage factors such as pregnancy
and menopause when processing
health data. That helps a “Bellabeat
coach” make personalized recom-
mendations to help users target
goals such as losing weight or be-
coming stronger. —JULIA ZORTHIAN
Parenting
ON-THE-GO
BOTTLE WARMER
BisbeeBaby Keddle
Parents with babies often feel
captive to their little ones’
appetites. The difficulty of
warming breast milk or formula
while out and about can
make parents hesitant
Design
to stray far from home.
BisbeeBaby Keddle—a
Eye-catching sound portable, rechargeable
bottle warmer—can
Lumio Teno heat up bottles (or
MERRELL, LUMIO: SERGIY BARCHUK FOR TIME; COURTESY K EDDLE
breast-milk bags)
Creating a piece of technology that is also an within two minutes, fast
objet d’art is no easy feat, but this portable, USB- enough to satisfy the
charged light and Bluetooth speaker pulls it off. most irascible infant.
Inspired by the Japanese art of kintsugi—repairing Temperature sensors
broken pottery with lacquer mixed with precious throughout the device ensure
metal—Teno resembles a stone bowl with a golden
the liquid is warmed evenly and
crack running through it; pull it apart, and light and
accurately. And once a child grows
sound pour out. Made of cast resin and sand, Teno
has no buttons. Just tap it to adjust light and sound
into solid foods, the Keddle is still
intensity (a single 45-mm, full-range driver should useful: try warming hot chocolate
cover a medium-size room). When the battery gets or instant coffee on a camping trip.
low, there’s no beeping—you’ll hear the sound of —JOE MULLICH
raindrops. —Caitlin Petreycik
45
BEST
Inventions
2022
Productivity
motion,” reducing pressure and en- back up to retail standard. Over 90% of what comes
ergy spent. On the flip side, athletes into its facilities gets a second life. “Our main goal is
can use the exoskeleton, available to make a good everyday latex paint that can be used
in January 2023, to generate more for interiors or exteriors,” founder Dustin Martin
force to train against, maximizing says. So far, the company ofers 18 colors, with more
gains in the gym. —ashley Mateo launching in spring 2023. —Caitlin PetreyCik
Outdoors
DeepOptics originally wanted to make
goggles for 3D television. But when FULL-YARD BUG
PROTECTION
the founders realized that more people
have aging eyes than 3D TVs, they
decided to use their vision tech to help Thermacell LIV Smart
people over 45 see both close and Mosquito Repellent System
far, outside and in. Their first product,
named for the latitude of DeepOptics’ The great outdoors can easily be
hometown of Tel Aviv, has tinted ruined by bug bites. From citronella
liquid-crystal lenses that realign into candles to body sprays, many have
magnifying “readers” when the wearer promised respite, but Thermacell’s
swipes the temple with a finger. (A LIV is designed to de-mosquito an
companion phone app allows users to
entire area—say, a backyard. Users
set a specific reading magnification
install repellers with replaceable
level.) A version with transparent
lenses, switching between a distance
cartridges containing metofluthrin
Rx and close-up magnification, is to form an outdoor coverage zone,
planned. —Don Steinberg and then operate it via a wall-
mounted wi-fi-enabled hub. The
app- or voice-controlled system
allows schedules and timers, and
alerts if repellent runs low. Demand
for bug-free life is clear: the day it
went on sale in March was the com-
pany’s biggest online-sales day ever.
—SIMMONE SHAH
Social Good Transportation
world,” says that its production uses ent supply-chain points and iden- ways on. In the event of a collision,
99% less water than cotton produc- tify areas where they could reduce the dashcam automatically moves
tion, and that it is made with renew- them. The startup currently has 60 into SOS Mode, alerting 911. The
able energy and without harmful retail partners. Vaayu even offers barrier of entry to new car innova-
chemicals. The company is to move consumer-facing metrics, so shop- tion is high, says Nextbase’s Rich-
out of its pilot-scale production pers can evaluate the footprint of ard Browning, but his team is hope-
space and into a full-size facility products and delivery methods be- ful and expects a product launch in
next year. —ELIZA BROOKE fore they purchase. —JILLIAN MOCK early 2023. —MARIAH ESPADA
49
BEST
Inventions
2022
Household
SEAMLESS
SMART HOMES
Thread
As smart-home gadgets first pro-
liferated, turning everything from
light bulbs to thermostats high-
tech, a problem emerged. Devices
lacked a common language to con-
nect to one another, resulting in
frustrated homeowners and stifled
innovation. So big tech compa-
nies got together to create a bet-
ter standard: Thread, a wireless-
mesh networking protocol that
allows devices from different com-
panies to communicate more re-
liably and using less power, sav-
ing battery life. Think of it as a
connected home’s backbone. In
July, the nonprofit Thread Group Transportation
consortium—members include
Apple, Amazon, Siemens, and
Google—announced the latest Minimalist’s e-bike dream
version. —kalen GoodluCk Cowboy C4
Social Good With its fourth-generation e-bike, which started shipping early this year,
the Belgian-based startup Cowboy has created a minimalist’s dream: the C4
POWER FROM is sleek and buttonless, with a matte frame and not one single visible cable.
The C4’s stripped-down aesthetic puts connectivity features front and center.
SEAWATER A smartphone secures to the bike’s stem-integrated “cockpit” for wireless
charging and use of Cowboy’s app—which provides directions, logs rides,
WaterLight details battery range, and allows users to connect with one another. That
last feature has resulted in hundreds of Cowboy riders gathering for group
Designed by Colombian renewable- rides in Paris. —Eliza Brooke
energy startup E-Dina, WaterLight
harnesses a chemical reaction
between abundant resources
salt water and magnesium to create Beauty
an electrical current for generating
light or charging mobile devices. A HEAT-FREE HAIR DRYER
Just a half-liter of salt water can pro- Zuvi Halo
vide light for up to 45 days. E-Dina
recently launched a crowdfunding Handheld hair dryers have barely changed in a cen-
campaign with the goal of selling tury: they blast hair (and scalps) with very hot air.
