Professional Documents
Culture Documents
Unit 2marketing Essentials
Unit 2marketing Essentials
The knowledge, understanding and skill sets that students will gain on successfully completing
this unit will enhance their career opportunities; whether setting up their own business or being
employed by an organization.
Learning Outcomes
LO1: Marketing plays an important role in establishing relationships between
customers and the organizations offering to the market. The marketing function is also
tasked with branding of the organization, participation in publicity activities, advertising
and customer interaction through feedback collection. We have three marketing
departments.
The HR Department
The Finance Department
The production Department
The HR department always develops the accuracy and the productivity of any
department and also helps and departments in gathering experience through training
sessions.
The relation with the finance department: Money is a basic factor in every process and
every company. The finance department supports the marketing department with a lot
of statistics and a lot helpful information conserving the moderate prices that the
customer expects for a specific product.
The relation with the product information: The marketing department always gathers
information about the needs of the customers and also surveys the people about the
quality, the expense, and the valuables of the products and hence reports the
information back to the production department in order to produce what people need
with a responsible price.
Product
Place
Price
Physical Environment
Promotion
Process
People
The links between marketing plans, marketing objectives and marketing strategies.
Evaluating and monitoring marketing plans using appropriate control and evaluation techniques
such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis.
Setting goals and objectives, situational analysis tools and techniques, creating a marketing
strategy and allocation of resources and monitoring and control measures.
TOYOTA
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered
in Toyota, Aichi, Japan. In 2017, Toyota’s corporate structure consisted of 364,445 employees
worldwide and, as of December 2019, was the tenth-largest company in the world by revenue.
TASK 1: Marketing helps the company to increase its sales. It is the way through which there is
managements of the relationship based on exchange. It is done to increase the sales of the
business. To stand in the market and compete with the competitors.
Marketing Process:
Situation analysis
Marketing strategy
Marketing mix decision
Implementation and control
The role of operations management actually describes what services and goods are being
inputting and what results are we getting in order to make functional strategy. It is the
standardized procedure of fundamental specifications. They actually compete on quality,
dependability, cost, price, customers satisfaction and time. Ensuring the processes of all
these above variables, management take decisions about the fundamentals of management
options.
Customization is required
Speed of manufacturing
Hence actual and competent operations can give a clear competitive advantage to Toyota,
which relates to core competencies.
Marketing Process
The marketing process is a process of analyzing the opportunities in the market, selection of
the target markets, and development of the marketing mix and management of the
marketing efforts.
Marketing has different roles and responsibilities in case of a wider organization context of
Toyota Company. Marketing helps to achieve the target as well as the objectives of the
company by creating different relevant marketing plans.
Marketing Orientation
Key Elements:
Product
Price
Place
Promotion
People
Process
Physical Evidence
Task 2
Business Purpose: The Company dependably offers hybrid alternatives for all models
available in the automobile market, setting a target of one million hybrid vehicles every
year. Toyota is also conscious of the global climatic and energy changes, efforts that are
mirrored in its manufacturing and distribution processes. The company also hold the fuel
economy in high regard as well as reduction of carbon II oxide emissions.
Toyota also uses marketing mix during planning process and planning process is being used
as business purpose. Toyota Company has multiple business purposes like vast production,
merging, expansion etc. Business purpose can vary on the basis of targets.
Coconut Bliss
The basic marketing plan for Coconut Bliss can be developed with the following specific
tasks:
The company needs to develop a clear understanding of the potential customer. Being a
small company, Coconut Bliss must take a clear research in the market and then understand
the main objective of the company’s product and services. The most important question is
why would a consumer use its service? This must be figure out initially, and then what is the
main important feature in company’s product? The product must deliver customers’
requirements in order to sustain in the market.
Identification of target consumers is the second most important thing in the marketing
planning process after research. The organization must be clear on their final consumer, to
create and plan accordingly. The organization must identify their competitors which are
going after their target consumers. The competitor analysis also helps the business
organization to learn about market trends and pros and cons of marketing effectively.
Evaluate the research and make strategies according to the needs and requirements of
market. Propose a budget for the marketing activities and create well defined goals nd
objectives using a specific timeline.
Using effective channels for marketing activity, such as Coconut Bliss serves organic ice
creams and its target audience is urban people. Thus company must use digital media
channels to promote its marketing plan.
Place: Channel management, supply chain management and logistics, promotions integrated
communication mix and promotional tools.
People: The different roles of people in marketing, including customer interfacing and support
personnel. The different skills, attitudes and behavior of people delivering the product or
service to customers.
Physical evidence: The tangible aspects of service delivery – visual, aural and olfactory
elements.
Process: System and processes involved in delivering a consistent service. Different types of
processes achieving overall business objectives.
The assignment successfully depicts the role of marketing function and interrelationship of
other organizational functions. The overall marketing mix 7P’s are compared in the business
organizations to achieve business objectives. Also, the development and evaluation of
marketing plan is explained briefly.
REFRENCES
https://www.google.com/search?sxsrf=ACYBGNQZ7F0HtmPyx_XWsojtyzYNyFmqFA
%3A1581401968141&ei=cEdCXsKlCIaelwTswYf4DA&q=toyota+&oq=toyota+&gs_l=psy-
ab.3..35i39j0i20i263j0j0i67j0l6.37891.39622..39986...0.2..1.487.2480.3-
3j3......0....1..gws-
wiz.......0i71j0i22i30j0i22i10i30.25j2YURvp7M&ved=0ahUKEwjCnbu07cjnAhUGz4UKHez
gAc8Q4dUDCAs&uact=5
https://www.ukessays.com/essays/marketing/role-of-an-operation-management-in-
toyota-company-marketing-essay.php
https://speedypaper.com/essays/toyota-marketing-plan-strategies-and-outcomes
https://www.google.com/search?
q=7ps+marketing+mix&sxsrf=ACYBGNTi7HTqJfD2DByELad-
9HraUhu4Pg:1581601728898&source=lnms&tbm=isch&sa=X&ved=2ahUKEwidoujJ1c7n
AhUsxIUKHQDYA6cQ_AUoAXoECA0QAw#imgrc=Sld4t0uaLCVUXM