Scribd Logo
Upload

Welcome to Scribd!

  • Untitled

    Uploaded by

    Dao Thuy Trang
    4 views3 pages
    The document lists keywords related to marketing concepts and asks to explain the keywords and create game questions related to them. It provides 81 marketing keywords split between two sections by Uyên and Giang. The keywords cover topics such as distribution channels, the product lifecycle, pricing strategies, marketing communications tools, buyer behavior concepts, and data collection methods.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document lists keywords related to marketing concepts and asks to explain the keywords and create game questions related to them. It provides 81 marketing keywords split between two sections by Uyên and Giang. The keywords cover topics such as distribution channels, the product lifecycle, pricing strategies, marketing communications tools, buyer behavior concepts, and data collection methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views3 pages

    Untitled

    Uploaded by

    Dao Thuy Trang
    The document lists keywords related to marketing concepts and asks to explain the keywords and create game questions related to them. It provides 81 marketing keywords split between two sections by Uyên and Giang. The keywords cover topics such as distribution channels, the product lifecycle, pricing strategies, marketing communications tools, buyer behavior concepts, and data collection methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Bài tập: Giải thích keywords sau và làm câu hỏi games liên quan đến keywords này

    I – Uyên:

    1. Personal Selling
    2. Value delivery network
    3. Conventional distribution
    4. Online questionnaire
    5. Marketing concept
    6. Everyday Low Pricing
    7. B-to-B e procurement
    8. Break-even volume
    9. Intensive distribution strategy
    10. Reach (index in MKT online)
    11. Micro marketing
    12. Captive product pricing
    13. Shopping / convenience / unsought / specialty / augmented products
    14. Product circle life (introduction/growth/maturity/adoption)
    15. Business buying recognition (problem recognition)
    16. Target marketing (social responsibility)
    17. Complex buying behavior
    18. Collect data (mail questionnaire)
    19. Buying center
    20. Black box (buyer decision process)
    21. Maturity stage (product life circle)
    22. Price packs
    23. Personal selling
    24. Marketing intermediaries
    25. Labelling
    26. Income
    27. Floor price
    28. Promotional pricing
    29. Product attributes
    30. Telemarketing and web selling
    31. Public relations
    32. Product quality dimensions
    33. General public
    34. (No) Test marketing
    35. Dynamic pricing
    36. More-for-less value proposition
    37. Multichannel distribution
    38. Technical expertise
    39. Post purchase behavior
    40. Business market/ consumer market
    41. Concept development and testing
    42. Self-concept

    II – Giang:

    43. Internet survey


    44. Buyer/ gatekeeper
    45. Marketing myopia
    46. Distribution channel
    47. Alternative evaluation (buying process)
    48. Actual product
    49. E-procurement
    50. Segmented pricing
    51. Economic of scale
    52. Straight rebuy
    53. Moral Appeal
    54. Competition-based pricing
    55. Performance review
    56. Emotional appeal
    57. Conventional distribution channel
    58. Derived demand
    59. Secondary data
    60. Idea generation
    61. Compensation plan (for sales people)
    62. Buzz marketing
    63. Rebate
    64. Drop Stage in Product Life Circle
    65. Differentiation
    66. Internal public
    67. Product label
    68. Company profile
    69. A prototype
    70. Undifferentiated marketing
    71. Product lines / single products
    72. Core benefit/ actual product / augmented product
    73. Perception
    74. Value marketing
    75. Advertising objectives
    76. Value based pricing vs cost based pricing
    77. Social factors
    78. Two-part pricing strategy
    79. Business promotional tools
    80. Basing-point pricing
    81. Demographic factors

    End.

    You might also like