more than 100,000 units when it Zuvi Halo pivots to an infrared-light technology
goes into production. WaterLight designed to mimic the way the sun evaporates rain-
already has garnered thousands of water. “With infrared light, we are only deposit-
preorders, along with three patents. ing the energy directly to the water, so we can keep
C O W B OY, Z U V I : S E R G I Y B A R C H U K F O R T I M E
“There are [millions of] human be- the temperature lower,” Zuvi chief scientist Xiaohe
ings on the planet who do not have Zhang says. Cooler air means less heat damage, in-
electricity,” says E-Dina found- creased internal hair moisture, and longer color re-
ing partner Nicolas Pinzón Cor- tention. Weighing just over a pound, it works as fast
doba. “We seek to be light where as a traditional dryer while using up to 60% less en-
today there is only darkness.” ergy. With its low volume, ambient green glow, and
—Matt alderton gentle breeze, Zuvi Halo makes drying your hair a
calming experience. —Caitlin PetreyCik
Wellness
CHILL OUT
Sleepme Dock Pro Sleep
System
Fungi-based meat alternatives have
been gaining popularity—and a lot of Sleepme’s founders have bed tech
venture capital. Meati’s crispy cutlet in their heritage; president Todd
and chicken cutlet, which debuted in Youngblood’s uncle invented
March, are 95% mycelium (mushroom the waterbed. The company’s
root). Both cutlets, one breaded and app-controlled Dock Pro system also
one not, look and taste remarkably uses water, but in a very different
like actual chicken because they’re way: continuously circulating water
whole cuts of the naturally fibrous in a mattress pad to keep your bed at
root, which Meati gently texturizes. precise desired temperatures, trigger-
“We want to maintain the nutritional ing sleep and wake cues. “In an ideal
integrity of the mushroom root in the world, you want to drop 2° in core
final product,” says co-founder and
body temperature to facilitate good
CEO Tyler Huggins, who studied fungi
sleep,” CEO Tara Youngblood says.
as a field biologist with the U.S. Forest
Service. —Jeremy Gantz A peer-reviewed study published this
year also showed the tech effective
at reducing menopausal hot flashes.
The pad is available for one or two
sleepers (the latter has two separate
climates). —Don stEinBErg
Toys & Play
A REAL
INSPIRATION
Mattel Dr. Jane Goodall Barbie
Pioneering primatologist Jane Good-
all is the latest subject of the Barbie
Inspiring Women Series, which cel-
ebrates “courageous women who took
risks.” The doll representing the re-
nowned chimpanzee expert is made
from a minimum of 75% recycled
plastic. Launched in July, the carbon-
neutral doll can be purchased with a
figure of David Greybeard, the first
chimpanzee Goodall worked with at
Gombe National Park in Tanzania in
1960. “My entire career, I’ve wanted to
Productivity
help inspire kids to be curious and ex-
54
THIS STORY WAS
SUPPORTED BY THE
PULITZER CENTER
PHOTOGRAPHS BY
ED KASHI—VII FOR TIME
55
WORLD
at all, so he wouldn’t have to climb down to use the toilets. migrant workers in Qatar frequently cite “cardiac arrest” as
Over time, Tamang’s increasingly frequent dizzy spells, the cause, suggesting their deaths were not work-related.
bouts of nausea, muscle weakness, and fatigue got to the But the reality is that most of these people are young and
point where work became impossible. He went to the con- healthy; indeed, all workers must pass a basic “fit for work”
struction company’s doctor, who gave him medicine for health screening before obtaining a Qatari work visa. And so
gastritis and told him to avoid spicy foods. Still, his symp- the high rate of cardiovascular disease listed as the cause of
toms persisted, and the company eventually moved him to death among migrant workers in the country points to some
desk work in an air-conditioned office, but by then it was other cause of the problem.
too late. At follow-up appointments, company doctors According to co-authors of a 2019 study in Cardiology that
warned him about his blood pressure, but he says no one analyzed more than 1,300 Nepali migrant-worker deaths in
ever tested for kidney disease. His employer ordered him Qatar from 2009 to 2017, nearly half were attributed on death
back to his dormitory for two weeks without pay, to regain certificates to cardiovascular disease, a rate that far exceeds
his strength. When he didn’t recover, the construction com- the 15% global norm for men in a similar age bracket. When
pany terminated his contract and sent him back to Nepal. the figures were broken down by season, death rates due to
Tamang had been sending the bulk heart attack went down to 22% in the
of his $400-a-month salary home to his winter and leaped to 58% in the sum-
family, part of a $10 billion river of re-
mittances that flows into Nepal every
‘They are healthy. mer. Many of the deaths occurred dur-
ing periods when the WBGT exceeded
year from Nepali migrant workers em- Then suddenly they 87°F (31°C), leading the authors to con-
ployed abroad; it accounts for nearly a clude that at least 200 men likely died
third of the nation’s GDP. For farming develop kidney failure.’ from heat injuries sustained by work-
communities like Tamang’s, the trans- —DR. RISHI KUMAR KAFLE, FOUNDER ing, even though the cause was listed
fers have become an essential buffer OF NEPAL’S NATIONAL KIDNEY CENTER as cardiac arrest. Qatar’s labor law re-
against the floods and drought caused quires employers to pay compensation
by climate change that are making ag- only if a death is work related, which is
riculture increasingly unreliable. usually, narrowly interpreted as taking
In June 2022, Indrajit Mandal, a 22-year-old rice farmer place at the work site. A heart attack that occurs in worker
in the southern Nepali village of Nagarain, paid a recruiter accommodations at the end of a strenuous day, as happened
the equivalent of $1,200 to secure a job in Qatar. (Nepal with Indrajit’s uncle, doesn’t qualify. But even relatively lower
outlaws recruitment fees for foreign labor contracts; the re- levels of heat stress can cause severe problems over time, es-
cruiter says he took only a “small commission.”) “People are pecially if accompanied by chronic dehydration.
coming back from Qatar with kidney disease and heart at- When nephrologist Dr. Rishi Kumar Kafle launched Kath-
tacks,” says Indrajit. “But I am ignoring this because we have mandu’s National Kidney Center 25 years ago, he expected
no choice.” His uncle Kripal Mandal, who had been working to serve older patients suffering from the kind of kidney
construction in Qatar for 12 years, died this year of a heart at- problems that accompany age and chronic diseases such as
tack at age 40, and Indrajit suspects it was caused by chronic diabetes and hypertension. But over the years, his patient
exposure to extreme heat. Death certificates for deceased numbers increased, and their average age went down. Most
58 Time November 21/November 28, 2022
CONSTRUCTION WORKERS IN LUSAIL
ABOUNDS IN DOWNTOWN CITY SWITCH TO COOL
DOHA AS QATAR PREPS INDOOR WORK WHEN THE
FOR THE WORLD CUP TEMPERATURE RISES
of his younger patients had one thing in common: recent But Qatar’s building boom goes far beyond the World Cup.
