BM006-3-2-CRI Assignment Page 1 of 9

Test Specification Table

CLO1 Explain the importance of innovation in Individual assignment (Idea
managing a business organisation (A3, PLO4) Generation)

CLO2 Propose models and analytical tools to support Individual Assignment

the development of the business strategy (A5, (Product Description, Market
PLO10) Identification and Idea
Evaluation)

CLO3 Present the ideas that lead to the development Individual Presentation
of innovative business growth (A2, PLO5)

Individual Assignment (30%):

Question Vs Taxonomy
Question Affective Level
No. Topic 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
The concept of innovation, different
phases in innovation, types of
innovation and the different theories of 100% 4
1
innovation. The stages of problem
solving and idea generation techniques.

Total 100%

Individual Assignment (50%):

Question Vs Taxonomy
Question Affective Level
No. Topic 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
Idea evaluation analysis, intellectual
property in relation to innovation and 100% 10
1
innovation strategy

Total 100%

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Individual Presentation (20%):

Question Vs Taxonomy
Question Affective Level
No. Topic 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
The process of innovation in the 100% 5
1
industry
Total 100%

QUESTION

You are a Software Development Manager of an IT Consultant company that is growing rapidly
and an innovative leader in providing solutions on consumer products/services. The company
plans to introduce a new solution and sustain its competitive position in the market. As such, you
are assigned by the company’s CEO to come up with a new solution offering and present a
proposal of the new solution concept that will appeal to the market. Your proposed ideation
concept needs to be realistic and marketable within five (5) years. Your solution can be about
online platform, software, system, web application or mobile application.

It is important that your ideation concept is able to show how innovative is the idea in
comparison to the available alternatives in the market, in relation to “Smart city and
sustainability in society”.

In addition, the value it can specifically provide to the targeted market.

You are required to do an individual poster on your idea highlighting the problem, impact and
solutions using the technologies that are relevant to the area of your studies.

You are required to conduct a survey to evaluate your idea:

1. 10 APU students (INDIVIDUAL)

The main purpose of the survey is to get their feedback with regards to your proposed concept.
The information will then be used in your idea evaluation in Part 5 of your report.

Your written proposal has to be online submitted by the date of submission in the ‘Moodle’
platform.

Submission deadlines in Moodle - softcopy:

• Individual Poster Friday 20th May 2022 (image format - .jpe, .png and others)

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• Assignment submission Friday 3rd Jun 2022. (pdf format)

Your written proposal needs to follow the format given below:

• Executive Summary
• Table of Contents
• Part 1
- Introduction on the company background
- Problem Analysis – impact and consequences of the problem

• Part 2
- Idea generation

• Part 3
- Competitor Analysis, comparison of common attributes of two (2) products from two
direct competitors
- Objective Statements
- Product Concept Description

• Part 4
- Market Identification – marketing strategy – product package, place, price and promotion

• Part 5
- Idea Evaluation

• Conclusion – discuss the problems of existing technologies of product infrastructure

• APA Style of Referencing (7th Edition)

• Part 6
- Appendix (attachments of your survey & other supporting information to your document)

PART 1: PROBLEM ANALYSIS AND OBJECTIVE STATEMENT

A. Problem analysis
• Your problem analysis needs to be related to your objective statement. For your problem
analysis, you need to refer and cite to current issues in your local geographical location.
• Important Note: Your problem analysis will later be referred to in your idea generation

B. Objective Statement
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• One sentence to indicate the general scope of your creative focus for each of the
members.

PART 2: IDEA GENERATION – Choose any two techniques)

Attribute Listing
Fishbone
SCAMPER
Morphological
Force Fitting Triggers
Lotus Blossom
Concept fan
Mind mapping

PART 3: COMPETITOR ANALYSIS AND PRODUCT CONCEPT DESCRIPTION

Competitor Analysis
• Compare and contrast two (2) products of any two (2) direct competitors (table form)
• Include the following:
- Opening (overall summary of competitors’ profile)
- Common attributes (table form)
Competitor A Competitor B
a. Uniqueness
b. Limitation
c. Technology

Product concept description

• Present the information infrastructure of the product concept
e.g:

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− Visual can be sketched by hand or drawn using available softwares.

− Label each component accordingly
− Explain with examples on how the idea address the problem that you have
highlighted in the problem analysis.
• Include the following:
− Features
− Functions
− Technologies
You need to refer and cite the features and technologies with research articles from
sciencedirect.com (APU edatabase)

*Be as detailed as possible. Avoid giving generic description of the product.

PART 4: MARKET IDENTIFICATION

• Justify your marketing strategies.

a. Price
b. Product/Package
c. Place – specific geographical location
d. Promotion

*Be as detailed as possible. Avoid giving generic description of the marketing strategies.

PART 5: IDEA EVALUATION (Choose any two of the techniques)

• 1. Cost-benefit analysis
• 2. Decision trees
• 3. Evaluation matrix
• 4. Force field analysis
• 5. Sticking dots
• 6. SWOT analysis

PART 6: SURVEY (to be attached online in the appendix)

• Survey forms.
• Date & signatures of your survey respondents are required.
• All components in the survey form are required to be filled.
• Completed survey forms are to be attached in the appendix.
• Attach database feedback completed survey with the softcopy of assignment.
• Information from the survey forms will be used in idea evaluation.

