Question 1. What is the dominant customer value the following companies bring?

a) Starbucks: Starbucks does not only provide their customers with a wide variety of their
products, but also with a place to work or relax while when buying something.
b) The Gap: Gap wants their costumers to feel comfortable and express their style. So they offer
a wide variety of appeal in combination with convenient and engaging store experience.
c) Expedia.com: Expedia provides multiple services that are coherent in the vacation business.
Customers cannot only buy airline tickets, but also book a hotel and rent a car all together.

Question 2. What is an example of a product with a primarily push-based supply chain? A product
with a primarily pull-based supply chain?

 A product at Walmart has a primarily push-based supply chain.

 A Dell computer has a primarily pull-based supply chain.

Question 3. What are the advantages of moving the push-pull boundary earlier in a supply chain?
What about later?

 By moving the push-pull boundary earlier in a supply chain you will create the advantages of
not having to hold inventory and postponing product design.
 By moving the push-pull boundary later in a supply chain you will create the advantages of
being able to deliver products faster and reduce the lead time.

Question 4. Explain Amazon’s strategy for slow-moving, low-volume products and fast-moving, high
volume items

 Slow-moving, low-volume products usually have an uncertain demand level. This means
Amazon always needs to keep a certain amount of stock to be able to react on sudden
demand changes.
 Fast-moving, volume products usually have a demand level that can be forecasted pretty
accurately. This means Amazon can predict how much stock they need and keep it in physical
stores.