“Standing Room Only”

A Cutting Edge
Marketing Blueprint
For Live Theatre

Branding
“Forging Your Brand Without Burning Your Butt!”
A Little Bit About Me

I Freakin’ Love Marketing

I Freakin’ Love Theatre!!
 My Big Why:

“I believe theatre has the power to teach,

inspire and move us unlike any other
medium.

But…

On-Demand, instant entertainment is making

it harder and harder for us to do what we do…
 It’s time to turn the tides!

And remind the world why we

do what we do!”
“Standing Room Only”
7-Module – Multi Day Intensive Workshop
Social Media Beg. / Int. / Adv. Strategies and Tools

Branding Theatre & Company Branding

Sell Show Specific Show Marketing – Media, Sponsors, etc.

The Biz Operations / Efficiency - Resources

List Mgmt The Most Important Part Of Your Business!!!

Fundraising Local, State and National Strategies & Contacts

Masterminds No one can do it alone! Beg / Int / Adv

“Standing Room Only”
7-Module – Multi Day Intensive Workshop
Completely Transformational!!

1. Teach The Concepts and lay The Framework for the entire system

2. Introduce the tools used in each module (mostly free)

3. WE DO THE WORK TOGETHER!!

The goal is for you leave the workshop with an in depth, custom,
step-by-step blueprint for your company and……

A specific schedule and gameplan to accomplish it

 Blingclock.com - $10

Fill out the sign in sheet and I’ll make sure to

send you free login when the program is finished.
Selling Your Show - Workshop 2 of 3
Math is Math is Math

Reverse Engineer Your Success!

• How many seats for the whole run

• What’s your highest ticket price
• What’s your max potential income
Selling Your Show - Workshop 2 of 3
The Mini Product Launch

Build A Buzz

Create A Funnel

Share Strategic Content (dripped)

Get Feedback and Comments

Open Box Office On A Specific Date

Selling Your Show - Workshop 2 of 3
All Hands On Deck

Plan an early rehearsal to be a promotional strategies

session. Share your plan and get their ideas. Create a specific
gameplan and blueprint and make sure everyone knows and
follows through on their job

Social Media Strategies

• Content Blueprint
• Per Show Facebook Page
• Youtube Channel
• Twitter
• Email Campaign
• Mobile Texting
• Phone Calls from the principles of the show and of the
theatre
Selling Your Show - Workshop 2 of 3
Media Outlets and Corporate
Sponsors/Partners

Car Dealerships, Restaurants, etc…

Selling Your Show - Workshop 2 of 3
What do you do with them once you have
them there?

Run a contest before hand and then take a

second before the show and another one at
intermission to personally point out an
audience member that made a contribution

Setup a video kiosk for intermission and

after the show and offer an incentive for a
video testimonial right on the spot
Next 2 Workshops
SELL YOUR SHOW – “You’re a business owner like
it or not, so SELL SELL SELL!”

Right after this one

Saturday morning (very small room)

COMMNUNICATION – “If you tell them they will

come!”

The most important part of your business!!

They tell you what they want to see, they fill your
house and their word of mouth and viral traffic
should be an avalanche of momentum for your
show and your company on the whole

Saturday afternoon (very small room)

“Standing Room Only”
The Game Plan
Clients who heard about the workshops
($49.99 Membership Access)

If you attend the 3 workshops this weekend,

you’ll be given replay access when their up

PLEASE DON’T ABUSE IT

(we’ll be watching!)
“Standing Room Only”
The Live Event
Weekend after the last school gets out (TBD)

THURS-FRI-SAT INTENSIVE

LIMITED NUMBER OF ATTENDEES

(200-ish people)

$500 Registration Fee + $250 for 1 guest

(meant to be paid by institution or sponsor)
“Standing Room Only”
The Online Course - Site
$2,500 - $3,000 for Theatre Companies
$1,000 - $1,500 with Educational Discount

Content will be recorded 3 day event

Film studio content

Community, Masterminds and Forum

TONS OF BONUSES
Interview with big name producers and big
name fundraisers, etc…
“Standing Room Only”
The Online Course - Site
You will have Early Bird pricing of another
$500 when the course is ready

So fill out the sign up sheet and add

everything you want to be kept informed
about
Questions?
More Information?
SROBlueprint.com (Coming Soon)
kfoody@gmail.com