- Hailey Mohney-

Social Media Strategist, PR Account Executive, and Communications Specialist

Allendale, Michigan • (517) 243-6575• mohneyh@mail.gvsu.edu • https://haileymohney.weebly.com/

A professional passionate in all thing’s communications and public relations. Developer of integrated
communications strategy and plan. Driven blog writer and designer. Avid content curator, in graphic
design, photography, videography and copy. Four years of experience in social media management.

PROFESSIONAL EXPERIENCE

Grand Valley State University • Social Media & Public Relations Research Assistant 2/2023 - Present

 Collect social media information about political leaders, organizations, and others.

 Search library databases to collect scholarly research articles.

 Work independently to collect data and information.

GrandPR • Account Executive 12/2022 - Present

 Develop and maintain relationships with media outlets and journalists to secure media coverage and
publicity for clients.

 Conduct research and analyze industry trends to identify opportunities for clients to increase brand
exposure and awareness.

 Plan and execute public relations campaigns, including the creation of press releases, media pitches, and
other communications materials.

 Develop and maintain a strong online presence for clients through social media management, blog writing,
and digital content creation.

i understand • Communications Intern 12/2022 - Present

 Creating and managing social media content for various platforms including Instagram, and TikTok.

 Develop and implement social media strategies to increase brand awareness and engagement.

 Write and edit press releases, podcast captions, and other written materials.

 Assist in event planning and execution.

GVPRSSA • Social Media Director 04/2022 - 04/2023

 Create and curate high-quality and engaging content for social media platforms, including blog posts,
images, and videos.

 Monitor and manage social media accounts, including Facebook, Twitter, and Instagram.
  Schedule and publish daily content across multiple platforms.

PDP’s Foods • Social Media Manager 12/2019 - 08/2022

 Create and curate high-quality and engaging content for social media platforms, including blog posts,
images, and videos.

 Monitor and manage social media accounts, including Facebook, Twitter, and Instagram.

 Schedule and publish daily content across multiple platforms.

EDUCATION

Advertising & Public Relations, Public Relations Emphasis • Grand Valley State University
2021 – 2023 • 3.85 GPA

Transfer Studies • Lansing Community College

2019 – 2021 • 3.85 GPA

CERTIFICATES

Google Ad Apps – Google - 2021

Fundamentals of Media Relations – Muck Rack - 2023

VOLUNTEER WORK

CreateAThon – February 2023

SKILLS & SOFTWARES

Canva, Muck Rack, Adobe Premiere, Adobe InDesign, Website Developers, Meta Business Suite, Sprout Social,
Mail Chimp