employment abroad. Today, he estimates that returnees from More than 3,750 construction projects were completed in
the Gulf countries make up 10% of his caseload. “These young 2020, and thousands more are ongoing. Nearly every block
men coming back from the Gulf don’t have diabetes; they are beyond central Doha features a newborn edifice swaddled
not hypertensive. They are healthy. Then suddenly they de- in scaffolding; construction cranes compete with skyscrap-
velop kidney failure. It means that there is something in the ers as the dominant feature of the city skyline. While the fre-
Gulf which makes certain young people sick.” A number of netic pace of development may have been galvanized by the
factors are at play, he says: continuous dehydration, bad diet, awarding of the World Cup, not all of it is directed toward
stress, and excessive use of painkillers to dull the aches and hosting games or catering to fans. Ever since the launch, in
pains of hard labor. But the main underlying issue is heat. 2008, of the Qatar National Vision 2030, the government has
The solutions are fairly simple: hydration, rest breaks, worked to transform the gas-rich nation into a business and
and respite from the sun. Trials with sugarcane workers in transportation hub for the region, diversifying the economy
Nicaragua have shown that when laborers are allowed to take away from fossil fuels and building the city-state into a mod-
frequent water breaks in the shade, incidents of kidney dam- ern metropolis with the addition of hundreds of office tow-
age go down dramatically and productivity goes up, accord- ers, hotels, residential blocks, entertainment centers, and the
ing to a 2020 study published in the journal Occupational necessary infrastructure to keep the city thriving.
and Environmental Medicine. “Water. Rest. Shade. It’s not The irony is that for all the focus on World Cup stadi-
rocket science. It’s not expensive. And it saves lives,” says ums, the most egregious abuses happen at private construc-
Jason Glaser, a lead author of the study and the director of tion projects like Tamang’s that have little to do with soccer.
La Isla Network, the nonprofit occupational-health organi- Qatar’s Supreme Committee for Delivery & Legacy, in charge
zation that pioneered the worker-safety plan. of World Cup preparations, employed only 35,000 workers
at its peak, accounting for less than 2% of the country’s mi-
Three years afTer QaTar started construction on the grant labor force over the past decade. Some of those non-
World Cup stadiums in 2011, the International Trade Union World Cup-related work sites are well regulated, but others
Confederation published an exposé warning that some 4,000 are not. TIME was granted permission to visit one privately
migrant workers would likely die before the opening match run work site, a luxury residential complex that won’t be com-
as a result of the country’s exploitative labor practices. The pleted until long after the World Cup is over, accompanied
projections were based on a tally of migrant worker deaths by officials from the Ministry of Labor. The workers, inter-
in 2012 and 2013 released by the Indian and Nepali embas- viewed in the presence of their supervisors, appeared con-
sies, and was supported by similar reports from Amnesty tent with the regulations governing heat protections. They
International and Human Rights Watch, which described complained of the heat—112°F (44°C) at 9 a.m. on the day
squalid dormitories, grueling work hours, unpaid wages, and we visited—but said that they were allowed to take breaks in
dangerous health-and-safety practices in the country. A Feb- cooled rest areas when it got too hot; that their supervisors
ruary 2021 investigation by the Guardian tallied more than frequently passed out water and reminded them to hydrate;
6,500 worker deaths in Qatar since the awarding of the World and that if the WBGT index went past a certain point, out-
Cup, firmly laying the responsibility at the feet of FIFA, the side work would stop entirely. Laborers from other sites that
international soccer federation that governs the event. TIME was not allowed to visit described the one we did as
59
WORLD
suicide. That said, even if those deaths are included, World some heat researchers, but it’s a workable compromise, ac-
Cup construction-site fatality rates are far lower than Qatar’s cording to Andreas Flouris, the founder of the University of
work-site fatality rate as a whole, demonstrating that work- Thessaly’s FAME laboratory, which Qatar brought in to the
ers can be protected when it is made a priority. country to assess its work environment. “32.1°C keeps work-
In 2019, the government made it a priority. Hounded by ers safe,” says Flouris. “At the same time, it keeps the econ-
condemnations from the press, international labor unions, omy humming, because being unemployed also hurts worker
and human-rights groups, Qatar brought in representatives health.” His team also recommended that all outdoor workers
from the ILO and other experts to undertake a comprehen- undergo annual health screenings so that those with hyperten-
sive study of the country’s labor conditions, with the goal of sion, diabetes, or other chronic conditions could be identified,
60 TIME November 21/November 28, 2022
CONTENT FROM THE INTELLIGENT INVESTOR
SES-imagotag
Seeing the Future of Retail
Retail is the world’s largest industry, accounting for more than 15%
of global GDP. Yet despite the exponential rise in e-commerce, the
popularity of brick-and-mortar stores remains strong, with physical
retail still representing over 80% of total sales.
S
ES-imagotag is the retail tech company
behind the digitization of physical level, thereby improving the overall supply
retail, one of the most significant chain’s efficiency, transparency, safety, and
digital transformations underway in today’s sustainability.
society and economy. Founded in 1992 by an
Thierry Gadou
entrepreneur from a family of retailers in the THIERRY GADOU, CHAIRMAN CEO of SES-imagotag
north of France, a year later SES-imagotag AND CEO OF THE COMPANY,
equipped its first store with electronic shelf BELIEVES THAT LOCALIZED Gadou adds: “It’s with this profound belief
labels (ESLs). Since then, it has grown into the E-COMMERCE IS A FORCE FOR and sense of responsibility that, together with
global market leader in what is now a billion- BOTH SOCIO-ECONOMIC AND Peter Brabeck-Letmathe -- vice-chairman of the
dollar industry and has equipped over 35,000 ENVIRONMENTAL GOOD. “THE board of trustees of the World Economic Forum
stores with more than 350 million smart digital DIGITIZATION OF PHYSICAL and former CEO of Nestlé -- we have created
labels in more than 60 countries. Listed on COMMERCE IS AN ECONOMIC, the International Board for Retail Sustainability,
the Paris stock exchange, SES-imagotag is SOCIAL, AND ENVIRONMENTAL Transparency and Consumer Protection and
expected to generate more than €600 million IMPERATIVE,” SAYS GADOU. have launched the Positive Retail Research
in revenue this year and to continue its high- Program. SES-imagotag also joined the World
growth trajectory over the years to come. “Retail is the world’s largest industry and Economic Forum as a partner to contribute to
Its innovative solutions are essential private sector employer, accounting for one job social progress through community-building
for a global retail industry facing growing out of six. And physical stores are essential initiatives focused on climate change, zero
challenges like inflation, labor shortages, and social hubs that play a critical role in urban hunger, responsible consumption, and more.”
concerns over sustainability as well as food quality and communities’ well-being. This was With its line of offerings already successfully
safety. At the same time, global warming very obvious during the Covid lockdowns where adopted by over 50% of global top 500
has put a spotlight on retail’s increasing stores were closed. Also, I find it surprising retailers, SES-imagotag won another huge vote
carbon footprint, driven in large part by the that retail is relatively absent from the core of confidence earlier this year when it was
unsustainable upward trend of the logistics debate on Net Zero even though the retail selected by Walmart for its digital shelf project in
and packaging needs of e-commerce. supply chains are responsible for 25% of global the United States.
