SAGAR (M.P.

)
2022-23
A PROJECT REPORT
On
PRODUCT PROFILE MARKET SURVEY OF

For the partial Fuillfilment for the degree of MBA

SUBMITTED TO SUBMITTED BY
DEVPRIYA CHOUHAN HEMA JASWANI
( Lecturer) MBA 1ST YEAR
Department of MBA Roll No. 22141294
Gyanver Institute of Management & Gyanver Institute of Management &
Science, Sagar Science, Sagar

1
 Preface

The Project work is field which uses tools and techniques to transfer subjectivity
in the environment into objectives, also the findings of the research, when applied
show results, which can be measured and evaluated so there is feedback this is what
makes it a dynamic activity.

This survey is an analytical study of a different facts of the product. The focus is given

on the Brand profile. This A PROJECT REPORT On PRODUCT PROFILE

MARKET SURVEY OF ELECTRONIC SECTOR”, is for the partial fulfillment of
M.B.A.. The idea behind this project is to give practical knowledge and to make
them to face real life situation. The project survey is commonly used for the collection
from the respondents through questionnaire. In this method statistical techniques have
been used systematically. This project survey is not only with my own efforts but also
that of others.

HEMA JASWANI
M.B.A. (IST YEAR )

2
 ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to MR.
MANISH JAIN Head of the Department of Busines Studies, GYANVEER
INSTITUTE OF MANAGEMENT & SCIENCE for suggesting me this problem
and for giving an insight in dealing with the subject

.I am highly obliged to DEVPRIYA CHOUHAN, and All Faculty member, for

guiding me in various aspects of this project like conducting field work and
designing questionnaire and suggesting me the Project Work and helping me in
finalising the Report. I express my gratitude to all the customers who very kindly
discussed various aspects of this study and provided useful suggestions for
discussing various problems.

Lastly, I Must express my gratitude to all the elders of the family and
citizen of the city who blessed me in course of discussion. I also extend my sincere
thanks to my family and my friends for their encouragement and support.

HEMA JASWANI

3
 CERTIFICATE

This to certify that HEMA JASWANI Student of M.B.A. GYANVEER INSTITUTE OF

MANAGEMENT & SCIENCE Has diligently worked on the Report of the A PROJECT
REPORT On PRODUCT PROFILE MARKET SURVEY OF ELECTRONIC
SECTOR He has done this Work under My Guidance and Supervision. This project work
is original and not submitted earlier for the award of any degree or associate ship of any
other University.

During this study he made meticulous efforts for its completion. I wish him all the
best in this sincere endeavors for a bright and successful future.

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner

4
 DECLARATION

I hereby declare that the REPORT work entitled A PROJECT REPORT

On PRODUCT PROFILE MARKET SURVEY OF ELECTRONIC SECTOR

submitted to the GYANVEER INSTITUTE OF MANAGEMENT & SCIENCE is a record of

an original work done by me under the guidance of MR. MANISH JAIN Lecturer &

Faculty Member at GYANVEER INSTITUTE OF MANAGEMENT & SCIENCE . I also ensure

that this work done by me is purely original and is my own creativity.

Date : HEMA JASWANI

Place :

5
STATEMENT OF THE PROBLEM:

With increasing in air pollution in urban areas and scarcity of fuels Electric Bikes is
in great demand but it is not used by most of the people because of lack of
awareness. Thus the purpose of the study is to study the awareness level of
consumers towards E-Bikes and also the perception of the users. Thus by creating
awareness we can enhance the sales of Electric Bikes

The objectives of the study are;

 To find out the awareness of consumer about the electric bikes.

 To find out the reason why consumer prefers to electric bike.
 To find out the factor influencing the sales of electric bike.
 To know the users perception about electric bikes.
To suggest measures to increase sales of electric bikes.

MAJOR FINDINGS

 It was found that most of the customers are not much satisfied with the price
of the product, and Price quoted by the companies has affected the customer
satisfaction to a great deal.

 It was found that most of the customers were satisfied with the mileage of
the Electric bikes and are convinced about the electric bike benefits and were
willing to refer it to their friends.

 It was found that most of the customers are not satisfied with after sales
service. It shows that customers are dissatisfied about after sale service.

 It was found that maximum number of the customers feel the speed of the
Electric bikes to be very low and were not satisfied with the current speed of
the bikes.

