PitchBook For Venture Capital Firms - Ebook - Global

SE AT T LE | SAN FRANCISCO | NEW YORK | LONDON
PitchBook for
venture capital firms
pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 1

From opening your fund to exiting your portfolio,

you rely on your instinct to make decisions every day.
Validate and inform your intuition with PitchBook—

the financial technology company that provides the
most comprehensive data on the capital markets.
PitchBook is an official data provider of the BVCA,

so you can trust our data will help you fundraise faster,
invest smarter and exit stronger.
Let us show you how.
PG 2
Contents
4 Discover new opportunities 15 Research process
6 Fundraise faster 16 Workflow tools
8 Create custom benchmarks 17 Customer success
10 Source promising investments 18 BVCA partnership
12 Execute transactions more effectively 19 Our venture capital clients
14 What we track 20 Who we are

Discover new
opportunities
To adapt your investment thesis to changes in the market, you need
insight into where transactions are happening, which companies are
gaining traction and what other investors are doing.
With PitchBook, you can follow all pre-venture and venture activity,
as well as keep tabs on private equity firms, strategic acquirers,
mutual funds and other entities participating in venture rounds.
You can take a peek at investors’ portfolios to better understand

their strategies and where they are finding success. Plus, discover
emerging industries and evaluate how companies are performing
(based on valuations, transaction sizes and exit potential) to
determine whether or not you want to invest there.
In the increasingly competitive venture world, staying a step ahead

is more important than ever.

How to discover
new opportunities
1 Run a search based on recent pre-

venture or venture transactions, or
another venture capital firm’s latest
investments.
2 See which industries are growing fast.
3 Get a sense for the companies

in the space—from unicorns to
bootstrapped startups.
4 Better inform or defend your thesis.
The content displayed on this page is solely for illustrative purposes and is not meant to provide timely or complete information. PG 5
Fundraise faster
PitchBook tracks more than 26,000 institutional investors,
detailing their mandates, target and actual allocations, investment
preferences, current and past commitments, fund returns and
more. This granular information makes it easy to generate a list of
investors who are most likely to commit to your fund and have open
mandates.
Our research team will even contact investors to gauge their

appetite for your fund, helping you prioritise who to meet with and
maximise your time in every city you visit.
You can also create compelling pitches that speak to potential

investors’ preferences and plans for growth. Compare your fund’s
performance to broader market trends with insight into all venture
activity. In addition, leverage our in-depth fund data (such as IRR,
cash flow multiples and investments) to build benchmarks that
illustrate your firm’s value with unprecedented precision.
(Read more about creating custom benchmarks on page 8.)

How to fundraise faster
1 Search for institutional investors

using criteria that aligns with your
fund.
2 Sort your results based on the

metrics that matter most to you.
3 Explore an investor’s profile to get

more information.
4 Pitch your fund to the best

investors for you.
Create custom
benchmarks
Most benchmarks are based on basic attributes (such as vintage
year, fund type, fund size and location), but they do not showcase
what truly sets your fund apart. PitchBook goes deeper—giving you
insight into more than 12,000 venture funds’ portfolio construction,
industry focus, IRR and quarterly cash flow multiples.
With our granular data, you can create your own peer group
based on the underlying factors investors care about most.
Eliminate outliers (funds that outperformed thanks to one
big exit) and benchmark your fund against funds with more
meaningful similarities. Illustrate why your fund is better than your
competition’s—and give investors a pitch they cannot refuse.

How to create
custom benchmarks
1 Search for similar funds.
2 Create your peer group based on

underlying factors such as portfolio
construction and industry focus.
3 Analyse your benchmark with built-

in data visualisation tools.
4 Illustrate your fund performance

more accurately.
Source promising
investments
Sort through that pile of pitch decks faster. PitchBook has the
information you need to gauge a company’s growth and validate
your intuition—including pre- and post-money valuations, cap tables,
series terms, voting rights and revenue figures.
Simply type a company’s name into the search bar to

see its financing history, investors, executives and contact
information in seconds.
You can also run an advanced search to target companies

that match your investment preferences (such as capital raised,
growth stage, industry and location).
Find a promising opportunity that does not quite meet your

qualifications? Set an alert to receive notifications when it hits
certain milestones.

How to source
promising investments
1 Search for companies that fit your

investment preferences.
2 Sort your results based on the

metrics that matter most to you.
3 Explore a company’s profile to

get more information.
4 Reach out to the founder directly,

or use our LinkedIn integration to
see who can introduce you.
Execute transactions
more effectively
When you have access to data such as valuations, transaction
multiples and transaction sizes, you can build more accurate
comparables. Analyse trends within a specific space to price your
transactions with confidence. Monitor the initial public offerings and
acquisitions of similar companies to determine the right time to exit.
Support your biggest decisions with data you can trust.
Instead of spending hours scrubbing data in Excel, analysts can

spend time, well, analysing. PitchBook identifies different types of
funding rounds, companies and financing for you. In addition, you
can pull our data directly into your spreadsheets with our Excel
Plugin. Bottom line: you will save a ton of time.