Moreover, a combination of out-of-stocks, GHG emissions. And those emissions continue Although SES-imagotag is originally a French
overstocks and returns are estimated to be to grow due to the unstoppable growth of success story, it has long since expanded beyond
costing retailers a staggering $1.75 trillion e-commerce, primarily based on a direct-to- its domestic roots. “Today we employ staff from
a year, while adversely affecting consumer consumer logistics model.” 43 countries, and as such I think we are one
perception. Meanwhile, customers increasingly As Gadou sees it, “a more sustainable of the most international tech companies in the
expect retailers to provide them with an retail development model exists, based on world,” says Gadou.
omnichannel service that is simultaneously the revitalization of the existing physical SES-imagotag’s success has been primarily
sustainable, transparent, safe, fair, and infrastructure of commerce. Already, a number built on its international character and talent
respectful of personal data. of visionary retailers are pioneering such a for innovation – but also its ability to anticipate
SES-imagotag’s VUSION retail IoT Cloud sustainable and positive retail model, putting what is coming next. In light of that, as the
platform provides solutions to these issues by physical stores at the heart of their e-commerce. company celebrates its 30th anniversary, its
boosting in-store efficiencies through price and This is one of the main purposes of our digital global forecast for the retail sector deserves
promo automation, remote shelf monitoring and IoT technologies. Beyond avoiding GHG careful consideration.
and real-time merchandizing compliance, and emissions, such a phygital retail model would
by enhancing shoppers’ in-store experience. also contribute to consumer satisfaction, local
VUSION also produces real-time accurate jobs protection and local-for-local production
in-store data analytics that take collaboration and consumption models.”
time.com/specialsections
diagnosed, and moved to less strenuous MANJU DEVI operation within days. Nor does the government have the
positions. Further reforms, suggested MANDAL HOLDS A
PORTRAIT OF HER
capacity to inspect every work site on a frequent enough
by Building and Wood Worker’s Inter- HUSBAND KRIPAL, basis to ensure worker safety, says Ambet E. Yuson, the gen-
national and the ILO, ended the kafala WHO DIED WHILE eral secretary of Building and Wood Worker’s International.
WORKING IN QATAR
sponsorship system that tied workers to The most effective way to enforce the new policy would be
their employers and did not allow them to empower workers to stand up for the rights it now guaran-
to change jobs or leave the country without permission. Qatar tees. So far, it’s not looking good. Fifty-six migrant laborers
turned those recommendations into law in May 2021. Almost were arrested or deported for protesting unpaid wages in Au-
overnight, a country synonymous with worker oppression ad- gust, says Yuson. “If workers that haven’t been paid a salary
opted the world’s most progressive heat-protection strategy. for seven months are deported for complaining, what does
Anecdotally, Qatar’s new policy has been transformative. Ac- that say about workers being willing to stand up for the proper
cording to the ILO’s annual report on Qatar, hospital admis- implementation of heat protections on their work sites?”
sions to health clinics for heat-related disorders dropped from Tamang now believes that if he had worked on a World
1,520 in the summer of 2020 to 351 in the same season of 2022. Cup stadium project, instead of a luxury hotel, he proba-
But government data on worker deaths and injuries, bly would have made it to the final. The better health out-
both before and after the implementation of the new law, comes at sites that adhered to strict heat-protection proto-
are nonexistent, unavailable to researchers, or so vague as to cols prove that productivity and protection can go hand in
be useless. Qatar is sitting on a gold mine of data that could hand, says the Supreme Committee’s Qutub. The question
be used to establish and refine heat-protection policies for now is whether worker health will continue to be prioritized
workforces around the world, says Flouris, but so far it is not when the last World Cup fan goes home and the spotlight
willing to share it. Doing so would expose past mistakes, to turns away from Qatar’s migrant labor force.
be sure, but it could prevent future deaths. “Qatar has the Tamang is skeptical. Back in his bed at Nepal’s Na-
most amazing natural laboratory you can think of. If you can tional Kidney Center, he listens to messages from friends
protect workers there, you can protect them anywhere,” says who stayed behind in Qatar to work on other construction
La Isla Network’s Glaser. “You look like a hero when you own projects, as he waits for his dialysis appointment to end.
it. Qatar could say, ‘We screwed up. Nobody has been doing “It’s disastrous here,” says a former roommate, complain-
this right. We’re gonna take the lead to make sure that what ing of unpaid wages, terrible work conditions, and abu-
happened here never happens anywhere else.’” sive behavior. “I’m not surprised,” says Tamang. “I was ex-
Qatar’s Ministry of Labor shut down more than 450 work pecting that kind of message.” —With reporting by Ramu
sites for violations of its new heat-protection policy this SapkoTa/JanakpuR; SweTa koiRala/kaThmandu;
summer. It’s a sign of effective monitoring, but the ministry and emily baRone, leSlie dickSTein, aniSha kohli,
has no enforcement capacity, so violators are often back in and Simmone Shah/new yoRk □
62 Time November 21/November 28, 2022
O N O C T O B E R 2 5 , 2 0 2 2 , T I M E C E L E B R AT E D T H E L E A D E R S O F
T O M O R R O W AT A N I N T I M AT E D I N N E R A N D G A L A I N N E W YO R K C I T Y.
E X P E R I E N C E M O R E T I M E .CO M / N E X T 2 02 2
T H A N K YO U T O O U R PA R T N E R S
S I G N AT U R E PA R T N E R
S U P P O R T I N G PA R T N E R S
P L E A S E D R I N K R E S P O N S I B LY
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CHINAWATCH
PRESENTED BY CHINA DAILY
Summit of
achievement
Fanjing Mountain BY XU LIN
and YANG JUN Fanjing Mountain,
attracts visitors one of UNESCO’s
with its stunning With troops of naughty monkeys, World Heritage
imposing bears, coiled snakes, pre- Sites, in Tongren
scenery cious flora and fauna, and vertigi- city, Guizhou
nously placed ancient architecture… province. PHOTOS
the amazing beauty of Fanjing PROVIDED TO
Mountain in Tongren city, Guizhou CHINA DAILY
province, which resembles a won-
derland, is an internet sensation.