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  It was found that most of the respondents feel that the factors such as speed
& power, battery life and appearance of Electric Bikes are the main reasons
for its lower market share.

MAJOR SUGGESTIONS:

 There are only few advertisements in newspapers and TVs. Thus maximum
advertisements need to be put up in these Medias as they reach wider
audiences.

 The price of the electric bikes need to be decreased it can be done by

adopting sophisticated technologies and carrying out mass productions or
some discounts on price or offers should be given in order to increase the
sales.

 More number of service centres need to be opened at least in major areas to

cater to the problems & needs of the customers when needed.

 As most of the people prefer high speed the speed of the electric bikes need
to be improved so as to increase the sales of the E-Bikes.

 Promotional activities should be increased to create awareness and increase

the sales. Like it should be displayed in auto shows and to attract more
youths demonstrations and special offers should be given to college students.

LIMITATIONS TO THE STUDY:

Some of the limitations of the study may be summarised as follows

 An underlying assumption for entire project is that the details and

feedback received from population are true.

7
 It was difficult to find respondents as they were busy in their schedules
and collection of data was very difficult. Therefore study had to be
carried out based on availability of respondents.

 Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.

 Also the sample size of 100 may not truly represent whole population.

8
2. INTRODUCTION TO THE CONCEPT

Marketing:

It is defined by the American marketing association as the activity, set of

institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society at large. The
term developed from the original meaning which referred literally to going to
market, ass in shopping, or going to a market to sell goods or services.

Awareness:

It is a term referring to the ability to perceive, to feel, or to be conscious of events,

objects or patterns, which does not necessarily imply understanding. In biological
psychology, awareness comprises a human’s or an animal’s perception and
cognitive reaction to a condition or event.

E-BIKE:
An Electric Bike or Scooter is a battery operated vehicle that is very economical
with low maintenance cost and zero pollution. Electric two wheelers use the
electrical technology of rechargeable battery that converts the electrical energy into
mechanical energy. The battery of an EV can be charged easily using a power
connection. There are many possible types of electric motorized bicycles with
several technologies available, varying in cost and complexity; direct-drive and
geared motor units are both used. An electric power-assist system may be added to
almost any pedal cycle using chain drive, belt drive, hub motors or friction drive.
The power levels of motors used are influenced by available legal categories and
are often limited to under 700 watts.

Electric bicycles use rechargeable batteries, electric motors and some form of
control. This can be a simple as an on-off switch but is more usually an electronic
pulse width modulation control. Electric bicycles developed in Switzerland in the

9
late 1980s for the Tour de Sol solar vehicle race came with solar charging stations
but these were later fixed on roofs and connected so as to feed into the electric
mains.[13] The bicycles were then charged from the mains, as is common today.
Battery systems in use include lead-acid, NiCd, NiMH and Li-ion batteries.
Electric motorized bicycles can be power-on-demand, where the motor is activated
by a handlebar mounted throttle, and/or a pedelec (from pedal electric), also known
as electric assist, where the electric motor is regulated by pedalling. These have a
sensor to detect the pedalling speed, the pedalling force, or both. An electronic
controller provides assistance as a function of the sensor inputs, the vehicle speed
and the required force. Most controllers also provide for manual adjustment.
Range is a key consideration with electric bikes, and is affected by factors such as
motor efficiency, battery capacity, efficiency of the driving electronics,
aerodynamics, hills and weight of the bike and rider. The range of an electric bike is
usually stated as somewhere between 7 km (uphill on electric power only) to 70 km
(minimum assistance) and is highly dependent on whether or not the bike is tested
on flat roads or hills.[14] Some manufacturers, such as the Canadian BionX or
American E+ (manufactured by Electric Motion Systems), have the option of using
regenerative braking, the motor acts as a generator to slow the bike down prior to
the brake pads engaging.[15] This is useful for extending the range and the life of
brake pads and wheel rims. There are also experiments using fuel cells. e.g. the
PHB. Some experiments have also been undertaken with super capacitors to
supplement or replace batteries for cars and some SUVS.
The energy costs of operating electric bicycles are small, but there can be
considerable battery replacement costs. Riding an electric bicycle to work or to the
store instead of taking a car has long term financial gains. Solar power is possible
when charging an electric bicycle.

