This document contains data on email metrics and statistics globally and for specific regions and countries. Key metrics discussed include email open rates, click-through rates, device usage for accessing email, most popular email clients, email volume growth, and challenges related to spam, phishing and unsubscribes. Data is sourced from various email analytics and marketing platforms and covers time periods between 2020-2021.
This document contains data on email metrics and statistics globally and for specific regions and countries. Key metrics discussed include email open rates, click-through rates, device usage for accessing email, most popular email clients, email volume growth, and challenges related to spam, phishing and unsubscribes. Data is sourced from various email analytics and marketing platforms and covers time periods between 2020-2021.
This document contains data on email metrics and statistics globally and for specific regions and countries. Key metrics discussed include email open rates, click-through rates, device usage for accessing email, most popular email clients, email volume growth, and challenges related to spam, phishing and unsubscribes. Data is sourced from various email analytics and marketing platforms and covers time periods between 2020-2021.
Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.3. Open rates Nissan 783 Global 2.4. Click-through rates (CTR) / response r Nissan 783 Global 2.4. Click-through rates (CTR) / response r Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.1. Market size and trends Nissan 783 Global 2.3. Open rates Nissan 783 Global 2.3. Open rates Nissan 783 Global 2.3. Open rates Nissan 783 Global 2.4. Click-through rates (CTR) / response r Nissan 783 Global 2.4. Click-through rates (CTR) / response r Nissan 783 Global 2.4. Click-through rates (CTR) / response r Nissan 783 Global 2.7 Unsubscribe Nissan 783 Global 2.7. Unsubscribe Nissan 783 Global 2.8. Spam, virus email, spyware, phishing Nissan 783 Global 2.8. Spam, virus email, spyware, phishing Nissan 783 Global 2.8. Spam, virus email, spyware, phishing Nissan 783 Global 2.8. Spam, virus email, spyware, phishing Nissan 783 UK 3.1. Market size and trends Nissan 783 UK 3.1. Market size and trends Nissan 783 Australia a 6.1. Australia Nissan 783 Australia a 6.1. Australia Nissan 783 Australia a 6.1. Australia Nissan 783 Australia a 6.2. Australia Nissan 783 Australia a 6.2. Australia Nissan 783 Australia a 6.2. Australia Nissan 783 Australia a 6.4. Australia Nissan 783 Australia a 6.4. Australia Nissan 783 Australia a 6.4. Australia Description Globally, 80% of recipients view their internal emails on desktop. Globally, 45% of recipients just glanced the mail within one to three seconds. Globally, average 68% of recipients opened the emails for internal communication in organisations. Globally, average 8% of recipients clicked on specific links in the emails received for internal communication in organisations. Globally, average 10% of recipients clicked and opened the specific links in the emails received for internal communication in organ Across the US, France, Spain, Germany and the UK, 72.5% of consumers claim to have more than one personal email address. Across the US, France, Spain, Germany and the UK, 65.3% of users reported having a Gmail email account. Across the US, France, Spain, Germany and the UK, 52.5% of consumers use the Gmail mobile app to check their emails. Across the US, France, Spain, Germany and the UK, 84.3% of users check their email at least once a day. Across the US, France, Spain, Germany and the UK, 42.5% of users check their email in the morning. Globally, email volume grew by 7% in 2020. Globally, Apple iPhone accounted for 39% of the email client market in February 2021. Globally, 71% of marketers say communicating with customers was their top email marketing objective in 2020. Globally, 39% of marketers say email effectiveness is holding steady in 2020. Globally, 42% of marketers say competition for attention in the inbox was the email marketing challenge they experienced in 2020. Globally, 12% of email marketers say the average open rate for their marketing email sends in 2020 remained same as in 2019 of Globally, 69% of marketers say email personalisation was the most used email marketing tactic in 2020. Across the US, France, Spain, Germany and the UK, 86.4% of consumers say having time to read is an important factor in determin Globally, mobile share of emails opened declined from 63% to 54% in 2020. Globally, government and politics emails achieved an average open rates of 26.70%. Across the US, France, Spain, Germany and the UK, 50.2% of respondents say they would click-through to learn more about the off Globally, click-through rates for government, education, nonprofits and agriculture industry reached over 4% in 2020. Globally, average email click-through rate for all industries is 2.60%. Globally, 31.9% of consumers unsubscribe when they receive an unsolicited promotional email from a company. Global email unsubscribe rates by day of the week. Globally, $18bn of losses have been reported during 2013-2019 due to email phishing. Globally, identity deception accounted for 88% of all email attacks during the second half of 2020. Globally, 27% of all business email compromise (BEC) attacks are launched from lookalike domains. Business Email Compromise (BEC) scams cost businesses an average $50,000 per incident. In the UK, 53% of companies currently use their own website to collect email addresses from new customers. In the UK, 39% of marketers use database cleansing tactic to verify if a customer has entered an accurate and valid email address. In Australia, 38.97% of email opens happened on mobile in January 2021. In Australia, Gmail accounts for 40.76% of email clients’ people use in a desktop and web accessed email environment. Emails send by day in Australia and their respective average open rates/CTRs. In Australia, open rates across all industries stood at 36.59% during January 2021. In Australia, education industry emails achieved an average open rates of 34.30%. In Australia, average email open rates for all industries is 20.60%. In Australia, click-through-rates across all industries stood at 7% during January 2021. Average email click-through rate for all industries is 3.10%. In Australia, email unsubscribe rate for all industries is 0.20%. 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