The area’s fame reached its
peak, literally, in 2018, when
‘‘
Fanjing Mountain was added to the
UNESCO’s World Natural Heritage Although she has traveled to other
List due to its range of biodiversity cities, such as Shanghai, for leisure,
with more than 7,100 species of wild she finds that her mountainous
animals and plants. It’s Important to hometown has a magnetic pull.
“It’s important to cultivate a cultIvate a regIon’s Fanjingshan nature reserve is the
region’s unique value from a global unIque value from a only habitat of the Guizhou snub-
perspective to apply for the list, global perspectIve nosed monkey, an endangered
and Fanjing Mountain meets that to apply for the lIst, primate species. There are six such
standard,” says Rong Li, a professor and fanjIng mountaIn
monkeys at the nature reserve’s
at Guizhou Normal University, one wildlife rescue center, four of which
meets that standard.” were born there.
of the experts who participated in
the site’s application. rong li, Two monkeys, Xiaotian and
In 1978, Fanjingshan National A PROFESSOR AT GUIZHOU Xiaofan, have lived in the center
NORMAL UNIVERSITY
Nature Reserve was established for about 10 years since they
to protect the area’s precious wild were brought in by forest rangers.
animals and plant species, along core area of the nature reserve and Xiaotian arrived after being expelled
with the virgin forest ecosystem. settled down in homes built by the from the troop, while Xiaofan
Balancing environmental protec- government. was brought in to the center for
tion and tourism development is an To develop communities, the sce- an emergency amputation after
issue for such a nature reserve. It nic area gives priority to locals in job sustaining a serious injury by falling
cannot be achieved without input opportunities, so they do not have to from a height.
from the locals, the authorities and go to work in big cities. “That’s why the duo stay in the
experts. They can also stay in their home- center. Also, we can do breeding
“The successful entry into the list town to do tourism-related business- research for better preservation of
brought a record number of 1.45 es, such as opening a homestay. the primate species,” says Yang Wei,
million tourists to the mountain in Among them is Yang Yuanju, 50, 29, deputy director of the rescue
2019,’’ says Tao Huayuan, head of from Zhaisha Dong village at the foot center. “The Guizhou snub-nosed
Wuling Scenic Area Management of the mountain. In 2011, she opened monkeys live in troops. It’s neces-
Co. Ltd., which is in charge of Fan- a homestay via an interest-free loan sary to release a group of them into
jing Mountain scenic area. from the local government and paid the wild to ensure their survival.”
Tao says the development of the back the debt within two years. A bond has been forged between
mountain’s tourism is based on strict Booming tourism brings flows Yang and the monkeys at the
protection of the ecosystem. He is of visitors, who stay in the village’s rescue center. At first they were
looking forward to the establishment traditional stilted buildings and vigilant and suspicious, and did not
From top: People of the of Fanjing Mountain National Park, experience the exotic ethnic group allow him to come close, but after
Dong ethnic group from which was approved by the authori- culture. Yang says she enjoys rub- a lengthy period of interaction they
Zhaisha Dong village at the ties in May. bing shoulders with tourists from all started to trust him and sometimes
foot of Fanjing Mountain in To meet the diverse demands of walks of life, learning about the world even climbed onto his body.
Guizhou. An ancient temple visitors, the plan is to make creative beyond the remote mountain area. In April, a Guizhou snub-nosed
in the scenic area. Guizhou cultural products and develop “The whole village has seen great monkey cub was born in the center,
is a haven of fauna and flora, tourism products for healthcare. An changes due to tourism, and our lives and Yang was excited to cut its
such as the Guizhou snub- exhibition hall on local wildlife will have changed too. We lead a well-off umbilical cord.
nosed monkeys and rare also be built. life and can stay with our families,” A supervision platform to moni-
species of plants. The locals have moved out of the she says. tor the monkeys was established
China Watch materials are distributed by China Daily Distribution Corp. on behalf of China Daily, Beijing, China.
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CHINAWATCH
PRESENTED BY CHINA DAILY
BY LIU ZHIHUA steady economic upgrades and Jacques Guglielmi, vice- with the green development of
and FAN FEIFEI high-level opening-up. president and general manager various industries, have provided
That means more of China’s of North Asia and Asia-Pacific us with more opportunities in the
Halma Plc., a company oper- development dividends will be Commercial at Ingredion, said: Chinese market.”
ating in safety, environment and shared with foreign companies, “With this investment we are The company will attach
analysis, and healthcare sectors, which in turn will facilitate positioned for customer success great importance to develop-
announced in September its lat- cross-border business interac- in a world where supply chain ing and utilizing of new energy
est investment in an integrated tion and China’s economic resilience and sustainability are in the Chinese market, launch
production, research and devel- growth, they said. more crucial than ever.” customized solutions for differ-
opment base in Shanghai. The actual use of foreign The company has witnessed ent industries and accelerate the
Upon completion, the base will capital in China reached 892.74 innovations in China and green, low-carbon and intel-
be the largest single integrated billion yuan ($125.56 billion) expects strong growth in the ligent transformation of a wide
‘‘
site and a critical part of the global in the first eight country within the range of segments covering new
supply chain for Halma, a FTSE months of the year, next five years, he energy and intelligent manufac-
100 global group whose head- 16.4% more than in said. turing, Rathninde said.
quarters is in the U.K. and that the corresponding The new factory Johnson Controls has 11
CHINA
has more than 30 companies period last year, the features advanced factories, two research and
operating businesses in China. Ministry of Com- CoNtINues to digital technologies development centers and more
That is an example of the merce said. remAIN A loNg- and automation, than 40 branches across China.
bright foreign direct investment Inbound invest- term growtH and is designed to Frank Meng, chairman of
outlook for China, especially in ment used in the drIver for us export products Qualcomm China, said the com-
high-tech and services sectors. services sector rose IN tHe Next 10 worldwide. It can pany was impressed by China’s
“China continues to remain a 8.7% year-on-year increase Ingredion’s continued efforts to make sig-
to 15 yeArs.”
long-term growth driver for us to 662.13 billion capability to deliver nificant progress in improving its
in the next 10 to 15 years,” said yuan during the aldous wong, consistent products intellectual property system.