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MARK ALLOCATION:
Assignment
Problem Analysis & Objective Statements 10 marks
Idea Generation and Idea Summary 30 marks
Competitor Analysis 10 marks
Product Description and Market Identification 20 marks
Idea Evaluation 20 marks
Conclusion and Overall Quality of the 10 marks
Proposal Report. Citations and References (
APA Referencing Style)-7th Edition

Individual Poster
Infographic: Statistical figures, relevant 10 marks
diagrams, and graphics.

Abstract: Problem, Impact, Solution 10 marks

CRITERIA FOR CITATIONS AND REFERENCES (APA REFERENCING STYLE)

• This criterion will assess the overall quality of citations and references according to APA
Referencing Style (7th Edition).
• Ensure the format you use for writing your citations and references is consistent throughout
the document.
• Ensure each citation has its corresponding reference and each reference has its citation in the
answer.
• You should on no account make reference to www.wikipedia.com, www.about.com, or the
likes as sources for your work. These websites can be useful to provide you with the
definitions and the general ideas about the concepts within the module but it is not acceptable
in your academic writing.

EXECUTIVE SUMMARY REQUIREMENTS

You are to follow the below structure for writing your Executive Summary.
- Names of the proposed product/system concept
- Types of product/system proposed and the technologies used
- Idea generation tools and techniques used
- Idea evaluation tools and techniques used

OTHER REQUIREMENTS

Format of Writing

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▪ You are to use the following format of writing.

- Font type: Times News Roman
- Font size: Heading – 16pts, subheading – 14pts, normal writing – 12pts
- Line spacing: 1.5
- Caption and the source of information are to be given to each diagram, chart, and table
used in your answer.

Additional Information
• The idea of ‘innovation’ in this assignment will be seen in objective manner meaning the
product concept that you propose must not exist in the market around the world (Note: This
can be verified by the marker via online by typing in the relevant keywords) and not from a
subjective perspective where the idea, if applied, is considered novel to an individual, an
organisation or a nation. This is to avoid students having simply copy an idea or taking a
product which already exists in another country than merely apply to the country and market
of their choice which shows no creative effort.

• However, this does not mean that students have to create something new from scratch. They
can use those ideas or products that already exist and propose something new by combining
two or more different functions, using different materials, modifying the existing product for
different use, rearranging the parts of the product, minimising the size, etc. as long as the
proposed product concept can appeal to the target market and effectively compete with the
competitors.

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CREATIVITY AND INNOVATION: QUESTIONNAIRE

This questionnaire is to be used by CRI students with regards to the acceptability and implementation of
their ideas. Some of the information given by the respondents will be required to be incorporated into
the idea evaluation especially the answers and suggestions given in Q8, Q9, Q10, Q12, and Q13.
Suggestions given by the interviewee should be presented as recommendations for maximising the
supporting factors and/or minimising the restricting factors.

You will be required to explain your ideas to the interviewees and show how it can provide value to the
target market and make comparisons to other available alternatives in order to determine the
innovativeness of your idea. The responses need to be attached as appendices in your assignment.

INTERVIEWEE’S NAME: ___________________________ DATE:____________

APU EMAIL: _____________________________________________

1. Are you clear with the idea proposed by Not clear 1 2 3 4 5 Very clear
the student?

2. Is the description of the target market Highly 1 2 3 4 5 Highly

specific or general? general specific
Note: Specific detail of target market(s) is desired rather
than providing a general description.

3. Has the student explained the value Not clear 1 2 3 4 5 Very clear
that will be provided by his or her idea
to the target customer(s) or user(s)
clearly?

4. How far do you agree that the value Not 1 2 3 4 5 Highly

provided by the proposed idea is relevant relevant
relevant to the target market/user?

5. How innovative is the proposed idea? Not 1 2 3 4 5 Highly

innovative innovative

6. How unique is the proposed idea when Not 1 2 3 4 5 Very

compared to the identified competing unique unique
alternatives?

7. How far is the proposed idea Highly 1 2 3 4 5 Highly

considered to offer superior value inferior superior
when compared to the identified
competing alternatives?

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8. What are the limitations of the proposed idea?

____________________________________________________________________________________

____________________________________________________________________________________

9. What are the non-technical feedbacks – either positive or negative feedbacks (which can include the
political-legal, social-cultural, economic and ecological environment) do you think may exist when the
proposed idea is to be implemented?

____________________________________________________________________________________

____________________________________________________________________________________

10. Will there be any technical feedbacks (negative or positive) in designing and implementing the
proposed product/ service/process innovation?
____________________________________________________________________________________

____________________________________________________________________________________

11. Do you agree that the proposed product/service/process innovation can be introduced within FIVE
(5) YEARS from now?  Yes  No

12. What suggestions can you provide to overcome any limitations, non-technical problems and
technical difficulties that you have identified above?

____________________________________________________________________________________

____________________________________________________________________________________

13. What other suggestions or comments can you give in order to improve the idea?

____________________________________________________________________________________

____________________________________________________________________________________

I, ______________________________________, hereby declare that the above information is provided

by my good self in support of the effort made by the student in writing their Creativity and Innovation
assignment.

______________________________________

Date & Signature of respondent

A.P.U Level 2 Asia Pacific University of Technology and Innovation 202108