PROJECT MODEL CANVAS

Project: ElectricityForTheWorld - EFTW Goals: Trascendence - Consumerocrazy

JUSTIFICATIONS PRODUCT/SERVICE EXTERNAL STAKEHOLDERS PREMISES RISKS

Past External Factors
First we test the market with some type of
We offer a service. We sell electricity for the
It seems that global mind is beginning to survey campaign to see the acceptance that
change, technologies allow alternatives in the
home/company with green origin and for Accounting, legal and labor advice we could have, see the potential before That other existing companies
social/environmental purposes. We are not a
production of energy and the human being
company dedicated to the private sector, but
launching. want to copy our business
seems to be beginning to be aware that the Marketing (focused on campaigns) model Not reaching minimum
we want to differentiate ourselves, we look for
Earth is fragile and if we do not do something, After verifying the fostering, we launch the
we can destroy it.
the 4 sector, we combine the approaches of the
plan to go on the market: customer acquisition levels
private sector with social and environmental
influencers Drastic changes in the
objectives because we care about the world . Recruitment electricity market That the
REQUIREMENTS Creation of the company
GOALS Suppliers and subcontractors for customer wants to generate
Start of activity
Smart social/environmental actions First customer and first profit entry their own electricity
Bring 100% renewable energy to homes/companies
and not only that, but the money paid for electricity Requirements of the client:
is accompanied by social/environmental actions. TEAM DELIVERIES DEADLINE
-Not extremely expensive.
Storyboard
We are going to create a new concept in the energy Corporate partners:
sector, the client will not only not generate -That I can see that what is Acquisition of 5,000 customers in
emissions/negative impact on the plan, but will said is being done. the first year
William -> Operations Q1 -2023 Test
contribute to reducing them/generate a positive management and business
Brand recognition Q2 - 2023 Final development
impact -That maybe I can participate development
Q3 - 2023 Marketing Bombardiment.
in one of the campaigns and Q4 - 2023 Energy Operating
Alex -> Marketing and product Promise to change the type of
BENEFITS be part of the change.
marketing energy model
Future
-Understanding not an Own workers: Energy savings for the customer
We do not fight for economic electric bill, but how it
benefit, we fight for a social worsens or helps the planet. Senior and Junior in the purchase
benefit. We seek that each client of electricity, depends on William
stops generating approximately
500kg of CO2 per year and also -Make it easy.
Senior and junior in customer
with our actions the planet will acquisition, depends on Alex
have subtracted about 60kg of CO2 -That it does not pose any COSTS
in a year and more than 500 in 4 problem and if you have one Administration Assistant
years. Beneficial for the client, that is close to be able to fix
because it will bring internal well- Forecast of €500,000 to
it. RESTRICTIONS
being. Benefit for the planet. serve the 5,000 clients
We define the objectives to be achieved in the short, medium and long proposed for the first year
term, as well as the short-term thresholds for withdrawal and cessation About 200,000 in human
of the activity. Prohibited bad gestures with the client Prohibited wasteful capital and about 300,000 in
behavior within the team. business operation.
 Business Model Canvas

To get and keep the
Banks and investors
accreditations to operate
on the energy market.
Non-core collaborators:
The purchase of the energy
at a competitive price.
- Software and
digital platforms
Customer communication
- Legal advice
and acquisition
- Tax advice
- Laboral advice
Customer service
Suppliers, subcontractors
and collaborators focused
on the social and
environmental actions
The staff
The finances
Software with IA
integrated
100% renewable energy for
homes or companies.
Changing the planet with
actions financed by the
customer consumption of
energy:
- Plant trees
- Cleaning the seas
- Build renewable
facilities
- Collaborate on R+D+I
projects
- To bring progress to Social networks
underdeveloped
places
4thsector company, because
we care about the world.
Customer like part of our family Through happy customers
that want to change the world
Strong relation that makes
Individuals
complicated to swap to
other companies Over 25 years age.
Customer like major High level of education.
priority Technological profile.
Automated system User of social networks.
Mainly owners of homes.
Communities to become
more involved with Maybe they already
collaborate with NGO or
customers social entities
Companies
Social responsibility
Collaborations with influencers More than 15 workers
or famous high valued profiles
Electricity bills greater than
on environmental area 500€
Website Moderately powerful
facilities
Internet campaigns

CRM and APP with IA integrated

Cost of the purchase of energy Cost of the human capital External services Invoice for energy consumption.

Amortizations Subscriptions Marketing | Financial costs Sale of energy with a profit margin of more than 35%

Operating costs related to the office. We invoice the energy monthly in arrears
DAFO/SWOT
STRENGTHS
• 100% renewable Energy
• Changing the planet with actions
• CRM ans APP with AI integration to be close to
the customer.
• No battle on price
• Apparently new market not explored
• System scalability on the energy and marketing
area
OPPORTUNITIES
• There is an entry procedure that can be complicated
• The Spanish electricity market is highly efficient,
allows the market to be flexible and able to adapt.
• The Spanish electricity market has a good mix of
energy sources, so has a solid base of renewable
energies and increasing.
• To be in a hybrid model of fourth sector.
• Change of mind of the society to sustainable models
• Volatility of fossil fuel market in favor of renewable.
• To get profit of technological advances.
WEAKNESSES
• Organic growth from scratch
• Low experience on trading energy in demerit of
the margin.
• We need to get high requirements to be able to
operate.
• Needs of high specialized team.
• Business model could be copied quite easily
• Cash Flow, we pay in advance with the risk that
customers could not pay
THREATS
• Very changing sector, law, regulation, technologies
etc.
• The market can be volatile and dependent on
international factors, so risk for the investors.
• Customer could generate their own energy.
• Saturated electricity market, customers receives
many value propositions.
• Existing companies could pivot towards our market
segment.
PREN
ENHANCE THE STRENGTHS:
• Excellent communication of the message od
sustainability and actions for the planet.
• Well rated APP’s and software behind the
system attending on the demands of customers.
• Clear segmentation of the customers, to arrive
to the correct ones.
• Focused on the improvement of the scalability,
to be prepared for the growth of the company
TAKE ADVANTAGE OF THE OPPORTUNITIES
• To work on a highly performance algorithm based
mostly on IA to be able to adapt perfectly with the
market.
• To invest and reinvest on renewable projects.
• To reinvest benefits on technological improvements
• A lot of marketing related on the change of mind of
the society to sustainable models, with speech of
famous and highly valued guys if the society.
REDUCES WEAKNESSES
• To hire experimented profiles to:
• To combat the lack of experience of the
company.
• To get operating requirements.
• To customize the model and include the customer
like part of the Project, to avoid be copied easily.
• High net worth customer, to avoid non-payment
NULLIFIES THE THREATS
• To be prepared and external collaborations to be
updated for the changes.
• Volatility could be combated with a good planification
and forecasting
• Promotion the local projects to increase the
productive capacity and reduce dependency.
• Offer the customer the opportunity of generate their
own energy with our help.
• To reach 5 times more customers than the
competition reaches ours and engage with our
unique value proposition.