Aldous Wong, executive board period. The growth EXECUTIVE BOARD MEMBER and ensure stabil- “The achievements signal
OF HALMA AND PRESIDENT
member of Halma and president rate in the high-tech OF HALMA ASIA PACIFIC ity of supply in the a bright future for China’s
of Halma Asia Pacific. sector was 33.6%, region, he said. innovation-driven development
“We see China not only as a including 43.1% for Johnson Controls, strategy. Strong and equal IP
market, but also a source of in- high-tech manufacturing and a U.S.-based smart building protection will further enhance
novation. The integrated site will 31% for high-tech services. solutions provider, is looking to foreign companies’ long-term
be a valuable step of enhancing Ingredion Incorporated, a U.S. grasp opportunities arising from confidence to invest in China.”
our R&D capability and agile global ingredient solutions pro- China’s fast-growing new energy Over the years China has
supply chain for products that vider, is one of the multinational vehicle and hydrogen industries, deepened reform and expanded
best serve the China and Asia companies attaching greater and help drive the digital transfor- opening-up to broaden market
Pacific market.” importance to supply chains in mation of traditional industries, access for foreign investors,
Experts and business leaders the country. said Anu Rathninde, president of improve the business climate
are forecasting that China will The company recently opened Johnson Controls Asia-Pacific. and promote implementation of
attract more foreign invest- a factory called Shandong South “China is one of the most major foreign investment proj-
ment in the future as its super- in Dezhou, Shandong province, important markets for Johnson ects through concrete actions,
sized domestic market contin- to double its starch production Controls. The steady growth of while transitioning the economy
ues to expand while its weight capacity in China. It now has the country’s digital economy toward the higher value-added
in global supply and industrial three manufacturing plants in driven by 5G, artificial intelligence end to ensure stable economic
chains continues to rise with its China. and the internet of things, along upgrade and growth.
From left: Employees on the production line of a foreign-funded electronics company in Hai’an, Jiangsu province, in December. ZHAI HUIYONG / FOR CHINA DAILY
A visitor tries out GTVerse, a mixed reality social network platform, at Qualcomm’s booth during the China International Fair for Trade in Services in Beijing in September.
ZHANG WEI / CHINA DAILY An employee works on electronic products at a factory Hai’an, Jiangsu. ZHAI HUIYONG / FOR CHINA DAILY
China Watch materials are distributed by China Daily Distribution Corp. on behalf of China Daily, Beijing, China.
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A wind farm generates power for grids in Zhoushan, Zhejiang province, on Aug. 6. YAO FENG / FOR CHINA DAILY
BIA Separations
Ahead of the Curve
In November 2020, the German international pharmaceutical
and laboratory equipment supplier Sartorius got the go-ahead
to proceed with a $360 million acquisition of Slovenian
purification specialist BIA Separations.
he purchase deal was justifiably seen as therapy treatments. Since 2019, for instance, it Aleš Štrancar
Yellowstone’s runaway
success may be driven
by the heartland.
But its appeal
transcends politics
I
n March 2018—three Months before the hit
Paramount Network drama Yellowstone debuted—an
Alberta, Canada, woman who goes by the internet
handle Tori F. began creating social media accounts
under the heading “Yellowstone TV Fans.” Tori F. had been
building fan spaces online since the mid-2000s; and as an
admirer of the actor Kelly Reilly (who plays Yellowstone’s
ruthless, damaged businesswoman Beth Dutton), she saw
a lot of potential in this show. It looked to be both a west-
ern and a family melodrama, two genres underrepresented
on TV. More important, it looked pulpy and fun. She says,
“I was on the lookout for something new, for a Sunday-
night watch party with friends.”
Right away, though, Tori F. noticed something different
about the Yellowstone fans she was interacting with online.
They were 10 to 20 years older than most people who gab
about TV on the internet. And they were mostly scattered
across the U.S. heartland—not in big coastal cities.
Since 2018, Yellowstone has become one of the most-
watched scripted dramas on cable, often outdrawing shows
on major networks. January’s fourth-season finale had over
9 million viewers the night it aired (excluding those who
streamed it later), nearly double the number who watched
the Season 3 finale. By comparison, the Emmy-winning,
critically acclaimed HBO drama Succession, which tells a
similar story about a wealthy family fighting to hold on to △
its place in the modern world, drew 1.7 million on all plat- Costner’s John or High Water. His stories tackle cor-
forms (including some 600,000 watching on cable) for its Dutton is a porate greed, class conflict, racial
third-season finale a few weeks earlier. mighty Montana identity—all topics that usually get
But who is watching Yellowstone? That’s a question rancher cultural commentators excited.
that tends to perplex people who write about TV for a liv- Republicans who support candi-
ing. When the show’s fifth season debuts on Nov. 13, it will dates vowing to protect faith, family,
likely dominate the ratings yet again, all while drawing lit- and the Second Amendment could cer-
tle attention from major media outlets or the people who tainly be drawn to Costner’s John Dut-
hand out awards (it has been nominated for one Emmy). ton, a rugged Montana ranching mag-
Rotten Tomatoes links to 10 critic reviews for its fourth nate who pines for the good old days
season, vs. 141 for Succession’s third. and uses brute force against his politi-
When Yellowstone does get written about, it’s often de- cal enemies. But the show does not
scribed as a “red-state show,” loved more by Texas gun tot- seem to be trying to actively court that
ers than Brooklyn hipsters. That’s not entirely wrong. crowd. Yellowstone’s premise is in line
Networks hold on tightly to detailed demographic data, with those of classic nighttime soaps
but at the end of Season 2, Paramount’s website touted like Dallas, in which nearly every char-
huge viewership in cities like Dallas, Oklahoma City, and acter has a little bit of angel and a little
Fort Myers, Fla. Woke Hollywood may read that as a fan- bit of devil in them, and where the sto-
dom of book-banning suburban moms and angry dudes in ries sometimes dispense with logic to
MAGA hats, but it’s not that simple. At a time when audi- get to the next cliff-hanger. The issues
ences are fragmented and frequently seem only to want to Yellowstone raises about land stew-
watch people who think and look like themselves on TV, it’s ardship and big business are relevant,
apt that a show that shares its name with a river has found but the plots are more about romance,
success by being mainstream. violence, and feuds—all played out
against a gorgeous Montana backdrop.