Benefits Of  Genxt E -Scooty  Vis-A-Vis Ic Engine Scooters

10
 

Particulars Electric Scooty Ic Engine Scooter

Weight of the scooty 75 kgs 84 kgs

Range (Kms) / Litre of

65/ Charge 50 / Ltr.
Petrol

Cost / 100 Kms Rs. 6.00 Rs. 110 (2 Ltrs)

Cost of Fuel : Rs/Km Rs. 0.06 Rs. 2.00

Cost of Fuel - Power over

1.800.00 33000
30,000 Kms in Rs

Service and
Maintainance over 1,000.00 9,000.00
30,000 Kms, Rs

Battery Replacement
10000 set of 4 batteries                              -- N.A. --
over 30,000 Kms, Rs

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 Total Expense towards
12,800.00 42,000.00
fuel for 30,000 Kms, Rs

Cost of Scooter Ex
29980 32,000.00
Showroom (Rs)

Registeration (Rs) --N.A.-- 620

Registeration Tax (Rs) --N.A.-- 2,480.00

Insurance (Rs) 478 809

Handling (Rs) 100 100

Total Investment on
30,558.00 36,009.00
Scooter (Rs)

Total Investment +
Running cost for 30,000 43,358.00 78,009.00
Kms (Rs)

Features of Electric Bikes and Scooters:

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Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are
becoming potent alternative to the conventional two-wheelers and the Electric two-
wheeler industry in India is developing at rapid speed.
Have a look at the unavoidable advantages of Electric Bikes and Scooters :

 Licence and registration is not required for E Bikes and Scooters.

 Electric two wheelers run on re-chargeable battery and uses electricity as fuel
in place of conventional Petrol/Diesel.

 E Bikes and Scooters can beat the rising prices of Petrol/Diesel.

 Simple design, light weight and economical Electric vehicles are very low in
running and maintenance cost.

 With the ease of handling, Electric two wheelers saves the commuting time in
congested roads specially in urban areas.

 Electric vehicles are more efficient in terms of generating usable energy from
their electric engine's battery in comparison to the regular fuel conversion. In
this way E Bikes and Scooters are innovative and efficient mode of personal
transport.

 Electric bikes or scooters use electricity therefore no emission of harmful

gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2).

Major Components of an Electric Bike or Scooter:

ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two
types of Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor having
two basic parts namely Permanent Magnet Stator and Wound Rotor.
ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any
Electric two wheeler provides electric power to the motor based on inputs from the
accelerator.

13
ELECTRONIC ACCELERATOR sends electronic signals to the Electronic
Motor Controller to manoeuvre the bike or scooter.
BATTERY PACK is like the fuel tank of E Bike or Scooter. There are different
kinds of batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that
are used for supplying energy.
BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters,
just like a mobile phone or a laptop. Some battery chargers are in-built and some are
separate that carried always on the move. The charger converts an AC supply to DC
to store power in the battery and it can be used with any normal domestic AC plug
point. This makes charging of battery pack easy and convenient.

14
3. INDUSTRY PROFILE:

The face of auto industry that was redefined with the invention of fuel-efficient
four-stroke engine technology is all set to see dawn of a new era in two-wheeler
industry. It's not petrol or diesel or any other fuel, but its electricity that have
initiated a revolution in two-wheeler industry in India.
Indian two-wheeler industry has embraced the new concept of Electric Bikes and
Scooters that are very popular mode of personal transport in the developed countries
like America, Japan and China. With the rising cost of fuel at International and
national level, increasing levels of pollution and congestion in transport system
specially in Urban areas, higher running and maintenance cost of vehicle, the
electrically charged bikes or scooters have very bright future in area of personal
transportation.
“It is estimated that India’s fossil fuel dependency on other countries currently from
70% to 82% in 2012. If we can have three lakh Electric Vehicles on the roads by
2020, including three-wheelers, cars, and scooters, this could result in a reduction of
over 16 lakh metric tons of CO, NOx and HC by 2020
, savings of over Rs 3,700 crore in foreign exchange and significant health costs
savings”
Economic conditions around the world have been very encouraging. Global
growth is increasing year by year .While the Chinese economy is growing at around
10% without any signs of slow down, the Indian economy is also continuing to
grow at more than 8%. In the coming years, and Indian economy will be booming
owing to the heavy demand on infrastructure. Energy sector is growing by leaps and
bounds as it is receiving the highest attention of both the State Governments and
Central Government.

