18BDF107C02 - Interior Design Studio

DESIGN RESEARCH
S K A T E B O A R D I N G

CULTURE
SKATER GIRL

Aarushi Tripathi
 PROGRAM BRIEF:
Banglore is skateboarding capital of India.
A evolution wave of skateboarding started when the 1st skateboarding park was built
called "Play Arena" where like minded people of Banglore used to gather, skateboard
and socialise.
WHY AM I DOING IT/ TYPOLOGY ?

I am promoting skateboarding retail store ( entertainment based ) in "Ahmedabad" as

their are no parks /proper stores provided for rural or urban people who love to
skateboard. I'd be enocuring young talents and adults including girl skaters too to
explore.

Moreover stores are available to buy skateboards but with all others sports equipments
but with a traditional way of displaying it.

I want to create an experiential Retail space for customers where they can explore the
product on their own and try it,cutomise,personalize and then buying /not buying
decision should be dependent on each individuals experiencing store and online.
LOCATION:

RIVERFRONT ,NR.
INDIA GUJARAT AHMEDABAD
RAJANAGAR SOCIETY,
AHMEDABAD,GUJARAT,
PALDI SPORTS PARK
SKATING RINK
WHY THIS LOCATION ?

Sabarmati River is the main source of water and has been a integral part of Ahmedabad
from the time this city was founded in 1411.

Natural Elements: There are cafes , small eateries , great landscape with water bodies
as natural elements to support the main site and grab audience attention.

Different culture: People from all over the world with different beliefs and cultures visit
this place.

Riverfront is surrounded by a lot of activities happening around itself like - flower park,
sports complex that provided a huge range of outdoor and indoor activities,water
sports,cycling, walkway,foot bridge,event centres,helicopter rides,,gandhi
ashram,,children's park,small food stations.

Target Audience : All age groups come at this location to spend time with their family,
friends engaging themselves in various activities.
AREA CHOSEN :

RIVERFRONT PALDI SKATING RINK:

The premises is build behind NID on

west side of riverfront .
This sports complex has variety of
sports including - Tennis,cricket
,football,basketball skating rink and
skateboarding.

AREA: 4500sq.ft
SURROUNDINGS:
RECREATIONAL SPACES: