Presentation on Electric Vehicles ce RVUs aACONTE History Working of EV Types of E Comparison Li-lon Batter Major Challenges for electrification of vehicles Customer Feedback for EVs Usage of EVs by various countries Retro-fitment TESLA : AREVOLUTION IN EV ConclusionHistory of Electric Vehicles Iris hard to pinpoint the invention of electric car to one inventor or country, instead it Was a series of breakthroughs (rom baltery to electric motors in 1800's thai ted to the first electric vehicle on the road. It was Henry Ford's mass produced Model T that dealt blow to electric car, By that time the gasoling ear cost was $650 and electric car cost was 51,750 1, the concent of electric vehicles was unveiled under “National Electrie Mobility ory Plan(NEMMP) 2020" in 2013 to address the issues of energy security and vehicle pollution {mn 2001, the first ever electric ear 'Reva’ was launched in India hy Reva Electric Car palty (now known as MahindiWorking of Electric VehiclesTYPES OF EVs EV consComparison re Energy Price Pollution Running Cost of expensive batteries, and higher maintenanee Does not produce harmful emissions and contributes in clean air Running cost per km is Rs 1.5 By combustion of Fuel Cheaper due to more availability and feasibility of resources Produees harmful carbon emissions. Diesel per Km running cost is 4t0 4.5 and petrol per km tunning cost is 6.5 where as far CNG itis 3 10.3.5Comparison Accident repairs results in replacement of entire parts such as body shell, motor and battery assemblies. The amount of man power required, yet, is not skilled. Maintenance Cost Infrastructure THE infrastructure in not developed at astage where the vehicles can be used ‘commercially by all. The spare parts of the Vehicle are easily available in the marketand results in replacement of only the ed part rhe skilled man power is available. Developed infrastructure, where the consumer can avail the required service at any place.Lithium Ion Batteries ‘+ Lothian tc sbustaatyavallae tn the world, The baery can be weave The cls hick omers a range hms per Kw of Lion batery The Mabndra 26 ives Ui Ko hatery for range of 120 kant 9 2010, Foren range of pod i an sya S360 2008, peace 1500 by 2020, tn oa nance ope of mor se sarants atch hh + Chirp me ainda ea takes orwond Sto ro charges 11-6 Kuh Batt pl ves yearn oveChallenges for Electrification of Vehicles Integration of Electric vehicles within Product Portfolios of OEMs. Collaborations with E-Mobility value chain, Relevant Charging Infrastructure. Marketing of E-Mobility Benefits and Reducing customer Anxiety Price Customer has to pay to live with an E-VehicleIntegration of Electric vehicles within Product Portfolios of OEMs ‘trie Vehicles inclusion in the Product Portfolio would affect the e-vehicles market which would help the companies make a brand value for their EV lineup OEMs are following a step by step approac! implementing electric drive in already existi vehicles of their fleet, SBM Wi* t the new challenges in a very ble wayCollaborations with E-Mobility value chain * EVs represent a new value chain with which OEMs must collaborate and innovate to establish a viable, global E-Mobility market. The Mentioned Players include utilities, charging location owners, charging infrastructure developers, service providers, mobility users, and final rvices. Proper collaboration with these E-Mobility players by OEMs would ultimately result in increased reliability on E-vehicles and a further in the ease for charging. Customers may prefer to rent , share or lease jes rather th Cust f , i her th purchasing them (For example : Ola, Uber etRelevant Charging Infrastructure * Currently there are two types of charging stations, at home or work. Both of these sources involve legal challenges in terms of taxations, accounting that needs to be addressed. Public charging infrastructure is still uncertain, as large scale investment has not yet surfaced to support public charging infrastructure as stand alone business. Charging stations will only start as business by private firms when there is adequate usage of e- vehicles in that particular area.Marketing of E-Mobility Benefits and Reducing customer Anxiety Range Anxiety reflects a key concern about batteries in electric cars losing power before reaching a destination or charging point. Customers views about electric cars being sluggish to react ang! having a low top spect! rmusi be changed by offerings of OEMs, like TESLA did There is a lack of awareness among the customers about the usage of Electric Vehicles to reduce the pollution Customers have views that EVs can be used only for short daily commute due to lack of performance and unavailability of charging stationsPrice Customer has to pay to live with an E-Vehicle © The prices of EVs is a big concern in India few models available, one being Mahindra Also there are ver} Toyota Prius, Tata Tigor. 20 which is a very compact hatchback, For the price of Mahindra e2o (Electric Vehicle) customer can get a Mahindra Thar (conventional 4 wheel drive SUV) ‘Tigor EV costs around 1 lakh rupees and conventional osts 7 lakh jons are also not well established so that the for long drives ence the customers who, are willing to pay extra money for laily commute which can help make an eco Triendly future only da can afford Electric vehicles at the moment in India.FEEDBACK FOR MAHINDRA E20 * Product Spee: 0 up to 100 km, within a full recharge time of 8 to 9 hours, Ii consists of 3 Phase AC induction Motor and a lithium ion battery of capacity 280 A, Il uses regenerative braking. * Positive Feedbacks: 1. Great for driving in city. Eco Friendly Less maintenance issues 4. Lower risk of breakdown due to less moving parts. + Negative Feedbacks: 1. Cow Pick up 2! Price is too high aery life nee¢s to be improves to curb ange anxiety Afer sales service could be an issueUSAGE OF EVs BY VARIOUS COUNTRIES No. of EVs duty plug in electric vehicles with cumulative sales of more than ; 645,000 plug in electric cars. US ranks second with more than =~ Rive 5,70,000 plug in electric vehicles. se Piagg Japan is the worlds third Largest plug in car country market with about 1.47,500USAGE OF EVs BY INDIA rat topped the list with sales of NUMBER just over 4330 units. WB appeared in... the second place with sales of 2,846 units, followed by UP which sold a total of 2,467 electric vehicles during the said period. Rajasthan reported ‘ sales of around 2,388 EV units, while 2" men Maharashtra came in fifth with sales of »~ 1,926 units, eo oe In addition. bs ic sold across India between 2016-17.RETRO-FITMENT The Retro fitment of Hybrid Eleetrie system kit on vehicles with a Gross Vehicle Weight not exceeding 3500kg shall be permitted if it confirms (0 BS IT or subsequent emission norms, if it was not retrofitted earlier One of the kinds of kits is the starter generator hybrid system, which assists the engine at low rpms, This system consists of an electric motor that is attached to the existing engine by means of a belt drive. It draws its power from a separate or existing stack of batteries that can either be sep ‘charged or charged from engines alternator When the vehicle is accelerating, it provides electric power assist to make it easier for the motor to tum, thereby reducing emissions and increasing fuel efficiency. When the fuel is decelerating, it turns into a generator and recharges the batteries. However right now-on one hand the government has allowed converting old petrol and diesel vehicles to electric hybrids but kits and installers don't exist yet and hence customers would have to pay a huge sum af money to install sueh kits,Tesla was founded by Elow Musk in 2003. + In March 2008 tesla began production of Readster + In June 2008 it announced Model S Model 3 in 2017 which has bil range 1° 75 Ks) swhich can run for 354 km spectively 3017. Tesla fled patent fora new battery swapping robo! that can lif» vehicle and change its hater pack fara nie one in just 15 minutes, + “Tesla has proved the capability of an electric vehicle by developing high performance sports car and aifordable cars for daily comm 7 ee 7CONCLUSION ‘There are various challenges including financial, technical, supply chain challenges for development of EVs in India but these challenges can be solved by a firm resolution by the OEMs and customers, e, This ional activities can be organized by OEMS so that the awareness about EVs is increased, which would further lead to increase in sales,