India has moved from an agrarian economy to a manufacturing economy. The

manufacturing sector now contributes around one-fourth of the total GDP and the
industrial output has now crossed USD 65 Billion in value.Global steel production

15
is continuing its growth. In spite of some control measures adopted by Chinese
Government the crude steel registered an impressive growth and has crossed 450
million tons. India is also witnessing a huge growth in steel production and it is
expected that steel industry will continue to grow by more than 12% per annum.

Sustainable economic growth of India as well as rest of the world will depend
on effective energy planning. Nearly 40% of the world’s energy comes from
petroleum. Natural gas contributes to another 20% and these two natural resources
account for 60% of the world’s energy. The growth in consumption of oil and
natural gas in the past has been such that the consumption has been doubling every
15 years. This trend is likely to continue and will lead to complete depletion of
natural resources in next 30 years. It is significant to note that more than 20% of
the world’s total primary energy is consumed in transportation. There are more than
410 million cars currently in the world and in another 20 years the automobile
population will reach one billion mark. It is also significant to note that after 1970
the new oil discoveries have been very few and any new discoveries will not make
any significant contribution to the world’s energy pool.

Transportation sector which consumes a large share of energy resource of the

country also contributes significantly towards pollution. So the main mission is to
provide vehicles which are emission free, which do not use petroleum products and
which are inexpensive to acquire and operate. Our launch of battery operated Bikes
has been highly successful and Genxt is now developing several new vehicles for
the Indian market. Our launch in India has developed interest for our vehicles for
international market also and in the future we will be exporting these vehicles to
other countries. Genxt will continue to provide leadership in this segment by
delivering innovative, cost effective, practical and environmental friendly electric
vehicles.

16
 Economic and environmental forces are frequently pitted against each other and
many a times the financial cost of environmentally friendly technologies and goods
is so high that one has to strike a balance or look for Government subsidies. Our
Electric Vehicles are unique in this aspect as they are not only economical but also
environment friendly.

4. COMPANY PROFILE:

The crowning glory of the company’s remarkable success is the fact that now it has
become a full fledged limited company i.e GENXT Power India Ltd. It has been
always believed customer as an important stock holder in business. Therefore
consumer awareness is of prime importance to the organization. The objective of
the study was to know about the awareness of electric bikes among the people and
what is the perception of the users about the bikes and to explore how the sale of
electric bike can be increased

GENXT POWER (INDIA) LIMITED , was incorporated on September 26, 2002,

having its registered office in Mumbai and its manufacturing unit at Vasai. Genxt
has assembled various innovative technologies to manufacture the first Electric
Two-wheeler to serve the personal and commercial need of the prospective Indian
consumer.

Genxt Power India Ltd, is a Mumbai based public limited company in the business
of manufacturing and marketing of electric vehicles. It has been in the business of
manufacturing and selling Electric Bikes since 2002. Main aim of the company is to
provide cost- effective, environmentally friendly, stress-free, personal transport for
work and recreation.
As one of the well-known and professional manufacturers and exporters of electric
bikes field, we are dedicated to producing the highest quality electric bicycles and
tricycles as well as top normal bicycles not electric, the company uses only quality
parts putting all our bikes together! Company is committed to providing its

17
customers with the best quality and after service which will lead to our client's
flourish development. Meanwhile, the company always focus on the details and
ready to make any slightest changes which are required to meet our client's
satisfaction. Because it deeply realize that the ability to dominate the market for
electric bicycles will be won in the small details. All the production procedures
strictly comply with ISO 9001-2000 standards.
The company has its own IPS Technology (Integrated propulsion system). The
company draws great strengths from its technological developments and patents in
the related fields.

Patents:

Genxt holds patents for ‘Lead Plastic Composite grid for Rechargeable Lead Acid
Accumulator (battery), ‘Inverter Circuit’, and ‘Rear Guard’ under Paris Convention.

Battery Technology
The company possess Patents for Plastic grid Bi-Polar Batteries  which are designed
to get charged to 90% of its capacity in about  20 minutes.
Charger Technology
The float cum boost technology has been used in our chargers so that when the
charger is connected to the battery the output first  goes to the boost charging mode
and thus the battery will charge faster unlike that in a plain float charger.