How to execute transactions

more effectively
1 Search for similar companies or

transactions in your industry.
2 Narrow down the list to the most

relevant companies or transactions.
With one click, remove any
transactions you do not want included.
3 View your comparables in PitchBook

Desktop, export the results to Excel, or
pull data directly into your spreadsheets
with our Excel Plugin.
4 Analyse your custom comparables

to inform your next investment or
determine a company’s exit potential.
What we track
12,000+ 320,000+ 26,000+

venture funds pre-venture & venture transactions limited partners
• Investments • IRR • Investors • Stock information • Commitments • Fund returns
• Industry focus • Cash flow multiples • Pre- and post- • Advisers/service • Preferences • Team
(DPI, RVPI, TVPI) money valuations providers
• Size • Mandates • Board members
• Dry powder • Deal multiples
• Vintage year • Allocations • Advisers/service
• Preferences • Series terms providers
• Limited partners & • Assets under
commitments • Team • Voting rights management • Contact information
176,000+ 862,000+ 461,000+

non-venture investors private companies non-venture transactions
• 148,000+ strategic • Mutual funds • Financing histories • Advisers/service • 215,000+ strategic merger
acquirers providers & acquisition transactions
• Hedge funds • Financials (revenue,
• 13,000+ private EBITDA, balance • Similar companies/ • 143,000+ private equity
• Sovereign wealth
equity firms sheets) competitors transactions
funds
• 680+ corporate • Filings • Social followers • 25,000+ initial public
venture capital firms offerings
• Executives • Web traffic
• Board members • News
• Investors
Cutting-edge technology and
really smart people
It is the combination that gives you the most comprehensive, in-depth and accurate data out there. How we calculate valuations
(Not to mention, we have spent 2.8 million hours researching the private markets.) Learn more
Instead of estimating valuations, our analysts
about our process.
use a proprietary formula to calculate a
pre- and post-money valuation for each round
How we collect data
of a company’s funding.
Gather: More than 650,000 web crawlers scan the internet—capturing Similar to how analysts determine market cap
relevant financial information from news articles, regulatory filings, for publicly traded companies, our formula takes
websites, press releases and more. into account factors such as the number of
shares issued and option pool estimates. We also
Organise: Our natural language processing and machine learning
technology organises the data and filters out anything irrelevant. contact the company’s investors and executives
to confirm our results.
Calculate: Our specialised data teams collect, calculate and verify key
figures to build in-depth datasets with information you cannot find PitchBook has valuations for 41% of all venture
anywhere else. capital funding rounds—and we are the only
Vet: Our quality assurance team uses preventative validations, corrective

data provider that offers calculated pre-money
validations and manual reviews to relentlessly vet every piece of data. valuations.
Communicate: Our primary research team communicates directly

with people involved in transactions to validate information and gather
hard-to-find details.

The PitchBook Platform: Our suite of products
PitchBook Desktop
Our award-winning software gives you access to our data
and the analytical tools you need to get answers fast, discover
promising opportunities and more.
PitchBook Mobile Excel Plugin CRM Integration Direct Data Access Chrome Extension
Get the information you Access our comprehensive Bring our information Integrate our data with Access our data directly
need, wherever you are. data on the public and into your CRM to create your existing systems from your browser while
With our app, you can private equity markets new leads. Plus, enhance through a flexible, à la carte you are visiting a website,
look up a company, fund directly within Excel. Update your existing accounts solution or a pre-defined reading the news or
or investor, reference your financial models quickly, with details on executives, supply of data points. researching online.
saved searches and access streamline your workflow investors, funds, transactions
contact information. and strengthen your analysis. and more.

Your success is our success
Customer success
As a client, you get a dedicated customer success manager who
understands your business and the goals you want to achieve. They
are your go-to contact at PitchBook. Have a question?
They have the answer.
Research assistance
Our research team is your research team. Our analysts will find
the data you need fast, build custom reports and save you time.
Live chat
Need answers as soon as possible? Use our live chat feature
to connect directly from PitchBook Desktop. A member of our
customer success team will be there to help.
Personalised onboarding
To get you started, we will guide you through an onboarding
process that’s tailored to your needs.
Unlimited training
We provide one-on-one training whenever you need it—whether
you are new to PitchBook or just need a refresher.
PG 17
An official data provider Our other

of the BVCA industry partners
PitchBook is the official data provider of the National