While it’s true that a lot of big hit shows have only a The 170,000-plus followers on
minimal presence in the larger popular culture—no one’s Tori F.’s Facebook page are mostly fo-
handing out Emmys or writing weekly think pieces about cused on those soapy elements. They
NCIS: Hawaii, after all—it sure feels as if Yellowstone speculate about big plot twists and
should be discussed more. Its star, Kevin Costner, is an generate memes. (One popular re-
Oscar winner. Co-creator and showrunner Taylor Sheri- curring bit of fan shtick is someone
dan wrote the critically acclaimed movies Sicario and Hell posting “I watch Yellowstone for the
Time Off is reported by Mariah Espada and Anisha Kohli
live on ranches and to people who live typical adolescent pastimes like sports
in cities and dream about ranches. See and band while also raising livestock
also: Cowboys & Indians magazine, to show at regional fairs. Whenever I
which has covered Yellowstone along- have a casual conversation about TV
side Native American fashion and around here, I invariably hear, “Do
the best places to buy rustic-looking you watch Yellowstone?” My staunch
furniture. Or Ree Drummond’s Southern Baptist father-in-law has
The Pioneer Woman franchise, which sampled the show, and although he
sells a cheerful image of a hardwork- didn’t stick with it (because of all the
ing family living off the land. sex and swearing), that people in his
If the Yellowstone audience has circles were pushing it on him in the
expanded—the ratings nearly doubling first place says something. For some,
year over year since the first season— watching Yellowstone has practically
Bowlby thinks one reason is the pan- become a social requirement.
demic, when people stuck at home all
over the country binged the series. (In Tori F. admiTs that although most
a strange showbiz quirk, the stream- Yellowstone fans just want to hop on-
ing rights were sold to Peacock before line to talk about the Duttons, there
it became a hit, and before the service are times and spaces—on Facebook
formerly known as CBS All Access especially—when the fandom “gets a
rebranded as Paramount+. All of its little Wild West.” She recalls that when
spin-offs—last year’s 1883, this year’s she shared Paramount Network’s sup-
1923, and the as-yet-unscheduled port for the Black Lives Matter move-
6666—are on Paramount+.) ment in 2020, “it kicked off this whole
Bowlby’s take is seconded by David three-week insanity of people fighting
Glasser, a Yellowstone producer, who in the comments.” She mentions death
plot,” followed by images of hunky admits that “in the beginning, the au- threats and doxxing, lamenting, “It
cowboys.) Fans also pine for life on dience was everywhere but the coasts.” was the first time I had seen that type
the Duttons’ sprawling, picturesque These days, though, he runs into fans of thing for Yellowstone.”
spread, where anybody who’s willing of all ages all over—including at his The show itself is fairly even-
to work can become part of the family. daughter’s college, where he says he handed. The dialogue and stories
Katie Bowlby is the digital direc- recently talked with a bunch of frater- earnestly advance multiple points of
tor of Country Living magazine, which nity brothers in Yellowstone hats who view—be it conservative landowners
has covered Yellowstone extensively wanted to ask about Cole Hauser’s protecting their legacies, Indigenous
because, she says, “it is in line with macho fan-favorite ranch foreman Rip activists reclaiming their land, envi-
our readership.” She agrees that the Wheeler. He thinks the show connects ronmentalists stopping exploitation,
appeal goes beyond politics, and finds broadly because everyone has a family, or career politicians doing what they
the show is enjoyed fairly equally by even if they’re not quite like the dys- do. Tori F. says, “If you dig into it, you
men and women. In the age of stream- functional Duttons. can probably see where the fans’ opin-
ing, it’s “appointment viewing”: a se- That said, to devout Yellowstone ions default. But I think the show does
ries everyone makes a point to watch fandom, there is an element of “This a good job of not pitching to one side.”
when it airs, so they can talk about it show is for us and only us.” As Bowlby She adds, “A lot of my friends describe
the next day. She adds, “The average says, “The Western lifestyle is alive Yellowstone as a red-state show made
American doesn’t care if the show they and well. There are people who live on by blue-state people.”
watch is nominated for an Emmy or ranches, work the land, and compete in For Glasser, it’s even simpler. He
gets attention from some critics. They rodeos. That’s a big element of Ameri- says Sheridan is mostly interested in
watch it because it’s entertaining.” can culture that gets overlooked.” “giving audiences something to come
Bowlby also suggests that Yellow- I can vouch for this. I live in back for.” Who watches—and why—
stone “is a bit of a contrast to a lot of Arkansas, where kids often engage in are secondary to the Yellowstone boss’s
what you see on television now, with interest in doing what Tori F. was
its wide open spaces and the celebra- looking for back in 2018. He wants to
Y E L L O W S T O N E : PA R A M O U N T N E T W O R K
◁
Toby (Eisenberg,
center) keeps it
together for the kids
work done on her neck, but that would mean having to get you joy). Maybe the through line here
a face-lift—which she would never do. So, she resigns her- is “Let’s all give up!”—a resigned
self to living with it and moves on. Today, the line is blur- but cheery call to inaction. All the
rier. You can still draw a line at face-lifts, but there are all Restylane in the world won’t make 80
sorts of lasers that (supposedly) tighten your skin, ma- the new 30, so why not laugh about it?
chines that (supposedly) shrink fat cells, injections that
(supposedly) restimulate collagen production. And there Graham is the author of Have I Told
are “threads,” which are barbed-wire-shaped lengths of You This Already?, from which this
some other substance designed to be shot into your face at essay is adapted
75
8 QUESTIONS
Your character on The White Lotus, Do you feel more or less motivated
Bert, is a flatulent, crass woman- in your acting than in decades
izer. How did you relate to him? You’ve played past? More. I feel like I’m running
They’re in my family. I’m 83 and out of time. There’s a lot to do. If I
come from an era where that was heroes, villains, live to 100, that’s only 17 years. It
very common. They’re funny people:
they’re so insensitive, but at the same
and comic relief. ain’t enough time. So I look forward
to my work now as I always have.
time, loving and kind and generous. When you pick That’s what’s so astonishing about
But they do have a blind spot when it
comes to women, no question about
up a script now, my good luck. There’s a lot of talent
out there and they just can’t get
that. I was raised that way. What a what qualities arrested, as we say in the business.
great relief, to become a feminist. As
a man, I don’t have to carry the world do you look for? You grew up in El Paso, Texas,
on my shoulders. two blocks from the Rio Grande.