Mechanics and Mechanical design

The world patented product ‘Rear Guard’ prevents a vehicle from rolling back on
slope. The concept of this patent is used in drive mechanism of our electric vehicles.
A four stroke IC engine without piston and cylinders is also developed for  the
hybrid model of our Ev’s.

The most important differentiator of our technology is high density power batteries,
fast charging mechanism and dependable and reliable electronic gadgets like
charger and controller.

18
PRODUCTS PROFILE:

19
Tricycle Freedom Buggy

20
SWOT ANALYSIS

STRENGTHS: WEAKNESSES:

 Most environment friendly bike  Not suitable for more range of

with zero pollution. speed.(80+)

 Only 7 paisa/km  Lack of awareness about

electrical bikes.
 No gear makes easy drive and
comfort.  Very less advertisements about
electrical bikes.
 More safety oriented vehicle.

 Saving of crude oil resources.

 Huge capacity expansion to meet

demand

 Professional management.

 Company is financially strong.

 It has got strong distribution

network.

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OPPORTUNITIES: THREATS:

 Use of Electrical vehicles to drive  Large number of domestic

exponential growth as its competitors.
noiseless, less polluting and
 Lack of electricity.
environment friendly.
 Increasing prices of raw
 Launch of electrical three
materials.
wheelers.
 Company is under pressure to
 Fuel prices touching the highest
cut cost to bring down the
peak rates.
prices of the bike because
 Government subsidies for competitors are offering at low
electrical vehicles. price.

 People opt for change in new

technology.

 Proud of saving earth from global

warming.

22
 RESEARCH METHODOLOGY

TITLE OF THE PROJECT:

“A study on consumer awareness and perception towards electric bikes with special
reference to GENXT (India) Private Limited ”.

STATEMENT OF THE PROBLEM:

With increasing in air pollution in urban areas and scarcity of fuels Electric Bikes is
in great demand but it is not used by most of the people because of lack of
awareness. Thus the purpose of the study is to study the awareness level of
consumers towards E-Bikes and also the perception of the users. Thus by creating
awareness we can enhance the sales of Electric Bikes.

OBJECTIVES

 To find out the awareness of consumer about the electric bikes.

 To find out the reason why consumer prefers to electric bike.
 To find out the factor influencing the sales of electric bike.
 To know the users perception about electric bikes.
 To suggest measures to increase sales of electric bikes.
DATA COLLECTION: The data collected for this study was collected from
various sources. The main data collection instruments are of two types.

a) Primary data collection

b) Secondary data collection.

Primary data collection:Primary data are those, which are originated currently
with exploration, carried out within the stipulated period of time. These are fresh
data’s collected in tune with the objective of the study.

23
Method of study: Structured questionnaire comprising of multiple choice
questions are used as tool.

 Multiple choice questions makes easier for both field interviewer and
respondents and it saves time. By this tabulations and analysis becomes
much easier and simpler.

Secondary data collection:

These are the data that have already been collected by some other agency or
researcher with the intension of using it for their own use. The source of secondary
data being company’ records, distributors, dealers, university research bureaus,
company’s data bases intended to discern the customer’s response pertaining to the
various topics and public research studies.

STATISTICAL TOOLS USEED FOR RESEARCH:

 Percentage analysis

 Bar graphs & pie charts

 Weighted average

Method of collection

1. Personal interview method.

2. Questionnaire method.

1. Personal Interview Method:

Here face to face interaction takes place and are orally interviewed. Here this
method plays a very important role, because the respondents are very much
involved with their busy schedules, thus this is the very easiest and earliest way
to get the questionnaire completed.

24
LIMITATIONS OF THE STUDY:

Some of the limitations of the study may be summarised as follows

 An underlying assumption for entire project is that the details and

feedback received from population are true.

 It was difficult to find respondents as they were busy in their schedules

and collection of data was very difficult. Therefore study had to be
carried out based on availability of respondents.

 Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.

 Due to confidentiality of certain information not all details could be

obtained from the company.

 Also the sample size of 100 may not truly represent whole population.

25
ANALYSIS AND INTERPRETATION

1. Are you aware of Electric Bikes?

Table no 1:
Graph no 1:

Response No. of Responses Percentage

Yes 74 74%

No 26 26%

Total 100 100%

INTERPRETATION:

From the above chart it is evident that

 74% of respondents are aware of the electric bikes

 26% are unaware of the electric bikes.