Venture Capital Association (NVCA)—the top organisation
for venture capital advocacy in the US. After evaluating
11 data providers on data quality, research methodology,
usability and customer support, the NVCA declared
British Private Equity & Venture Capital Association (BVCA) serves PitchBook the clear leader.
over 600 member firms—including over 250 top private equity

and venture capital firms. For over 30 years, it has served as a
public policy and industry advocate for venture capital in the UK.
Not only does BVCA use our data to inform the market intelligence The Association for Corporate Growth (ACG) provides
it shares with its members, but it also relies on our data and 90,000 private equity professionals with the resources they
technology to facilitate networking and establish industry-wide need to grow middle-market companies. ACG partners with
best practices. Together, we work to help growing businesses and PitchBook for many industry events, including InterGrowth,
private market investment professionals succeed. one of the largest private equity conferences in the world.

Our venture capital clients

“The ability to perform
detailed queries have
enabled us to quickly
More than 400 venture capital firms trust our data to inform their biggest decisions. zoom in on specific
market segments and
active startup players in
each space, providing
Corporate Angels/Incubators/ Venture capital firms: Venture capital firms: Venture capital firms: Venture capital firms:
quick insights on
venture capital Accelerators Less than ¤185M assets ¤185M-¤460M assets ¤460M-¤920M assets More than ¤920M assets
fundraising, investors and
under management under management under management under management
current company status.”
Erez Ofer
Partner, 83North
“The PitchBook Platform is

an invaluable tool for us at
all stages of the investment
process. Whether on
mobile or desktop,
information is easily
accessible. Powerful built-
in tools help us analyse the
data and get straight to
the information we need.
We highly recommend it.”
Martin Afshari-Mehr
Investment Manager,
Episode 1 Ventures

Who we are
It all started with seven people working in a 200-square-foot,
windowless office. Founder John Gabbert was pursuing an
idea his former employer nixed—a database that covered
private equity.
In 2009, we launched PitchBook Desktop. With each new

dataset and feature, we’ve expanded and improved.
Now, PitchBook tracks every aspect of the public and private
equity markets, including venture capital, private equity
and M&A.
Our focus has always been—and will always be—our clients.

What data matters most to them? What would make their
jobs easier? How can we help them make informed decisions?
John Gabbert, founder and
CEO of PitchBook, has more
Now part of Morningstar, we continue to give our clients the
than 17 years of experience
data and tools they need to be successful. building technology for
private market professionals
around the world.

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SE AT T LE | SAN FRANCISCO | NEW YORK | LONDON

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 1

From opening your fund to exiting your portfolio,

Validate and inform your intuition with PitchBook—

PitchBook is an official data provider of the BVCA,

Let us show you how.

6 Fundraise faster 16 Workflow tools

8 Create custom benchmarks 17 Customer success

10 Source promising investments 18 BVCA partnership

12 Execute transactions more effectively 19 Our venture capital clients

14 What we track 20 Who we are

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 3

You can take a peek at investors’ portfolios to better understand

In the increasingly competitive venture world, staying a step ahead

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 4

1 Run a search based on recent pre-

2 See which industries are growing fast.

3 Get a sense for the companies

4 Better inform or defend your thesis.

Our research team will even contact investors to gauge their

You can also create compelling pitches that speak to potential

(Read more about creating custom benchmarks on page 8.)

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 6

How to fundraise faster

1 Search for institutional investors

2 Sort your results based on the

3 Explore an investor’s profile to get

4 Pitch your fund to the best

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 8

1 Search for similar funds.

2 Create your peer group based on

3 Analyse your benchmark with built-

4 Illustrate your fund performance

Simply type a company’s name into the search bar to

You can also run an advanced search to target companies

Find a promising opportunity that does not quite meet your

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 10

1 Search for companies that fit your

2 Sort your results based on the

3 Explore a company’s profile to

4 Reach out to the founder directly,

Instead of spending hours scrubbing data in Excel, analysts can

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 12

How to execute transactions

1 Search for similar companies or

2 Narrow down the list to the most

3 View your comparables in PitchBook

4 Analyse your custom comparables

12,000+ 320,000+ 26,000+

• Investments • IRR • Investors • Stock information • Commitments • Fund returns

176,000+ 862,000+ 461,000+

• Board members • News

Vet: Our quality assurance team uses preventative validations, corrective

Communicate: Our primary research team communicates directly

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 15

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 16

An official data provider Our other

PitchBook is the official data provider of the National

over 600 member firms­—including over 250 top private equity

pitchbook.com | US + 1 206.623.1986 | UK + 44 (0)207.190.9809 | demo@pitchbook.com PG 18

Our venture capital clients

“The PitchBook Platform is

over 600 member firms—including over 250 top private equity