HaoDF: The

pioneer of Online

Healthcare in

China.
Presented by:
Sujal Verma HAHM22009
Pranjal Singh HAHM22015
Mansi Singh HAHM22023
Sagar Padiya HAHM22043
Timeline

01 02 03 04

Introduction Porter's Five

Comparison with
Conclusion
Forces BRICS countries.
01
Introduction HaoDF was established in 2006 in Beijing with around

600 employees.

At the beginning of its establishment, HaoDF focused

on providing Chinese patients with medical reference

news and founded the first Internet-based inquiry

system with real-time updates on outpatient

information.

Today It provides a listing of doctors along with the

option for users to book an appointment

01 The primary objective of HaoDF was to reduce

Introduction misinformation about doctors and provide more

reliable details about the healthcare industry.

HaoDF was the first outlet in China to provide

information from patients about their experiences in

the form of reviews, ratings and recommendations.

On April 6, 2016 they partnered with Yinchuan's

Municipal government and signed a contract to build a

Smart Internet hospital.

 2) Porter's Five Forces
Porter's Five Forces is a model that identifies and analyzes five competitive
forces that shape every industry and helps determine an industry's weaknesses
and strengths.
MY Five Forces:
1)Competitive Rivalry
2) Buying power of Consumer
3) Buying power of Supplier
4) Threat of new entrants
5) Threat of Substitutes
-Micheal Porter
02:
Porter's

Five Forces 1) Competitive Rivalry

Competitive rivalry is the pressures coming from other firms in the

industry.

Here in this case the rivalry is increasing as the buyers demand is growing
slowly.

Rivals that have different degrees of business competition with HaoDF

Online globally include Wedoctor, Practo, Family Doctor, etc.
02:
Porter's

Five Forces 2) Buying Power Of Consumer

In healthcare Industry, customers hold a relatively weak bargaining
power. In terms of patients as a buyer of medicine, they really do not
have a lot of choices and should take the medications as per their
prescription.

Similarly, In case of HaoDF, the buying power of consumer was weak as

the buyers are few in number relative to the number of industry seller.

Also, buyers dont have enough knowledge about the medicines and
treatment offered to them so we can say that they are not in better
bargaining position.
02
Porter's Five
Forces 3) Purchasing Power of Suppliers

Suppliers hold a high bargaining power as the online healthcare sector

is totally dependent on its services provided. The suppliers are lesser
in number than the buyers and the access to doctors was difficult for
many people in China. HaoDF don't charge any fees for booking an
appointment, however even if HaoDF and its rivals would have
increased the cost of the services, the demand wont be stopped as the
people are more concerned about getting quality care.
02
Porter's Five
Forces 4) Threats of New Entrants

As there are very few companies that dominate the market hence the
threat of entry of new companies in the market is comparatively very
low. A smaller firm performing better would be brought down by
HaoDF and other industry giants despite its high growth. Thus
companies to sustain and compete needs to prioritize on the policy
that could reduce the cost with a greater efficient system and also
maximize the value for the customers.
02
Porter's Five
Forces 5) Substitute of Existing Products

1. Traditional Hospitals
2. Offline consulting
3. Ambulance Services
4. Health Camps
04
BRICS is an acronym for five leading emerging economies.
Comparing
with the The countries are:
BRICS B- Brazil
Countries. R- Russia
I- India
C- China
S- South Africa

The first four were initially grouped as "BRIC" (or "the BRICs") in 2001 by

Goldman Sachs economist Jim O'Neill, who coined the term to describe fast-

growing economies that would collectively dominate the global economy by

2050, South Africa was added in 2010.

04
BRAZIL
Brazil's healthcare is essential socially. Online healthcare can integrate health
practitioners into hospitals and reference centres for prevention, diagnosis, and
treatment, expanding primary care to remote areas. Online healthcare
democratises healthcare.

From a social perspective, it is a highly important activity, particularly for being

more and more mentioned in the literature regarding the increased quality and
safety in healthcare services delivery and the reforms needed for universal
healthcare systems. Still, poor knowledge development limits its sustainability.
04
RUSSIA
Since the state controls social media, it's institutional. According to the survey, 91% of
respondents needed help with utilizing an essential but crucial service. Over 40% of applicants
were denied full-time medical consultation due to infrastructure issues like unstable Internet
portals.

The Russian government is developing telemedicine laws and regulations. "On the
Fundamentals of Protecting the Health of Citizens in the Russian Federation" requires
"informed, voluntary consent" (IVC) for medical intervention. Online Healthcare, which
combines medical, information, and telecommunication technologies, is new. The online
healthcare system agreement states that the patient received all necessary information and
explanations about the subject of teleconsultation; the consent form must be signed by the
patient and documented by the person to whom they applied for help in the case history; the
consent and purpose for which it was received should be reported to the counsellor who
needs to ascertain the correct information about the patient and his consent. The patient
should be informed that Tele-consultation results are probabilistic and depend on many
factors, so the IVC should list possible outcomes.
04
INDIA
Online healthcare has liability issues when information is misinterpreted.

Online healthcare providers must follow data privacy and confidentiality guidelines to gain
consumer and healthcare professional acceptance.

Computer and data security are paramount. Proper system use requires technical support
staff to be trained in client data security.

Successful Online healthcare requires a secure, high-speed internet connection, a clinical

telemedicine cart as the hub, patient access software, and IT professionals to set up the
programme and fix it when it breaks.

The online healthcare must address training time to develop technical skills to set up and use
equipment, professional knowledge, interpersonal skills, documentation, professional
development, resource management, practise and administrative issues, and health-care
information security.
04
SOUTH
AFRICA Online healthcare requires a secure, high-speed internet connection, a clinical telemedicine
cart as the hub, patient access software, and IT professionals to set up and repair the
programme.

80% needed help using a vital service. Infrastructure issues like unstable Internet portals
denied over 60% of applicants full-time medical consultation.

Online services should be reimbursed by health-care providers.

Telemedicine visits require time for equipment management and prescription transmission.
04
Pros And
Cons of this Benefits to doctors

Model In
INDIA
1. Doctors have the advantage of practicing anytime and anywhere as per their convenience.

2. Can offer services to a large number of patients, residing anywhere in India.

3. Deliver more flexibility and provide a higher level of service.

4. The constraints of being tied to a single facility or a hospital get eliminated.

04
Pros And
Cons of this Benefits to patients

Model In
INDIA
1. Get immediate access to physicians and specialists securely and privately.

2. Can make a survey of various online sites to choose the best one.

3. Can choose doctors not only from his native place but also from anywhere in India.

4. Reduced costs and time.

04
Pros And
Cons of this Drawbacks

Model In
INDIA
1. Online medical consultations pave the way for selling prescription drugs unethically.

2. The patients also do not have many options to evaluate the quality of the online health care
practitioners.

3. Online consultations are of no use during emergencies or when the physical assistance is
needed as in the case of accidents, burns, cuts, wounds etc.
Thank You !!
See you again soon!