2) How did you come to know about Electric Bikes?

26
TABLE NO 2:

Source No. of Responses Percentage

News paper/magazine 23 15%
Television 12 8%
Internet 76 49%
Friends 34 22%
Others 9 6%
Total 154 100%
GRAPH NO 2:

INTERPRETATION:

From the above graph it is evident that 49% of respondents came to know about
electric bikes through internet, 22% came to know through friends, 15% through
newspapers/magazines, 8% through television and 6% from other sources.

3) Which bike are you using presently?

27
TABLE NO 3:

Type of Bike Users Percentage

 
Electric bike 24 24%
 
Conventional bike 76 76%

Total 100 100%

GRAPH NO 3:

INTERPRETATION:

From the above graph it is evident that 76% of respondents use conventional bikes
whereas 24% of people use electric bikes.

4) Which of the following factors encouraged you to buy Electric bikes?

TABLE NO 4:

28
 Parameters No of responses Percentage
Environment friendly 20 41%
Less running cost 12 24%
Safety 6 12%
No registration 3 6%
Others 8 16%
Total 49 100%

GRAPH NO 4:

INTERPRETATION:

From the above graph it is evident that 41% of the consumers bought Electric bikes
due to its environmentally friendly nature, 24% due to its less running cost, 12%
due to safety, 6% due to no registration and 16% due to other reasons.

Suggestions:

29
 Awareness needs to be created among the consumers regarding the Electric
Bikes and their benefits.[ finding no 1]

 There are only few advertisements in newspapers and TVs. Thus maximum
advertisements need to be put up in these Medias as they reach wider
audiences.[Finding no 2]

 The price of the electric bikes need to be decreased it can be done by

adopting sophisticated technologies and carrying out mass productions or
some discounts on price or offers should be given in order to increase the
sales.[ Finding no 4]

 More number of service centres need to be opened at least in major areas to

cater to the problems & needs of the customers when needed.[Finding no 6]

 As most of the people prefer high speed the speed of the electric bikes need
to be improved so as to increase the sales of the E-Bikes.[ Finding no 7]

 We need to have more number of dealers covering major urban areas and
the distribution network should be made strong.[Finding no8]

30
CONCLUSION:

From the study conducted it was concluded that maximum number of respondents
are not aware of GenXT Electric bikes. So various promotional activities need to be
taken in order to increase the awareness level & thereby increase the sales. The
study also identified and evaluated the consumer perception toward various factor
about electric bike. The result of this study shows that there is a combination of
both positive and negative effect of that factor on consumer perception. Here most
of the respondents consider the cost and the mileage while purchasing a bike, so
there are ample potential to electric bike in two wheeler sectors. But their battery
performance, speed and appearance are the major factors which is affecting the
sales of electric bikes.
The study explains what are the perceptions prevailing in the minds of customers
and recommendations to create awareness through marketing campaign. The
company can implement the suggestions to achieve the above said objectives.

Personal Details:

Name:

31
Age:

Occupation:

Questionnaire:
1. Are you aware of Electric Bikes?

. Yes  No 

2. How did you come to know about Electric Bikes?

a. News paper/magazine 
b. Television 
c. Internet 
d. Friends 
e. Others (specify) 

3. Which bike are you using presently?

a. Electric bike 
b. Conventional bike 

If you are using conventional bike then please answer questions from 10-15.
4. Which of the following factors encouraged you to buy Electric bikes?
a. Environment friendly 
b. Less running cost 
c. Safety 
d. No registration 
e. Others (specify) 
5. Did advertisement influence your buying decision?
a. Strongly agree 
b. Agree 
c. Neutral 

d. Disagree 

e. Strongly disagree 

32
 BIBLIOGRAPHY

BOOKS:

Research Methodology: C. R. Kothari, 2nd revised edition 2004

Marketing Management: Philip Kotler, Millenium edition

Consumer Behaviour: Leon Schiffman, Leslie Lazar Kanuk, 8th edition

WEBSITES:

www.wikipedia.com

www.genxt.in

www.electricbikes.com

www.mahashodamarketing.com

OTHERS:

Company manuals

Company Reports

33