What kind of perspective
You called acting an “awful, awful did that upbringing give you
profession” in a 1986 interview. about the current immigration
Would you agree now? When it’s debates? This is a tragedy. I used to
bad, it’s awful. Eighty-five percent of practically live in Juárez [Mexico]:
actors in the union are out of work, I went to school and had dinner
always. [One study says 90%.] There with the people that lived there. It
were times when I was out of work wasn’t dangerous. Some of them
for six, seven months. You begin to didn’t speak English very well, and
doubt, to forget who you are. You I learned some Spanish from them.
can make a living as a waiter; you try, Now, this is a different world. I think
anyway. But that’s not who you are. it’s a real tragedy that the border
But when it works, it’s great. is not a place of free exchange
I don’t think I’m ever more alive than between cultures.
when I’m onstage. And that’s a hell
of a thing to say, because I have a You’re also part Syrian. Have
wonderful life, really. the Arabic roles you’ve played
changed over the course of your
You’ve delivered King Lear so- career? I think originally because of
liloquies and crude masturbation my name, I got a lot of Jewish parts.
jokes alike. Do you approach them Some of the best performances
with the same part of your brain? of my life were my portrayals of
It certainly is the same craft and the Jews, like Roy Cohn [in Angels in
same exuberance. Frankly, if I had America], a character I have no
a choice, it would always be com- regard for. After it became known I
edy. The thing about Salieri [whom was Syrian, they started offering me
he played in the 1984 film Amadeus] Arabic roles. The Jewish parts are
which people don’t mention: they much richer. They don’t draw Arabs
make him out to be a villain. In fact, very well. Usually they’re bad guys.
the older Salieri is pretty funny.
You go to the same well, whether You’re a longtime theater teacher.
GARY GERSHOF F — GE T T Y IMAGES
it’s comedy or farce: you’re looking What advice do you give your stu-
for the truth. So you do farce com- dents? I still teach once or twice a
pletely serious: you mean these stu- year, for free: I just do it because I
pid things you say. With Bert, it’s just like it. Every class, I start and end by
the truth, that masturbation is im- saying, “Don’t be afraid.” That’s it.
portant every day. Ask any doctor. —ANDREW R. CHOW
76 TIME November 21/November 28, 2022
CONTENT FROM THE INTELLIGENT INVESTOR
CHUNGHWA TELECOM –
Setting the Standard
Taiwan has long been an important ICT manufacturing and services
hub boasting some of the world’s most advanced R&D capabilities in
critical areas such as semiconductors and more recently 5G telecom.
ts increasing dominance in 5G telecom has
I
ICT BUSINESS:
been boosted by two factors. The first was its Chunghwa Telecom’s investment in 5G is part
government’s decision to budget US$3.2 billion of its wider commitment to providing ICT services
in forward-looking infrastructure development to both its B2C and B2B clients and it began
projects, in which US$1.6 billion is planned to be 2022 by adopting a customer-centric structure
used to accelerate 5G infrastructure construction. that has reorganised its business activities into
The second is the speed with which the island’s three separate but interrelated business groups,
major mobile carrier, Chunghwa Telecom, has Consumer, Enterprise and International. Key to Kuo Shui-Yi
risen to the regional and global opportunities this President of Chunghwa Telecom
both its domestic and international business
initiative has opened up. is the development of private enterprise 5G construction of a 12,000-kilometre undersea
Established more than one hundred years networks, many of which are now being designed cable connecting Taiwan with Japan, Singapore,
ago, Chunghwa Telecom is Taiwan’s largest to allow manufacturers and logistics companies to Indonesia, the Philippines, and Guam. Equipped
integrated telecommunication service provider build smart factories or automate their operations. with state-of-art optical transmission technology,
with a leading position in domestic fixed It is also dedicated to providing ICT services to the cable is expected to be completed in 2024,
communication, mobile communication, ICT and enterprise customers with big data, information and will provide capacity of more than 190Tbps
internet services. Last year, Chunghwa Telecom security, cloud computing and IDC capabilities to supply high-speed and stable networks for 5G
outperformed its peers with a leading market among its strengths. services, IOT, AI, AR/VR, cloud services and video
share of local telephone and mobile subscribers conferencing.
standing at 91.7% and 36.1% respectively. In INTERNATIONAL APPROACH: Chunghwa Telecom is also leading the region’s
addition, Chunghwa Telecom also extended its Through its strong global network infrastructure drive towards environmental sustainability. It was
footprint in Southeast Asia, the U.S. and Japan and innovative total solution services, Chunghwa the first telecom operator on the island to sign up
markets. Telecom has helped numerous global companies for the Task Force on Climate-related Financial
grow and expand and is a well-established Disclosures (TCFD) initiative and the first telecom
CAPABILITIES: provider of global network solutions and world- operator in the world to pass the TCFD Conformity
In terms of 5G service, the Company is also class services to multinational corporations and Check. It expects to have halved its carbon
leading the island’s 5G roll-out. By the end domestic enterprises worldwide with offices in emissions by 2030 and achieve Net Zero by 2050
of 2021, Chunghwa Telecom had installed mainland China, Vietnam, Japan, and California. and is actively encouraging its growing network of
nationwide 5G base stations, more than any Chunghwa Telecom has also been successful IDCs to use 100% renewable energy sources.
of its competitors, and earlier this year it was in exporting its 5G expertise and recently helped
named Taiwan’s fastest 5G service provider Thailand’s National Telecom Public Company ESG PRACTISE:
by international speed test institutes. By devise a 5G Private Network solution for the Its commitment to ESG extends to its workforce
focusing on high-traffic areas such as country’s private sector. “We hope we will be and it is proud to be providing its staff with the
metropolitan cities, universities, subways, able to duplicate the success of this business best child-care benefits in the industry. “Our
and high-speed rail stations where business model in other Southeast Asian countries,” says service philosophy is to bridge the digital divide,
demand is strong, it has also accelerated its Kuo Shui-Yi. “We can help them upgrade their implement environmental sustainability, and care
5G migration. infrastructure and migrate to smart manufacturing for the disadvantaged,” says Kuo, “and we are
“We have every intention of sustaining the and smart transportation. We see ourselves as constantly striving to leverage our technologies,
momentum of our customers’ migration to 5G facilitators.” Chunghwa Telecom has a joint resources, and competences to this end.”
and are aiming to drive up penetration to 30% venture with a Vietnamese partner on the Setting new standards on every level.
by the end of the year,” says CHT President development of an IDC (Internet data centre)
Kuo Shui-Yi. “We are also optimistic about business.
the development of Metaverse-related VR, AI One initiative that will undoubtedly deepen
and zero-touch applications that will allow our Chunghwa Telecom’s international business
customers to enjoy unprecedented VR integration presence was last year’s decision to join the
experiences.” APRICOT consortium and to participate in the
time.com/specialsections
Elegance is an attitude
Jennifer Lawrence
THE LONGINES
MASTER COLLECTION