Personal SWOT Analysis Worksheet

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Strengths Weaknesses
What do you do well? What could you improve?
What unique resources can you draw on? Where do you have fewer resources than others?
What do others see as your strengths? What are others likely to see as weaknesses?
1. Our location downtown will draw visitors and downtown 1. Lack of budget: A portion of the money will be used to pay
shoppers for the chill bar's refurbishment expenses.
2. We stand out as a unique alternative to a bar and we offer 2. Lack of reputation: Due to the pandemic, we are beginning
consistently high-quality cocktail drinks in a distinctive to build on our reputation as a chill bar with a unique
atmosphere. environment.
3. We have assembled a team that embraces different 3. Unhealthy food menu and beverage.
disciplines with expertise in all areas of the business. 4. Menu prices
4. Great customer experience provider and pleasure for the 5. Long wait times, when there's a lot of customers.
customer.
5. Famous artist guest.

Opportunities Threats
What opportunities are open to you? What threats could harm you?
What trends could you take advantage of? What is your competition doing?
How can you turn your strengths into opportunities? What threats do your weaknesses expose you to?
1. Being able to hire other people and train them to be a 1. A lot of existing compepitors.
quality employees to train other staff as well. 2. Competitors lowering their prices.
2. Focus on growing customers and gaining their loyalty. 3. Limited menu items.
3. Develop relationships with singers and bands 4. Inflation rate
4. Provide delivery and take-out to accommodate and meet the 5. Another global pandemic.
needs of the people.
5. Attract new clients through special offers.

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